• 한국의류학회지
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• 제37권3호
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• pp.270-279
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• 2013

This study presents a T-shirt design process that utilizes modernized traditional patterns; in addition, it also includes various modernization techniques for Korean traditional patterns. T-shirts are a representative casual wear item worn in everyday life, especially among young people. The association of traditional elements and public goods such as T-shirts effects the diffusion of the Korean image into global society. Through the whole design process, target groups and design concepts were determined first: collegiate students as well as clean, natural, refined, simple and sporty image, respectively. Subsequently, Dokkaebi, lotus, Dangcho, dragon and Taegeuk patterns were selected as traditional pattern sources. Along with the technique of the division, transformation, and configuration of original patterns, the combining method of geometrical figures, stripe patterns, and check patterns with traditional patterns was helped create modernized traditional motives. Finally, T-shirt designs with a Korean image were developed with the harmonized deployment of modernized motives and color planning. The survey showed that designs had a clean, natural, refined, simple and sporty image that was preferred by collegiate students. This study is relevant in three aspects. First, the design process of modernization was very creative to combine traditional patterns and basic figures. Second, this study expanded the scope of traditional image design to casual wear to promote the Korean image to young people all over the world. Third, the whole design process, from planning to final product development, presented in this study is applicable to other design processes.

• 복식문화연구
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• 제6권2호
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• pp.55-65
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• 1998

Actually, Cyberpunk is a compound word joined by cybernetics, which was used in control theory, and punk, was symbolized as anti-culture. Today, however, the definition of the term has been extended by various fields, used in many meanings. Therefore, the purpose of this study was to apply the Cyberpunk concepts to understand today　s fashion because understanding of the present fashion is a means to interpret our culture. For this purpose, the phenomenon of Cyberpunk in fashion was subdivided into three factors material, color, and style. The results of the study were as follows : First, the materials used were techno material, special print by computer for future feeling and geometrical pattern, optical pattern to improve visual effects. Second, the colors mainly used were silver, black and white, bright color, and off-color of computer animation to present future-oriented feeling. Third, the general styles used were fit and slim, simple and liner, dualistic style to express future　s image. In conclusion, the phenomena of Cyberpunk in fashion were expressed in material, color and style of fashion. Cyberpunk fashion was evident in T-shirts, sweaters, jackets, or as items of ornamentation such as pins, pendants, belts, and earrings, etc.

• 복식
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• 제61권10호
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• pp.16-31
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• 2011

This paper aims to identify the similarities and differences of color preference for mountain climbing wear according to gender, season and item. Total of 749 photos of mountain climbers were taken in 2009 during weekends in May and October at two mountains in Seoul. In order to analyze color by hue and tone, all the data were digitalized using Photoshop and converted to HV/C by using the Munsell Conversion software. For the purpose of data analysis, 13 colors of hue, including 10 base colors of the Munsel color system plus white, gray and black, and 12 tones of PCCS were grouped into 5 groups according to close distance. Jumper, t-shirts, vest and pants were selected as the 4 item categories. Results showed that there were clear differences in color preference based on gender. Women, with a preference for red, reddish purple, black, purple and blue, displayed wider range of choices in color as compared to men, who preferred black and blue color throughout all seasons. Yellow, green, and greenish blue were less preferred by both men and women. For pants, black represented over 90% as the main color for both genders. Overall, men preferred dark tones and women preferred vivid and bright tones. Moreover, there were less distinct differences in color preference according to season and item.

• 복식문화연구
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• 제13권4호
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• pp.632-645
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• 2005

The purpose of this research was to investigate the harmony evaluation and the effects used clues on harmony perception in terms of 32 tone on tone coloration of male shirt and necktie by male and female students when it comes to the coloration of male clothes shirts and necktie, after shirts matched necktie with warm and cool color, such as red, blue, and changed only value among three attributes of color. The results are as fellows. As to the red, light-dull, dull-dark was evaluated as harmonized coloration regardless of area-ratio by both male and female students. As to the blue, vivid-dark, light-dark, dull-dark was evaluated as harmonized coloration regardless of area-ratio by both male and femate students. Among 16 red tone on tone coloration stimuli, both female and male students evaluated the same 10 set as harmonized, but among 16 blue tone on tone coloration stimuli, female students evaluated 9 set, male students 12 set, so proved that male's range of harmony more extensive than that of female. It is significant difference between female and male on red dull shirt and vivid tie, blue dull shirt and dull tie combination. Females were positive to red dull shirt and vivid tie combination, males were negative, on the other hand, males were positive to blue dull shirt and dull tie combination, females were negative.

