• 한국융합학회논문지
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• 제12권12호
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• pp.197-211
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• 2021

지식 공유 라이브 방송의 출현은 라이브 방송 플랫폼에 더 많은 다원화적인 내용을 제공하였다. 지식 공유 라이브 방송 사용자의 사용 의향에 대한 영향 요인을 분석하면 인터넷 라이브 방송 플랫폼으로 하여금 이러한 내용에 관심을 가지는 사용자의 사용 특징을 더 잘 이해하게 할 수 있다. 또한 플랫폼 운영업체에 더 좋은 서비스를 제공하여 라이브 방송 플랫폼의 혁신에 도움을 줄 수 있다. 본 연구는 TAM모델을 기반으로 설문조사와 구조방정식 모형을 이용해 지식 공유 라이브 방송 중 사용자 의향에 대한 영향 요인에 관한 개념 모형을 구축하고 지식 사용자의 영향 요인 모형에 대해 실증 분석을 진행한다. 데이터 분석 결과에 따르면, 사용자가 지식 공유 라이브 방송 태도에 미치는 유의한 영향은 지각된 유용성이고 다음은 몰입 체험이며, 지각된 가치는 사용자 태도와 사용 의향에 긍정적 영향을 미치고 사용자 태도의 긍정적 영향은 사용자의 사용 의향에 유의한 영향을 미치는 것으로 나타났다.

• 경영과정보연구
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• 제27권
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• pp.1-30
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• 2008

The objective of this paper is to gain a better understanding of factors influencing digital piracy and the use of paid services on the web. A model identifying and describing various factors which affect decision$\sim$makers' attitude toward sharing digital products and online behavioral intentions is constructed based on established theories of human behavior. The relationship between the continuous intention of sharing the products and the intention to use online services is also discussed. Findings show that a independent relationship exists between illegal and legal behaviors, which means stopping piracy by individuals can not lead to their buying of the products. Also while the attitude toward piracy was significantly related to the continuous intention of piracy behaviors, did not necessarily lead to the use intention of online services. The data also show that beliefs concerning consequences of digital piracy were significant enough to alter one's behavioral attitude. There was a significant relationship between perceived consequences and the intention to pirate digital products or to use paid services. The results also show that while the effect of economical and ethical factors were ascertained, that of social and legal factors have not been found. Self$\sim$efficacy has a moderating effect on the relationship between the attitude toward piracy and both intentions of online behavior. The implications of the findings to research and practice are discussed.

• 패션비즈니스
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• 제25권2호
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• pp.18-33
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• 2021

This study sought to understand the clothing consumption values of male consumers and analyze the attributes of online fashion multi-brand stores. The study examined the effect of clothing consumption values of male consumers on the perceived attributes of online fashion multi-brand stores and use intention. The study also aimed to investigate whether online information search moderated the relationship between the perceived attributes of online fashion multi-brand stores and use intention. An online survey of male consumers in their 20s and 30s was conducted, and a total of 338 responses were analyzed. The SPSS 24.0 program was used to perform frequency analysis, factor analysis, reliability analysis, regression analysis, and stepwise-regression analysis. The results are as follows. First, fashionableness out of the four attributes of online fashion multi-brand stores (fashionableness, entertainment, variety, and scarcity) influenced the practical and conspicuous values of clothing consumption values. Entertainment had a significant effect on all clothing consumption values. Variety had a significant impact on practical and conspicuous values and the scarcity factor influenced epistemic and conspicuous values. Second, while entertainment, variety, and scarcity influenced sharing intention, fashion, entertainment, and variety influenced purchase intention. Third, online information search moderated the relationship between the perceived attributes of online fashion multi-brand stores and sharing intention but not purchase intention.

• 한국IT서비스학회지
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• 제20권2호
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• pp.147-166
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• 2021

As vehicle sharing service is being widely used in China. The sharing economy appeared to be a way to make people's lives more convenient and to utilize limited resources efficiently. Sharing economy companies have created an app to satisfy users' needs with providing more benefits. Although research on vehicle sharing services has been continuously conducted at the level of the sharing economy, there are not many empirical studies related to the perception of the sharing economy from the consumer's point of view. In this sense, this study considered the perceived relationship benefits (social benefits, economic benefits, psychological benefits, and functional benefits) of Didi chuxing service as the key independent variables influencing users' confirmation and satisfaction, And suggests that users' confirmation and satisfaction are the key determinants of Didi continuance intention . To test the proposed research model, this study conducted structural equation model using 268 data collected on the users who have experience of Didi service. According to the empirical analysis results, This study verifies that: First, social benefits, economic benefits, psychological benefits, and functional benefits are determinants of user's satisfaction. Second, expectation confirmation depends on economic benefits, psychological benefits, functional benefits and social influence, meanwhile, social benefit has no effect on expectation confirmation. Third, expectation confirmation is proved to be a positive predictor of users' satisfaction. Finally, this results indicate that continuous use intention is determined by users' satisfaction.

