• Title/Summary/Keyword: self-media

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Service Quality Evaluation based on Social Media Analytics: Focused on Airline Industry (소셜미디어 어낼리틱스 기반 서비스품질 평가: 항공산업을 중심으로)

  • Myoung-Ki Han;Byounggu Choi
    • Information Systems Review
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    • v.24 no.1
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    • pp.157-181
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    • 2022
  • As competition in the airline industry intensifies, effective airline service quality evaluation has become one of the main challenges. In particular, as big data analytics has been touted as a new research paradigm, new research on service quality measurement using online review analysis has been attempted. However, these studies do not use review titles for analysis, relyon supervised learning that requires a lot of human intervention in learning, and do not consider airline characteristics in classifying service quality dimensions.To overcome the limitations of existing studies, this study attempts to measure airlines service quality and to classify it into the AIRQUAL service quality dimension using online review text as well as title based on self-trainingand sentiment analysis. The results show the way of effective extracting service quality dimensions of AIRQUAL from online reviews, and find that each service quality dimension have a significant effect on service satisfaction. Furthermore, the effect of review title on service satisfaction is also found to be significant. This study sheds new light on service quality measurement in airline industry by using an advanced analytical approach to analyze effects of service quality on customer satisfaction. This study also helps managers who want to improve customer satisfaction by providing high quality service in airline industry.

A Study on Water Quality Purification Function by Using Planting Concrete and Porous Concrete (다공성 콘크리트와 식생 콘크리트에 의한 수질정화기능에 관한 연구)

  • Ahn, Tae Woong;Choi, I Song;Oh, Jong Min
    • Journal of Environmental Impact Assessment
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    • v.17 no.5
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    • pp.271-278
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    • 2008
  • The purpose of this research provides the basic solution about waterfront and promotes the inherent capability, that recoveries both the river and gives the river for water quality to improve plan. In this study, we compare and analysis the slope contact between filter media of the porous concrete and planting concrete. As a result, when appling the porous concrete, it can show the removal efficiency is SS 53%, BOD 39%, COD 20%, T-N 36% T-P 42% and appling planting concrete is SS 58%, BOD42%, COD 26%, T-N 45%, T-P 53%. Therefore, planting concrete is higher removal efficiency (SS 5%, BOD 3%, COD 6%, T-N 9%, T-P 10%) than porous concrete. The experimental results show that using purification filter media on planting concrete is better than on porous concrete, because it have the higher purification filter efficiency. The quality of water improves vegetarian concrete, that can expect the increase of the self-purification capacity and improve the spectacle for providing the waterside and planting of planting concrete. In addition, it can complete and apply the research if having enough time for experimentation and accurate study for mechanism by plant, we can use both planting concrete filter media and the existing dike. As a result, we can gain the better quality of the water of the city's rivers and good economic value, that is spread by all cities applicable technologies. So it can be expected using well for future.

A Case Study of Museum Gamification in Korea and abroad (국내외 박물관의 게이미피케이션 사례 연구)

  • Son, So-Hee;Min, Seo-Yun;Lee, Dong-Eun
    • Journal of Korea Game Society
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    • v.18 no.2
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    • pp.109-120
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    • 2018
  • Gamification is an important technology for the museum experience in the future, but there is a lack in both its application and academic studies in Korea. Therefore this study targets the technical strategies of museum gamification by studying domestic and international cases. For this purpose, this study analyzes and compares the cases as personalization, and audience interaction of museum experience and sees how the structure of the digital program affects the museum experience in detail by applying MDA framework to the comparisons. For visitors' active interaction with the museums, gamification should be designed in a way to contribute to visual expression of self identity, utilization of the museum space, constructivist learning free from limit on space and time, and interaction with other people.

Automatic Recognition in the Level of Arousal using SOM (SOM 이용한 각성수준의 자동인식)

  • Jeong, Chan-Soon;Ham, Jun-Seok;Ko, Il-Ju
    • Science of Emotion and Sensibility
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    • v.14 no.2
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    • pp.197-206
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    • 2011
  • The purpose of the study was to suggest automatic recognition of the subject's level of arousal into high arousal and low arousal with neural network SOM learning. The automatic recognition in the level of arousal is composed of three stages. First, it is a stage of ECG measurement and analysis. It measures the subject playing a shooting game with ECG and extracts characteristics for SOM learning. Second, it is a stage of SOM learning. It learns input vectors extracting characteristics. Finally, it is a stage of arousal recognition which recognize the subject's level of arousal when new vectors are input after SOM learning is completed. The study expresses recognition results in the level of arousal and the level of arousal in numerical value and graph when SOM learning results in the level of arousal and new vectors are input. Finally, SOM evaluation was analyzed average 86% by comparing emotion evaluation results of the existing research with automatic recognition results of SOM in order. The study could experience automatic recognition with other levels of arousal by each subject with SOM.

