• Title/Summary/Keyword: service market

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A study on the effects of continuing business intent of third party logistics company on logistics outcomes (제3자 물류기업의 지속적 거래의도가 물류성과에 미치는 영향에 관한 연구)

  • Yang, Hong-Jun;Kang, Kyung-Sik
    • Journal of the Korea Safety Management & Science
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    • v.18 no.4
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    • pp.123-130
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    • 2016
  • In global competition composition changing rapidly, domestic industry faces changes and logistics industry, one of service industries, is recognized as an important factor for development of domestic industry and national economy. At this moment, companies must suggest differentiated service, strategies, etc. so as to create and maintain competitive advantages in comparison with other companies. The requirements preannounce big movement of third party logistics market. Therefore, government, logistics industry and academic world have suggested lots of studies so as to vitalized third party logistics market. The purposes of this research are to verify that innovative changes are necessary to be existing in fierce competition of third party logistics market and analyze the effects of third party logistics on logistics outcomes so as to form continuous relations with shipper.

Selecting Marketing Variables for the Overseas Expansion of a Foodservice Company (해외진출 외식기업의 시장고려 변수 선정)

  • Shin, Sun-Hwa;Han, Kyung-Soo
    • Journal of the Korean Society of Food Culture
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    • v.25 no.6
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    • pp.755-763
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    • 2010
  • The purpose of this study was to select market variables that a foodservice company should consider when expanding overseas and to regional market analysis by variables. Twenty-three different variables were derived from 17 previous studies. These were: population, urbanization rate, women employed, enrollment in tertiary education, gross domestic product, value added by service, total number of mobile cellular telephone subscribers, number of internet users, total Asian highway, inward foreign direct investment, total service imports, inflation rate, international tourist arrivals, energy use by industry, growth rates of the food consumer price index, access to urban sanitation, per capita total expenditure on health, male life expectancy at birth, adult literacy rate, contributing women family workers, passenger car, and country risk assessment. The selected variables were collected as secondary data from the UN, Asian Development Bank, International Bank for Reconstruction and Development, and Michigan State University.

A Study on Revisiting Intentions of Medical Institution Customers and Service Quality Factors Influencing Word-of-Mouth Effect (의료기관 이용고객의 재방문의도와 구전효과에 영향을 미치는 서비스 품질요인에 관한 연구)

  • Kim, Kyoung-Hwan;Chang, Young-Il;Jung, You-Soo
    • Journal of Korean Society for Quality Management
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    • v.39 no.1
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    • pp.15-23
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    • 2011
  • The biggest change in the current medical service market is the shift from producer-based approach to customer-based approach. Thus, there is a high necessity for an introduction of market-oriented and customer-oriented marketing activities in medical institutions. Especially, revisitation and positive word-of-mouth of customers are the most effective marketing methods of consistently obtaining customers and drawing new loyal customers. Hence, the factors influencing the reuse of medical services and word-of-mouth are demonstrated using SERVQUAL, and the results show that the service factors influencing reuse intentions on medical services are assurance, responsiveness, and tangibles and the factors strengthening word-of-mouth are empathy and assurance on the services provided by medical institutions. This study has determined that revistation and word-of-mouth of customers are not only influenced by satisfaction on medical services but by the quality itself as well. Therefore, medical service providers need to pursue standardized strategies in order to enhance the quality of medical services simultaneously in addition to simply increasing the customer satisfaction level.

Making an Index of Mobile Telecommunications Service Quality - An Application to OECD Countries - (이동통신 통화품질의 지표화 - OECD 국가들을 중심으로 -)

  • Kang, Imho;Kim, Yongkyu
    • Informatization Policy
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    • v.18 no.2
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    • pp.85-98
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    • 2011
  • This paper attempts to develop an index of mobile telecommunications service quality through econometric analysis using data of the leading telco in each OECD country. CapEx of the operator was selected as a proxy variable to represent the quality of the service. To eliminate the part which is dependent on the population and size from CapEx, however, CapEx was regressed on population, area, 3G coverage, Herfindahl-Hirschman Index (HHI) of mobile market, EBITDA margin, and market share of the leading operator. Then, the part of CapEx, which was explained by size and population, was subtracted from CapEx, and the remaining part was regarded as the quality index of mobile telecommunications service. Comparisons among quality indexes of each country revealed that the service quality in Korea and Japan is better than that of France, UK and Germany.

