• Science of Emotion and Sensibility
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• v.17 no.1
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• pp.71-78
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• 2014

We propose the sentiment pattern as a novel sentiment feature for more accurate text sentiment analysis, and introduce the rating inference of movie reviews using it. The text sentiment analysis is a task that recognizes and classifies sentiment of text whether it is positive or negative. For that purpose, the sentiment feature is used, which includes sentiment words and phrase pattern that have specific sentiment like positive or negative. The previous researches for the sentiment analysis, however, have a limit to understand accurately total sentiment of either a sentence or text because they consider the sentiment of sentiment words and phrase patterns independently. Therefore, we propose the sentiment pattern that is defined by arranging semantically all sentiment in a sentence, and use them as a new sentiment feature for the rating inference that is one of the detail subjects of the sentiment analysis. In order to verify the effect of proposed sentiment pattern, we conducted experiments of rating inference. Ratings of test reviews is inferred by using a probabilistic method with sentiment features including sentiment patterns extracted from training reviews. As a result, it is shown that the result of rating inference with sentiment patterns are more accurate than that without sentiment patterns.

• Language and Information
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• v.14 no.2
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• pp.159-181
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• 2010

This paper presents a hybrid approach to the sentiment analysis of online texts. The sentiment of a text refers to the feelings that the author of a text has towards a certain topic. Many existing approaches employ either a pattern-based approach or a machine learning based approach. The former shows relatively high precision in classifying the sentiments, but suffers from the data sparseness problem, i.e. the lack of patterns. The latter approach shows relatively lower precision, but 100% recall. The approach presented in the current work adopts the merits of both approaches. It combines the pattern-based approach with the machine learning based approach, so that the relatively high precision and high recall can be maintained. Our experiment shows that the hybrid approach improves the F-measure score for more than 50% in comparison with the pattern-based approach and for around 1% comparing with the machine learning based approach. The numerical improvement from the machine learning based approach might not seem to be quite encouraging, but the fact that in the current approach not only the sentiment or the polarity information of sentences but also the additional information such as target of sentiments can be classified makes the current approach promising.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.46 no.4
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• pp.142-151
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• 2023

Sentiment analysis is a method used to comprehend feelings, opinions, and attitudes in text, and it is essential for evaluating consumer feedback and social media posts. However, creating sentiment dictionaries, which are necessary for this analysis, is complex and time-consuming because people express their emotions differently depending on the context and domain. In this study, we propose a new method for simplifying this procedure. We utilize syntax analysis of the Korean language to identify and extract sentiment words based on the Reason-Sentiment Pattern, which distinguishes between words expressing feelings and words explaining why those feelings are expressed, making it applicable in various contexts and domains. We also define sentiment words as those with clear polarity, even when used independently and exclude words whose polarity varies with context and domain. This approach enables the extraction of explicit sentiment expressions, enhancing the accuracy of sentiment analysis at the attribute level. Our methodology, validated using Korean cosmetics review datasets from Korean online shopping malls, demonstrates how a sentiment dictionary focused solely on clear polarity words can provide valuable insights for product planners. Understanding the polarity and reasons behind specific attributes enables improvement of product weaknesses and emphasis on strengths. This approach not only reduces dependency on extensive sentiment dictionaries but also offers high accuracy and applicability across various domains.

• Journal of Intelligence and Information Systems
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• v.24 no.4
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• pp.197-217
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• 2018

