• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.5
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• pp.826-840
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• 1996

With rapid changes in social and marketing environments, catalog retailing emerges as a new method of selling clothes in Korea. In catalog shopping, in-store and multi·store search behavior are omitted saving consumers time and effort. On the other hand, consumers may lose recreational enjoyment of shopping when they purchase clothes through catalog. In this study, consumers perception of shopping cost and recreational shopping orientation were tested as consumer characteristic intervening catalog shopping behavior. The concept of shopping cost was derived from Darian(1987)'s analysis of cost and benefit of store shopping and in-home shopping. A national sample of 700 adult women was surveyed and 477 questionnaires were returned and used for statistical analysis. Nine shopping cost perception variables were found to have significant positive relationships with the purchase intention of apparel through catalog. As a result of confirmatory factor analysis, two factors of shopping cost were found; perception of lack of shopping time and perception of store search effort. Causal modeling of LISREL analysis showed that percetion of lack of shopping time was strongly related with patronizing intention of catalog shopping. Since catalog shopping exclude enjoyment of store shopping activity, it can be logically inferred that recreational store shoppers have less chance of being catalog shoppers. However, the result of LISREL analysis showed that there were no negative relationship between recreational shopping orientation and catalog shopping intention. This suggests that consumers might experience enjoyment of shopping through catalog when properly presented.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.923-930
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• 2021

The COVID-19 pandemic weakened the small- and medium-sized enterprise (SME) sector. The decline in turnover is one that is felt by the batik industry in East Java, and the decline in turnover in the batik industry is very drastic. This research was conducted to prove the influence of the COVID-19 pandemic on SMEs in the batik industry. One model is proposed to prove the existence of an increase in the performance of the batik industry's SMEs by implementing a customer relationship management strategy, business strategy, and market orientation. The study population was the batik industry entrepreneurs in East Java, Indonesia, using SEM analysis based on Amos, purposive sampling method, and a sample of 180 respondents. The results showed that the model was accepted. The results also show that customer relationship management and business strategy contributed to the performance of SMEs, while market orientation did not contribute to the performance of SMEs during the COVID-19 pandemic. To be able to maintain the sustainability of the company, the steps taken by the company are to lay off some of the employees, and during the production period the production stops, and focus on selling goods that have been previously produced.

• Journal of Digital Convergence
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• v.11 no.8
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• pp.127-141
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• 2013

In this study, we analyzed causal relationships between technology orientation and technological performance, between technological performance and commercialization speed on the government -funded R&D projects in 2009 for searching the cause of the big gap between technological success rate and commercialization success rate. In the result, technology orientation affected negatively on the technological performance, but the technological performance affected positively on the commercialization speed. These results mean that low technology oriented projects are easy to reach the selling step of products faster but they are not easy to attain a balanced income and outgo in contrast to the firms' own R&D. we found it was caused by a defect in the government's R&D support and management system.

• The Journal of the Korea institute of electronic communication sciences
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• v.7 no.6
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• pp.1545-1553
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• 2012

Good salespeople are the deciding factors in the success of an organization. In particular, the role of the salesperson takes on a more important role. Accordingly, the first purpose of this study is to understand the personal values of salespeople; secondly, to study the explanation personal values, adaptability, and customer orientation have on salesperson's performance. The third purpose is to understand the structural link among each of the explanatory factors related to salesperson performance. Lastly, with these research results as a foundation, to find the implications regarding management strategy plans of valuable salespeople for marketing researchers and sales managers.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.10a
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• pp.100-105
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• 2005

Recently cosmetic enterprises make rapid progress try to make well-known brands to perceive an image marketing. As the result, the brand's reliability continues to grow, beyond a medium of expression in two-dimensional, but through tridimensional, on brand's image runs strategies. In a strategic point suchlike visual as a shop's image give a stimulus to customers for increase invalue in corporate image and value of commodities. In the strategy of increase in sales, it is on the rise immediate constituent to consumers. Through cosmetic brand shops, cosmetic industries are provide personalized services and cultural facilities, rather than just selling products and to help revitalization of the cosmetic markets, and the pursuit of customer-oriented segmentation strategy to make changes for the better image for the shops. Each cosmetic brand shops' image of segmentation strategy has an effect on individual organizations and designs. As of today in Korea, cosmetic brand shop's designs, start to appear in the late 2000,will try to fine segmentation strategy for strengthen shop's image and research about unique quality of cosmetic brand shops into consumer orientation space, and make the best of significant prepare on the basis of directions for cosmetic brand shop which have ability to function as cultural facilities.

• Asia Marketing Journal
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• v.5 no.1
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• pp.95-121
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• 2003

본 연구는 제품특성의 차이로 인한 거래상황요인이 구매자와 판매자간의 장기지향성에 미치는 영향력의 구조를 검증하기 위한 것이다. 이를 위해 원지를 공급 받아 종이류 제품을 생산·판매하는 제조업체와 광고라고 하는 무형의 서비스를 거래하는 일반 기업체들을 대상으로 상호신뢰를 통한 장기지향성의 형성에 영향력을 행사하는 변수들의 구조와 상대적 중요성을 실증자료를 통해 분석해 보았다. 이에 따라 다음과 같은 결과를 얻을 수 있었다. 첫째, 많은 선행연구에서와 마찬가지로 신뢰가 장기지향성의 매개변수 임이 확인되었다. 둘째, 신뢰구축을 결정짓는 변수들을 기업특성과 관련된 것과 거래를 담당하는 담당자의 개인적 특성과 관련된 집단으로 구분할 수 있다는 점이다. 셋째, 취급제품의 형태에 따른 거래상황의 차이는 신뢰형성과 장기지향성에 조절적 역할을 한다는 점이다. 거래대상이 유형의 제품인가 아니면 무형의 서비스인가에 따라 경로구성원 상호간 기대하는 거래속성이 달라지게 되며 이는 신뢰 구축을 통한 장기지향성을 결정짓는 변수들의 구성과 크기에 영향력을 미치게 된다. 본 연구의 결과, 거래 대상의 제품특성이 달라지는 경우 산업 내에서 해당 기업에 대한 평판이 거래상대에 대한 신뢰구축에 가장 중요한 변수라는 사실을 발견할 수 있었다. 마지막으로 서비스산업의 경우에는 제조업의 경우에 있어서 보다 판매원의 개인적 특성이 매우 중요한 역할을 한다는 사실을 알 수 있었다.

