• Journal of the Korean Home Economics Association
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• v.43 no.9 s.211
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• pp.27-40
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• 2005

The purpose of this study was to examine the relationship between male consumers' clothing shopping orientation and sex role identity. Since shopping, especially clothing shopping has been traditionally considered a female job, it was expected that male consumers' sex role identity would influence how they approach the task of clothing shopping. Data were collected through an Internet survey firm from men aged between 20 and 40 years(N=199). The major results are as follows: 1. Based on the six clothing shopping orientation factors identified tv factor analysis, the respondents were categorized into 5 distinct groups: Self-Directed Shoppers, Planners, Brand-Oriented Shoppers, Convenience Shoppers, and Impulsive High-Involvers. 2. Five sex role factors were identified by factor analysis: two masculinity factors (strong and reticent) and three femininity factors(gentle, meticulous, and affable). Among these factors, 'gentle' was considered the most ideal, followed in order by 'strong,' 'meticdous,' 'affable,' and 'reticent.' 3. The results of MANOVA showed that the clothing shopping orientation groups statistically differed in their perceived sex role identity as well as in their ideal sex role identity. Overall, Self-Directed Shoppers and Impulsive High-Involvers scored higher in both perceived masculinity and femininity than the other groups. Convenience Shoppers and Planners were high in femininity but low in masculinity. The Brand-Oriented Shoppers were low in both masculinity and femininity. The results indicate that Korean males who are in their 20s and 30s consider androgyny as a desirable state. In addition, those who are high in androgyny are more likely to be highly involved in clothing shopping.

• Journal of the Korean Society of Costume
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• v.33
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• pp.255-267
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• 1997

The objective of this study was to examine how clothing pattern preferences vary accod-ing to sex role identity gender and age. Questionnaire of shirt pattern prefere-nces and short form Bem Sex Role Inventory was administered to 627 men and women(10's to 40's) in Kwangju City. Sex role identity was classified in androgynous masculine feminine and undifferentiated type. 1. The men liked thick horizon thin check and plaid pattern better than the women while the women small flower one. 2. The 10's liked thick horizon thin check and plaid pattern better than the women while the women small flower one. 2, The 10's liked thick horizon pattern better than the others, 3. On the interaction effect according to gender and age the women in their 30's liked polka dots pattern better than the men while the women in their 10's and 20's liked plaid pattern better than the women in their 30's and 40's 4. On the interaction effect according to sex role identity and age the masculine type in their 30's and 40's disliked small flower pat-tern while the feminine type in their 30's and 40's liked it. The women in their 30's liked small flower pattern while the 10's disliked it more than the others. 5. The androgynous type liked thin check and plaid pattern better than the others. The present findings provide that sex role identity gender and age influenced clothing pattern preferences. Gender and age had sig-nificant interaction effects on the preferences. The traditional connections between sex role identity and flower pattern perferences were confirmed only in the 30's and 40's.

• Journal of Korean Academy of Nursing
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• v.37 no.6
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• pp.1003-1012
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• 2007

Purpose: The role of sex role identity types and health promoting behaviors in relation to premenstrual symptoms and interrelatedness among the three variables were examined. Methods: A cross sectional descriptive study was employed with 327 female university students. KSRI, HPLP, and MDQ were used as measurement tools. Results: Four types of sex role identities were classified; undifferentiated(33.7%), androgyny (32.7%), masculinity(16.8%), and femininity(16.8%) in order. Premenstrual symptoms(F=3.11, p= .027) and health promoting behaviors(F=12.74, p= .000) were significantly different by sex role identity types. As determinants of premenstrual symptoms, health promoting behaviors for all subjects, stress coping for the feminine type, and interpersonal relationships for the undifferentiated type were identified. In discriminating between the feminine type and undifferentiated type, premenstrual symptoms and self responsibility were shown as significant factors. Conclusion: Interrelatedness among sex role identity, health promoting behaviors and premenstrual symptoms imply the importance of a psychosocial aspect in premenstrual symptoms. Therefore, these three variables should be applied more specifically for nursing assessment and management of women having premenstrual symptoms.

• Journal of Fashion Business
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• v.6 no.2
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• pp.124-136
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• 2002

This objective study were to classify the contents of makeup behavior, to investigate the relationship between makeup behavior and sex role identity, and to examine how the makeup behavior, makeup satisfaction was influenced by sex role identity and demographics. To achieve this, the researchers surveyed 162 women for the ages of 18 through 25. The result of this study are followed. 1) Four factor of makeup behavior were sexual attractiveness, aesthetic, psychological dependence and makeup interest. 2) There were significant positive relationship between makeup behavior and sex role identity. 3) Sexual attractiveness were influenced by femininity, income. The explanatory power of the 2 variables were 8.5%. Aesthetic were influenced by masculinity. The explanatory power of the 1 variable was 9.2%. Psychological dependence were influenced by femininity. The explanatory power of the 1 variable was 8.2%. Makeup interest were influenced by masculinity, age. The explanatory power of the 2 variables were 9.0%. 4 Makeup satisfaction were influenced by sexual attractiveness, aesthetic. The explanatory power of the 2 variables were 22.1%.