Music is one of the most creative act that can express human sentiment with sound. Also, since music invoke people's sentiment to get empathized with it easily, it can either encourage or discourage people's sentiment with music what they are listening. Thus, sentiment is the primary factor when it comes to searching or recommending music to people. Regard to the music recommendation system, there are still lack of recommendation systems that are based on customer sentiment. An algorithm's that were used in previous music recommendation systems are mostly user based, for example, user's play history and playlists etc. Based on play history or playlists between multiple users, distance between music were calculated refer to basic information such as genre, singer, beat etc. It can filter out similar music to the users as a recommendation system. However those methodology have limitations like filter bubble. For example, if user listen to rock music only, it would be hard to get hip-hop or R&B music which have similar sentiment as a recommendation. In this study, we have focused on sentiment of music itself, and finally developed methodology of defining new index for music recommendation system. Concretely, we are proposing "SWEMS" index and using this index, we also extracted "Sentiment Pattern" for each music which was used for this research. Using this "SWEMS" index and "Sentiment Pattern", we expect that it can be used for a variety of purposes not only the music recommendation system but also as an algorithm which used for buildup predicting model etc. In this study, we had to develop the music recommendation system based on emotional adjectives which people generally feel when they listening to music. For that reason, it was necessary to collect a large amount of emotional adjectives as we can. Emotional adjectives were collected via previous study which is related to them. Also more emotional adjectives has collected via social metrics and qualitative interview. Finally, we could collect 134 individual adjectives. Through several steps, the collected adjectives were selected as the final 60 adjectives. Based on the final adjectives, music survey has taken as each item to evaluated the sentiment of a song. Surveys were taken by expert panels who like to listen to music. During the survey, all survey questions were based on emotional adjectives, no other information were collected. The music which evaluated from the previous step is divided into popular and unpopular songs, and the most relevant variables were derived from the popularity of music. The derived variables were reclassified through factor analysis and assigned a weight to the adjectives which belongs to the factor. We define the extracted factors as "SWEMS" index, which describes sentiment score of music in numeric value. In this study, we attempted to apply Case Based Reasoning method to implement an algorithm. Compare to other methodology, we used Case Based Reasoning because it shows similar problem solving method as what human do. Using "SWEMS" index of each music, an algorithm will be implemented based on the Euclidean distance to recommend a song similar to the emotion value which given by the factor for each music. Also, using "SWEMS" index, we can also draw "Sentiment Pattern" for each song. In this study, we found that the song which gives a similar emotion shows similar "Sentiment Pattern" each other. Through "Sentiment Pattern", we could also suggest a new group of music, which is different from the previous format of genre. This research would help people to quantify qualitative data. Also the algorithms can be used to quantify the content itself, which would help users to search the similar content more quickly.

• The Journal of Information Systems
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• v.31 no.3
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• pp.67-87
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• 2022

Purpose This study quantified companies' views on the COVID-19 pandemic with sentiment analysis of U.S. public companies' disclosures. It aims to provide timely insights to shareholders, investors, and consumers by analyzing and visualizing sentiment changes over time as well as similarities and differences by industry. Design/methodology/approach From more than fifty thousand Form 10-K and Form 10-Q published between 2020 and 2021, we extracted over one million texts related to the COVID-19 pandemic. Using the FinBERT language model fine-tuned in the finance domain, we conducted sentiment analysis of the texts, and we quantified and classified the data into positive, negative, and neutral. In addition, we illustrated the analysis results using various visualization techniques for easy understanding of information. Findings The analysis results indicated that U.S. public companies' overall sentiment changed over time as the COVID-19 pandemic progressed. Positive sentiment gradually increased, and negative sentiment tended to decrease over time, but there was no trend in neutral sentiment. When comparing sentiment by industry, the pattern of changes in the amount of positive and negative sentiment and time-series changes were similar in all industries, but differences among industries were shown in neutral sentiment.

• Journal of KIISE:Software and Applications
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• v.37 no.12
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• pp.946-950
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• 2010

Many sentiment categorization systems based on machine learning methods use morphological analyzers in order to extract linguistic features from sentences. However, the morphological analyzers do not generally perform well in a customer review domain because online customer reviews include many spacing errors and spelling errors. These low performances of the underlying systems lead to performance decreases of the sentiment categorization systems. To resolve this problem, we propose a feature extraction method based on simple longest matching of Eojeol (a Korean spacing unit) and phoneme patterns. The two kinds of patterns are automatically constructed from a large amount of POS (part-of-speech) tagged corpus. Eojeol patterns consist of Eojeols including content words such as nouns and verbs. Phoneme patterns consist of leading consonant and vowel pairs of predicate words such as verbs and adjectives because spelling errors seldom occur in leading consonants and vowels. To evaluate the proposed method, we implemented a sentiment categorization system using a SVM (Support Vector Machine) as a machine learner. In the experiment with Korean customer reviews, the sentiment categorization system using the proposed method outperformed that using a morphological analyzer as a feature extractor.

• Soft Computing and Machine Intelligence
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• v.1 no.1
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• pp.24-30
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• 2021

The accelerated growth of the internet and the enormous amount of data availability has become the primary reason for machine learning applications for data analysis and, more specifically, pattern recognition and decision making. In this paper, we focused on the crowdfunding site Kickstarter and collected the comments in order to apply neural networks to classify the projects based on the sentiments of backers. The power of customer reviews and sentiment analysis has motivated us to apply this technique in crowdfunding to find timely indications and identify suspicious activities and mitigate the risk of money loss.