• 지식경영연구
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• 제16권2호
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• pp.67-89
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• 2015

Improving productivity of knowledge workers is an important issue in the 21st century referred as knowledge-based society. The core key word is knowledge sharing among constituents of an organization. The purpose of this study is to combine the social network position factors with attitude and behavior factors, and develop an integrated research model for the knowledge sharing among members of an organization. This study adopted the integrated theoretical framework based on social capital, self-efficacy, transactive memory, and knowledge sharing. Surveys were conducted to 42 organizational members from a department in a leading IT outsourcing company to empirically test the proposed research model. In order to validate the proposed research model, social network analysis tool, UCINET, a structural equation modeling tool, SmartPLS, were utilized. The empirical result showed that, first of all, organizational members' familiarity network position had significant influence on knowledge self-efficacy and transactive memory capability. Second, knowledge self-efficacy and transactive memory capability affected knowledge sharing intention. Third, knowledge sharing intention also had an impact on the job performance. However, organizational members' expertise network position had no significant influence on knowledge self-efficacy and transactive memory capability. This finding reveals the importance of the emotional approach rather than the rational approach in knowledge management. The theoretical and practical implications on the research findings were discussed along with limitations.

• Journal of Information Science Theory and Practice
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• 제10권3호
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• pp.24-39
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• 2022

Online learning is becoming ubiquitous worldwide because of its accessibility anytime and from anywhere. However, it cannot be successfully implemented without understanding constructs that may affect its adoption. Unlike previous literature, this research extends the Unified Theory of Acceptance and Use of Technology with three well-known theories, namely compatibility, online self-efficacy, and knowledge sharing and acquisition to examine online learning adoption. A total of 264 higher education students took part in this research. Partial Least Squares-Structural Equation Modeling was used to evaluate the proposed theoretical model. The findings suggested that performance expectancy and compatibility were significant predictors of behavioral intention, whereas behavioral intention, facilitating conditions, and compatibility had a significant and direct effect on online learning's actual use. The results also showed that knowledge acquisition, knowledge sharing, and online self-efficacy were determinates of performance expectancy. Finally, online self-efficacy was a predictor of effort expectancy. The proposed model achieved a high fit and explained 47.7%, 75.1%, 76.1%, and 71.8% of the variance of effort expectancy, performance expectancy, behavioral intention, and online learning actual use, respectively. This study has many theoretical and practical implications that have been discussed for further research.

• Asia pacific journal of information systems
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• 제24권3호
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• pp.281-297
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• 2014

This study aims at empirically analyzing the relation between employees' personality and their knowledge sharing intentions, on which enough light has not yet been shed in spite of its importance. By integrating the big five model of personality with social capital theory and social cognitive theory, this study develops six hypotheses concerning the relation and empirically tests them by using 724 samples collected from employees in practice. The empirical analysis results from this study reveal that employees' extroversion and agreeableness are positively associated with their social relations and that their openness to experience and conscientiousness are positively associated with their knowledge self-efficacy, which are positively related to their knowledge sharing intentions. Based on the new findings, theoretical and practical implications are provided for knowledge management researchers and managers in practice.

• 유통과학연구
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• 제14권7호
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• pp.101-114
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• 2016

