• Title/Summary/Keyword: second order effects

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Effects of Lecturer Appearance and Students' Behavioral Patterns on Learning Flow and Teaching Presence of Chinese University Students' Video Lectures (중국 대학생의 동영상 학습에서 교수자 출연이 학습자 행동유형에 따라 학습몰입과 교수실재감에 미치는 효과)

  • Tai, Xiao-Xia;Zhu, Hui-Qin;Kim, Bo-Kyeong
    • Journal of the Korea Convergence Society
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    • v.12 no.3
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    • pp.107-114
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    • 2021
  • The purpose of this study is to investigate whether there is a difference in the effect of learning flow and teaching presence according to the lecturer's appearance and students' behavioral patterns in video learning. For this experiment, 183 freshmen from Xingtai University in China were selected as subjects. After being classified according to DISC, students were assigned to study the lecture videos with the appearance of the lecturer and the video without the appearance of the lecturer. After testing the level of their learning flow and teaching presence, the differences between groups were analyzed. According to the results of the analysis, the learning flow and teaching presence of groups who learned the videos in which the lecturer appeared were significantly higher than the groups who learned the videos without the appearance of the lecturer. Second, the effects of whether the lecturer appears or not according to DISC on learning flow were significant. However, the effects of DISC, and the interactive effect of DISC and the lecturer appearance were found to have no significant interactive effect on learning flow. Third, the effects of whether the lecturer appears or not according to DISC on teaching presence were significant, and the effects of DISC on teaching presence were not significant, but the interactive effect of lecturer appearance and DISC was significant. These findings suggest that lecture videos with the appearance of the lecturer generally have better effect. In particular, in order to enhance teaching presence, it is effective to decide whether the lecturer appears or not by considering its interactive effects with learners' DISC.

The Effects of Public Service Motivation on the Innovative Behavior of Public Officials : With a focus on the mediating effects of ethical leadership and the moderating effects of organizational culture (공무원의 공공봉사동기가 혁신행동에 미치는 영향: 윤리적 리더십의 매개효과와 조직문화의 조절효과를 중심으로)

  • Seo, Gwi-Bun;Choi, Do-Lim
    • The Journal of the Korea Contents Association
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    • v.22 no.9
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    • pp.531-543
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    • 2022
  • This study aims to examine the mediating effects of ethical leadership and the moderating effects of organizational culture in relation to the impact of public service motivation on innovative behavior by public officials. This research utilizes data from the 2021 Public Employee Perception Survey conducted to public officials by the Korea Institute of Public Administration. Public service motivation had a positive effect on innovative behavior and ethical leadership, while ethical leadership had a positive effect on innovative behavior. In addition, ethical leadership mediated the relationship between public service motivation and innovative behavior. Under organizational culture, hierarchical and innovative cultures exhibited moderating effects. The policy and practical implications of these findings are as follows. First, it is important to build ethical leadership in order to retain the national competitiveness of public officials and encourage innovative behaviors that can adapt to changes at public organizations. Second, the competition rate for public service examinations has fallen recently. This may be interpreted as an unfavorable perception of public service bureaucracy among the MZ generation. Consequently, in line with the changing times, the organizations of public officials must adopt to a future-oriented, innovative culture. Third, it is necessary to explore alternative methods for developing an innovative culture, such as giving greater flexibility and autonomy through transfer of authority to public officials who address the public directly.

A Study on the Brand-imprinting Effects of Utilizing Interactive Media Installation -Focusing on interactive marketing targeted at consumers in their 20s and 30s- (설치형 인터랙티브 미디어 활용을 통한 브랜드 각인효과에 관한 연구 -20~30대 소비자를 대상으로 한 인터랙티브 마케팅을 중심으로-)