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Analysis of Future Growth in Korea Movie Industry (한국영화산업의 발전방향 분석)

  • Choi, Eun-Young
    • The Journal of the Korea Contents Association
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    • v.8 no.11
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    • pp.134-143
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    • 2008
  • The significance of the image content industry, as a flagship industry of the cultural content industry, is emerging globally as a high value-added trend. Since the movie industry has diverse related industries along with a positive spillover effect from cultural and economic perspectives, it ultimately strengthens national brands as well as national competitiveness. As a national strategy cultural content industry, the movie industry in each country around the world utilizes its own diverse self-protective systems. The Korean movie industry has emerged as a 10 million-strong movie-goer market; however, in reality, it is vulnerable to high film production costs and utility. The current domestic media market demands a new paradigm through the media industry as a whole; nonetheless, it is inherently limited to past film production and distribution channels. In this study, I seek to evaluate the status quo and propose a new direction for the Korea movie industry.

A Study on the Adolescent Consumers' Behavior Conformity in Brand Choice -Focused on Casual Wear- (청소년 소비자의 동조적 상표선택행동에 관한 연구 - 캐주얼 의류를 중심으로 -)

  • 김나연;이기춘
    • Journal of the Korean Home Economics Association
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    • v.39 no.12
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    • pp.253-269
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    • 2001
  • The goal of this study is to examine the level of disposition conformity in everyday life and behavior conformity in clothes brand choice, and analyze the effects of disposition conformity and influential variables on behavior conformity in brand choice. For this analysis, the data were collected from 478 middle school and high school students in Seoul through surveys. Frequency, percentage, mean, standard deviation, Pearson's correlation coefficient, ANOVA, t-test, Duncan's multiple range test and multiple regression have been used to analyze the research objectives. Main findings are following; First, the 62.8% of the students showed high level of disposition conformity, and the 60.7% of them showed relatively low level of behavior conformity in brand choice. The adolescent consumers'disposition conformity to the reference groups in everyday life is in the order of parents, peer group, and mass media star. Second, the group differences in disposition conformity are diversified by independent variables. Among socio-demographic variables, disposition conformity to peer group differ by grade and disposition conformity to parents differ by the parents'education. Sex causes differences between groups in all disposition conformity except parents. In economic variables, the perceived level of living raises differences between groups in disposition conformity to the parent and whole disposition conformity. As the degree of disposable money gets higher in buying clothes, adolescent consumers conform more to the mass media star. Disposition conformity to parents and peer group were also differed by self-esteem. Third, significant variables, which affect the adolescent consumers'behavior conformity in brand choice, are grade, their mother's education, degree of disposable money in buying clothes, and disposition conformity to peer group and mass media star.

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Critical Contemplation on the Commercialization of Journalism (언론의 상업주의화에 대한 비판적 고찰)

  • Lee, Sang-Khee
    • Korean journal of communication and information
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    • v.56
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    • pp.26-47
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    • 2011
  • Commercialism of journalism adheres to short-term profit, and the decrease in quality. Commercialization means the process that is deepened low quality of journalism. It is for a purpose and a means to have been transposed. The mid term of 1990's, deregulation of media and commercialism of journalism were gaining power in the developed countries. Korea has come to the similar condition which is most laws of press and broadcasting are deregulated. There is also concern to the commercialization of journalism in Korea. Four broadcasting channels (cross-ownership media) enter in media market, and a huge change is expected. It is for concern regarding commercialization of journalism not to stop to a baseless anxiety. In order to consider more deeply the problems of commercialism, I have approached instances of the art world and the developed countries. Through this, I declared the importance of ethics of journalists.

