• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.1
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• pp.50-61
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• 2002

The manufacturer first identifies a target market before developing a sizing chart. A target market is specific for age or figure type. The purpose of this study is to evaluate the suitability of sizing system of women's apparel brand in Korea. For this purpose, the characteristics of the manufacture's sizing chart for jacket and skirt/pants were analyzed. For each brand, the target age of the brand and the age of consumers who preferred that bland were compared. The size charts collected from 27 women's apparel brands were analyzed and compared with Korean industrial standard sifting chart. The results of this study reviled that the body proportion in many manufacturer's sizing chart does not correspond to the body types in Korean industrial standard sizing chart. This trend was apparent for the short figure sizes made for women 155cm in height. There is a difference between the target age in brand concept and the age of consumer preferring to purchase that brand apparel. The age of fitting models usually does not correspond the customer's age. It was concluded that the age of target customer does not go well with the age of brand concept nor the fitting model age caused fit problem of the women's ready-made clothes.

• Journal of the Korean Society of Costume
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• v.44
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• pp.104-116
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• 1999

This study was intended to make an inquiry into the effect of lines, shapes and colors (achromatic colors) as apparel design elements on the perceptions of facial size, brightness and shape through an empirical research based on the theories of visual perception and optical illusion that have been studied in Gestalt Psychology, which becomes the basis of apparel design principles. It was shown that the facial size was influenced by the collar size, the degree of neckline cut, and the thickness of the trimming line. The white scarf with the white jacket made the face look darkest while the black scarf with the black jacket made the face look brightest. When the neckline had the characteristic of the line contrasted with the facial shape, the oval-shaped face was perceived to be the most ideal. When the facial shape and the neckline shape were similar, the facial shape was perceived to be more highlighted.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.6
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• pp.1082-1093
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• 1997

The purpose of this study was to identify characteristics and consumer attitude on purchasing apparel through Cable TV home-shopping. The questionnaire was administered to 4y5 May through September in 1996 and the data were analyzed by using frequency, factor analysis, crosstab, 1-test, ANOVA, MANOVA, scheffe with utilizing SPSS/PC+ The results of this study were as follows: 1. The most favorite media in purchasing apparel through home-shopping was Cable TV in all over ages except 50's. Women showed Cable TV the most interested, whereas men showed printed media and computer on-line shopping as home shopping media. 2. Home-shopping favor in region' was higher than that of Seoul. In the degree of favor, college students showed the highest, followed by part time employees, housewives and full time employees. Those who lived individual houses in other than Seoul area showed higher purchasing intention. 3. Sweater item was shown as the highest purchasing interested item and coat/business suit items were shown as lower among 10 different apparel items. 4. Five dimensions of Perceived benefits of apparel purchasing through Cable TV were derived by factor analysis such as variety of merchandise information, purchase convenience, efficiency, saving time, and convenience of physical inactivity. The convenience of physical inactivity showed the most important benefit through Cable TV home-shopping. Perceived risk of apparel purchasing through Cable TV was factor analyzed as merchandise related risk, size and appearance related risk, delivery related risk, TV watching related risk, and unplanned purchasing related risk. The sixte and appearance related risk was shown as the highest risk.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.7
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• pp.1247-1257
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• 2001

The objectives of the study were to examine apparel purchasing behavior in internet shopping malls and the level of perceived risk when internet users purchase online. For this research, 15,000 internet users were given questionaries via E-mail, or special website online. The sum of 1958 questionaries were used for statistical analyses. Using, SAS package, factor analysis, Crobach's ${\alpha}$, t-test, $\chi$$^2$-test, frequency and multi-response analysis were performed. As the results, 19% out of internet users had bought apparel products through internet shopping malls. Men had more purchasing experiences in apparels as well as general products than women. Among apparel products, T-shirts/shirts were purchased the most by internet shoppers. For perceived risks, 6 factors(quality risk, time/convenience risk, size and appearance risk, privacy risk and social/psychological risk) were investigated for this study. The level of perceived risk was lower when people had a purchasing experience in internet shopping mall than when they didn't. The level of perceived risk was lower when people had purchasing intend about apparels than when they didn't. Based on these results, marketing strategies will be suggested.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.6
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• pp.665-674
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• 2003

The purpose of this study was to develop a grading increment at armhole area by apparel CAD(Computer Aided Design) system. In developing a grading increment at armhole area, we analyzed ease values of armhole area in bodice and sleeve by manual drafting patterns of five sizes. We suggested grading increments applied Pythagorean theorem to development the grading increment of the armhole of sleeve. The results and discussions of this study were as follows: 1. In drafting each size, the ease values were not identical. It was difficult to draft perfectly the same armhole line shape between sizes. 2. According to our developed grading increments applied Pythagorean theorem, the ease values were identical between sizes and difference of the armhole length between sizes was also identical. 3. The grading formulas were made out for apparel CAD system. Once grading increment or formula is set in the computer, it can be easily altered to various clothing items at any time. The efficiency of grading work will be also improved and grading time will be reduced.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.3
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• pp.327-348
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• 2019

Among the many methods to make sustainable garments, convertible garments have the potential to change style and function that allow consumers to keep and use garments longer with the possibility of enhancing sustainability. This research analyzes consumer preferences in changeable design options for convertible dresses and the consumers' influence on environmentally responsible apparel consumption (ERC) behaviors on their preferences regarding changeable design options of dresses, which are popular items. An online survey collected data from a convenient sample of 321 female college students from four universities in the United States. Data were analyzed using IBM SPSS through descriptive analysis, cluster analysis, and independent samples t-test. There were significant differences between high and low ERC groups in design preferences that considered important aspects of purchasing, using convertible dresses, and purchase intentions. Detailed differences among sub-groups were analyzed. Designers are encouraged to make tying/folding/wrapping dresses with changes of size/fit, dress length, or color/pattern. The results are beneficial for apparel designers when developing convertible dresses with the guidance of consumers' design preferences and differences according to ERC levels.

