• Asia Marketing Journal
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• 제22권4호
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• pp.1-25
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• 2021

This paper explores how the positive effect achieved when consumption value matches brand benefit can increase brand loyalty. Prior research on consumption value mainly focused on perceived value; these studies omit consumers' views of consumption value. Therefore, this study examines the effect of congruence between consumption values (functional, emotional, social, and ethical value) and perceived brand benefits (enabling, enticing, symbolic, and socially responsible benefits) on consumers' brand identification, trust, and loyalty. We find a positive effect on brand identification and brand trust when a consumer's value is similar to a brand benefit, particularly between functional value and enabling benefit, and ethical value and socially responsible benefit. However, congruence between consumption value and perceived brand benefit only had an indirect effect on brand loyalty by mediating brand identification and trust. This study provides a basis for implementing a marketing strategy to build brand assets and increase brand loyalty by providing consumers with the value they want in a diversified market.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2004년도 춘계공동학술대회 논문집
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• pp.572-575
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• 2004

본 연구에서는 양성자기반공학기술개발사업으로 인해 발생되는 사회적 편익을 정량적${\cdot}$정성적 분석을 통하여 경제적인 가치로 집계할 수 있는 모형을 개발하였다.

• 한국정보통신학회논문지
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• 제16권10호
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• pp.2309-2315
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• 2012

본 연구의 목적은 항공사 SNS의 지속적인 사용을 유도할 수 있는 방안을 제시하고 새로운 SNS 비즈니스 모델 구축 및 마케팅 전략수립에 유용한 가이드라인을 제시하는 것이다. 세부적으로 항공사 SNS의 정보품질, 관계혜택, 만족 등의 요인 간 영향관계를 분석하였다. 실증분석 결과에 의하면, 항공사 소셜네트워크서비스의 시스템품질과 정보서비스품질은 사회적 혜택, 심리/고객화 혜택, 경제적 혜택에 유의한 영향을 미치는 것으로 나타났다. 관계혜택중에서는 사회적 혜택과 심리/고객화 혜택이 고객 만족에 유의한 영향을 미치는 것으로 나타났다.

• 한국식품위생안전성학회:학술대회논문집
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• 한국식품위생안전성학회 2005년도 추계 국제심포지움 및 정기학술발표회
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• pp.71-91
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• 2005

• 한국사회정책
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• 제19권3호
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• pp.149-183
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• 2012

이 글은 한국의 노동시장 활성화 정책의 특성을 분석하고 취업 성과의 측면에서 주요 정책을 비교하는데 그 목적이 있다. 글로벌 금융위기를 전후로 우리나라에서도 기존의 공공부조 수급자뿐만 아니라 저소득 근로자 집단과 청년 미취업자 등을 대상으로 개별 집단 상담과 사례관리를 통해 맞춤형 취업지원서비스와 사회서비스를 제공하는 활성화 정책이 본격적으로 시행되고 있다. 이러한 활성화 정책은 한편으로는 공공부조 수급에 대한 반대급부로서 프로그램 참여 의무 및 급여 수급권과의 연계를 강화하는 등 참여자에 대한 요구 강화 측면이 두드러지지만, 다른 한편으로는 맞춤형 사례관리를 통해 취업장애요인을 제거하고 일반 노동시장으로의 진입을 촉진하기 위해 여러 가지 서비스 수단을 활용하는 역량 강화 측면도 포함하고 있다. 따라서 활성화 프로그램의 특성이 취업성과에 미치는 영향을 분석하여 활성화 정책 프로그램 전달체계와 정책수단의 효과를 파악할 필요성이 제기된다. 본 논문에서는 취업지원서비스와 맞춤형 사회서비스 제공을 특징으로 하는 활성화 정책의 취업 성과를 분석하였다. 이를 통해 활성화 정책의 어떠한 프로그램 성격과 특징, 정책 수단이 공공부조 수급자와 저소득 근로자 집단의 노동시장 진입에 기여하는지 파악하였다. 더불어 기초생활보장제도 급여 수급자의 탈수급 결정 요인도 분석하였다. 회귀분석 결과에 따르면 취업지원 서비스를 집중적으로 제공하는 활성화 정책은 저소득 근로자 집단뿐만 아니라 자활 참여자 집단에 대해서도 취업을 촉진하는 데 기여하였다. 또한 취업의 질이라는 측면에서도 상대적으로 더 나은 성과를 보여주었다. 그러나 수급자의 탈수급을 유인하는데 있어서는 맞춤형 사회서비스를 집중적으로 제공하는 것이 더욱 효과적인 것으로 나타났다. 이러한 분석결과는 활성화 정책의 프로그램 전달체계 및 서비스 수단의 개선 방안을 모색하는데 있어 중요한 이론적 정책적 함의를 갖는다.

