• The Journal of Asian Finance, Economics and Business
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• 제6권2호
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• pp.123-133
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• 2019

The study aims to investigate the nexus of between role identity, self-efficacy, feeling of energy, and employee creativity in the hotel industry of Korea. The employees' innovative behaviors like creativity have been many researchers' interest for decades in the hotel industry. The hypotheses depicting the relationship among the variables have been proposed based on a review of existing literature. The number of 215 cases was used for final analysis and the results were explained through structural equation modeling. The results indicate the hotel employees' role identity and creative self-efficacy positively influenced their feeling of energy. Further, both role identity and creative self-efficacy make significant impact on employee creativity. Feeling of energy also makes a positively significant impact on employee creativity. Feeling of energy partially mediates the relationship between the two independent variables and employee creativity. As a result, creative role identity, self-efficacy, and feeling of energy explain the variance of the hotel employees' creativity. The results present that hotel practitioners need to regard their employees' creative roles and build organizational culture to support creative activities so as to enhance employee creativity. Finally, theoretical and practical implications for the hotel industry and future studies have been discussed.

• 산경연구논집
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• 제12권6호
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• pp.75-88
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• 2021

Purpose: This research aimed at exploring the functions of consumers' perceiving approach and avoidance roles and their feeling anger and disgust in the effect of the two types of self-discrepancy at social identity such as the ideal self-discrepancy and the ought self-discrepancy on within-self domain versus across-self domain consumption. Research design, data, and methodology - This study divided the self-discrepancy group into the ideal self-discrepancy and the ought self-discrepancy group as experimental groups for empirical study. Self-discrepancy type between-subjects design was used to develop two types of questionnaire according to the type of experimental groups. The platform, 'questionnaire stars' of 'WeChat' in China was used to collect 103 data from the ideal self-discrepancy group and 102 from the ought self-discrepancy group for empirical study. T-test and the structural equation model in Amos 21 were used to verify hypotheses developed through theoretical review. Results - First, ideal self-discrepancy positively affected the role-approaching goal and anger. Second, ought self-discrepancy positively affected the role-avoiding goal and disgust. Third, the role-approaching goal and anger positively influenced on the within- versus across- domain consumption. Fourth, the disgust negatively influenced on the within- versus across- domain consumption, however the role-avoiding goal did not influence on the consumption. Fifth, there was the mediation roles of anger (disgust) in the effects of ideal (ought) self-discrepancy on the consumption. Conclusions - When consumers feel anger at the ideal self- discrepancy induced by in-group, it is necessary for the marketers to promote their product brand used by the in-group. They should develop and advertise the messages priming the ideal self-discrepancy and the anger to increase the intent to purchase or use their product brand when the in-group members have used the brand by relating the brand to their social identity concerned with the ideal self-discrepancy. However, marketers should help consumers feel disgust by developing and advertising the messages expressing the ought self-discrepancy to lead the consumers to the place of purchasing or using their product brand when the members have used the brand based on keeping the consistence between the brand and other social identity not related to the ought self-discrepancy.

• 한국가정과교육학회지
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• 제20권3호
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• pp.49-64
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• 2008

본 연구는 경남지역 중학생의 자아정체감과 진로성숙도의 관계를 규명하는 데 목적이 있다. 이러한 목적을 달성하기 위하여 다음과 같은 연구문제를 설정하였다. 첫째, 중학생의 자아정체감은 배경변인에 따라 어떠한 차이가 있는가? 둘째, 중학생의 진로성숙도는 배경변인에 따라 어떠한 차이가 있는가? 셋째, 중학생의 자아정체감과 진로성숙도의 관계는 어떠한가? 넷째, 배경변인과 자아정체감이 진로성숙도에 미치는 영향력은 어떠한가? 이상의 연구문제를 해결하기 위하여 진주와 창원 시내에 위치한 중학교 3학년과 거제와 하동, 산청, 충무의 읍 면 지역에 위치한 중학교 3학년의 남 여 학생 551명(남학생 317명, 여학생 234명)을 대상으로 자아정체감과 진로성숙도를 검사한 후 빈도분석, Cronbach'$\alpha$, t-검증, 일원배치분산분석, 다중회귀분석의 통계 분석을 하였다. 연구의 결과는 다음과 같다. 첫째, 배경변인에 따른 자아정체감의 차이를 알아본 결과 어머니학력, 학업성적, 경제수준의 변인에 따라 통계적으로 유의한 차이가 있었다. 둘째, 배경변인에 따른 진로성숙도의 차이를 알아본 결과 성별, 어머니학력, 학업성적의 변인에 따라 통계적으로 유의한 차이가 있었다. 셋째, 전체 자아정체감과 전체 진로성숙도 간에는 높은 정적상관이 있는 것으로 나타났다. 넷째, 진로성숙도에 가장 영향을 많이 미치는 변인은 자아정체감이었으며 그 다음으로 성별이 영향을 미치는 것으로 나타났다. 자아정체감의 하위항목들이 진로성숙도에 미치는 영향력을 알아본 결과 주체성, 자기수용성, 미래확신성, 목표지향성, 친밀성으로 나타났다. 이상과 같은 연구 결과를 통해 자아정체감이 진로성숙도에 긍정적인 영향을 준다는 사실을 알 수 있었다. 이에 본 연구 결과를 교육현장의 기술가정시간에 활용한다면 학생들의 자아정체감의 향상과 더불어 진로성숙도도 향상될 수 있다는 교육적 시사점을 발견하였다.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.583-592
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• 2021

