• International journal of advanced smart convergence
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• v.11 no.3
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• pp.72-78
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• 2022

The aim of this research is to improve the effectiveness of digital media advertising because current advertisements -in digital signage - indiscriminately appeals to the general public rather than to a specific target. In order to deliver efficient and customized advertisement information, an IoT human body detection sensor mounted on digital signage detected human faces and then classified them firstly by gender. The digital signage here is a smart digital signage that can analyze facial signals, discriminate them based on patterns, and apply the extracted data by displaying the corresponding information to the user. In addition, by identifying the customer's location approaching the smart digital signage and displaying the optimized content information for the customer's location through an algorithm, the digital signage can dramatize the advertisement Thus, this is a study meant forimproving information efficiency while reducing noise and driving power waste generated from unnecessary digital information reproduction.

• International journal of advanced smart convergence
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• v.8 no.3
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• pp.184-192
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• 2019

The existing digital signage systems inside the elevators are a lack of tailored contents appropriate to the space and environment inside or outside the elevators. Also, they almost impossible to flexibly respond to various contents disclosure according to the demand of the consumers or the elevator markets. Therefore we design and implement an IoT(Internet of Things)-based smart digital signage system for the safety of elevator passengers.. In order to provide IoT-based information to the smart digital signage within the elevator, we propose an IoT system as a set-top box with gyroscope sensor, acceleration sensor, RFID(Radio-Frequency Identification), fine dust sensor, etc., which processes various data collected by the sensors and provides the elevator passengers with various tailored contents such as elevator driving information, environmental information inside and outside the elevator, and disaster information in addition to simple advertisement information. The proposed IoT system is a set-top box that operates the smart digital signage and has an independent information control processor based on the IoT sensors that do not depend on the elevator control system. For the proposed smart digital signage, it supports an operating system that is independent of the elevator driving service as well as the media service. So the smart signage system has a characteristic that it does not depend on the elevator control system since it is a stand-along IoT-based information control system. With the proposed system providing intuitive content for the surge, steep descent, and radical movements of an elevator due to an emergency situation, the elevator passengers should be able to recognize the situation quickly and respond accordingly. In the near future, the proposed system will expand the market of digital signage applied in conjunction with the development of contents in the disaster, safety and environment fields, and expect expected to revitalize related industries associated with signage.

• Journal of Advanced Navigation Technology
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• v.16 no.3
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• pp.526-535
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• 2012

Digital signage in airport is used to provide the flight and airport information to the airport passenger. However, the current digital signage displays one type of contents to all of the airport customers without considering the type of the customer. Thus, the digital signage suffer from the inefficiency problem resulting in lower customer satisfaction. This problem can be solved if we adopt a smart digital signage which can recognize the type of the customer and provide the tailored contents. In this study, we report a smart digital signage using age recognition. Our smart digital signage can recognize the age of the customer in real-time, and provide the tailored contents to the customer. The smart digital signage can improve the airport customer satisfaction and the airport work efficiency by providing the information that is needed by the airport customers.

• Journal of the Semiconductor & Display Technology
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• v.20 no.3
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• pp.184-188
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• 2021

In general, digital signage is a next-generation smart media that provides various information and advertisement services to many people indoors or outdoors using the Internet. Recently, digital signage is rapidly spreading in such a small indoor environment, that is, in an area closely related to daily life, for example, inside an elevator. However, in this kind of indoor environment where the stay time of persons is extremely limited, it would be not easy for them to keep advertisements in the user memory for a long time. In the digital signage display installed in an indoor environment, it is possible to think about the possibility for a function such as expanding the screen to a user's smartphone, which is now widely spread, to contain, store, and use the transmitted content. In this paper, we propose a method to extend the display of digital signage contents to personal smart phones with interaction function in such a limited environment. In order to make the system operation, the proposed system was verified by confirming the result of dual screen implementation in a smart phone through the prototype implementation of a digital signage system in an embedded Linux environment.