  • Moon, Ha Na;Choe, Jong Hoon;Park, Seung Ho
    • Design Convergence Study
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    • v.14 no.1
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    • pp.47-61
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    • 2015
  • Along with the advent of the digital era, the media environment in which an informant would convey information one-sidedly has evolved more towards engaging customers to actively participate and produce contents themselves. This change in content consumption behavior has brought about the new marketing paradigm. The new communication strategy is interactive marketing, which enhances brand-imprinting Effects, and has been consistently proposed these days. This study aims to examine these brand-imprinting effects through an empirical study and to propose an application plan. Therefore, methods of approach for engaging customers' participation and the methods of experiences are categorized by types through the case analysis of various domestic as well as international interactive marketing techniques. In addition, in-depth interviews have been carried out in order to verify the influence of interactive marketing on brand-imprinting effects. Through the interview, potential needs of customers were found. Based on the findings, marketing strategies that utilize interactive media installation for brand-imprinting effects have been constructed. First, to utilize a space for a medium of communication between customers and advertising media. Second, using storytelling as a construct that focuses on the individual's situation. Third, to design interactions that are proper to the situation and context.

A Study on the Moderating Effects of Social Support and Stress Coping Behaviors in between Parenting Stress and Depression of Grandparents of Grandparents and Grandchildren Family (조손가족 조부모의 양육스트레스와 우울 간 사회적 지지와 대처행동의 조절효과)

  • Song, Yoo-Mee;Lee, Seon-Ja
    • 한국노년학
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    • v.31 no.3
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    • pp.795-811
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    • 2011
  • Recently, an interest on how to moderate parenting stress of grandparents is rising according to rising depression of grandparents of grandparents and grandchildren family(GGF) because of parenting stress So, this study tried to analyze moderating effects by setting social support and stress coping behaviors as moderator variable in order to know how much parenting stress of grandparents would influence their depression. For this purpose, we selected 369 cases of grandparents who were being provided social welfare service and to 334 cases out of them, did multigroup analysis using hierarchical regression analysis and structural equation model under spss Vor. 19.0 program. Followings are the results. First, the more parenting stress was high, the more depression high. But when social support was high, parenting stress low. And the more parenting stress was high, faith dependence, negative emotional expression and passive evasion as stress coping behaviors also high while problem reestablishment low. Second, emotional support, information support, and material support as social support had moderating effects in which parenting stress influenced depression while appraisal support had not. Third, faith dependence and low passive evasion as stress coping behaviors had moderating effects in influence of parenting stress to depression while problem reestablishment has not. On the one hand, emotional expression was meaningless in explaining moderating effects in connection with parenting stress. Through these, we draw a social welfare practical implication that could lift moderating effect of social support and stress coping behavior in between parenting stress and depression of grandparents of grandparents and grandchildren Family.

A Study on VMD Emotional Evaluation of Flagship Store (플래그쉽스토어의 VMD 감성평가에 관한 연구)

  • Kong, Soon-Ku;Jung, A-Young
    • Korean Institute of Interior Design Journal
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    • v.22 no.6
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    • pp.119-129
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    • 2013
  • For commercial inner space, studies about brand communication and VMD to inform brand identity to customers are very important. Accordingly, the study conducted questionnaire survey about 'emotional reaction, brand recognition, brand communication and satisfaction on VMD expressional elements' of customers and brand-related personnel on the ZARA flagship store. Through analysis of difference of evaluation on surveyed items between customers and brand personnels, importance of direction of VMD design applying brand communication which can satisfy customers and application of brand communication was verified. Specific results of the research are as follows: First, comparing brand personnel's expectation of recognition of their brand from customers, substantial level of recognition of brand by customers was lower. It is necessary for improvement through consumer analysis in order to raise brand recognition. Second, as the result of analysis of emotional reaction on VMD, it needs to lead customers to positive emotional reaction close to the brand plan intention by inducing 'exciting and sensational' brand concept to emotional reactions through comprehensive VMD image management and leading to 'free and convenient' emotional reaction and then communications with customers and minimizing emotional differences. Third, for brand communication and creation of 'interest', intention of ZARA, it needs to get maximum communicative effects with 'young' VMD design. Fourth, for satisfaction survey on VMD expressional elements, customers was less satisfied than brand personnel. Accordingly, in order to raise customers' satisfaction, show windows, entry, mannequins and objets should be planned with priority and it should also satisfy customers through communications with customers including advertisement and marketing.