This study examines social identity and self-identity as the antecedents of the theory of planned behavior (TPB) model in predicting purchase intention of certified coffee, whereas perceived trustworthiness (PT) is evaluated whether it directly affects intention and/or indirectly through attitude. In addition, ethics and luxury are investigated as the salient beliefs affecting attitude formation in this regard. A face-to-face survey was conducted with 727 coffee consumers in Thailand. Confirmatory factor analysis is applied to assess the adequacy of the model, followed by structural equation modeling to evaluate the hypotheses proposed for the relationships between constructs in an extended TPB model. The results confirm that self-identity is the most influential antecedent on attitude when compared to social identity, and attitude, in turn, is the strongest determinant in predicting purchase intention. PT has a direct positive effect on purchase intention, meanwhile, ethical, luxury beliefs, and PT are confirmed to portrait the attitude formation. As such the marketing campaigns can address manipulating consumers' beliefs on both ethical and luxury aspects as well as PT, along with consumers' social identity and self-identity to fortify a positive attitude toward certified coffee. Then the actual purchase behavior can be foreseen based on empirical evidence.

• 한국가정과교육학회지
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• 제28권2호
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• pp.95-111
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• 2016

본 연구의 목적은 청소년기 학교폭력 경험이 자아정체감에 미치는 영향을 알아보고, 학교폭력 경험과 자아정체감의 관계에서 가족 내 사회자본에 따른 조절효과가 있는 지 분석하는 데 있다. 분석을 위해 한국아동 청소년패널(KCYPS) 중에서 중1패널 3차년도(2012) 데이터를 활용하였다. 분석에 사용한 통계프로그램은 IBM SPSS Statistics 22.0 version이었으며, 기술통계, 피어슨 상관 계수, 독립 t검정, 위계적 회귀분석을 실시하였다. 본 연구의 연구결과는 다음과 같다. 첫째, 자아정체감과 학교폭력 경험(비행가해 및 피해), 가족 내 사회자본(부모의 관심애정 및 친구인지)의 평균을 분석한 결과 자아정체감, 가족 내 사회자본 하위요인인 부모의 관심애정과 친구인지는 평균보다 다소 높았고, 학교폭력 경험 하위요인인 비행 가해경험과 피해경험은 적은 것으로 조사되었다. 둘째, 자아정체감, 학교폭력 경험(비행가해 및 피해), 가족 내 사회자본(부모의 관심애정 및 친구인지)의 상관관계를 분석한 결과 비행피해, 부모의 관심애정, 부모의 친구인지가 자아정체감에 유의한 상관관계가 있는 것으로 나타났다. 셋째, 회귀 분석 결과 통제변수 중에서는 성별, 모친의 최종학력, 또래애착이 자아정체감의 영향력을 높이며 유의미하였고, 학교폭력 경험 하위요인인 비행가해는 정적 관계로, 비행피해는 부적 관계로 유의미한 영향력을 가졌으며, 가족 내 사회자본의 하위요인인 부모의 관심애정과 친구인지도 모두 정적 관계로 자아정체감의 영향력을 높이며 통계적으로 유의하였다. 넷째, 학교폭력 경험(비행가해 및 피해)과 자아정체감의 관계에서 가족 내 사회자본(부모의 관심애정 및 친구인지)의 조절효과에 대한 분석결과 비행가해에 대한 부모의 관심애정, 비행가해에 대한 부모의 친구인지, 비행피해에 대한 부모의 친구인지의 상호작용항을 투입했을 때는 조절효과가 나타나지 않았고, 비행피해와 부모의 관심애정 상호작용 항을 투입했을 때는 부(-)의 상호작용 효과로 나타났다.