• Korean Journal of Human Ecology
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• v.17 no.4
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• pp.707-721
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• 2008

The purpose of this study was to exam the effects of gender-role identity on adolescents' self esteem, clothing behaviors and favorite clothing image, focusing on analysis by adolescent' sex and age variable. The research method was survey and the subjects were 447 male and female adolescents in Daejeon, Korea. The questionnaire consisted of 4 measurement instruments (gender-role identity, self-esteem, clothing behaviors, and favorite clothing image) and subject' demographic attributions. The data were analyzed by factor analysis, $X^2$ test, t-test, ANOVA(analysis of variance), Duncan's multiple range test, and Pearson's correlation analysis, using SPSS program. The results are as follows. First, adolescents' gender-role identity and self- esteem were different by age rather than sex. Middle school students were represented by undifferentiated type while high school students were represented by androgynous type, and high school students had higher self-esteem than middle school students. Second, four factors emerged on clothing behaviors(clothing interest & psychological dependence, ostentation, conformity, and comfort), and favorite clothing image(characteristic, neat, active, and romantic image). Third, gender-role identity had important effects on self esteem; androgynous type had higher self esteem than other gender-role identity type. Forth, self-esteem had significant relationship with clothing behaviors and favorite clothing image, and these relationships were different by adolescent' sex and age variable. Fifth, gender-role identity had important effects on clothing behaviors; and rogynous type had more clothing interest, ostentation and comfort than any other gender-role identity type. Sixth, gender-role identity had important effects on favorite clothing images; androgynous type pursued more various clothing images than any other gender-role identity type.

• Korean Journal of Human Ecology
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• v.4 no.1
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• pp.1-10
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• 2001

The purpose of the study was to investigate relationships among self-esteem of the elderly men and women in the economic state, health state, and degree of sex role identity. The subjects were 246 elderly men and women living in Chonnam. Statistics were Frequency, Percentage. Mean, Standard Deviation, Cronbach's ${\alpha}$, ANOVA and Regression analysis. Major results obtained were as follows ; 1) The mean scores of self-esteem in the elderly men and women were 19.26 and 18.84 respectively 2) There were meaningful differences in self-esteem according to health state. economic state. sex role identity in both elderly men and women. And. in the elderly men and Women. the highest influencing variables on their self-esteem were the economic state and health state, and the sex role identity respectively.

• Women's Health Nursing
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• v.13 no.3
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• pp.192-200
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• 2007

Purpose: The purpose of this study was to compare and examine gender role identity and sexual attitude according to sex among college students. Method: The subjects consisted of 1,118 college students. The tool for gender role identity and sexual attitude was the Korea Gender Role Identity Inventory(KGRII) of Lee, Kim and Koh(2002) and the Sexual Attitude Scale of Koh, Kim and Lee(2005). The collected data was analyzed using descriptive analyzed statistics, $X^2$ test, Lamda, t-test, ANOVA, Sheffe and Pearson correlation with the SPSS WIN 12.0 program. Result: For male students, undifferentiated role identity type, 36.5%, was the most common but for female students, an androgynous role identity type, 39.3%, was most common. The sexual attitude score according to gender role identity type was 2.9 for the undifferentiated type as the highest score. Of both male and female students, the highest sexual attitude score was the undifferentiated type. Sexual attitude according to general characteristics for male students had a significant difference in major field of study and height and for female students weight. Sexual attitude was significantly related to age, height and weight. Conclusion: These results suggest that gender role identity and sexual attitudes are different between the sexes. This study result contributes to providing basic data for sex education and nursing interventions for college students.