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Genre Characteristics of Objet Hats in Contemporary Fashion (현대 패션에 나타난 오브제 햇(objet hat)의 장르별 특성)

  • Park, Sun-Hee;Yim, Eun-Hyuk
    • Fashion & Textile Research Journal
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    • v.17 no.2
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    • pp.147-156
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    • 2015
  • Lately, unique hats, which worn by iconic figures in fashion industry, like Anna Piaggi and Isabella Blow to express the originality and self-awareness, received attention from the mass media along with their styles. The purpose of this research is to investigate, analyze, and media-specific characteristics of objet hats which are used to show various items, shape up targets, and express the concept of attires. In order to fulfill this, this study focuses on objet hat designers who have been influential from the 1980's to recent years. As for the research methodologies, this study conducts investigating examples from fashion related books, research papers, and websites along with literary research. Study of objet hat is based on cases and works of designer in objet hat in contemporary fashion expression shape. As a result, objet hat, First, the experimental work to maximize the effectiveness as a fashion objet containing the concept of designer in the runway shows. Second, as pieces displayed on art galleries and museums, objet hats are recognized as artistically defined world of conceptual designers' imaginations. Third, objet hats function as ways of celebrities' expression, who affects the public as fashion leaders. Lastly, objet hat designers's activities operate the story and notion contained in the work through a variety of genres. Objet hats, an independent fashion genre, which symbolize creativity and freedom, influenced the fashion industry with astonishing materials, forms, and decorations.

Factors Which Affect Risk Perception of Medications Containing Asbestos (의약품 사건의 리스크 인식에 영향을 주는 요인: 석면 함유 의약품 사건을 중심으로)

  • Jeon, Mi-Sook;Cheong, Jae-Hoon;Sohn, Aeree
    • Korean Journal of Clinical Pharmacy
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    • v.23 no.3
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    • pp.269-277
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    • 2013
  • Objectives: The purpose of this study was to identify the factors which affect risk perception and attitude on government risk management over medications containing asbestos among parents of elementary school students. Methods: This research design was cross-sectional study using self-administered questionnaire. The survey subjects were parents of elementary school students in Seoul, total of 1,051 subjects. The survey period was from June through July of 2011. The collected data were analyzed using the SPSS 20.0. Results: The subjects perceived high risk regarding medications containing asbestos. About 83.6% of the subjects perceived that the result taking of medications containing asbestos was fatal, 82.8% felt that medications containing asbestos was a very serious social problem, 79.5% agreed that medications containing asbestos was a new type of threat. The risk perception for medications containing asbestos was related to political affiliation, attitudes of dealing medicines, main use of media, and personal communication credibility. Those who did not believe that the current government policy was correct and the government was working toward the public's benefit and not its own had the higher level of negative attitudes towards the government's risk management over the case of medications containing asbestos. Conclusion: In implementing government policy, all information should be efficiently and accurately communicated through a transparent implementation process. Also, the government must have plans for countermeasures in case of an emergency and respond efficiently in order to maintain their credibility. Moreover, this highlights the need for health authorities to exert more effort in increasing public education/awareness, especially those concerning drug and dug-taking behavior, in order to harness positive attitude and trust towards the government's policy. For a more effective risk communication, the media, health experts, government representatives, and related industries should work together.

A Study on the Efficient Utilizing of Information Media for Vulnerable People to Disaster : Focused on Foreigners Workers in South Korea (재난약자를 위한 정보매체의 효과적인 활용방안 : 국내 체류 외국인 근로자의 인식을 중심으로)

  • Gu, Hyo Jeong;Joo, Seong Bhin
    • Convergence Security Journal
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    • v.18 no.5_2
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    • pp.83-92
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    • 2018
  • Korea is increasingly vulnerable to disasters due to changes in economic and social structure. In particular, there are a number of disadvantaged people, such as elderly people, disabled people, basic livelihood recipients, foreigners, multicultural families, etc. who are vulnerable to social problems due to aging, polarization and internationalization. These vulnerable people to disaster have difficulties in acquiring disaster information and to respond promptly by self-help. Of course, recent studies on vulnerable people to disaster have been steadily increasing, but discussions about foreigners have been relatively inadequate. This has led to a lack of understanding about the actual situation of disaster and coping methods. Once general situations set in, foreigners staying in Korea will suffer from a vicious cycle of policy-making from the viewpoint of Korean and difficulties in obtaining relevant information. In this study, we conducted in-depth interviews on the recognition and acquisition path of disaster information for foreign workers living in Korea. Based on the results of the interviews, we derived implications for practical information, such as ways to understand and actively utilize information media frequently visited by foreign workers in Korea.

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