• 한국언론정보학보
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• 제28권
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• pp.7-41
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• 2005

본 연구는 웹 미디어 이용에 대한 성찰성을 강조하기 위한 것이다. 미디어 매개적 경험의 확산은 인간의 경험을 축소하고 상실케 함으로써 개인의 자아정체성 인식에 부정적으로 작용할 수 있다는 문제가 제기되고 있다. 특히 최근 증가하고 있는 웹 미디어의 중독적 이용경향은 심각한 우려를 자아내고 있다. 이러한 논의를 규명하기 위해, 본 연구는 웹 미디어의 중독적 이용경험과 자아정체성의 관계를 살펴보았다. 조사대상자를 이용량과 중독적 몰입도를 중심으로 9개 집단으로 구분했고, 이들의 자아정체성을 비교했다. 연구결과, 웹 미디어 중독적 이용경험과 자아정체성간에는 높은 유의미적 상관성이 제시되었다. 특히 웹 미디어 중독적 이용경험의 정도가 높은 집단이 낮은 집단에 비해 자아정체성이 상대적으로 낮게 나타남으로써 웹 미디어의 중독적 이용경험에 대한 우려를 실증해 주었다. 또한 웹 미디어에 대한 단순한 이용량보다는 중독적 몰입정도에 따라 자아정체성의 차이에 더 큰 유의미성이 나타났다.

• 대한치위생과학회지
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• 제4권2호
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• pp.19-30
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• 2021

Background: To confirm verbal violence experience in dental hygiene students and to verify its influence on their self-esteem and career identity. Methods: Data were collected using a structured self-reported questionnaire targeting 180 dental hygiene students at M University. Descriptive statistics, one-way analysis of variance, t-test, Pearson's correlation coefficient, and multiple regression analysis were performed using SPSS WIN 25.0. Results: Older students reported that they experienced verbal violence more frequently during clinical training, especially those who were dissatisfied with clinical training. The students experienced verbal violence more frequently from dental hygienists than from dentists and patients. Dental hygiene students had high self-esteem and career identity. The students who were majorly satisfied with clinical training had higher self-esteem and career identity than those who were dissatisfied. Dental hygiene students had lower self-esteem and career identity when they experience verbal violence more frequently from dentists and dental hygienists during clinical training and clinical practice. Conclusion: An intervention program needs to be developed to prevent verbal violence against dental hygiene students and a strategy to increase their self-esteem and career identity is required.

• Asia pacific journal of information systems
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• 제32권2호
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• pp.381-394
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• 2022

The present study aimed to examine the relationships between work-related support factors and attitude towards teleworking and explore the moderating effect of self-identity on that relationship. The present study collected data from 343 IT professionals in South Korea through a survey method and used hierarchical multiple regression analyses. In the results, first, the more supervisory or work-related supports participants perceive in teleworking platforms, the more favorable their attitudes towards teleworking. Second, the positive relationship between supervisory support and attitude towards teleworking is stronger for participants high rather than low in interdependent self-view. However, interdependent self-view was found to have no significance on the relationship between work colleague support and attitude towards teleworking. This study is the first to examine the integral model of work-related support factors of attitude towards teleworking and explore the moderating effect of self-identity in the teleworking process.

• 한국치위생학회지
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• 제20권4호
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• pp.505-514
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• 2020

Objectives: Although dental hygienists are professional workers, their job retention is short. Therefore, in order to improve job retention, the relationship between professional identity and professional self-concept was analyzed. Methods: From January 1 to April 30, 2020, 155 dental hygienists were examined. For data analysis, multiple regression analysis was conducted to confirm the effects of professional identity and professional self-concept on job retention. Results: The dental hygienist's professional self-concept was significantly higher in the team manager than in the staff, but the professional identity was not significantly different. Dental hygienists' professional identity, professional self-concept, and job retention were all positively correlated (p<0.05). As a factor influencing dental hygienist's job retention, the self-concept of the profession had a significant effect, but the identity of the profession did not. Conclusions: Since the professional self-concept has a positive effect on maintaining the profession of dental hygienists, it is necessary to make efforts to improve the professional self-concept in order to increase the job retention.

• Asia Marketing Journal
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• 제21권1호
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• pp.89-112
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• 2019

To investigate the interplay between individual and collective self-regulations, the authors propose a dialectic process that describes the changes in the locus of self-regulations between individual self and collective self. The results from three studies display a strong support for the two sets of hypotheses drawn from the proposed process. Our findings demonstrate that consumers can move the locus of self-regulation from individual-self to collective-self when a social identity is activated (preliminary study and study1). Further examination of regulatory swing between individual and collective regulatory orientations revealed group identification as a key variable in determining the locus of self-regulation (study2). While a consumer with a high level of group identification changes her locus of self-regulation from an individual to a collective (a regulatory shift) and evaluated messages and products framed consistent with their group orientation, a consumer with low level of group identification maintains her locus of self-regulation in her personal level of self (a regulatory preservation) and evaluated messages and products framed consistent with their personal regulatory focus.