• 한국가정과학회지
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• 제4권2호
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• pp.110-122
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• 2001

The purposes of this study was to examine the present situation of merchandise assortment and informations in internet fashion shopping mall. Merchandise assortment dimensions were width and depth. Merchandise assortment factors for apparel were style, size, and color. Merchandise informations were investigated using price and fabric contents. The data were collected from 11 internet fashion site to investigate styles. colors, sizes. price and fabric contents. The data analysed with frequency. crosstab analysis, $\chi$$^{2}$-test. The results were as follow : 1. Upper items(37.5%) as T, knits, shirts, and blouses were offered more style than bottom items(13.5%) as skirts, pants. 2. The 36.4% of styles offered one color. Basic color as black, white, grey, beige, ivory was 38.1%. 3. The 54.4% of merchandises carried same size. 4. Fiber contents was made up of cotton(44.2%). hemp & rayon(22.5%), and synthetic (33.3%). 5. The 75.1% of merchandise was relatively low price of below 50,000 won, the 24.9% of merchandise was rather high price of more than 50.000 won.

• 복식문화연구
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• 제19권3호
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• pp.650-660
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• 2011

Purpose of this study is to explore: 1) the difference in color sensibility evaluation, color attractiveness, and attitude toward the product, 2) the difference in the effect of color sensibility evaluation on color attractiveness, and 3) the difference in the effect of color sensibility evaluation on attitude toward the product between the identical clothing product presented in on-line and off-line settings. Experimental method was applied with 230 male and female university students using stimuli of an on-line site as well as an off-line window display presenting the same white t-shirts. Color sensibility factors of white t-shirt were hedonic, stimulating, active, and spatial senses. These color sensibility factors of the clothing product affected product color attractiveness as well as attitude toward the product. Although there were not differences in color sensibility evaluation, product attractiveness, and attitude toward the product between items presented in on-line and off-line settings, difference was found in the effect of color sensibility on the color attractiveness and attitude toward the product. The effect of color sensibility on color attractiveness and attitude toward the product was stronger in on-line than in off-line setting. Hedonic sense was the most important factor influencing attractiveness of product color and attitude toward the product. In addition, spatial sense affected attractiveness of product color in on-line setting; and stimulating sense impacted attitude toward the product in off-line setting. Based on the results implications were generated.

• 한국의류산업학회지
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• 제4권2호
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• pp.176-187
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• 2002

The aim of this research is to establish basic materials for fashion merchandising by observing the street fashion of the juveniles and by analyzing their wearing, coordination and fashion trend. We have taken the photograph of the street fashion of 202 male teenagers and 265 female teenagers in Busan, and analyzed in the category of style, item, color, pattern, materials, hair style, shoes and accessories. We have concluded that the most frequent items were shirts (male), turtle neck (female) and jeans. The main style was casual just as jumper-look, sweater-look, gardigan-look. The typical female fashions that were hip-hop-look, twin neat-look, trench coat-look, were more various than male. For the color coordination, contrast color coordination was more dominant than similarity color coordination. Dominant patterns were solid, and also check and stripe patterns were frequently found in upper garment. The representative materials were soft for upper garment, and hard for trousers. Male teenagers prefer middle-length hair style and female teenagers prefer long hair style. The juveniles in Busan are wearing sports shoes and leather shoes in similar frequency. Their favorite accessories are bag, muffler and hat.

