• 한국의류학회지
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• 제25권6호
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• pp.1046-1056
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• 2001

For the purpose of standardizing sizing systems for infants and children's clothing, the researchers surveyed 20 different apparel manufacturers in Korea. The apparel production sizing systems used in the industry were analysed. The researchers also compared standard apparel sizing systems developed for infants and children's clothing in Korea. ISO, Japan, and U.S.A. The followings are the results of this study. 1. As survey findings of companies's views about sizing systems, boys or girls sizing system needed to be developed for 3 years old and over. The plus sizes are needed to be developed and children 9 years old and over need the plus size. 2. The body size specification in most sizing systems collected shows that chest circumference was increased 2cm for every infants sizes, and 3cm for boys and girls'sizes, from size 100 to size 130. However, the chest and waist circumference measurements were increased 4 to 8cm for large sizes, from size 130 to size 170. 3. There are similarity and dissimilarity among the standard sizing systems of ISO, Japan(JIS), U.S.A(ASTM), and Korea(KS). The ASTM developed infants'garment sizes for the babies who are 24months old and under. The most national standards, however, developed infant apparel sizing system for the babies under 105cm tall or 4 years old. 4. The range of body measurements covered by boys/girls sizing system were different by the nation. The U.S. system (ASTM) is for boys and girls who are taller than 120cm. The Japanese system(JIS) is for the children who are taller than 90cm.

• 패션비즈니스
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• 제6권1호
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• pp.128-136
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• 2002

This study was initiated to study suitability of the apparel sizing systems that utilized in women's ready-to-wear market. To achieve this, the researchers surveyed 383 women from the ages of 18 through 59. The result of this study are followed. 1) The targeted age of the apparel brand does not always correspond with the purchaser's age. The subjects tend to prefer the brands targeting younger women than their age. The women who prefer the brand targeting younger women than their age were less satisfied with the jacket size available in Korean apparel market. They also took into consideration their body size. 2) The subjects who prefer the brands aimed for younger women were dissatisfied with fit at waist and hips. 3) The result of this study also shows that the more sizes are needed for short and tall women. The subjects pointed out that hips of the pants gave worst fit. 4) KS standard size designation system which listed body measurements bust-hips stature was not well known to the consumers.

• 한국생활과학회지
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• 제12권4호
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• pp.497-508
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• 2003

This research was conducted to activate the horne shopping by providing the basic data about demographic characteristics, purchase practices and satisfaction degree of women consumers. The subjects were 328 women consumers residing in Cheongju who had purchased apparel products through home shopping. Collected data were analyzed by frequency analysis, t-test, analysis of variance, and cross-tabulation analysis using SPSS. The results were as follows: 1) When purchasing formal wears, casual wear and furnishing textile products through home shopping, respondents considered the design and fiber content seriously, and when purchasing underwear, the fiber content and size. 2) When purchasing apparel products, most of respondents confirmed apparel labels, and married women confirmed more than single women did. Among apparel labels, fiber content, care symbol, and size were the items that respondents considered most. 3) The single women managed internet and knew the value of internet in searching information or purchasing apparel products better than married ones. 4) When purchasing apparel products via home shopping, respondents used TV, catalog, and internet in order. 5) Degree of satisfaction for clothing purchased via home shopping was in ordinary level, high for furnishing textile products and low for formal wears.

• 한국의상디자인학회지
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• 제4권3호
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• pp.55-64
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• 2002

The purpose of this study is to review the grading practices and size systems of women's apparel industry in Korea and thereby, analyze the grading problems to find their solutions. Compared with other pattern producing processes, the working principles and methods of grading seem to be consistent, repeatable and stable. Therefore, if the grading deviation setting and working method should be standardized and systematized, it is much easier to automate the grading work than other pattern works. Nevertheless, it was found through this study that grading deviation setting or its application depending on body forms or age groups is not systematic. Moreover, since size identifications, basic sizes or intervals differ among apparel businesses, consumers may be confused in selection of the apparels fitting their body forms. Thus, it is deemed necessary to precisely analyze consumers' body sizes and determine on grading gains or losses in consideration of the body forms.

• 한국의류학회지
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• 제22권5호
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• pp.585-596
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• 1998

This report gathers data on current catalogue and online order market in the apparel products in order to: 1) identify the current status and critical issues in this area, and 2) identify the differences between the department store markets and the domestic markets on catalogue and online order. In addition, it collected the information on consumer shopping behaviors through surveys in both Korea and the U.S., in order to: 1) compare the consumer behaviors between both countries, and 2) identify any correlations with demographic factors such as sex, age, marriage status, income, education. This was discovered by means of the collected data that in Korea there were the problefls related to the apparel products and the apparel size specification, and related to the p.c.-network. Also in Korea the department store companies do not have properly worked out size specifications and are more likely to use 'freesize' categories, while in the U.S. and Europe the reverse was found and the size specification gave more detailed information. Results of the questionnaire suggested that the U.S. was superior in the almost part of questionnaires especially in terms of the user's experience and satisfaction with catalogue & online order in apparel. Additionally, the U.S. had 2.5 times more catalogues and online sites and those were more frequently used compared to those in Korea. The consumer shopping behaviors in Korea showed a correlation with sex, age, job, marriage status and income. And there were significant correlations with education, sex and income in the U.S.