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A Study on the Relation of the Service Factor of Appraisal Business and Customer Satisfaction (감정평가업에 있어서 서비스 요인과 고객만족의 관계에 대한 고찰)

  • Kim, Seung-Hyun;Min, Gu-Sik
    • The Journal of the Korea institute of electronic communication sciences
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    • v.7 no.3
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    • pp.649-660
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    • 2012
  • The future of appraisal industry looks negative in the reality of change of the property market and over-competition of the field. Unless Constituent members of appraisal industry cope actively with the changing circumstances the profit structure of their company will get worse and they will finally fall behind in the competition. The best policy to survive from the changing circumstances in the limited appraisal market is to provide better service and improve its structure in order to have differential competitiveness. The purpose of this study is to describe the relation between the service factors of appraisal industry and customer satisfaction for providing more effective and high quality appraisal service.

Clothing Purchase Behavior of the Elderly by Clothing Buying Motive (노년기 여성들의 의복구매동기에 따른 의복구매행동)

  • Park, Eun-Joo;Kang, Eun-Mi
    • Journal of the Korean Home Economics Association
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    • v.44 no.2 s.216
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    • pp.61-69
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    • 2006
  • The purposes of this study were,1) to examine the clothing purchase behaviors of the elderly, and 2) to investigate the relationships of clothing purchase behaviors, information source, service quality and clothing buying motive, which may provide insights related to the silver market. Data were obtained for women in their 50's and 60's women living in Busan (N=285), and analyzed using to factor analysis, Cronbach's alpha, ANOVA and Duncan test. The research findings of the research wereare asan follows. The elderlys women bought clothes with their her friends, used credit cards, and usually shopped at the department stores. There were partly significant (Ed- it cannot be 'partly' either it was significant or it was not) differences in clothing purchase behaviors, information source, and service quality by clothing buying motive types. The ostentation group considered more massmideamass mediainformation sources and experience/salespersons/observation information sources, more was higher than the economic group and utility groups. The ostentation group and economical groups attached more importance to Facilities Service and Policy Service in service quality, was higher than the utility group. The Iimplications and drawn from the study results for the information will be useful to consumer behavior researchers and retailers of the silver market.

An Empirical Study on the Use Dissatisfaction of Online Game Contents Service (온라인 게임 콘텐츠 서비스 이용 불만에 대한 경험적 연구)

  • Lee, Ji-Hun
    • Journal of Korea Game Society
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    • v.9 no.6
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    • pp.93-103
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    • 2009
  • The domestic online game market is rapidly growing and changing because of the game service that makes game users agreeable to their characters. However, the game service cannot satisfy with game users' need because it only considers game users' characters. As a result of this, there gives rise to side effects such as a secession from a customer group and a boycott. Furthermore, these have effect on life or death in the game market. Therefore, the purpose of this study examines game users' dissatisfaction and satisfaction about online game how to express. Through this process, this study willing to suggest a strategy for recovering service of the game company.

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Development of the Convergent Education Service with the Application Type of the Textbook Development Tool and Class Management System (애플리케이션형 텍스트북 제작툴과 수업관리시스템의 융합형 교육서비스 개발방안)

  • O, Eun Seok;Oh, Moon Seok
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.8 no.4
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    • pp.185-192
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    • 2012
  • It is the concept of this paper to build up the convergence type of the total class service system, and the goal is to develop the education services, which are differentiated from existing digital textbooks and development tools. We establish developmental programs and convergence strategies from market analyses related to apps and digital education. Then this paper proposes 'E-Class Author Service System (ECA)' as an education service system based on the tablet PC. It is the convergence system of the app type of textbook development tool and class management system. Teachers can produce and develop class materials and textbooks using the app type of textbook development tool in ECA service system. They can also add necessary functions from the class management system for efficient class progress. ECA improves the interaction and communication between a teacher, student and parents in the sever-based network. This study expects that ECA will achieve prior occupation of the app market as an educational app development tool and reduce private education expenses.