• 패션비즈니스
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• 제2권1호
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• pp.35-48
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• 1998

The purpose of this paper is to examine the street fashion, which is influenced by the youth culture in 1960s. Youth culture is the youth subculture which appeared multiform in the 1960s. It tried to create a new culture by subverting the ruling class culture with their combative life style and peculiar appearance which are distinguished from mother culture. Youth cultures as youth subculture are symbolically expressed in their style which had strong characteristics of sub-fashion and anti-fashion, and which are different from mother fashion in shape. Therefore youth subculture fashion had an effect on street fashion in the 60s. The influence that the youth culture fashion had had on the street fashion is summarized as follows: Beats fashion was intelligency look on black dress, black polo-neck shirts, black trousers, black glasses and heavy black eyeliner. Mods fashion was neat style on Edwardian suit with narrow trousers, pointer-toeshoes and smooth croped hair. Folkis fashion was ethnic look, middle east asian look, peasant look, Indian style, south america look, gypsy style, natural materials, natural dying, tie-dye, beads and hand made ornaments. Rockers fashion was violence appearance categorized 'blue collar' on black leather jacket decorated with metal studs and hand-painted insignia, blue jeans and boots for motor bike. Swinging London & the Psychedelics fashion was blend mods look with pschedelic color and motive pattern. Hippie fashion was intermix pschedelic and natural or ethnic style. It was appear to be a meaningless, unpredictable assortment of diverse items and style. Faded and tattered jeans, army jackets, vintage hat, beads, embroidered headband, white sheets, diverse theatrical costumes, sandals or bare feet, granny dress, peasant blouse, blanket cape, tie-dye T-shirts and long hair. Greasers fashion was adorned black leather jacket with chains, fringing, badges, insignia and sleeves had been crudely ripped off. They came to be known wore jeans so soaked with oil. Skinheads fashion was aggressive working class identity with donkey jacket, jeans rolled up, collarless union shirts, heavy boots, braces and hair cropped short.

• 복식
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• 제58권2호
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• pp.48-61
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• 2008

This study aimed to examine emo fashion, a very recent music-related fashion trend spreading fast amongst youths, and understand emo ideas and methods of expression for a greater understanding of contemporary youth sub-cultures and fashion trends. Documentary research, positive research and in-depth interviews were used throughout the study. 4 Korean emo bands and 4 U.S. emo bands were selected based on music chart rankings, and a total of 37 photographs from the bands' Internet websites were selected, and their clothes shown in the photographs were examined. 5 Korean emo band musicians were subjects of in-depth interviews, and they were asked about their emo culture, music, fashion, ideas and styles, and photographs were taken of the subjects and evaluated, too. Lastly, Korean and U.S. emo kids were studied through photographs, and comparatively analyzed. Both Korean and U.S. emo musicians wore slim silhouettes, skinny jeans, t-shirts, sneakers, black, studded belts and plastic-framed glasses. Korean fashion expressed a less depressive atmosphere with color and other details compared to the United States, and did not prefer dark black eye make-up, which United States emo style appeared to express frequently. Korean musicians' emo fashion was closer to other youth fashions, whereas U.S. emo fashion included more formal styles such as ruffled shirts and pin-striped vests. Korean emo kids wore clothes not much different from most Korean youths, but U.S. emo kids wore a lot of eye make-up and black t-shirts with graphic or skull prints, and had more geometrical hair styles, as if cut at home. The reasons for such differences were found to be a longer emo music and culture history in the United States leading to more elaborate fashion expressions and a difference in the states of mind, such as Korea pursuing to express love, and the United States pursuing loneliness.

• 복식문화연구
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• 제31권3호
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• pp.379-393
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• 2023

In this study, a survey focusing on the status of clothing interest, inconveniences resulting from clothing, preferred design items, etc. was conducted on 364 elderly women to suggest aesthetically and functionally appropriate indoor wear design for at home elderly women aged 60 years or older. The survey results showed that in general, the respondents' interest in clothing was high, and more respondents in their 70s or older had difficulty in the action of opening and closing. With respect to considerations when purchasing clothes, color was considered more important than design as respondent's age increased, and size was regarded as the most important factor especially among those in their 80s. The preferred top styles were T-shirts and blouses among those in their 60s and 70s, and T-shirts and shirts among those in their 80s. The preferred sleeve lengths were "below the elbow" and "above the wrist" in all age groups. The preferred sleeve hem type was "tightening" in all age groups. The most preferred bottom styles were "straight-leg pants" and "elastic waistband." This study suggests the design items of indoor wear, including top, bottom, and overgarment for warmth, appropriate for elderly women at home based on the survey results. The study results are expected to serve as basic data necessary for the revitalization of the clothing industry for elderly women.