• Title/Summary/Keyword: selected attribute

Search Result 218, Processing Time 0.022 seconds

Effects of Perceived Choice Attributes in Traditional Markets and Relationship Quality: Moderating Effects of Consumption Emotion and Consumer's Value (전통시장 선택 속성이 관계품질에 미치는 영향 : 소비감정의 조절효과와 소비자 가치의 매개효과)

  • Yang, Hoe-Chang;Ju, Yoon-Hwang
    • Journal of Distribution Science
    • /
    • v.10 no.12
    • /
    • pp.25-34
    • /
    • 2012
  • Purpose - This study examines college students' perceived choice attributes in traditional markets and the relationship quality. We study the relationships between attributes that common people look for while choosing a store (e.g., product, service, advertising, and atmosphere), consumption emotion, consumer's value, and relationship quality. Research design, data, methodology - In order to verify the relationship between choice attributes and relationship quality, and moderating (i.e., consumption emotion) and mediating effects (i.e., customer value), we collected data from 202 consumers in Gyeonggi province to test the theoretical model and its hypotheses. For this purpose, this study, utilized an empirical methodology. Results - First, contrary to the previous research findings involving college students, this study observed that four factors of store choice attributes at a traditional market were important to consumers in heightening the relationship quality. Specifically, product (β = .608, p < .01), service (β = .351, p < .01), advertising (β = .237, p < .01), and atmosphere (β = .425, p < .01) are significantly related to relationship quality. Second, consumers selected product (β =. 521, p < .01) as the most important attribute. Atmosphere (β = .254, p < .01) and service division (β = .148, p < .05), in this order, are the other important factors in this regard. However, advertising (β = -.112, p = .100) is not statistically significant. To improve and develop the relationship quality with consumers, traditional markets should ensure supply of suitable products and goods, improve store atmosphere by modernizing facilities, and educate merchants to improve their services. Third, the results of the moderating effects, although marginally statistically significant, suggest that for the consumers with low consumption emotion for traditional markets, an affirmative experience of products and store atmosphere heightens their values. In addition, the consumers having low consumption emotion who could promote consumer values were found to improve and develop a marginally significant relationship quality. Finally, the study revealed that the consumer's value exhibited a complete mediation effect in the relationships between service and relationship quality, and advertising and relationship quality and a partial mediation effect in the relationships between product and relationship quality, and atmosphere and relationship quality. Conclusions - Consumer satisfaction is important to increase the competitiveness of traditional markets, and products and store atmosphere are important attributes to increase the relationship quality. Specifically, merchants should supply different products, modernize their facilities, and improve store atmosphere to compete in traditional markets. In addition, traditional markets should provide value and competitive prices to attract consumers, and should maximize the consumer's value and promote the consumption emotion. Traditional markets should evolve to accommodate changes in the consumer's value and invest in not only functional elements but also symbolic elements.

  • PDF

Decision Making for the Arrangement of Spare Parts in Military Warehouse, considered on Working Time and Posture Difficulty (작업 시간과 자세위험도를 고려한 군 보급시설 수리부속 배치대안 결정)

  • Kim, Kyung-Rok;Cha, Jong-Han
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.14 no.10
    • /
    • pp.4893-4901
    • /
    • 2013
  • In order for a machine, especially used in the defense industry, to consistently operate during its life-time, lots of study has been done in machine design as well as machine maintenance. However, the realistic study is necessary in management and operation of a military support facility, where spare parts are stored and retrieved. In this paper, efficient arrangement of spare parts are proposed to acquire increased in efficiency and decreased in cost for operation management of the military support facility. First, spare parts is assorted by MTBF(Mean Time Between Failure) and divided in to three groups A/B/C as an alternative arrangement. Each defined alternatives will go under simulations and RULA(Rapid Upper Limb Assessment), which is posture classification scheme evaluation attributes, to find working time and posture difficulty and lastly by entropy measurement to be selected. This research proposes the efficient spare parts arrangement in military support facility to minimize working time and posture difficulty. By taking system and human engineering approach together into consideration, it will lead to show a specific value.

