• Title/Summary/Keyword: service market

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Forecasting Multi-Generation Diffusion Demand based on System Dynamics : A Case for Forecasting Mobile Subscription Demand (시스템다이내믹스 기반의 다세대 확산 수요 예측 : 이동통신 가입자 수요 예측 적용사례)

  • Song, Hee Seok;kim, Jae Kyung
    • Journal of Information Technology Applications and Management
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    • v.24 no.2
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    • pp.81-96
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    • 2017
  • Forecasting long-term mobile service demand is inevitable to establish an effective frequency management policy despite the lack of reliability of forecast results. The statistical forecasting method has limitations in analyzing how the forecasting result changes when the scenario for various drivers such as consumer usage pattern or market structure for mobile communication service is changed. In this study, we propose a dynamic model of the mobile communication service market using system dynamics technique and forecast the future demand for long-term mobile communication subscriber based on the dynamic model, and also experiment on the change pattern of subscriber demand under various scenarios.

A Study on the Corporate Management Strategy of OTT Service: Focusing on Coupang Play

  • Jae Hyun, Cho;Min Jung, Kang
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.1
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    • pp.150-156
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    • 2023
  • In a recent study, the phenomena of attention being drawn to the media business, particularly over-the-top (OTT) services, was the focus. Particularly, after the Squid Game was broadcast in September 2021, the total number of Netflix users had topped 213.6 million since the company first entered the domestic market. Domestic companies have also introduced OTT services like 'Wave', 'Tving', and 'Watcha Play' to capitalize on this market trend. However, questions persist about how Korea's native OTT providers, both large and small, are being harmed by Netflix's strong financial position and massive content quantity. In order to offer realistic performance metrics, we analyze Coupang Play among domestic OTT service providers after reviewing the business model and management strategy of representative OTT service firms.

The Recent Trend in the World Air Transport Market and a Two-Airline Policy in Korea (세계민항계의 최적 동향과 우리나라 복수민항체제의 발전방향)

  • 이영혁
    • Journal of Korean Society of Transportation
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    • v.9 no.2
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    • pp.57-74
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    • 1991
  • Deregulation privatization regionalism and globalization are the specific examples of the recent trends in the world air transport market. As encouraged by the international trends and the domestic policy of promoting market mechanism Korean has been driving a two-airline policy since 1989. But due to the absence of experience and philosophy about the airline co-mpetition both Korean government and the two airlines have been criticized for failing to set fair-competition rules and for struggling to secure air service rights regardless of national interest. Therefore this study shows the costs and benefits of a two-airline policy in a small count-ry reviews the empirical studies about the cost structure of American and Canadian airlines and analyzes the economic consequences of allocating air service rights between two airlines. The policy recommendations are (1) removing government restrictions and expanding ai-rport facilities to develop the domestic market (2) retaining the two-airline policy in the in-ternational market (3) increasing traffic density rather than expanding network for the small airline (4) improving comparative advantage through a global alliance and a technological innovation for the big airline and (5) building an official committee for co-ordinating the two airlines' interests.

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Economic Load Dispatch Considering Power System Reliability under the Deregulated Electricity Market (규제완화된 전력시장 하에서의 전력계통 신뢰도를 고려한 경제부하배분)

  • Kim, Hong-Sik;Lim, Chae-Hyeun;Choi, Jae-Seok;Cha, Jun-Min;Rho, Dae-Seok
    • Proceedings of the KIEE Conference
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    • 2000.07a
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    • pp.391-393
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    • 2000
  • This paper presents an new algorithm for the economic load dispatch considering the reliability level constraints of composite power system under deregulated electricity market. It is the traditional ELD problem that generation powers have been dispatched In order to minimize total fuel cost subjected to constraints which sum of powers generated must equal the received load and no violating lower and upper limit constraints on generation. Under deregulated electricity market, however, generation powers of a pool have to be reallocated newly in order to satisfy the reliability differentiated level required at a load point because of a reliability differentiated electricity service which is a part of the priority service. In this study, new economic load dispatch algorithm for reallocating the generation powers of a pool in order to satisfy the reliability differentiated level under deregulated competitive electricity market is proposed. The uncertainties of not only generators but also transmission lines are considered fer the reliability evaluation. The characteristics and effectiveness of this methodology are illustrated by the case studies on MRBTS and IEEE-RTS.

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Study on the Market Competitive Structure among Mobile Multimedia Services - Based on the Consumer Choice Model - (소비자 선택확률 모형을 애용한 신규 이동 멀티미디어 서비스군 시장경쟁구조 분석)

  • Jeon, Hyo-Ri;Shin, Yong-Hee;Choi, Mun-Kee
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.31 no.10B
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    • pp.900-908
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    • 2006
  • This paper studied on the future market competitive structure among mobile multimedia services that offer a variety of multimedia services and contents through wireless networks. In the past, forecasting methods based on market data would be used popularly in telecommunications industry. However, methods must focus on not market data but customer preferences. In this reason, paper use to forecast the market competitive structure and offer firm strategies and policies using a customer choice probability model.

