• 제목/요약/키워드: service mediation

검색결과 285건 처리시간 0.023초

Consumers' Tolerance When Confronted with Different Service Types in Service Retailing

  • Chengcheng YU;Na CAI;Jinzhe YAN;Yening ZHOU
    • 유통과학연구
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    • 제22권2호
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    • pp.103-113
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    • 2024
  • Purpose: With the popularity of artificial intelligence (AI) in the service industry and occurrence ofservice failures in AI-based services, understanding human-robot interaction issues in service failure situations is especially important. Some issues which deserve further empirical investigation are whether consumers can develop the same tolerance for chatbots after service failure as they have for human agents, and the relationship between agent type and tolerance is mediated by the mechanisms of perceived warmth and perceived competence. Research Design, Data, and Methodology: This research experimentally collected and analyzed data from 119 university students who had experienced chatbots service failures. Differences in tolerance towards human agents and chatbots after experiencing service failures were explored, with a further examination of the mediating pathways between this relationship via perceived warmth and perceived competence. Results: Consumers are more tolerant ofservice failure with chatbots compared to service failure with human agents. Significant mediation of the relationship between service agent and service failure tolerance by perceived competence, while perceived warmth has no significant mediating effect. Conclusions: This research enhances our understanding of AI-assisted services, human-computer interaction, improves the service functionality of existing smart devices, and deepens the understanding of the relationship between consumer responses and behaviors.

2002년을 위한 여행업환경의 기능과 역할에 관한 연구 (A Case Study on The Role of Travel Industry Environment for 2002 Year업s)

  • 임헌국
    • 한국관광식음료학회지:관광식음료경영연구
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    • 제7권
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    • pp.289-313
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    • 1997
  • The value of 21 century travel originnate from increasing hate about environment pollution and contirmation of quality of life. Therefore the role of travel industry will developo into travel industry that travel information and knowledge unite with service under computer Reservation system out of basic travel work(counsel, agency, mediation, service, sale) So, a view of the travel industry that it is as following. 1. Operrating CRS of travel industry. 2. Constantly development of travel product and service. 2. Constantly development of travel product and service. 3. Pursuide to humanity and nature 4. Travel for keeping natural environment. 5. Establishment of new travel law. In conclusion, we certity our lappiness through travel and create new travel culture.

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도서 관광지의 선택속성, 서비스 가치, 만족도 및 행동의도 관계 연구: 추자도를 대상으로 (Selection Attributes on Behaviour Intention of Island Tourism : focused on Chuja region)

  • 최용복;부창산;김민철
    • 수산해양교육연구
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    • 제24권3호
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    • pp.406-415
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    • 2012
  • The objective of this paper was to analyze the relationships between the factors of selection attributes and the behavior intention focusing on Domestic tourists in Chuja island. This paper utilized the path analysis to investigate the factors of selection attributes affecting the visitors' satisfaction and re-visit intention through service value as mediating factor. This study showed the most important thing among the factors influencing service value in research model was 'uniqueness of island'. Finally, this paper presented that the selection attributes had affected overall satisfaction and re-visit intention through the mediation of service value. In addition, this study calculated total effect including indirect and direct effect of the choice attributes on behavior intention. This result can give the stakeholders related to Chujado island a implication for a better policy of tourism development.

항공사의 서비스 실패 및 회복노력이 서비스 접점의 고객만족에 미치는 영향 (The Effects of Service Failure and Recovery on Customer Satisfaction In the Airline Service Encounter)

  • 김형순;김립인
    • 한국경영과학회지
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    • 제29권4호
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    • pp.95-116
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    • 2004
  • This study will attempt to build an integrated model of the customer satisfaction process with service encounter in a comprehensive point of view including the expectancy-disconfirmation theory, justice theory, and attribution theory. In addition, this study will attempt to examine the influence of service failure-related variables and service recovery-related variables on customer satisfaction in the airline firms' service failure and recovery situation. The results showed that the higher the controllability and severity of the failure, the more positive influence on expectancy of recovery and more negative influence on the recovery satisfaction increased. They also showed that the higher procedural recovery efforts and distributive/interactional recovery efforts, the more positive influence on perceived recovery performance and recovery satisfaction also increased. It was found that the recovery satisfaction with service encounter depended on the extent to which the customer's perception of recovery efforts confirmed the expectancy of recovery. Also it was found that perceived recovery performance has an effect on recovery satisfaction through the mediation of recovery disconfirmation indirectly as well as directly.

