• Information Systems Review
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• v.18 no.3
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• pp.209-233
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• 2016

Internet companies that utilize social network have increased in number. The introduction of diverse social media services facilitated innovative changes in e-business. Social network service (SNS), which is a domain of social media, is a web-based service designed to strengthen human relations in the Internet and build new social relations. The remarkable growth of social network services and the profit generation and perception of this service are the new growth engines of this digital age. Given this development, many global IT companies views SNS as the most powerful form of social media. Thus, they invest efforts to develop business models using SNS.2) This study verifies the impact of privacy exposure in SNS as a result of privacy invasion. This study examines the purpose of using the SNS and user's awareness of the significance of personal information, which are key factors that affect self-disclosure of personal information. This study utilizes theory of reasoned action (TRA) to provide a theoretical platform that describes the specific behavior and emotional response of individuals. This study presents a research model that considers negative attitude (negatude). In this model, self-disclosure in SNS is considered a TRA. TRA is a subjective norm, a behavioral intention, and a key variable of exposure behavior. A survey was conducted on college students at Y university in Seoul to empirically verify the research model. The students have experiences in using SNS. A total of 198 samples were collected. Path analysis was applied to analyze the relations of factors. The results of path analysis show the statistically insignificant impact of privacy invasion on negatude, subjective norm, behavioral intention, and exposure behavior. The impact of unrecognized privacy invasion was also considered insignificant. The impacts of intention to use SNS on negatude, subjective norm, behavioral intention, and exposure behavior was significant. A significant impact was also found for the significance of personal information on subjective norm, behavioral intention, and exposure behavior, whereas the impact on negatude was insignificant. The impact of subjective norm on behavioral intention was significant. Lastly, the impact of behavioral intention on exposure behavior was insignificant. These findings are significant because the study examined the process of self-disclosure by integrating psychological and social factors based on theoretical discussion.

• Journal of Global Scholars of Marketing Science
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• v.7
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• pp.261-281
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• 2001

As a new environment, the Internet proposes to us the innovative change of our life. With difficulty, we can go after the Internet's potentiality and the growth speed of technology. In the new stream of innovation technology, we can probably feel the fear of tremendous changes, the reverse, also hope to get the opportunity that come out of Internet world. EC(Electronic Commerce) that out of the evolution of Internet technology gets a coporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. As one of them, a virtual store is opened on the Internet. Recently, there has been much attention to the Internet shopping mall as a new distribution channel and marketing tool. This study analyzed that the system environment, perceived product risk, easy of order, perceived security risk would have impact on the customer satisfaction in Electronic Commerce. The Purpose of this study is to develope the concept of the determinants of customer satisfaction and to test a theoretical framework that attempts to explain how the perception of satisfaction in Electronic Commerce. The proposed hypotheses were tested internet shopping mall users and the study results show all hypotheses are supported.

• Journal of Technology Innovation
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• v.23 no.1
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• pp.1-36
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• 2015

The purpose of this research is to find individual user's preference for cloud storage service such as Daum Cloud, Naver N-Drive, GoogleDrive, Dropbox, SkyDrive and iCloud. Through literature reviewed and pilot tests, 6 attributes of cloud storage service (storage capacity, perceived cost, collaboration, accessibility, social influence and perceived security) were selected and all 6 attributes had significant effects on the preference of cloud storage service by conjoint analysis. The results shows that the user's willingness to pay is estimated 10,553 won for the free storage, 4,646 won for the function for mobile accessibility, and 2,443 won for more reliable cloud computing service provider. This study has significance to apply conjoint analysis with economic, technological, and environmental factors to cloud storage service (SaaS) and shed light on policy promotion of next generation of cloud computing ecosystem by user perception with willingness to pay on the storage service.

• Journal of the Korean association of regional geographers
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• v.9 no.3
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• pp.297-313
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• 2003

Problems caused by the U.S. military bases have attracted little attention until recently due to the national security of S.Korea and the peace of North-Eastern Asia, emphasized from the perspective of macro-geopolitics. However, since the political regime has been democratized and political discourses have been liberalized from the 1990s, those problems become a nation-widely serious social issue, though they have been brought about on the local areas. Thus, it can be suggested that micro-geopolitics is highly relevant and significant in approaching the local problems caused by the U.S. military bases, and ultimately resolving the macro-geopolitical problem of longstanding unfair relations in the SOFA and the withdrawal of U.S. troops. This paper aims to consider local problems caused by the U.S. military bases and resolving strategies from the perspective of micro-geopolitics. First of all, it discusses some significance of the micro-geopolitical perspective, as it has been recently emphasized in political geography in considering local problems and politics of life on the basis of place, then looks on empirically criminal and environmental problems caused by the U.S. military bases, analyses the questionnaire date on the perception of local dwellers around the military camps in Nam-gu Daegu, and finally suggests strategies to resolve those problems, which level up from the micro to the macro-scale of geopolitics.

• Journal of Convergence Society for SMB
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• v.5 no.2
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• pp.27-32
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• 2015

Recently, service-related products have gained more attention than general products on the existing social commerce sites. Based on the situation, the effect that the service quality of social commerce has on customer satisfaction was analyzed in this study. It is a study that analyzes how much the service quality affects the customer satisfaction after the purchase, targeting consumers who have made purchases of social commerce products. In the case of social commerce, it is well-known that the diversity and convenience of products have a significant effect on customer satisfaction. Social commerce is currently being dumped beyond the 900 sites and dozens of cases of news, real-time searches of popular portal sites appeared not to be bored enough to related sites to drive the popularity coming quickly dug into our everyday lives of human beings. Yet the perception of social commerce seems not properly established because of the new concept was suddenly going to go through penetration without a collective interpretation and acceptance process. Most of the companies that often mimic the syoseol commerce is large, the blame did not depart from the forms of social shopping. We believe that personal and exhibit their skills and talents, and to wonder to see the social rather than the individuals who make unilateral companies.