RESULTS FROM ADAPTABILITY TRIAL OF RAMBOUILLET SHEEP AND THEIR CROSSBREEDING WITH KAGHANIS. EFFECTS ON EWE MATING WEIGHT, WOOL PRODUCTION, LITTER SIZE AND LAMB GROWTH

  • Nawaz, M.;Meyer, H.H.;Jadoon, J.K.;Naqvi, M.A.
    • Asian-Australasian Journal of Animal Sciences
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    • v.5 no.3
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    • pp.481-485
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    • 1992
  • In order to upgrade native sheep, Rambouillet (R) rams were mated to Kaghani (K) ewes to generate F1 ($R{\times}K$) crossbred ewes. Crossbred ewes were backcrossed to Rambouillet rams to produce B1 ($R{\times}F1$), B2 ($R{\times}B1$) and B3 ($R{\times}B2$) genotypes. Weaning weight of 2605 lambs and wool weight of 2378 mature ewe records, representing R, K, F1, B1, B2 and B3 genotypes, were analyzed to compare genetic variation among genotypes produced during upgrading process and identify genotypes of the highest performance. Performance of Rambouillets was also evaluated under semi-temperate climate. Data were adjusted for yearly variation considering Rambouillet as a control. Genotypes influenced lambs weaning weight (p<.01). B1 lambs were heaviest (18.4 kg) followed in order by B2, F1, B3, R and K lambs (18.3, 17.9, 16.9, 16.8 and 13.2 kg, respectively). The highest wool production was 2.5 kg from R ewes followed by B2 (2.3), B3 (2.3), F1 (2.0) and K (1.2) ewes (p < .01). Ewe mating weight, reproduction, growth and wool production of Rambouillets deteriorated significantly after the first decade of their importation. Compared with the first phase (1959-1971), ewe mating weight, litter size, birth weight, lamb weaning weight and wool production declined by 20, 23, 32 and 36%, respectively, in the second phase (1972-1988).

Free vibration analysis of FG nanoplate with poriferous imperfection in hygrothermal environment

  • Karami, Behrouz;Shahsavari, Davood;Janghorban, Maziar;Li, Li
    • Structural Engineering and Mechanics
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    • v.73 no.2
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    • pp.191-207
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    • 2020
  • This study aims at investigating the size-dependent free vibration of porous nanoplates when exposed to hygrothermal environment and rested on Kerr foundation. Based on the modified power-law model, material properties of porous functionally graded (FG) nanoplates are supposed to change continuously along the thickness direction. The generalized nonlocal strain gradient elasticity theory incorporating three scale factors (i.e. lower- and higher-order nonlocal parameters, strain gradient length scale parameter), is employed to expand the assumption of second shear deformation theory (SSDT) for considering the small size effect on plates. The governing equations are obtained based on Hamilton's principle and then the equations are solved using an analytical method. The elastic Kerr foundation, as a highly effected foundation type, is adopted to capture the foundation effects. Three different patterns of porosity (namely, even, uneven and logarithmic-uneven porosities) are also considered to fill some gaps of porosity impact. A comparative study is given by using various structural models to show the effect of material composition, porosity distribution, temperature and moisture differences, size dependency and elastic Kerr foundation on the size-dependent free vibration of porous nanoplates. Results show a significant change in higher-order frequencies due to small scale parameters, which could be due to the size effect mechanisms. Furthermore, Porosities inside of the material properties often present a stiffness softening effect on the vibration frequency of FG nanoplates.