The Suggestion of Design Thinking Process and its Feasibility Study for Fostering Group Creativity of Elementary-Secondary School Students in Science Education (과학 교육에서 초·중등학생의 집단 창의성 함양을 위한 디자인적 사고 프로세스의 제안 및 타당성 검토 연구)

  • Lee, Dohyun;Yoon, Jihyun;Kang, Seong-Joo
    • Journal of The Korean Association For Science Education
    • /
    • v.35 no.3
    • /
    • pp.443-453
    • /
    • 2015
  • In this study, we suggested the design thinking process that was possible to be introduced in science education and also examined the validity of the process in terms of group creativity. To do this, the design thinking process applicable to science education was selected from a variety of design thinking processes developed abroad, and then the process was modified and supplemented. We created the education program based on the developed design thinking process and applied it to high school students. The results revealed that we could offer the design thinking process through the five stages: 'understanding knowledge', 'empathy', 'sharing perspective', 'generating idea', and 'prototype'. With the results of the application of the program, we could confirm the relationship building and information seeking attributes in the understanding knowledge stage and the user-orientation, relationship building, and interpersonal understanding attributes in the empathy stage. We could also find the organization of the team attribute in the sharing perspective stage and the analytical strategic thinking attributes in the generating idea stage. Finally, the communication and analytical strategic thinking attributes in the prototype stage were confirmed. All of the key attributes of the group creativity found from skilled professionals were not confirmed from the students. However, we could ascertain the possibilities that the students should experience the process of group creativity and learn the relevant values through the developed design thinking process.

A Quality-Attribute-Driven Software Architecture Brokering Mechanism for Intelligent Service Robots (지능형 서비스 로봇을 위한 품질특성 기반의 소프트웨어 아키텍처 브로커링 방법)

  • Seo, Seung-Yeol;Koo, Hyung-Min;Ko, In-Young
    • Journal of KIISE:Software and Applications
    • /
    • v.36 no.1
    • /
    • pp.21-29
    • /
    • 2009
  • An intelligent service robot is a robot that monitors its surroundings, and then provides a service to meet a user's goal. It is normally impossible for a robot to anticipate all the needs of its user and various situations in the surroundings ahead, and to prepare for all the necessary functions to cope with them. Therefore, it is required to support the self-growing capability by which robots can extend their functionality based on users' needs and external conditions. In this paper, as an enabler of the self-growing capability, we propose a method that allows a robot to select a component-composition pattern represented in an architectural form (called a sub-architecture), and to extend its functionality by obtaining a set of software components that are prescribed in the pattern. Sub-architecture is selected and instantiated not only based on the functionality required but also based on quality requirements of a user and the surrounding environment. To provide this method, we constructed a quality-attributes-in-use ontology and developed a brokering mechanism that matches quality requirements of users and surroundings against quality attributes of sub-architectures. The ontology provides the common vocabularies to represent quality requirements and attributes, and enables the semantically-based reasoning in matching and instantiating appropriate sub-architectures in supporting services to users. This ontology-based approach contributes to provide a great flexibility in extending robot functionality based on available software components, and to narrow the gap between users' Quality requirements and the Quality of the actual services provided by a robot.

Electrical resistivity and seismic reflection mapping for the southeastern part of the Yongdong basin (Cretaceous), Korea (영동분지(백악기) 남동부의 전기비저항 및 탄성파탐사자료 해석)

  • Kim, Ji-Su;Han, Su-Hyeong;Lee, Cheol-U;Kim, Bok-Cheol;Yang, U-Heon;Son, Ho-Ung;Son, Yeong-Gwan
    • Journal of the Korean Geophysical Society
    • /
    • v.3 no.2
    • /
    • pp.77-90
    • /
    • 2000
  • Five electrical resistivity dipole-dipole and two seismic reflection surveys were performed in the southeastern margin of the Yongdong basin to delineate the shallow basin architecture. To investigate the intra-basin structure, twenty four resistivity sounding points and three dipole-dipole lines were selected especially in the vicinity of volcanic masses. The basin-fault boundaries are identified in electrical dipole-dipole resistivity section as high resistivity-contrast of approximately $1,500\;{\Omega}{\cdot}m$, characterized as a band of high standard-deviation. They are also effectively clarified in the seismic reflection data: amplitude and continuity contrasts in the common shot gather, first-arrival profiles, complex attribute plots. The intra-basin resistivity structures are constructed by interpolating vertical electrical sounding data and dipole-dipole profiles. The high-resistivity anomalies most likely originate from the northsouth-trending and northeast-dipping volcanic masses, which are to be further quantitatively investigated with geomagnetic and magnetotelluric surveys.