Individual Characteristics Associated with the Market Size Change of Private Health Insurance Premium in Korea (민간의료보험 시장 규모 변동에 영향을 미치는 개인 특성)

  • You, Chang-Hoon;Kang, Sung-Wook;Kwon, Young-Dae
    • The Korean Journal of Health Service Management
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    • v.6 no.2
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    • pp.165-177
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    • 2012
  • This study examined market size of private health insurance premium and individual characteristics associated with the market size change in Korea, using wave 1 (2008) and wave 2 (2009) of Korea Health Panel. The market size was 24.4 trillion Korean won in 2008 and 26.9 trillion in 2009. The increase rate of private health insurance premium among those who were the elderly, single, or the poor was higher than that among their counterpart respectively. Health status and utilization were insignificant in determining the increase rate of private health insurance premium. These findings were more obvious among the uninsured in 2008 than among the insured in 2008. The increase of private health insurance premium in Korea imply the increase of willingness-to-pay for health risk through private sector. The authors suggest policy intervention for accessability to health care for the underprivileged and weak through enlargement of Korean social health insurance benefit.

Development of Health Indices and Market Segmentation Strategies for Senior Health Services

  • Shin, Jeong-Hun
    • The Journal of Industrial Distribution & Business
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    • v.9 no.11
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    • pp.7-15
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    • 2018
  • Purpose - This study surveys factors such as lifestyles, nutritional status, physical indicators, and physical fitness levels that affect the health of seniors over the age of 65 and based on the collected data attempts to create a senior health index model that provides health service information, help support seniors' successful aging, and improve their quality of life. Research design, data, and methodology - This paper conducted the development for senior health index model and the cross validity verification to examine the status of senior health level, and aimed at setting the health status evaluation criteria. Seniors 384 usable data were analyzed. Results - As an attempt to segment the senior health service market, I divided the results of this study based on measurability, accessibility, disparity between groups, and the size of the potential client base. I divided the senior market into five subgroups: very healthy, healthy, normal, weak, and very weak. Conclusions - The findings of this study may prove useful in preparing for the forthcoming super-aged society through segmentation of the senior market, understanding differences between groups with different health conditions, and discovering effective marketing strategies that meet the demands of different senior groups.

Research on the Strategic Use of AI and Big Data in the Food Industry to Drive Consumer Engagement and Market Growth

  • Taek Yong YOO;Seong-Soo CHA
    • The Korean Journal of Food & Health Convergence
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    • v.10 no.1
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    • pp.1-6
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    • 2024
  • Purpose: The research aims to address the intricacies of AI and Big Data application within the food industry. This study explores the strategic implementation of AI and Big Data in the food industry. The study seeks to understand how these technologies can be employed to bolster consumer engagement and contribute to market expansion, while considering ethical implications. Research Method: This research employs a comprehensive approach, analyzing current trends, case studies, and existing academic literature. It focuses on the application of AI and Big Data in areas such as supply chain management, consumer behavior analysis, and personalized marketing strategies. Results: The study finds that AI and Big Data significantly enhance market analytics, consumer personalization, and market trend prediction. It highlights the potential of these technologies in creating more efficient supply chains, improving consumer satisfaction through personalization, and providing valuable market insights. Conclusion and Implications: The paper offers actionable insights and recommendations for the effective implementation of AI and Big Data strategies in the food industry. It emphasizes the need for ethical considerations, particularly in data privacy and the transparency of AI algorithms. The study also explores future trends, suggesting that AI and Big Data will continue to revolutionize the industry, emphasizing sustainability, efficiency, and consumer-centric practices.

A Study on Measures in the Tourism Service Sector of WTO Service Negotiations (관광서비스 부문 WTO 서비스 협상 동향과 우리나라의 대응방안)

  • Shin, Jai-Gi
    • The Journal of Information Technology
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    • v.8 no.2
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    • pp.121-133
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    • 2005
  • The WTO(World Trade Organization) meetings for service negotiations started in February in 2000. Since then, the member countries have discussed the tourism sector and their expectations and methods of liberalization, based on the proposals they have submitted. The Republic of Korea had already opened hotels and restaurants, travel agencies and tour operator services, and tourist guide services, preceding of WTO service negotiations. However, to comply with the terms of the negotiations, the domestic laws and systems related to tourism should be analyzed according to their adherence to the principles of GATS(General Agreement on Trade in Services), which include market access and national treatment. Thus, the purposes of this study were two-fold: first, regarding the two basic principles of GATS(market access and national treatment), the articles of the administrative laws relating to tourism were examined. Second, proposals from the tourism sectors in the US, Canada, Dominique, EC, Switzerland, and Japan were also summarized and reviewed. Proper responses to service negotiations were proposed based on the results of this analysis. As a result, I can support the GATS classification(w/120) of tourism and the liberalization of tourism in other WTO member countries. I can also support the elimination of obstacles such as economic need tests and nationality requirement. 'Others' category should be considered more carefully according to the competitiveness of the given industry.

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Demand Forecasting by the Mobile RFID Service Model (모바일 RFID 서비스 모델에 따른 수요예측)

  • Park, Yong-Jae;Lim, Kwang-Sun
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2007.06a
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    • pp.495-498
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    • 2007
  • Recently, as REID Tag and Reader has been attached to, and wireless internet has been added to a mobile phone, the commercialization of Mobile RFID Service to obtain necessary information on daily life and use various applications by using mobile communication infra is drawing nearer. A new returns by Mobile RFID Service can be expected, however, the exact demand forecasting for the Mobile RFID Service is essential to induce mass investment from related communication enterprises. This study tries to get a foothold in enlarging the investment from related communication enterprises through demand forecasting for the Mobile RFID Service and to be helpful to the decision on their investment by predicting the demand on the service various Mobile RFID Service Models.

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