• Journal of Fashion Business
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• v.10 no.5
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• pp.135-158
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• 2006

The purpose of this study was to provide for the useful fundamental data by developing an appearl sizing system according to body types for Chinese Adult Female. Thus, it was to improve of fittness and coverage rate of exporting domestic clothing to China. For study, It was measured 1360 female women aged between 19 and 50 who resident in Beijing and Shanghai in China. as a sample, 1381 female women was seleted for development of apparel sizing system. Thus, this study was to characterize body types of Chinese adult female by classifying them into groups and set coverage rate of ready-made clothes by developing an apparel sizing system according to the Women's Wear Specifications(GB/T 1335.2-1997), National Standards of People's Republic of China. As for the method of this study was done during Jun. 23 $\sim$ Aug. 7, 2004. Data analysis were processed by SPSS WIN 10.0 Program was used to for technical statistical analysis. The result was as follows: The clothes dimension for upper and lower body and the coverage rate of body size that had the highest appearance ratio from the entire group was Y-type 160-84$\cdot$160-64(4.6%) and the section 160cm 32.4%, A-type 160-88$\cdot$160-72(3.3%) and the section 160cm 28.1%, B-type 155-88$\cdot$155-78(3.8%) and the section 155cm 27.8%, C-type 150-96$\cdot$150-88(2.5%). The result By setting of representative size number and production coverage rate for Chinese adult female. The representative size number of the entire group was set for 150-80A$\cdot$150-64A(1.0%), 155-84A$\cdot$155-68A(2.6%), 160-88A$\cdot$160-72A(3.3%), 165-84A$\cdot$165-68A (2.8%), 170-96A$\cdot$170-80A(0%). The production coverage rate for each representative size number was SS size the section 150cm 2.8%, size the section 155cm 17.0%, M size the section 160cm 31.6%, L size the section 165cm 25.0%, XL size the section 170cm 12.6% that covered 85.0%.

• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.3
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• pp.27-37
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• 2005

This study is aimed at the ready-mades size system and satisfaction of consumers size for woman's wear at domestic market which are made by public production systems. This study, particularly, is focused on jacket of 20-30 aged woman's wear in twenties & thirties female clothe. The procedures of this study are as follows; 1. Select 25 domestic clothing companies that its product has targeted in twenties & thirties female and investigate the system of each pattern size 2. Select 259 female in twenties & thirties randomly in Seoul survey a standad of females jacket purchase. Analysis of this study is based on SPSS statistics program, technical statistics, $X^2$ and ANOVA verification. The results of studying are as follows; 1. The survey of pattern size of the domestic females clothing companies has shown some distinctive feature at age and body type of their consumers. 2. Crucial point of female consumers in twenties & thirties is a design and fitness of their jacket while they are purchasing their jacket. 3. Female consumers have some dissatisfaction for the variety of size, difficulty of purchasing and size of bust, shoulder & length of arms of their jacket.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.3
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• pp.480-491
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• 2010

This study investigates the body satisfaction and fitness apparel depending on age and silhouette. The subjects were 254 females 20~50 years of age living in Chungju South Korea. There are various body types in women over the age of 35, the lower part of the body-development type, regular type, the upper part of the body-development type, and the rectangular body type. In addition, there is a lower satisfaction level in circumferences related with apparel fit, especially in the sleeve length, armhole, and crotch length. Therefore, a size system is needed that considers various body types in ready-to-wear clothing for middle-aged women. Design, color, and pattern are most important in clothing purchases by unmarried women, but the ease of laundry management and price discounts are the most significant for clothing purchases by married women. The upper part of the body-development type is unsatisfactory in the size-fit of sleeve length and shoulder width, but the lower part of the body-development type is unsatisfactory in the circumference of the waist, hip, abdominal, girth of skirt, and crotch length. The rectangular body type and the lower part of the body-development type are unsatisfactory in movement comfort, especially in hip girth and crotch length. The upper part of the body-development type is unsatisfactory in the movement comfort of the chest and elbow girth.

• Fashion & Textile Research Journal
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• v.15 no.1
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• pp.130-137
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• 2013

The percentage of overweight people has increased in older people due to the change of body shape (including pregnancy and giving birth for women). Obesity is accompanied by body shape changes; subsequently, there are more pattern design considerations compared to standard body shapes. This paper classifies the upper body shape of overweight women in Korea, analyzes features by body shape and proposes basic pattern design data that reflects the features of plus-size women body shapes. The data on 540 subjects in the overweight group (from 20 to 69 years old)whose BMI was over 25 was selected. The following features by shape were identified in accordance with the upper body shape classification of overweight women. Body Shape1 had lower body obesity with long stature and arms in proportion to the trunk length and represented 22.2% of the subjects. Body Shape2 had most parts near average sizes for overweight body shapes with short height and arms that represented 37.6% of the subjects (the highest ratio). Body Shape3 was the smallest body shape in the four groups with the most distinct body figure and represented 30.7% of the subjects. Body Shape4 (9.4% of the subjects)was the upper body obesity type (the fattest group)and with of the waist bigger abdominal obesity type.