• Title/Summary/Keyword: service aspects

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Leadership Development in Students as Part of Attitude Development

  • Zhou Yongjun;Viktoriia O. Anishchenko;Olena V. Vasylenko;Nataliia V. Iaremenko;Mykhailo V. Fomin
    • International Journal of Computer Science & Network Security
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    • v.23 no.7
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    • pp.79-90
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    • 2023
  • Leadership development corresponds to the focus on the individual's success and competitiveness strategy. This is the optimal direction of the organization of attitude development because it covers two aspects of the student's personality development, professionally-oriented and self-centric. The aim of the study is to identify and compare the leadership level in second-and fourth-year students to see dynamics of development and implementation of the leadership phenomenon in the professional and personal making up of future specialists. Based on the theoretical analysis of the issue, the authors developed an objective and subjective diagnostic model for leadership skills. In this study, data of the objective diagnostic technique are the key. Subjective diagnostic technique for leadership skills provides insights for problem interpretation. At the level of the first group of respondents, the average Leadership Skills Level of the second-year students was quite low and was found within the medium level. The second group of respondents consisting of the fourth-year students showed a slight but effective improvement. The Leadership Skills of this group were found at a sufficient level. Positive dynamics was revealed for all criteria of leadership skills as a result of applying objective diagnostic methods: decreased percentage of students with negative and relatively low markers of Leadership Skills Level and corresponding increase in percentage of applicants with positive markers of Leadership Skills Level. Further research can be organized in the direction of identifying and developing successful universal and professionally-oriented tactics for leadership development in students as part of attitude development.

Smart Healthcare: Enabling AI, Blockchain, VR/AR and Digital Solutions for Future Hospitals (스마트 헬스케어: 미래 병원을 위한 AI, 블록체인, VR/AR 및 디지털 솔루션 구현)

  • Begum, Khadija;Rashid, Md Mamunur;Armand, Tagne Poupi Theodore;Kim, Hee-Cheol
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.05a
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    • pp.406-409
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    • 2022
  • In recent years, the developments in technologies, such as AI systems, Blockchain, VR/AR, 3D printing, robotics, and nanotechnology, are reshaping the future of healthcare right before our eyes. And also, healthcare has seen a paradigm shift towards prevention-oriented medicine, with a focus on consumers requirements. The spread of infectious diseases such as Covid-19 have altered the definition of healthcare and treatment facilities, necessitating immediate action to redesign hospitals' physical environments, adapt communication models to address social distancing requirements, implement virtual health solutions, and establish new clinical protocols. Hospitals, which have traditionally served as the hub of healthcare systems, are pursuing or being forced to reestablish themselves against this landscape. Rather than only treating ailments, future healthcare is predicted to focus on wellness and prevention. In personalized care, long-term prevention strategies, remote monitoring, early diagnosis, and detection are critical. Given the growing interest in smart healthcare defined by these modern technologies, this study looked into the definitions and service kinds of smart healthcare. The background and technical aspects of smart hospitals were also explored through a literature review.

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Consumer Locus of Control as a Moderator of the Relationship between Mood and Consumers' Likelihood to Purchase

  • Septianto, Felix;Huang, Minghao;Jeong, Jaeseok
    • Asia Marketing Journal
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    • v.16 no.2
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    • pp.59-75
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    • 2014
  • Although previous works have established that mood can considerably influence consumer behavior (Vohs et al. 2007), they provided inconsistent results (Cohen et al. 2008). In particular, previous works only examined the willingness of consumers to regulate their mood and implicitly assumed that consumers have the control to regulate their mood states. Thus, this research intends to fill the current gap in the extant literatures by investigating whether consumer locus of control (CLOC) can act as a moderator for mood effects on consumers' likelihood to purchase. In an experiment, participants' CLOC was initially measured. Afterwards, they watched different video clips to induce different mood states. Finally, participants rated their likelihood to purchase after seeing an advertisement. The results suggest that, in the positive mood, CLOC tendencies do not impact consumers' likelihood to purchase. However, in the negative mood, internal CLOC consumers show a higher likelihood to purchase than external CLOC consumers. This phenomenon occurs because consumers with high internal CLOC tendencies have the motivation to regulate their negative mood. These findings extend the extant literatures in four aspects. First, this paper shows that the CLOC tendencies could influence consumers' motivation to regulate their negative mood. Second, this research examines the moderating effect of CLOC in the relationship between mood and consumers' likelihood to purchase. Third, the results add further evidence regarding the role of negative mood in the self-regulation process. Finally, this research also shows that mood can unconsciously influence consumer behavior. This paper provides two managerial implications. First, marketers should consider the mood states and consumers' control tendencies in creating advertisements. Second, firms in retail or service business should aim to evoke a positive mood on consumers so that their CLOC tendencies would not influence their behaviors.