• Journal of Intelligence and Information Systems
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• v.25 no.4
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• pp.67-88
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• 2019

Webtoon is a Korean-style digital comics platform that distributes comics content produced using the characteristic elements of the Internet in a form that can be consumed online. With the recent rapid growth of the webtoon industry and the exponential increase in the supply of webtoon content, the need for effective webtoon content recommendation measures is growing. Webtoons are digital content products that combine pictorial, literary and digital elements. Therefore, webtoons stimulate consumer sentiment by making readers have fun and engaging and empathizing with the situations in which webtoons are produced. In this context, it can be expected that the sentiment that webtoons evoke to consumers will serve as an important criterion for consumers' choice of webtoons. However, there is a lack of research to improve webtoons' recommendation performance by utilizing consumer sentiment. This study is aimed at developing consumer sentiment pattern maps that can support effective recommendations of webtoon content, focusing on consumer sentiments that have not been fully discussed previously. Metadata and consumer sentiments data were collected for 200 works serviced on the Korean webtoon platform 'Naver Webtoon' to conduct this study. 488 sentiment terms were collected for 127 works, excluding those that did not meet the purpose of the analysis. Next, similar or duplicate terms were combined or abstracted in accordance with the bottom-up approach. As a result, we have built webtoons specialized sentiment-index, which are reduced to a total of 63 emotive adjectives. By performing exploratory factor analysis on the constructed sentiment-index, we have derived three important dimensions for classifying webtoon types. The exploratory factor analysis was performed through the Principal Component Analysis (PCA) using varimax factor rotation. The three dimensions were named 'Immersion', 'Touch' and 'Irritant' respectively. Based on this, K-Means clustering was performed and the entire webtoons were classified into four types. Each type was named 'Snack', 'Drama', 'Irritant', and 'Romance'. For each type of webtoon, we wrote webtoon-sentiment 2-Mode network graphs and looked at the characteristics of the sentiment pattern appearing for each type. In addition, through profiling analysis, we were able to derive meaningful strategic implications for each type of webtoon. First, The 'Snack' cluster is a collection of webtoons that are fast-paced and highly entertaining. Many consumers are interested in these webtoons, but they don't rate them well. Also, consumers mostly use simple expressions of sentiment when talking about these webtoons. Webtoons belonging to 'Snack' are expected to appeal to modern people who want to consume content easily and quickly during short travel time, such as commuting time. Secondly, webtoons belonging to 'Drama' are expected to evoke realistic and everyday sentiments rather than exaggerated and light comic ones. When consumers talk about webtoons belonging to a 'Drama' cluster in online, they are found to express a variety of sentiments. It is appropriate to establish an OSMU(One source multi-use) strategy to extend these webtoons to other content such as movies and TV series. Third, the sentiment pattern map of 'Irritant' shows the sentiments that discourage customer interest by stimulating discomfort. Webtoons that evoke these sentiments are hard to get public attention. Artists should pay attention to these sentiments that cause inconvenience to consumers in creating webtoons. Finally, Webtoons belonging to 'Romance' do not evoke a variety of consumer sentiments, but they are interpreted as touching consumers. They are expected to be consumed as 'healing content' targeted at consumers with high levels of stress or mental fatigue in their lives. The results of this study are meaningful in that it identifies the applicability of consumer sentiment in the areas of recommendation and classification of webtoons, and provides guidelines to help members of webtoons' ecosystem better understand consumers and formulate strategies.

• Journal of Korea Multimedia Society
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• v.25 no.2
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• pp.215-220
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• 2022

Emotion recognition is one of the most important and challenging areas of computer vision. Nowadays, many studies on emotion recognition were conducted and the performance of models is also improving. but, more research is needed on emotion recognition and sentiment analysis of video viewers. In this paper, we propose an emotion analysis system the includes a sentiment analysis model and an interest prediction model. We analyzed the emotional patterns of people watching popular and unpopular videos and predicted the level of interest using the emotion analysis system. Experimental results showed that certain emotions were strongly related to the popularity of videos and the interest prediction model had high accuracy in predicting the level of interest.

• Proceedings of the Korean Society of Computer Information Conference
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• 2017.07a
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• pp.344-345
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• 2017

Opinion mining and sentiment analysis(OMSA) as a research discipline has emerged during last 15 years and provides a methodology to computationally process the unstructured data mainly to extract opinions and identify their sentiments. The relatively new but fast growing research discipline has changed a lot during these years. This paper presents a scientometric analysis of research work done on OMSA during 2007-2016. For the literature analysis, research publications indexed in Web of Science (WoS) database are used as input data. The publication data is analyzed computationally to identify year-wise publication pattern, rate of growth of publications, research areas.