• Journal of the Korean Society of Food Science and Nutrition
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• v.38 no.11
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• pp.1625-1632
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• 2009

This study investigated consumer awareness on imported food safety management. The questionnaire explored status for confirmation as imported foods, consideration factors when imported foods were marketed, ways for finding imported food safety information, people responsible for problems in imported foods safety management, and imported food safety management items. Answers to 1065 questionnaires were analyzed using S-Plus 8.0. The principal results were as follows: 35.7% of respondents always confirmed whether it was imported food. The most important imported foods marketed is children food. 55.1% of respondents think inspectors have responsibility for problems of imported foods safety management. The most important factor for improvement of safety is reinforcement of quarantine. The providing of restricted information only after security problem occurs was the reason for non-satisfaction of safety information.

• Korean Business Review
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• v.17 no.2
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• pp.89-110
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• 2004

This study examined individual characteristic factors and environmental factors as determinants of entrepreneurial intentions. As for individual characteristic factors, individuals' career orientations and entrepreneurial self-efficacy were examined. As for environmental factors, social supports and successful role models, classified as personal environmental factors, were examined, and social perceptions for entrepreneurs, classified as social environmental factors were also examined. Data were collected from undergraduates of business department, and graduates of the same department. The samples of 208 and 81 for each group were used for final analysis. Results showed that as a whole, career orientations affected entrepreneurial intentions. Specifically, entrepreneurial orientations had positive effects, and security orientations had marginally negative effects on entrepreneurial intentions, while, unexpectedly, autonomy orientations had no significant effects. Entrepreneurial self-efficacy had the strongest positive effects on entrepreneurial intentions. Social supports and successful role models, which were not identified as distinct variables by the respondents, were integrated as a new variable of 'network environments' for analysis in this study. Network environments positively affected on entrepreneurial intentions. Social perceptions for entrepreneurs, however, did not affect on entrepreneurial intentions. Based on the results of career orientations, self-efficacy, and network environment, the implications for activating entrepreneurship were discussed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.6
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• pp.1856-1868
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• 2008

This paper is about what is the effect of cultural marketing - which is affecting business ethics and social responsibility - on corporate image and formation of brand asset, and about which is getting more influence by cultural marketing among factors that is forming corporate image and brand asset. The results are like below. First, cultural marketing activities had an indirect influence on the corporate brand asset. Second, cultural marketing had an direct influence on the corporate brand image. Third, cultural marketing had a positive impact on reminding of the brand image. Fourth, social responsibility and business ethics had an indirect influence on the brand loyalty. Fifth, corporate social responsibility and business ethics had a positive impact on the brand image. Sixth, among the corporate social responsibility, community activities played a control variables. Seventh, regarding the characteristics of the respondents it showed that there's perception gaps among marketing, responsibility and ethics as well as brand assets. All in all, cultural marketing had an indirect effect on formulating corporate brand asset by the means of corporate image. The result is pointing out the importance of establishing a strategic marketing plan that is taking harmony between the character of cultural marketing and media, continuous and long-term plan, connection with the type of the brand asset into account. Moreover, as people realized that corporate business activities are brining not only economic consequences, such as providing goods and services but also social consequences, such as uneven distribution of wealth, dirty links between business and politics, consumers' security, pollution, and etc., companies are reconsidering its own role in society. This reconsideration is called corporate social responsibility and this pushed the company to keep business ethics together with their business.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.49-58
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• 2019

In the era of the 4th industrial revolution, the development of information technology brought various benefits, but it also increased social interest in privacy issues. As the possibility of personal privacy violation by big data increases, academic discussion about privacy management has begun to be active. While the traditional view of privacy has been defined at various levels as the basic human rights, most of the recent research trends are mainly concerned only with the information privacy of online privacy protection. This limited discussion can distort the theoretical concept and the actual perception, making the academic and social consensus of the concept of privacy more difficult. In this study, we analyze the privacy concept that is exposed on the internet based on 12,000 news data of the portal site for the past one year and compare the difference between the theoretical concept and the socially accepted concept. This empirical approach is expected to provide an understanding of the changing concept of privacy and a research direction for the conceptualization of privacy for current situations.

• Journal of the Korea Convergence Society
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• v.12 no.9
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• pp.239-250
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• 2021

This study has been conducted to identify the theoretical understanding of cultural competence by systematically reviewing national and international quantitative studies on 'nurses' and 'nursing students' cultural competence dimensions. A literature search was conducted over approximately three months from June to August 2020, targeting academic journals and dissertations published from January 1, 2010, to December 31, 2019. Literature extraction was conducted according to the PRISMA guidelines, and 67 papers from a total of 1,175 were selected for the systematic literature review. As a result, the most commonly measured component was cultural perception, other dimensions included cultural knowledge, cultural skills, cultural sensitivity, cultural encounter, cultural attitude, cultural behavior, cultural longings and cultural receptivity, cultural experience, cultural security, cultural ethics, cultural beliefs, cultural practice, motivation and curiosity, cultural emotions and empathy. Therefore, in order to improve the cultural competency of nurses and nursing students, it is necessary to seek consensus and a multifaceted approach that is essential in each society based on various components.