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What explains the failure of Google in the Korean market? The Impact of Multicultural PR Strategy

  • Kim, Hyejung;Woo, Wonseok;Kang, Hyoung-goo
    • Asia Marketing Journal
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    • v.14 no.4
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    • pp.35-56
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    • 2013
  • The era of globalization provides us with both opportunities and threats. The success of a multinational corporation depends largely on its ability to adapt itself to new market environment. We believe that understanding and implementing multicultural PR strategy can be a key to the multinational corporations' success in foreign markets. We argue in this paper that even a global iconic company such as Google needs to focus on how to understand local consumers' needs and preferences before formulating and implementing PR strategy. Having a global hit product or service is not sufficient enough to be successful in some foreign markets. It is especially more evident in the industries where companies deal with individual consumers, and perceptions and sentiments play a large role in their purchase decisions. The objective of this research is to find out the relationship between multicultural PR strategy and business performance. Therefore, our main hypothesis is; better implementation of multicultural PR strategy by a multinational corporation will result in higher performance in the foreign markets. To prove the relationship between multicultural PR strategy and performance, we designed a framework that uses Rudan's (2004) five rules for multicultural PR strategy. It is a contribution to the business academics as there are very few studies that directly focus on and analyze the multicultural aspects of a multinational company's PR strategy. Through our research, we found strong evidence that there is a positive relationship between the level and effectiveness of a company's multicultural PR strategy and its performance in the foreign markets. This offers some meaningful implications to the managers of the multinational corporations and those who are considering going into a foreign market for the first time. We also suggested a way of measuring the implementation of multicultural PR strategy. By applying five rules for multicultural PR strategy to Google's PR activities, it allowed us to convert qualitative information into quantitative data. This kind of tool can be helpful for multinational corporations that want to evaluate their own PR activities.

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A Study on the Effectiveness of Each Response Plan According to the Strengthening of the Regulation of GHG Emission from the Ship (선박 온실가스 배출규제 강화에 따른 대응방안별 실효성 연구)

  • Yeong-Soo Ryu;Myung-Hee Chang
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2021.11a
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    • pp.201-202
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    • 2021
  • Regulations on greenhouse gases emitted from ships in international shipping are being strengthened, and the greenhouse gas reduction target established by the International Maritime Organization is acting as a great challenge for shipping companies in terms of technical and operational aspects. The International Maritime Organization aims to reduce carbon intensity by 30% by 2030, 70% by 2050, and by 50% in terms of gross emissions compared to 2008. To realize this situation, the IMO adopted some short-term and mid-to-long-term measures and adopted technical measures such as the application of EEXI, an energy efficiency index, to existing ships from 2023, and the early application of EEDI phase 3 for some tpe of ships. In addition, reduction measures were introduced to reduce greenhouse gas in the operational aspect.

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Analysis of Prompt Engineering Methodologies and Research Status to Improve Inference Capability of ChatGPT and Other Large Language Models (ChatGPT 및 거대언어모델의 추론 능력 향상을 위한 프롬프트 엔지니어링 방법론 및 연구 현황 분석)

  • Sangun Park;Juyoung Kang
    • Journal of Intelligence and Information Systems
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    • v.29 no.4
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    • pp.287-308
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    • 2023
  • After launching its service in November 2022, ChatGPT has rapidly increased the number of users and is having a significant impact on all aspects of society, bringing a major turning point in the history of artificial intelligence. In particular, the inference ability of large language models such as ChatGPT is improving at a rapid pace through prompt engineering techniques. This reasoning ability can be considered as an important factor for companies that want to adopt artificial intelligence into their workflows or for individuals looking to utilize it. In this paper, we begin with an understanding of in-context learning that enables inference in large language models, explain the concept of prompt engineering, inference with in-context learning, and benchmark data. Moreover, we investigate the prompt engineering techniques that have rapidly improved the inference performance of large language models, and the relationship between the techniques.

Numerical Model Test of Spilled Oil Transport Near the Korean Coasts Using Various Input Parametric Models

  • Hai Van Dang;Suchan Joo;Junhyeok Lim;Jinhwan Hur;Sungwon Shin
    • Journal of Ocean Engineering and Technology
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    • v.38 no.2
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    • pp.64-73
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    • 2024
  • Oil spills pose significant threats to marine ecosystems, human health, socioeconomic aspects, and coastal communities. Accurate real-time predictions of oil slick transport along coastlines are paramount for quick preparedness and response efforts. This study used an open-source OpenOil numerical model to simulate the fate and trajectories of oil slicks released during the 2007 Hebei Spirit accident along the Korean coasts. Six combinations of input parameters, derived from a five-day met-ocean dataset incorporating various hydrodynamic, meteorological, and wave models, were investigated to determine the input variables that lead to the most reasonable results. The predictive performance of each combination was evaluated quantitatively by comparing the dimensions and matching rates between the simulated and observed oil slicks extracted from synthetic aperture radar (SAR) data on the ocean surface. The results show that the combination incorporating the Hybrid Coordinate Ocean Model (HYCOM) for hydrodynamic parameters exhibited more substantial agreement with the observed spill areas than Copernicus Marine Environment Monitoring Service (CMEMS), yielding up to 88% and 53% similarity, respectively, during a more than four-day oil transportation near Taean coasts. This study underscores the importance of integrating high-resolution met-ocean models into oil spill modeling efforts to enhance the predictive accuracy regarding oil spill dynamics and weathering processes.