Purpose - The aim of this study is to investigate the benefit-sharing activities. They affect contract renewal intention between franchisers and franchisees that are linked through a contract with the intention of building their relationship from the level based on dynamic trust. This study will show a new approach on qualitative growth and consolidation of competitive power and may well be able to suggest practical ways to strengthen directions in the field of franchise industries. Research design, data, and methodology - In this study, based on literature review, we separated logistical-supporting activities and non-logistical-supporting activities from benefit-sharing activities. We modeled how benefit-sharing activities influence contract renewal intention of franchisees by dynamic trust. In particular, considering the possibility of trading concepts and characteristics of trust between providers opportunistic behaviors was defined as variables, depending on the situation and dynamic characters reveal their relationship trust concept. That is, dynamic trust having the possibility of changing depending on opportunistic risks and interdependencies by Lewis & Weigert(1985, 2012) was classified into transitional-based trust, calculated based trust, relational-based trust and balance-based on trust. The total of 104 samples from domestic franchisees being with franchisees were collected by using a structural composed questionnaire. Results - The results are as following. Benefit-sharing activities in logistical supporting activities appeared to affect the multidimensional concept of transitional trust, calculated based on trust, relationship-based trust and balance based on trust dynamic trust with all-defined impact. Non-logistical supporting activities appeared to affect significantly the positive (+) to the dynamic trust concept except transitional trust. Lewis & Weigert(1985; 2012) have proposed a dynamic confidence calculated from relations within-based trust relationship based on trust appears to affect the significant positive (+) to the balance-based confidence transactions confidence mechanism of the system side in the verified relationship. Finally, a relationship based on trust and confidence in the balance based on the Influence of dynamic renewed confidence showed significantly affect the positive(+). In particular, the balance based trust showed the acts as a mediating factors between relational trust and confidence and renew calculated. Conclusion - From the above these results, the significance from this study is as following. First, the proposed activity is to share and validate the approach by identifying the potential in the relationship from the contract with building dynamic trust, and one of the ways from the franchise headquarters and affiliated merchants mutual growth through win-win cooperation in sharing activities. Next, the dynamic segmentation confidence to suggest the possibility can be broken down over the validity and reliability test for each concept. In addition, by identifying the relationship between the dynamic level of confidence granular multi-dimensional concept, to determine the level of trust with a dynamic relationship between risk and interdependencies can be possible in franchise industries. In order to maintain and develop their mutual relationship, franchise industries should propose confidence-building steps to promote their quality improvement.

• 한국콘텐츠학회논문지
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• 제21권9호
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• pp.347-359
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• 2021

본 연구는 향후 본격적으로 도입되고 확산될 P2P 기반 차량공유 서비스에 대한 소비자의 기술수용의도를 파악하여 향후 새로운 비즈니스 모델로 자리잡게 될 P2P 차량공유 서비스에 관한 전망적 고찰을 수행하고자 하였다. 본 연구의 주요한 결과는 다음과 같다. 첫째, P2P 차량공유 서비스의 품질특성은 모두 사용자의 인지된 유용성과 사용 용이성에 통계적으로 유의한 정(+)적 영향을 미치고, 품질특성 중 서비스 특성이 인지된 유용성과 사용 용이성에 각기 상대적으로 강한 영향을 미치고 있었다. 둘째, 인지된 유용성과 사용 용이성은 모두 사용자의 P2P 차량공유 서비스에 대한 사용의도에 통계적으로 유의한 정(+)적 영향을 미치고 있었고, 사용 용이성이 보다 P2P 차량공유 서비스에 대한 사용의도에 강한 영향을 미치고 있었다. 셋째, P2P 차량공유 서비스에 대한 사용의 용이성은 그들의 인지된 유용성에 강한 정(+)적 영향을 미치고 있었다. 이러한 연구 결과로 P2P 기반 차량공유 플랫폼을 구축함에 있어서 가장 고려해야 할 요인은 해당 서비스가 갖는 유용성과 다양한 기능보다는 사용자의 편리성을 가장 최우선시 고려한 유니버셜 디자인의 형태로 구축되어야 하며, 서비스 환경요소인 주변적 단서를 고려한 UX 디자인 설계가 이루어져야 함을 제시하였다.

• Asia pacific journal of information systems
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• 제33권4호
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• pp.899-933
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• 2023

The second-generation mobile instant messaging (SMIM) proliferates with various relationship management functions: group chats, audio/video chats, file sharing, real-time location sharing, and nonverbal graphics, such as emojis and stickers. This study integrates the important but often overlooked affordances theory into innovation diffusion and proposes an SMIM continuance intention model. SMIM is a social affordance platform for users to develop new friendships and maintain their relationships. Integrated diffusion of innovation and affordance theoretical frameworks, this study investigates the influence of four factors on the success of using SMIM apps to improve friendship development and relationship management. Data were collected from 231 participants using a survey questionnaire in a public university in Taiwan. The findings confirm the effects of friendship development and relationship maintenance on the intention of users to continue using SMIM apps. Implications for research and practice are discussed.