• 한국IT서비스학회지
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• 제14권1호
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• pp.1-21
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• 2015

Recently, many companies have launched a new business model related to the mobile gift service in order to achieve or sustain a competitive advantage in the fast-growing mobile market. Due to the well combination of mobile technology advantages and offline gift-giving motivations, a mobile gift service has been proliferating over recent years. Although the motivation of mobile gift purchasing behavior can be different from that of offline gift purchasing behavior, there is still a lack of research on what factors are influencing and how they are impacting mobile gift purchasing behavior under diverse gift-giving settings. Therefore, based on both exchange and motivation theories as well as literature review, this study identified three influencing factors-economic (immediate rewards, convenience), social (friendship needs, reputation), and personal (enjoyment, self-satisfaction) benefits-and validated their impacts on intention to repurchase a mobile gift. Moreover, the moderating roles of intimacy and gift price in the relationships between benefits and mobile gift repurchasing intention were examined. The results provide many implications for marketing managers on how to enhance consumers' intention to repurchase, which in turn leads to sales and increased profit.

• 한국사회복지학
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• 제46권
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• pp.7-36
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• 2001

The current benefit expenditure of National Pension Scheme is comparatively small, as it stands in the early stage in reference to the historical development. On the other hand, the current contribution rate of National Pension is set up beyond which is sufficient to cover the current benefit expenditure. Therefore, National Pension makes big surplus every year such that the size of accumulated fund increases very fast. Nevertheless, the apprehension of financial instability of National Pension prevails these days. If so, is it really well-grounded? In terms of the method of financing. public pension schemes of most of all nations in the world are based on pay-as you go or partial funding. Under these financing methods, financial soundness fundamentally depends on the power that the government is able to impose the burden which is equivalent to benefit expenditure and the attitude of the public which represents whether they will admit it or not. Under this perspective, the judgement of financial soundness of public pension can not be made arithmetically and technically only on the basis of the balance between receipts and expenditure but should be accomplished considering the very complex and diverse aspects. In these context, this paper defines what the financial soundness of public pension means specifically and presents the objective indices which help judge it, that is, implicit debt, cost rate, summarized cost rate, pension expenditure as percentage of GDP, and fund rate. Then, applying the indices, this paper analyzes the long-term financial situation of National Pension empirically and evaluates its financial soundness in exploratory perspective.

• Human Ecology Research
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• 제55권4호
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• pp.351-362
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• 2017

Collaborative consumption (CC) occurs in organized systems or networks in which participants conduct sharing activities in the form of renting, lending, trading, bartering, and swapping of goods, services, transportation solutions, space, or money. Information and communications technologies (ICTs) that have emerged with CC. CC is expected to alleviate social problems such as hyper-consumption, pollution, and poverty by lowering the cost of economic coordination. In this study, we investigate the influence of educational experience and expected benefits of CC participation (intended to using and providing CC) of Adolescent Consumers. The subjects for the study were 418 high school students. Data was analyzed through frequency analysis, mean, standard deviation, t-test, ANOVA, Pearson's correlation, and hierarchical multiple regression analysis using SPSS Win 21.0. The results of this study are as follows. First, the significant positive relationship found between CC participants (intent to use and provide CC), educational experience (home education, school education, and mass media) and expected benefits (social benefit, economic benefit, enjoyment, community effect, and reputation). Second, enjoyment, mass media, reputation, social benefit, home education and school education values were variables that influenced the using participation intention for CC. Third, the major variables influencing the providing participation intention CC were home education, enjoyment, gender, community effect, and mass media values.

• Journal of Forest and Environmental Science
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• 제33권1호
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• pp.8-21
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• 2017

The objective of this study is to identify the individual characteristics and the elements of social capital hence a suitable design of social capital reinforcement can be proposed to promote a sustainable community-based mangrove management. The research conducted in three villages that were selected based on mangrove ecological differences in Lampung Province, Indonesia. Qualitative data was collected through field observation and in-depth interviews with key informants. The results showed that the population in the three villages dominated on productive ages, worked as farmers, and less educated (only a half of the population had fulfilled the basic education standard of Indonesia). The study results also indicated that the social capital in the communities showed minimum condition of interpersonal attachment and cooperation. This condition was derived from the attitude of the people who only took personal benefit without concerning to others' welfare. Many programs conducted by government to ensure the conservation of mangroves were project-oriented with minor participation of community. The minor participation might also contributed to the minimum of social capital in the community. To improve social capital, the communities should strengthen mutual trust based on mutual benefit to increase members' participation in mangrove activity.

• 농업과학연구
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• 제48권2호
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• pp.219-230
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• 2021

In Korea, the industry and marketing of livestock has grown because of increases in consumers' income and changes in food consumption trends. Livestock production and consumption increased tenfold from 1970 to 2018, and this rise will continue. However, the quality of marketing information for Korean livestock has remained low. The Korea Institute for Animal Products Quality Evaluation (KAPE) operates programs that provide marketing information on livestock, but the social benefits of these programs have not been objectively evaluated. The purpose of this study was to estimate the social benefit of the programs offering marketing information on Korean livestock. Survey and analysis using an economic model (double-bounded dichotomous choice contingent valuation model), revealed a few findings. First, the users of the marketing information programs offered by KAPE recognized the value of these programs and demonstrated their willingness to pay for this marketing information. Second, the social values of the programs offering marketing information on livestock were estimated as 1.1 billion won (marketing information on main livestock) or 5.3 billion won (price information on poultry), and these social values were 2 or 6 times greater than the cost to operate the programs for offering information. Finally, the program that provides marketing information on domestic livestock provides sufficient social benefits, so KAPE should expand these programs.