• Journal of the Korean Society of School Health
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• v.16 no.1
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• pp.135-148
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• 2003

The purpose of this study was to find out the degree of satisfaction of body image and sex-role identity of primary school boys and girls and to examine their relevance between two sex groups. The data from study would be useful for mapping out some measures for school health education. Two hundred and forty five(245) students of 6th grade from 5 different primary schools in Seoul city and Gyonggi Province were selected for the study. The meaningful difference among demographic sociological characteristics between boys and girls has been shown to be in religion($x^2$=6.705, p=.044), the order of siblings($x^2$=7.455, p=.024), mother's academic career ($x^2$=6.705, p=.035) and the levels of living ($x^2$=4.108, p=.043). In the frequency distribution of sex-role identity, boys and girls were revealed as : undifferentiated 41.0%, 36.4%; as androgynous 24.8%, 25.8% respectively. Boys have masculinity (23.1%), on the other hand girls more feminity (22.7%). The meaningful difference of the degree of satisfaction of body image depends on father's ag(t=3.029, p=.050), mother's occupation(t=2.878, p=.023), home atmosphere(t=9.056, p=.000), level of livin(t=2.216, p=.028), academic achievements(t=4.580, p=.011). Masculine sex-role identity has shown its meaningful difference in mother's academic background(t=7.042, p=.001), academic achievements(t=14.963, p=.000). Feminine sex-role identity according to general characteristics shows meaningful difference in gender(t=2.683, p=.008), the order of siblings(t=3.019, p=0.51), father's academic career(t=5.558, p=.004) mother's academic background(t=7.676, p=.001), mother's occupation (t=3.405, p=.010), home atmosphere(t=4.492, p=.012), school performance(t=16.774, p=.000). Sex-role identity influences on the degree of satisfaction of body image as the relation bet ween the degree of satisfaction of body image and sex-role identity is pro correlative.

• Women's Health Nursing
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• v.8 no.2
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• pp.190-200
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• 2002

The purposes of this study were to understand the sex role identity and the meaning in life(MIL) of matriarchs and analyze their relationships to offer basic data for effective nursing strategies for improving MIL. The data for this study was collected from the 10th of August to the 30th of November, 2000. The subjects were women registered in an occupational training program for unemployed matriarchs which is held in the Working Women's Center in Busan. The measurement tools of this study were MIL(unpublished)developed by researchers and sex role inventory designed by Kim Deuk Ran(1992). The results of this study were as follows: 1.Sex role identities of matriarchs were feminity 13.7%, masculinity 13.4%, androgyny 37.8% and undifferentiated 35.1%. 2. The mean MIL for matriarchs was $173.46{\pm}16.09$. 3. The levels of MIL were 57.2% of the subjects felt a loss of meaning in life, i. e. existential vacuum, 42.8% were in pursuit of meaning but had not discovered it completely and 6.0% felt they had established meaning in life. 4.There were significant differences in MIL levels, concurrent to 4 types of sex role identities(F=11.93, P=.000). And according to Scheffe's post test, between feminity and masculinity, feminity and androgyny, masculinity and the undifferentiated, androgyny and the undifferentiated, there were significant differences. From the results of this study, most matriarchs felt loss of meaning in life, i. e. existential vacuum, and the group with masculine sex role identity had the highest level of MIL. In conclusion, the factors related to masculine sex role identity are necessary to develop nursing strategies for improving levels of MIL.

• Journal of Fashion Business
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• v.16 no.5
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• pp.164-177
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• 2012

The purpose of this study was to classify sex role identity into groups and analyze the difference of social face sensitivity and appearance management behaviors by sex role identity. Questionnaires were administered to 306 people in their twenties and thirties living in Daegu Metropolitan City and Kyoungbuk province. The data was analyzed by using frequency, factor analysis, credibility, ${\chi}^2$-test, ANOVA, Duncan-test, and t-test. The findings were as follows. Sex role identity were classified into four groups (androgyny, masculineness, feminineness, and undifferentiation). Men in androgyny group showed the highest rate of 41.3% followed by undifferentiation(24.7%), masculineness(21.3%), and feminineness(12.7%). Women in undifferentiation group showed the highest rate of 35.9% followed by feminineness(24.4%), androgyny(23.7%), and masculineness(16.0%). Social face sensitivity were composed of four factors (consciousness of being embarrassed, social formality, other consciousness, and prestige). Appearance management behaviors were composed of six factors (skin management, fashion image management, plastic surgery management, weight management, hair management, and health management). According to the result of a significant difference between social face sensitivity and appearance management behaviors by sex role identity, male showed significant difference between the sub-variables of social face sensitivity factors (consciousness of being embarrassed, social formality, and other consciousness). Both of the male and female showed a significance of difference in consciousness of being embarrassed, and social formality. Male showed significant difference between the sub-variables of appearance management behaviors factors (fashion image management, weight management, hair management, and health management). Both of the male and female showed a significance of difference in fashion image management. Gender of twenties and thirties showed distinction between the sub-variables of social face sensitivity factors (consciousness of being embarrassed, and prestige) and appearance management behaviors (skin management, fashion image management, plastic surgery management, weight management, and hair management).