• International Journal of Internet, Broadcasting and Communication
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• v.10 no.2
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• pp.74-78
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• 2018

Recently, due to decrease hardware prices and the development of technology, analog signage has been changing to digital signage for providing content such as advertisements, videos. Furthermore, in order to provide advertisements and contents to users more effectively, technical researches are being conducted in various industries. In addition, including digital signage that uses displays, it can be seen that it provides advertisements and contents using diverse devices such as LED signage, smart pads, and smart phones. However, most digital signage is installed in one place to provide contents and provides interactivity through simple events such as manual content provision or touch. So, in this paper, we suggest a new object detection algorithm based on an adjacent frames based image correction algorithm for interactive building signage.

• Journal of Advanced Navigation Technology
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• v.16 no.3
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• pp.536-544
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• 2012

Digital signage provides flight and airport information to the airport visitors and passengers. However, the digital signage has efficiency problem by displaying one type of advertisement to every customers regardless of their personality. We may solvel the inefficiency problem by using a smart digital signage which can recognize the characteristics of the customer We presents a smart digital signage with sex recognition function. The smart digital signage can recognize the sex of the customer to display the custom-made advertisement in realtime so that we can increase the satisfaction level of the airport passengers and visitors.

• Journal of the Korean Academic Society of Industrial Cluster
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• v.4 no.1
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• pp.51-61
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• 2010

Digital Signage is outdoor media to provide each content and message through digital displays instead that posters and signs are displayed on public facilities. Recently, digital signage have been popular to deliver variety information and advertising on the rapid development of intelligent digital imaging devices based LCD, LED. Continuously digital signage demand and market are growing because digital signage feature is able to capable of interactive communication. Digital signage is expected that digital advertising market is continue rising in spite of global economic downturn at various research institutions, and it is expected to replace traditional media advertising in a new way with the coming digital signage at convergence media side.

• Journal of Information Technology Applications and Management
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• v.19 no.4
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• pp.185-196
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• 2012

Domestic digital signage industry has been growing in line with the Internet and intelligent devices like smart phones. However, policies for digital signage need to be supplemented because existing policies are only focused on regulations for outdoor advertisements. Moreover, while digital technologies have been developed, there are few contents technologies to support the digital technologies. In this context, this research aims to identify the problems in relation to the domestic digital signage industry and seek for measures to solve the problems. Various case studies and literature review were conducted to identify problems in terms of policy, technology and service, and measures for revitalizing the digital signage industry were suggested. The research is expected to help digital signage to serve as new convergence media available for customization targeting and user participation.

• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.185-196
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• 2021

This study is based on the 'National Pilot Project on Digital Signage in Sejong Special City', one of the pilot projects initiated by the Ministry of Public Administration and Security. This project was an attempt to present the digital signage as a 'public service content platform' integrated with smart technologies. This study suggests that the planning strategy for placing public service contents on digital signage platform should focus on interests of local communities or users rather than high-tech suppliers of digital signage. In consideration of growing needs for smart technology-based public service, this study concentrates on the strategy for developing 'public digital signage services'. In addition, 'digital signage service tools' were designed to easily establish or execute the strategy. The aim of this study is developing the strategy to make digital signage a public cultural service platform as well as a digital advertisement tool. The final goal of this study is to demonstrate public value creation performance of the 'Revitalisation Project of Sejong City's Commercial Districts', which was possible thanks to the proactive involvement of citizens coupled with progressive utilization of interactive media.

• Journal of Korea Society of Industrial Information Systems
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• v.20 no.2
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• pp.25-37
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• 2015

In recent years, the advance on the high-end converging technology has improved to the changes on digital signage technology in many ways. Digital signage has to be designed to give information through systemed structure among the constituent for developing the information delivery responding to the environmental conversion, not feeding user information. Therefore, this paper proposes a smart contents platform which supplies various from of digital signage contents. In the digital signage circumstance, the smart contents platform is a way for an effective information transmission, game and the advertising interface by recognizing user interaction and the environmental information. This platform is composed of base hardware, middleware and middle device. Each component module is managed by the smart contents platform. Furthermore, it serves various live contents experiences via gathering and analyzing user and environmental information with linking various sensors and devices. It is a new way of information delivery which serves contents producing and providing circumstances in parallel.