The Effect of Organizational Fairness, Organizational Culture Improvement, and Service Encounter on Hospital Management Performance (조직의 공정성, 조직문화 개선 그리고 서비스 접점이 병원 경영성과에 미치는 영향)

  • Jung, YongJu
    • Korea Journal of Hospital Management
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    • v.24 no.2
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    • pp.23-37
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    • 2019
  • The purpose of this study was to investigate the effect of fairness, culture, and service points on organizational management to maximize the ability of organizational members. The subjects of the survey were selected from major hospitals, small and medium hospitals. A total of 500 questionnaires were distributed, but 404 (80.8%) were used for the final analysis. The SPSS WIN 20 program was used to analyze the collected data. The following conclusions were obtained. First, in this study, organizational fairness did not show any general difference, and fairness was obtained with relatively high scores. In terms of improving organizational culture, size of hospital there is a statistically significant difference. the larger the organization, the more the organizational culture needs to be improved. Organizational fairness were significant differences in service encounter points and size of hospital. Second, the correlation between fairness, organizational culture improvement, service contact point and management performance showed a very positive correlation. Third, fairness has no effect on business performance. However, in this study, organizational culture improvement and service contact points are statistically significant and positive (+) influence on dependent variable management performance. Therefore, in order to improve the organizational culture of the hospital, it is necessary for the CEO to the vision, core, to discuss and make a reasonable plan. In order to actively cope with rapidly changing hospital environment, it will be necessary to positively support the of new medical market and the increase of market share.

The Effect of College Students' Perceived Choice Attribute of Traditional Market and Relationship Quality: Moderating Effects of Consumption Emotion and Mediating Effects of Consumer's Value (대학생들이 지각하는 전통시장 선택속성이 관계품질에 미치는 영향: 소비감정의 조절효과와 소비자 가치의 매개효과)

  • Lee, Young-Chul;Yang, Hoe-Chang
    • Journal of Distribution Science
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    • v.10 no.1
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    • pp.33-42
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    • 2012
  • This study is focused on traditional market's competitiveness in Korea. Ever since the Korean retail industry had been opened to the big conglomerates, the traditional markets have faced very serious competition from various types of distribution channels. In particular, this study has been conducted to find another way to help the Korean traditional market from the perspective of college students who are consumers of the future. This study examines the relationships among store choice attributions, consumption emotion, consumer's value, and relationship quality from the perspective of college students. In order to verify the relationship, and moderating and mediating effects, data were collected from 126 college students in Whasung, Gyeonggi Province to test the theoretical model and its hypotheses. The results of this study are as follows: First, service (= .263, p < .01) and advertising (= .188, p < .05) are significantly positively related to relationship quality. However, store atmosphere (= .176, p = .052) is not statistically significantly related to relationship quality. The result that students have stereotypes about the atmosphere of traditional markets and are therefore excluded from their store choice attributions can be expected. Second, college students selected service division (= .230, p < .05) as the most important factor among the traditional market's store choice attributions. This result reflected that enhancing service strategy would strengthen the traditional market against discount stores. The process of product selection by customers in discount stores is based on the concept of self-service. However, traditional market traders can make various contacts with their customers. If traditional market traders can enhance various service factors just like in the process of product selection, it will effect strong competitive advantages. Third, it is also revealed that consumer's value exhibit complete mediation effect in the relationships between service and advertising. These results showed that traditional markets must be considered for consumer value. Because previous studies showed that values refer to "enduring belief that … specific mode of conduct or end-stat of existence … personally or socially preferable to an opposite of converse mode of conduct or end-state of existence" (Rokeach, 1973; George and Jones, 1996). Furthermore, Schwartz (1994) defined values as desirable trans-situational goals, varying in importance, that serve as guiding principles in the life of a person or other social entity. As conceptions of desirable end-states of existence or modes of conduct, values help people choose, evaluate, and give meaning to their experiences (Rokeach, 1973). Efforts (e.g. promote the consumers value) of the traditional market traders will improve the preferences for the traditional market of consumers and college students. Implications and future research directions are also discussed.

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