Individual Employees' Service Failures and Customer Satisfaction with the Firm

  • CHAE, Myoung-Jin
    • 유통과학연구
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    • 제18권8호
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    • pp.35-45
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    • 2020
  • Purpose: Do close linkages among employees during service encounters always enhance customer satisfaction? Drawing on literature in social psychology, this research argues that under certain circumstances close linkages among employees undermine customer satisfaction. More specifically, this research explores a service failure context and shows that higher task interaction among employees during service encounters leads to higher perceived firm entitativity, resulting in an individual employee's service failure being detrimental to customer satisfaction with the firm. Data and research methodology: A series of experiments using scenarios across different service contexts was used in order to test hypotheses. Data was collected via Amazon Mechanical Turk and the models were tested using Hayes PROCESS. Results: The results show that interactions among employees during service result in 1) lower satisfaction with the firm and 2) lower revisit intentions in the future when there is a service failure by an individual employee. Following the main effects analysis, mediation analysis shows that the effect of employee interaction on customer satisfaction with the firm and revisit intention is mediated by perceived firm entitativity. Implications: By examining contexts where employee interaction may be detrimental to firms, this research provides novel insights on how to manage communications among service employees.

Causal relationship among quality factors, emotional responses, and satisfaction of school food service in Henan province, China

  • Miaomiao Li;Young Eun Lee
    • Nutrition Research and Practice
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    • 제17권2호
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    • pp.356-370
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    • 2023
  • BACKGROUND/OBJECTIVES: School food service has played an important role in promoting the health and physical condition of students by providing students with a balanced and nutritious diet. Therefore, boosting the quality of school food service and improving the students' satisfaction is critical. For this purpose, this study examined the structural causal relationship among the quality of school food service factors, emotional responses, and satisfaction in China. SUBJECTS/METHODS: This study was conducted with 4th-6th-grade students from 6 junior high schools in Henan province of China, with 590 questionnaire responses (87.3%) collected and statistically analyzed. RESULTS: The school food service quality factors (including menu management, dietary education, facilities management, price and food distribution management, and personal hygiene during meals) must be enhanced to boost the students' satisfaction. In addition, the study used questionnaire survey data to validate the full mediation of students' emotional responses between school food service quality factors and student satisfaction. CONCLUSIONS: Students' emotions also play an important role in influencing the quality of school food service, all of which affect the emotional responses of students. Therefore, students' positive emotions are an important indicator for improving the quality of school food service. A national support policy is necessary for the ongoing maintenance and development of various programs that drive students' satisfaction and promote the adoption of education guidelines for school food service in China.

구전의 정보원천이 교육서비스 판매에 미치는 영향 (An Influence of the Source Information of Word Mouth on the Sales of Educational Service)

  • 강계영;송인암;황희중
    • 유통과학연구
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    • 제9권2호
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    • pp.73-81
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    • 2011
  • 본 연구는 구전의 정보원천 효과가 학원에 대한 기대형성에 미치는 영향을 규명해 보고자 함과 동시에, 기대형성이 실제 교육서비스 판매에 미치는 영향을 알아보기 위한 것이다. 또한 교육서비스 판매에 있어 사전에 형성된 기대가 교육서비스 판매에 있어 매개효과를 분석하는 데 그 목적이 있다. 가설검증 결과 구전정보 원천효과가 기대속성에 미치는 영향에 있어서는 전문성, 유사성, 호감성, 친숙성의 요인들이 기대속성에 미치는 영향이 유의한 결과를 보이고 있다. 그러나 진실성은 유의하지 않은 것으로 나타났다. 학원 방문전 기대속성이 교육서비스 판매에 미치는 영향에 있어서는 유의한 결과를 보이고 있어, 긍정적인 영향을 미치고 있다. 구전정보의 원천이 교육서비스 판매에 있어서 미치는 영향에 있어 기대속성의 매개역할에 대한 결과는 기대속성은 전문성이 교육서비스 판매에 미치는 영향에 있어 부분매개효과, 진실성에 있어서 완전매개효과, 유사성에 있어 부분매개효과, 호감성에 있어 완전매개효과, 친숙성에 있어 완전매개 효과가 있다는 결과가 도출되었다.