• Archives of design research
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• v.18 no.4 s.62
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• pp.215-224
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• 2005

With the recent increase of sensitivity to decors, there has been an ever-increasing significance of exhibiting the beauty of the outer looks of an article. This trend has necessarily led to the diversification and also specialization of the color scheme activities. And so, it is inevitable that we should form the substantial ideas of the color scheme and further on, enhance the efficacy of its orientation under the prevailing circumstances. Now, we come to a realization that we must first take a glance at the whole picture of the arrays of color embedded in a variety of articles in the sixties and seventies of the 20th century, a bold introduction of color designs, thereby tracing the birth of color designs and finding a meaning in its mechanism. This study begins with the obtaining of a large collection of articles in those days, along with the literature on the commercial effects color suggest, and looking into the background of their trend and finding a meaning that underlies what these colors suggest. The general idea of those color designs exemplifies that the color selection was none other than the simplicity and convenience in the making of things in doser relation to the easy selling. With the advance of material quality and enhancement of the industrial idealism, it has been proved that color plays an important role in depicting the image of quality and tastes of class. In that role color has been given the indicator of visual delights and differentials in quality articles. All this has been reflected in a diversity of articles: for instance, white for household appliances, prime color for living necessaries and natural color for the decore like furniture. Formerly, after all, people used to have little regard for color. What is color for, it was thought, in relation to the selling image of articles? That is wily our preceding generation pays attention only to the first-hand looks of articles, neglecting the intensive study on color. We are beginning to understand what image a certain color scheme evokes in our feeling.

• Journal of architectural history
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• v.22 no.3
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• pp.7-14
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• 2013

Ikseon-Dong 166 is one of the traditional urban resident area developed during 1930's. The purpose of this research is to analyze the structural relationship between a conventional housing unit plans and modern block plans based on orthogonal geometry. To fully explore the selling point of the new urban development, the planner or real estate developer in private sector did not abandon or compromise the conventional house layouts, consists of single layer of rooms keeping the main room facing south. This study concludes the following factors connecting the urban and architectural plans. Oblong block plans following east-west direction did not allow the southern exposure of courtyard and main room, which was the absolute requirement for traditional house units, the longer side of block plan followed north-south direction as a result. Considering the possibility of rent, having entrance at the east or west side of individual site enables two separate household maintain their spatial privacy. In addition to the factors mentioned above, when the blocks are to be divided into individual addresses, north-south oblong block plans maintained the length to face the front road minimum while the southern exposure maximized. These factors explains why the private developers maintained their blocks elongated to north-south direction when the block plans laied out by public sectors which did not care that much of southern exposure show random orientation in the view point of solar exposure.

• Journal of the Economic Geographical Society of Korea
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• v.21 no.3
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• pp.254-269
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• 2018

The aim of this paper is to identify the components of the sustainable regional ecosystem of social economy enterprises (hereafter 'regional ecosystem'), and to explore the principles of reciprocity, regard and public policy, which have a fundamental impact on the development of such regional ecosystem. The regional ecosystem is an interactive system of the stakeholders who are related to the process of planning, producing, distributing and selling goods and services, and the agents who maintain and spread their social value orientation. This system operates through the interaction of 'local network (business relations and social relations)', 'intermediary organization' and 'public role.' On the basis of the conceptual framework on the regional ecosystem, the result of the in-depth analysis on the case of Gorang-erang Coop shows the interaction of reciprocity and public policy with respect to regard within the context of a characteristic of the regional ecosystem.

• Journal of People, Plants, and Environment
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• v.24 no.3
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• pp.277-283
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• 2021

Background and objective: This study was conducted to increase understanding of agriculture through agricultural experience programs for adolescents living in self-reliance residence hall, and to investigate changes in work performance ability through changes in hand function. Methods: There were 11 subjects, and the average age was 18.2 years, all males without disabilities. The agricultural experience program consists of a total of 10 sessions including orientation and watching videos on future agriculture, creating vegetable gardens, planting, managing each crop, harvesting, visiting the processing room, and selling at a local food store. Results: The change in agricultural literacy by the agricultural experience program positively improved from a score of 113.73 to 127.91 (p = .008). The changes by sub-item are as follows. The value and safety of agri-foods (p = .020) and agriculture and natural environment (p = .007) were significantly improved. The function and value of rural areas (p = .050), production of agricultural products (p = .160), processing and distribution of agricultural products (p = .248), and agricultural policies (p = .058) were not significantly changed. The simple function of the hands was measured by the number of pegs inserted during 30 seconds, and the assembly function was measured by the number of pegs inserted during 60 seconds. In the case of simple function, the dominant hand was improved from 14.82 to 15.83 (p = .014), andthe non-dominant hand was also significantly improved from 13.79 to 15.01 (p = .002). There was no significant improvement in the simple function (p = .153) and assembly function (p = .770) of both hands. Conclusion: It is considered that the agricultural experience program will enable youths living in self-reliance residence halls to enhance their understanding of agriculture as an occupation, and enable them to play a role as wise consumers by positively affecting improvements in their agricultural literacy and simple hand functions.