Comparison of international medical costs for interventional pain treatment: a focus on Korea and Japan

  • Eun Young Lee;Hyung-Sun Won;Miyoung Yang;Hyungtae Kim;Yeon-Dong Kim
    • The Korean Journal of Pain
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    • v.37 no.1
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    • pp.51-58
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    • 2024
  • Background: The rise in national health care costs has emerged as a global problem given the ever-aging population and rapid development of medical technology. The utilization of interventional pain management has, similarly, shown a continued rise worldwide. This study evaluates the differences in the medical costs in the field of interventional pain treatment (IPT) between two countries: Korea and Japan. Methods: Korean medical insurance costs for 2019 related to pain management focused on IPT were compared to those of Japan. Purchasing power parity (PPP) was used to adjust the exchange rate differences and to compare prices in consideration of the respective societies' economic power. Results: The cost of trigger point injections in Japan was 1.06 times higher than that of Korea, whereas the perineural and intraarticular injection prices were lower in Japan. The cost of epidural blocks was higher in Japan compared to Korea in both cervical/thoracic and lumbar regions. As for blocks of peripheral branches of spinal nerves, the cost of scapular nerve blocks in Japan was lower than that in Korea, given a PPP ratio 0.09. For nerve blocks in which fluoroscopy guidance is mandatory, the costs of epidurography in Japan were greater than those in Korea, given a PPP ratio 1.04. Conclusions: This is the first comparative study focusing on the medical costs related to IPT between Korea and Japan, which reveals that the costs differed along various categories. Further comparisons reflecting more diverse countries and socio-economic aspects will be required.

Trends in Cryptocurrency Custody Services and Evaluation Guidelines for DeFi Protocols' Custody Poten (가상자산 커스터디 서비스의 최신 동향 및 DeFi 프로토콜 커스터디 가능성 평가 가이드라인 제시)

  • Hyunggeun Lee;Moonho Joo;Jihun Lim;Beomjoong Kim;Kiseok Jeon;Junsik Sim;Junghee Lee
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.34 no.4
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    • pp.811-831
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    • 2024
  • This paper has two main objectives. The primary objective is to conduct a comprehensive review of existing survey papers on the advantages, disadvantages, taxonomy, and technical vulnerabilities of cryptocurrency custody services. Additionally, we examined recent regulatory developments, the application of existing frameworks, conditions for performing custody services, and service providers' obligations. The secondary objective is to identify DeFi protocols in the regulatory 'grey area' and analyze their technical aspects and governance mechanisms. By synthesizing these findings, we propose guidelines for assessing DeFi decentralization and their potential for integration within the regulatory framework, providing insights for industry experts, regulators, and policymakers to balance industry needs with societal benefits.

A Novel System with EMG-controlled FES Enhanced Gait Function and Energy Expenditure for Older Adults

  • Jang-hoon Shin;Hye-Kang Park;Joonyoung Jung;Dong-Woo Lee;Hyung cheol Shin;Hwang-Jae Lee;Wan-hee Lee
    • Physical Therapy Rehabilitation Science
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    • v.13 no.2
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    • pp.152-162
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    • 2024
  • Objective: This study was conducted to analyze the effect of wearable Electromyography-controlled functional electrical stimulation (EMG-controlled FES) System on Gait Function and cardiopulmonary metabolic efficiency during walking in older adults. Design: Cross-section study Methods: Total 22 older adult participants suitable to selection criteria of this study participated in this study. The EMG-controlled FES System, which functions as a wearable physical activity assist FES system was used. All participations performed randomly assigned two conditions (Non-FES assist [NFA], FES assist [FA]) of walking. In all conditions, spatio-temporal parameters and kinematics and kinetics parameters during walking was collected via 3D motion capture system and 6 minutes walking test (6MWT) and metabolic cost during walking and stairs climbing was collected via a portable metabolic device (COSMED K5, COSMED Srl, Roma, Italy). Results: In Spatio-temporal parameters aspects, The EMG-controlled FES system significantly improved gait functions measurements of older adults with sarcopenia at walking in comparison to the NFA condition (P<0.05). Hip, knee and ankle joint range of motion increased at walking in FA condition compared to the NFA condition (P<0.05). In the FA condition, moment and ground reaction force was changed like normal gait during walking of older adults in comparison to the NFA condition (P<0.05). The EMG-controlled FES system significantly reduced net cardiopulmonary metabolic energy cost, net energy expenditure measurement at stairs climbing (P<0.05). Conclusions: This study demonstrated that EMG-controlled FES is a potentially useful gait-assist system for improving gait function by making joint range of motion and moment properly.