  • PDF

Generation of Efficient Fuzzy Classification Rules Using Evolutionary Algorithm with Data Partition Evaluation (데이터 분할 평가 진화알고리즘을 이용한 효율적인 퍼지 분류규칙의 생성)

  • Ryu, Joung-Woo;Kim, Sung-Eun;Kim, Myung-Won
    • Journal of the Korean Institute of Intelligent Systems
    • /
    • v.18 no.1
    • /
    • pp.32-40
    • /
    • 2008
  • Fuzzy rules are very useful and efficient to describe classification rules especially when the attribute values are continuous and fuzzy in nature. However, it is generally difficult to determine membership functions for generating efficient fuzzy classification rules. In this paper, we propose a method of automatic generation of efficient fuzzy classification rules using evolutionary algorithm. In our method we generate a set of initial membership functions for evolutionary algorithm by supervised clustering the training data set and we evolve the set of initial membership functions in order to generate fuzzy classification rules taking into consideration both classification accuracy and rule comprehensibility. To reduce time to evaluate an individual we also propose an evolutionary algorithm with data partition evaluation in which the training data set is partitioned into a number of subsets and individuals are evaluated using a randomly selected subset of data at a time instead of the whole training data set. We experimented our algorithm with the UCI learning data sets, the experiment results showed that our method was more efficient at average compared with the existing algorithms. For the evolutionary algorithm with data partition evaluation, we experimented with our method over the intrusion detection data of KDD'99 Cup, and confirmed that evaluation time was reduced by about 70%. Compared with the KDD'99 Cup winner, the accuracy was increased by 1.54% while the cost was reduced by 20.8%.

A Study on IPA-based Competitiveness Enhancement Measures for Regular Freight Service (IPA분석을 이용한 정기화물운송업의 경쟁력 강화방안에 관한 연구)

  • Lee, Young-Jae;Park, Soo-Hong;Sun, Il-Suck
    • Journal of Distribution Science
    • /
    • v.13 no.1
    • /
    • pp.83-91
    • /
    • 2015
  • Purpose - Despite the structural irrationality of multi-level transportation and the oil price rise, the domestic freight transportation market continues to grow, mirroring the rise in e-commerce and resultant increase in courier services and freight volumes. Several studies on courier services have been conducted. However, few studies or statistics have been published regarding regular freight services although they have played a role in the freight service market. The present study identifies the characteristics of regular freight service users to seek competitiveness enhancement measures specific to regular freight services. Research design, data, and methodology - IPA is a comparative analysis of the relative importance of and satisfaction with each attribute simultaneously. This study used IPA because it facilitates the process of analyzing importance and performance, deriving implications and a visual understanding of results. To enhance the competitiveness of regular freight services, this study surveyed its current users regarding the importance of the regular freight service factors. A total of 200 copies of a questionnaire were circulated and 190 copies were returned. In addition to demographics, respondents answered questions about the importance of and satisfaction with services on a 5-point Likert scale. Excluding 3 inappropriate copies, 187 out of 190 copies were analyzed. PASW Statistics 18 was used for statistical analysis. A total of 20 question items were selected for the service factors presented in the questionnaire based on the 1st pilot survey and previous studies. Results - According to the IPA performed to compare the importance of and satisfaction with service factors, both importance and satisfaction are high in the 1st quadrant, which involves the economic advantage of using regular freight services, quick arrival at destinations, weight freight handling, and less time constraints on freight receipt/dispatch. This area requires continuous management. Satisfaction is higher than importance in the 2nd quadrant, which involves the adequacy of freight, cost savings over ordinary courier services, notification on freight arrival, and freight tracking information. This area requires intensive investment and management. Satisfaction is lower than importance in the 3rd quadrant, involving the credit card payment system, courier delivery service, distance to freight handling sites, easy access to freight handling sites, and prompt problem solving. This area requires further intensive management. Both importance and satisfaction are low in the 4th quadrant, involving the availability of collection service, storage space at freight handling sites, kindness of collection/delivery staff, kindness of outlet staff, and easy delivery checks. This area is a set of variables should be excluded from priority control targets. Conclusions - Based on the IPA, service factors that need priority controls because of high importance and low satisfaction include the credit card payment system, delivery service, distance to freight handling sites, easy access to freight handling sites, and prompt problem solving. The findings need to be applied to future marketing strategies for regular freight services and for developing competitiveness enhancement programs.