• 패션비즈니스
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• 제19권6호
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• pp.127-138
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• 2015

Due to the virtual nature of online businesses, online apparel stores need to enhance the consumer experience by utilizing store design attributes to provide their customers relevant and sufficient information. Since online apparel stores mainly communicate with their customers virtually and digitally, it is important to understand how consumers perceive and react to different design attributes commonly found on apparel stores' online websites. The purpose of this paper is to examine the importance of design attributes commonly found on online apparel stores' websites using three different importance measurements. The design attributes examined in this study include enlarged pictures, product detail pictures, product reviews by other buyers, coordinating items, and size measurement charts. The three different measurements used in this study include two direct measures and one indirect measure using conjoint analysis. Across the three different measures, both the men and women indicated that enlarged pictures represent the most important design attribute when they purchase clothes online followed by size measurement charts and they considered the availability of coordinating items the least important design attribute.

• 한국의류산업학회지
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• 제22권5호
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• pp.617-627
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• 2020

This study investigates the apparel sizing communication presented in online retail websites focusing on women's ready-to-wear tailored jackets and to analyze the meaning of these information as the actual product size guide factor. A total of 34 retail websites were selected based on the highest growth fashion companies list and the best fashion brands list. We collected size information in two types: size specifications including sizing code, body measurements, garment measurements, and size references including customized size guide tools, size information in customer reviews, model size information, and others. Most websites prefer to present garment measurements rather than body measurements that are recommended notations under Korean standards and related regulations. In addition, there was the absence of consistency in presenting measurements list and terms that can confuse consumers in size communication. This study found that the stature measurement was a key factor in size reference despite that it did not represent a proper garment size. The obsolete Korean numbering sizing code such as '55 and '66 was still used in many ways such as idiomatic expressions for body shape. It also implied that we can take advantage of the old sizing code for accessible size information. The finding of this study gives an in-depth diagnosis of current online sizing information problems and suggests useful basic data for developing online apparel size standards and marketing strategies.

• 패션비즈니스
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• 제19권5호
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• pp.139-156
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• 2015

The purpose of this study is to investigate various information relating to research on the dimensions of clothing used in the sale of products via the internet that used to target global SPA((Specialty Store Retailer of Private Label Apparel) brands sold in Korea. A total of 12 SPA brands including seven global SPA brands and five national. SPA brands were surveyed in this study. Brands were chosen net sales and consumer preferences the last three years. In all SPA brands, literal size designation such as S, M, L and numeric size designation such as 0, 2, 4 or 32, 34, 36 etc. were mixed, but in case of Jean, the size codes mark waist circumference were dominant. European size codes were more common in case of European brands while literal codes were more dominantly used for American size codes with in the US brands. By reviewing the measurement information of the body and product size, the product measurement methods of UNIQLO, FOREVER 21 and TOPTEN were much more accountable and excellent than other brands. However, most of the others didn't offer proper information such as pictograms or figures about measurement methods relating body sizes and product sizes. In addition, most of global SPA brands offered size conversion chart which consumers could reference, however of none of the national SPA brands offered a conversion size chart on their website. Regardless of the type of clothing, the coverage of clothing size was higher than in global SPA brands such as H&M GAP compared to national SPA brands. In particular, 8seconds did not present apparel size ranges that fit consumers' individual clothes sizes.

• 한국의류학회지
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• 제38권5호
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• pp.718-732
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• 2014

This study investigates the effects of two organizational variables (market orientation and organizational innovativeness) and the interaction between these two variables on supply chain agility as well as examines the moderating effect of 1) firm size and 2) the extent of global sourcing. Employing a web-based e-mail survey method, the study issued 1,320 questionnaires to South Korea apparel manufacturing companies; data from 147 completed surveys were analyzed. Market orientation, organizational innovativeness, and the interaction between the two variables positively affect supply chain agility. Firm size and global sourcing do not have any significant moderating effects on the relationship between organizational characteristics and supply chain agility. Companies with high market orientation and high organizational innovativeness have more agile supply chains than companies with only market orientation or organizational innovativeness. Firms need to effectively enhance market orientation and organizational innovativeness simultaneously to enhance supply chain agility. The lack of a moderating effect from firm size suggests that all companies should promote a greater degree of market orientation and organizational innovativeness to enhance supply chain agility regardless of firm size.

• 복식
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• 제51권3호
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• pp.129-139
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• 2001

The purpose of this study is to suggest the standard size specification of the apparel item as finding out apparel products'sizing problem in the domestic and foreign interned shopping malls. Though that, to suggest basic data of web page offered sizing system given to consumer higher satisfaction and based on ISO (International Organization For Standardization), domestic industry standard and service related size. The summarized findings are as follow. 1. The result of size description research, the size description system between internet site were very different, in addition in the department shopping malls it was different by manufacturing industry. Also in domestic and foreign shopping malls, It was not correspond to ISO and domestic industry standard, used Numeric and Alphabetical size. In the foreign shopping mall it distinguish body type and age group. 2. The result of consumer's satisfaction, the superior fashion malls were Samsung, LG, Fashionpia in the domestic shopping mall, were Gap, JCPenny, Jcrew in the foreign shopping malls. In the total group, 1-5 grades were ranked in the foreign shopping malls. 3. Satisfaction of the foreign fashion mall was higher than that of the domestic fashion malls. Exactly, foreign fashion mall described size chart, size description, product size and body size measuring method but domestic fashion malls didn't describe that. Domestic fashion malls need sizing system development given to consumer higher satisfaction. In addition sizing system based on ISO and domestic industry standard and subdivided to body type and ale group must be studied. Aloe, fashion information, coordination information and product explanation must be reinforced.