Kinetics of 125I-BSA Binding to Monoclonal Anti-BSA Immobilized on $0.5{\mu}m$ Polystyrene Beads (c크기의 폴리스타이렌 담체에 고정화된 단세포군 항체와 항원 BSA의 속도론)

  • ;Dan
    • KSBB Journal
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    • v.11 no.2
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    • pp.225-237
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    • 1996
  • Intrinsic binding kinetics of of 125I-bovine serum albumin (125I-BSA) and immobilized monoclonal anti-BSA (MAb 9.1) were studied. Small non-porous polystyrene beads (0.5${\mu}$m diameter) were used as a solid support to minimize the mass transfer interference on rate measurements. We demonstrated both theoretically and experimentally that the binding reaction is kinetically controlled. Rate measurements show that the association reaction is of second order and the dissociation reaction is of first order. Between 4 and $37^{\circ}C$ the measured equilibrium constant agrees well with the equilibrium constant calculated from the rate measurements. The temperature effects on association are much greater than on dissociation; the activation energy for association is about 9Kca1/mole, as compared to 2Kca1/mole for dissociation. The use of small non-porous beads as a solid support in binding studies essentially avoids mass transfer limitations; such a system makes it possible to determine the intrinsic binding characteristics of any immobilized antibody on a solid surface.

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The Effects of Luxury Brand Marketing Mix on the Formation of Customer Equity - Focusing on Luxury Brand's Product Consumers in 20~40's - (럭셔리 브랜드 마케팅 믹스가 고객자산 형성에 미치는 영향 - 20~40대 럭셔리 브랜드 제품 소비자를 중심으로 -)

  • Hwang, Yookyung
    • Fashion & Textile Research Journal
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    • v.15 no.1
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    • pp.103-115
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    • 2013
  • This study identifies how the luxury brand marketing mix affects customer equity drivers and suggests intangible equity management strategies so that companies can make long-term profits through luxury brands based on empirical studies of Korean luxury consumers. The results of the study are as follows: First, this study classified the properties that use 8 key factors (product integrity, heritage, exclusivity, premium image, environment and consumption experience, premium price, luxury communication strategy, and brand signature). Second, it shows that product integrity and luxury communication strategy have a positive effect on all customer equity drivers, that brand signature has a positive effect on value equity and brand equity, and that premium price has a negative effect on relation equity. It is important to provide products and services equipped with high quality and luxurious designs based on excellent craftsmanship in order to establish brand equity and value equity. Brand identity needs to be maintained and unique brand signatures need to be developed based on the long history of luxury brands against a traditional backdrop. A diversified communication strategy improves brand recognition while playing a part in facilitating brand association and brand image. In order to improve relationship equity, actions such as a loyalty program to strengthen brand loyalty, need to be taken as well as measures to maintain and enhance customer trust through a reasonable price strategy.

Numerical Investigation on Soot Primary Particle Size Using Time Resolved Laser Induced Incandescence (TIRE-LII) (시분해 레이저 유도 백열법을 이용한 매연 입자 크기에 관한 수치적 연구)

  • Lee, Jong-Ho;Kim, Jeong-Yong;Jeong, Dong-Soo;Chang, Young-June;Jeon, Chung-Hwan
    • Transactions of the Korean Society of Mechanical Engineers B
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    • v.29 no.9 s.240
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    • pp.1022-1031
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    • 2005
  • Temporal behavior of the laser induced incandescence (LII) signal is often used for soot particle sizing, which is possible because the cooling behavior of a laser heated particle is dependent on the particle size. In present study, LII signals of soot particles are modeled using two non-linear coupled differential equations deduced from the energy- and mass-balance of the process. The objective of this study is to obtain an appropriate calibration curve for determining primary particle size by comparing the gated signal ratio and double-exponential curve fitting methods. Not only the effects of laser fluence and gas temperature on the cooling behavior but also heat transfer mechanisms of heated soot particle have been investigated. The second-order exponential curve fitting showed better agreements with the LII signals than the gated signal ratio method which was based on the lust-order exponential curve fit. And the temporal decay rate of the LII signal and primary particle size showed nearly linear relationship, which was little dependent on the laser fluence. And it also could be reconfirmed that vaporization was dominant process of heat loss during first loons after laser pulse, then heat conduction played most important role while thermal radiation had little influence all the time.