• Journal of Digital Convergence
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• v.20 no.2
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• pp.269-275
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• 2022

As artificial intelligence services targeting humans increase, social demands are increasing that artificial intelligence should also be made on an ethical basis. Following this trend, the government and businesses are preparing policies and norms related to artificial intelligence ethics. In order to establish reasonable policies and norms, the first step is to understand the public's perceptions. In this paper, social data and news comments were collected and analyzed to understand the public's perception related to artificial intelligence and ethics. Interest analysis, emotional analysis, and discourse analysis were performed and visualized on the collected datasets. As a result of the analysis, interest in "artificial intelligence ethics" and "artificial intelligence" favorability showed an inversely proportional correlation. As a result of discourse analysis, the biggest issue was "personal information leakage," and it also showed a discourse on contamination and deflection of learning data and whether computer-made artificial intelligence should be given a legal personality. This study can be used as data to grasp the public's perception when preparing artificial intelligence ethical norms and policies.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.117-129
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• 2022

In the perspective of value-based adoption mode, this study empirically examined the factors that affect the intention of users of Fintech payment services to stop using them. A survey of college students who are familiar with digital devices, have no objection to payment and settlement services, and have high service access. A total of 148 questionnaires were analyzed using SPSS and SmartPLS. The study results show that perceived benefits, complexity, and security concerns are significant factors influencing the discontinue intention of Fintech payment services. Among them, the perceived benefit showed the most significant influence. Based on the results of this study, Fintech providers will be able to build a service environment to provide continuous benefits for maintaining long-term relationships with users, improve systems to secure various uses, and reduce users' negative perceptions of security. Recently, the use of services by the elderly has increased, so it is necessary to expand the scope of this study to target various age groups in future research.

• Asia-Pacific Journal of Business
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• v.14 no.2
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• pp.85-100
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• 2023

Purpose - The purpose of this study is to identify the factors of shocking events in the career aspect experienced by Korean workers in the context of the Covid-19 pandemic, and to find out whether these career shocks affect individual perceptions of the importance of subjective career success. Design/methodology/approach - In the survey of 146 respondents, the career shock events experienced in the context of the Covid-19 pandemic were largely divided into three categories; 'work change', 'employment anxiety', and 'life anxiety'. For the subjective career success, seven dimensions - 'financial security', 'financial achievement', 'entrepreneurship', 'positive relationship', 'positive impact', 'learning and development', 'work-life balance' - were used. Findings - As a result, there was no difference in the perception of subjective career success due to the experience of 'work change' during the Covid-19 period. However, the respondents who experienced 'employment anxiety' came to recognize that 'financial security' and 'financial achievement' were more increasing in terms of the degree of difference of importance. And respondents who experienced 'lifetime anxiety' perceived that the degree of difference of importance was increasing in the six dimensions except for 'social influence'. Particularly, the increase in the importance of 'work-life balance' and 'positive relationship' was found to be the greatest among the career success dimensions. Research implications or Originality - Finally, it was concluded that changes in the external environment such as Covid-19 pandemic influence as a career shock and affect the level of importance in subjective career success perception. Based on the results, the theoretical implication on current career study and some practical implications for organizational career management were suggested.

• Asia-Pacific Journal of Business
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• v.14 no.4
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• pp.49-65
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• 2023

Purpose - In the Korean and Chinese social landscape, it is vital to appreciate the significance of the Japanese history problem. The current study investigated whether the perception of the Japanese history problem affects decisions regarding technology adoption in organizations by comparing South Korea and China. Design/methodology/approach - The study involved 305 Korean and 379 Chinese participants who responded to scenarios and surveys regarding the adoption of workplace surveillance cameras supplied by a Japanese company. Findings - Using a moderated mediation model based on protection motivation theory (PMT), we found that past experiences of privacy invasion significantly reduced trust in the adoption of surveillance cameras at work. This relationship was mediated by respondents' perceptions of security vulnerability. The current study, however, did not confirm any significant moderating effect of the Japanese history problem priming on trust in the adoption of workplace surveillance cameras. Research implications - This suggests that the Japanese history problem may have a limited impact on organizational technology adoption decisions, different from the political consumerism behavior driven by public anti-Japanese affectivity. The current study reaffirms the validity and applicability of PMT and provides both theoretical insights and practical recommendations.

• Journal of Korean Society for Quality Management
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• v.52 no.2
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• pp.255-274
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• 2024

Purpose: Non-Fungible Token (NFT) ART, based on NFT technology, represents a novel form of art that has recently garnered significant attention in the art market. NFT technology enables the assertion of ownership over digital data, introducing the concept of ownership into the digital realm. As digital data gains ownership, NFT ART is anticipated to be positively viewed as an investment and expected to become more active due to the characteristics of this new technology. Therefore, this study aims to verify the influence of NFT ART characteristics on perceived value. This study contributes to extracting the distinctive characteristics of NFT ART compared to other forms of art and to understanding the perceived value of NFT ART among consumers with purchasing experience. Methods: This study applied structural equation modeling to explore the relationships among the variables using SPSS 26.0 and R program version 4.2.3. A total of 320 questionnaires were retrieved, all of which were adopted as valid analytical samples without missing values. Results: The findings indicate that the decentralization, transparency, and scarcity of NFT ART positively influence the perceived usefulness and enjoyment among consumers, while security does not have a significant impact. This suggests that higher levels of decentralization, transparency, and scarcity in NFT ART enhance perceived usefulness and enjoyment for consumers, significantly influencing the perceived value. Furthermore, it was confirmed that these characteristics are considered important values and perceptions from the consumer's perspective. Conclusion: The research presents positive factors for the activating of purchases among consumers considering buying NFT ART. It emphasizes the necessity of benefits for all participants to activate the art market. Additionally, the perceived value provides crucial insights for inducing active purchasing behavior in the NFT ART market and serves as a foundational study for further research.