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금융투자회사의 서비스진정성, 서비스품질이 고객만족과 고객충성도에 미치는 영향 (The Effect of Service Authenticity and Service Quality on the Customer Satisfaction and Customer Loyalty in Financial Investment Company)

  • 윤제범;박현숙
    • 한국콘텐츠학회논문지
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    • 제16권3호
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    • pp.742-759
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    • 2016
  • 본 연구는 금융투자회사에서의 서비스진정성과 서비스품질 차원이 고객 만족, 고객충성도에 미치는 영향을 확인하고 고객신뢰의 매개효과를 검증하고자 하였다. 이를 위해 금융투자회사 이용경험이 있는 고객을 대상으로 수집한 자료를 SPSS18.0 및 AMOS18.0 통계패키지를 이용하여 검증하였다. 분석결과는 다음과 같다. 첫째, 서비스 진정성 중 서비스과정진정성은 고객만족과 정의 유의한 관계가 확인되었고, 고객지향진정성은 신뢰를 매개로 고객만족에 유의한 영향을 미쳤다. 둘째, 서비스품질 5개 차원 중 반응성을 제외한 유형성, 신뢰성, 확신성, 공감성은 고객만족에 유의한 영향을 미쳤고, 공감성이 가장 높은 영향력을 보여주었다. 셋째, 고객신뢰, 고객만족, 고객충성도의 관계에서 고객신뢰는 고객만족과, 고객만족은 고객충성도와 유의한 관계를 보였으나, 고객신뢰와 고객충성도간에는 유의한 관계가 없었다. 따라서 금융투자회사는 서비스진정성과 서비스품질 제고를 통해 기존 충성고객과의 관계유지 및 신뢰도 제고를 위한 마케팅전략을 제고해야 할 필요가 있을 것이다.

간호간병통합서비스 운영병동 간호사의 간호업무성과, 직무 만족 및 환자안전사고 (Effects of Nursing and Care=giving Integrated Service on nursing work performance, nurses' job satisfaction and patient safety)

  • 박정희;이미향
    • 가정∙방문간호학회지
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    • 제24권1호
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    • pp.14-22
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    • 2017
  • Purpose: To study aimed to examine the impact of the Nursing and Care=giving Integrated Service on nursing work performance, nurse' job satisfaction, and patient safety. Methods: A total of 66 nurses were selected as participants, comprising 30 nurses working in Nursing and Care=giving Integrated Service hospital ward, and 33 nurses working in a general hospital ward with a similar patient and disease group and distributed moderately. For data analysis, t-tests, ANOVA, and $X^2$ tests were conducted. Results: Nursing work performance in the Nursing and Care=giving Integrated Service ward was higher than that in the general hospital ward, but this difference was not statistically significant. Conversely, job satisfaction was lower among nurses in the Nursing and Care=giving Integrated Service ward, although again the difference was not significant. However, the Nursing and Care=giving Integrated Service ward had a significantly lower rate of safety-related accidents in patients compared to the general hospital ward. Conclusion: In order to expand and improve patient safety and other aspects of the Nursing and Care=giving Integrated Service, there is a need to establish a mediation strategy for increasing nurses' work performance and job satisfaction.

핀테크 지급결제 서비스 수용 저항요인 연구 : 혁신저항이론과 현상유지편향이론을 중심으로 (The Study of User Resistance to Fintech Payment Service: In the Perspective of Innovation Diffusion And Status Quo Bias Theory)

  • 황신해;김정군
    • 한국정보시스템학회지:정보시스템연구
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    • 제27권1호
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    • pp.133-151
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    • 2018
  • Purpose Global fintech industry is proliferating. Although domestic investment in fintech service is also increasing fast, user acceptance of fintech payment service seems slower than expected. Previous fintech literature mainly focuses on overall characteristics and technical aspects of fintech including security issues and explores factors affecting the service adoption. This study aims to examine crucial factors affecting user's resistance intention to fintech payment service adoption. The research model was formulated based on innovation diffusion theory and status quo bias theory and validated empirically. Design/methodology/approach The proposed research model was empirically validated with 149 responses from college students who have used fintech payment service. The component-based SEM was employed for data analysis. Findings The significant findings are as follow. First, compatibility has significant negative effect and complexity, and perceived risk has a positive effect on user resistance. Second, institutional trust does not show a significant effect on user resistance but has an indirect effect through the mediation of trust in service provider. Finally, trust in service provider shows the significant negative effect on user resistance.