Formation Process of Pottery with Lighting Design in Northeastern Region of the Korean Peninsula (한반도 동북지역 뇌문토기 변천과정)

  • Kim, Jae-youn
    • Korean Journal of Heritage: History & Science
    • /
    • v.40
    • /
    • pp.137-167
    • /
    • 2007
  • This paper is aimed to study the late Neolithic Age in North Korea in order to closely examine a transition process into the Bronze Age in the Korean peninsula. Thus, the pottery with lightning design was selected as target data. Since the pottery with lightning design is fundamental data that North Korea's archeologists have used for chronological recordings of the late Neolithic Age in the northwest region, the parallel relationship between the eastern and the western region was established with comparison of pottery with lightning design in the northeastern region. The examination focuses on data that cover the target region of the pottery with lightning design of the adjacent Southern Primorskii region including the counterpart of the northwestern and the northeastern region. As a result, some attribute analyses revealed that the pottery with lightning design was affected by the counterpart of the northwestern region near the Yalu River. Prior to genealogical and chronological recordings of the pottery with lightning design in the northeastern region, the pottery with lightning design in the northwestern region was recorded chronologically in order to examine its specific development process. Consequently, in the second period of the Neolithic Age, the pottery with lightning design in the northwestern region was assumed to have an impact on the counterpart in the northeastern region. The classification of the pottery with lightning design in the northeastern region shall be based on 4-period development. According to this classification, the pottery, which was found in the Tumen river basin, was thought to belong to the first period. The pottery went through genealogy differentiation in the second period and when entering into the third period, the pottery spread to inland of south Primorskii. The pottery was assumed to exist in the southern Primorskii region until the tip end (the fourth period) of the Neolithic Age. It is assumed that considering the fact that climate change led to the agriculture movement, Zaisanovka culture, i.e. the late Ne Neolithic Age, moved to the southern Primorskii region along the Tumen River basin.

Key Elements that Affect Selection of the Venture Capital by a Startup (스타트업이 벤처캐피탈을 선택할 때 영향을 미치는 주요 요소)

  • Kim, Jinsoo;Bae, Tae-Jun;Lee, Sang-Myung
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.16 no.2
    • /
    • pp.1-17
    • /
    • 2021
  • Existing research on the investment relationship between venture capital and start-up companies has mainly focused on choosing a startup from the perspective of venture capital, an investor. However, as competition among venture capital has increased recently, excellent start-ups with proven technology are choosing venture capital in reversely. This study investigated key elements that affect the selection of the venture capital by a startup. To this end, we looked at which venture capital company was selected as the final investor for startups that have received investment proposals from multiple venture capitals at the same time. Six early start-ups(pre-series A/Series A) and five mid-term (Series B/C) start-ups were interviewed to focus on the influence of the three elements regarding venture capital - 1) venture capital reputation, 2) relationship between cofounders and investors, and 3) value adding service provided by venture capital - on choice. As a result of the research, the investment portfolio among the reputations of venture capital was a very important element in selecting venture capital. However, it has been shown that the age and asset under management of venture capital are not important. Relationships have emerged as a very important element. Finally, as for venture capital's value-adding services, start-ups in this study did not consider it important. In particular, consulting and monitoring by venture capital has been found to be a burdening attribute for startups. This study suggests implications that can increase the probability of successful investment by venture capital in the investment market where investment competition is fierce, and enhance mutual understanding between venture capital and startups.

A study on the selection of candidates for public bases according to the spatial distribution characteristics Automated External Defibrillator in Daegu City (대구시 자동심장충격기 공간분포 특성에 따른 공공 거점후보지 선정 연구)

  • Beak, Seong Ryul;Kim, Jun Hyun
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
    • /
    • v.38 no.6
    • /
    • pp.599-610
    • /
    • 2020
  • The AED (Automated External Defibrillator) is not evaluated for spatial accuracy and temporal availability even if it is located within a building or a specific area that needed necessary to partition by spatial analysis and location allocation analysis. As a result of the analysis, the spatial analysis was performed using the existing public data of AED with applied the GIS location analysis method. A public institution (119 safety center, police box) was selected as a candidate for a public AED base that can operate 24 hours a day, 365 days a year according to the characteristics of each residential area. In addition, Thiessen Polygons were created for each candidate site and divided by regions. In the analysis of the service was analyzed regional in terms of accessibility to emergency medical services in consideration of the characteristics of AED, that emergency vehicles could arrive within 4 minutes of the time required for emergency medical treatment in most areas of the study area, but it did not areas outside of the city center. As a result, It was found that the operation of the AED base service center centered on vehicles of public institutions is effective for responding to AED patients at night and weekend hours. 19 Safety Center under and police box the jurisdiction of Daegu City to establish an AED service center for public institutions, location-based distance, attribute analysis, and minimization of overlapping areas that the method of using a vehicle appeared more efficient than using the existing walking type AED.