• Journal of Fashion Business
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• v.9 no.3
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• pp.134-149
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• 2005

Although Internet retailing is becoming a viable channel for apparel retailing, consumers are still reluctant to use Internet for apparel purchasing because at their concerns at Internet security and the difficulties at virtual shopping in unfamiliar shopping environment. The purpose at this study is to examine the nature at perceived risk associated with Internet apparel shopping and risk-reduction strategies used by Internet apparel shoppers. The data were collected via an online survey by a online research company. A total at 4,254 Internet users participated in this survey. Among these Internet users, 1,146 respondents had previous shopping experience in Internet shopping. Within this group, 195 were Internet apparel information seekers, and 589 were Internet apparel purchasers. Descriptive statistics, analysis of variance, and t-test were used to analyze the data. The perceived risks and risk-reduction strategies used by Internet apparel no-interest shoppers, Internet apparel information seekers (browsers), moderate Internet apparel purchasers, heavy Internet apparel purchasers were examined and compared. The results indicated that these tour groups were significantly different in apparel related risk, performance risk, and privacy risk. Internet purchasers tend to perceive more apparel-related, performance, and privacy risks than others. The results also indicated that these tour groups were significantly different in their opinions of risk-reduction strategies.

• Journal of the Korean housing association
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• v.20 no.5
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• pp.41-50
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• 2009

This case study is an effort to provide new knowledge on the U.S. elderly public housing focusing on the residents' perceptions of the environmental conditions. For this study, we conducted a survey using written questionnaires and interviews with 20 residents who rent in Columbia, MO. The recorded interview data was used for final analysis; primary findings are as follows: The residents reported relatively high satisfaction on their overall environmental conditions in the two target public housing, built in 1950s. As the most significant problem, residents perceive the lack of storage space for individual units, Partially attributed to space limitations. In addition, bathroom needs varied dramatically among residents based on their health and whether wheelchairs are used. Therefore, it was found that instead of standardized bathrooms, a customizable configuration for the resident's unique physical condition and accessibility must be considered. The residents also addressed their concerns about security for entrance and foyer areas. Due to the small living areas, they wanted to have available outdoor public space for various social activities. Furthermore, they reported the need for small social gathering areas while friends and family members are visiting them, in addition to their small living units, which average 49.8 sq. ft. each.

• Health Policy and Management
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• v.16 no.4
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• pp.86-111
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• 2006

Either ways of understanding health care as a commodity or public work are at opposite ends of health care spectrum. These two rival conceptions reflected by viewpoint(ideology) would lead to different directions in policy-making for health care reform. The purpose of this study is to access the value differences of experts' policy views about health care issues by analyzing the extent of consensus among experts in the field of health care. Using primary data obtained through a mail survey of 558 experts in the field of health care, we analyzed the differences of experts' opinions about characteristics of health care market, policy issues and values Gdeology). The study represents from 50-50 split analysis, entropy index, and factor analysis that the wide spread disagreements over health policy, which is a major barriers to effective policy-making, could be caused by the ideological perception differences among experts. This implies that, if values play an important role in policy-making, we should identify the differences in value and seek ways to balance among the diverse values such as efficiency, equity, freedom, and security. For this, the policy issues debated on differences in values should be reconciled for narrowing gaps of experts' perceptions through various ways.

• Journal of the Korea Society of Computer and Information
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• v.23 no.4
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• pp.41-49
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• 2018

The purpose of this study is to investigate the effect of computer pointing game on the visual perception ability of children with severe intellectual disability. Based on a literature review, we developed a computer pointing game to improve visual perception ability, which consisted of three stages; catching a hamburger, catching a hamburger and a soda, and catching various foods. At each stage, different instructional models were applied by difficulty level of the contents. Experiments were performed among four children with severe intellectual disabilities for three weeks. They belonged to H public school in Kyeonggi, Korea. Their visual perceptions were quantitatively measured four times by utilizing the Korean Developmental Test of Visual Perception tool (K-DTVP-2). For qualitative evaluation, an observation assessment diary was written and analyzed. All four children at the fourth test showed better visual perception ability, compared with the ability at the first test. As a result of the analysis of the observation assessment, they were considered successful in their learning and ordinary life related to visual perception. It can be concluded that the computer pointing game may play a role in helping children with severe intellectual disabilities improve their visual perception ability.

• Journal of Korea Society of Industrial Information Systems
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• v.7 no.4
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• pp.100-105
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• 2002

This study evaluates the application sum providing(ASP) approach based on the perceptions of Koreas small and medium corporations, especially in the manufacturing industry. As considering the costs and risks of system implementation and maintenance, ASP would be a favorable alternative. Based on the survey of 25 cases, we found that as long as the level of perception on ASP is concerned, 80 percent of firms responded no or a little idea about the ASP service. Moreover the acceptance possibility of ASP service in the near future was less than 10 patent, and the primary reasons were found as follows: (1) lack of confidence regarding on the effect, (2) apprehension of data security, (3) issue of handling the existing employees, and (4) possibility of fee structure change after the implementation and stabilization. The guidelines to increase the recognition and successful implementation of ASP service in Korea are proposed.