• The Journal of Fisheries Business Administration
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• v.55 no.1
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• pp.55-76
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• 2024

The purpose of this study is to elucidate the impact of authenticity on experience value and subjective well-being among visitors who have participated in direct experiential activities in experiential fishing villages. The research method used literature research methods and empirical research methods using questionnaires, and this questionnaire was composed by determining three major variables and seven constituent factors for each variable through factor analysis and conducting prior research and preliminary surveys. The survey was conducted from February 5, 2023 to April 5, 2023 among experimental fishing villages with excellent ratings for scenery (environment), service, experience, accommodation, and food, and four villages that can experience tidal flats and manage customers online. The survey was conducted from February 5, 2023 to April 5, 2023, among experimental fishing villages with excellent ratings for scenery (environment), service, experience, accommodation, and food, and four villages that can experience tidal flats and manage customers online. The results of this study are as follows. First, the factors of authenticity in experiential fishing villages include three sub-factors: objective authenticity, constructive authenticity, and existential authenticity. The factors of experience value include two sub-factors: emotional values and functional values. Subjective well-being is derived from positive emotion and life satisfaction. Second, upon examining the importance of authenticity in experiential fishing villages, it was found that existential authenticity and objective authenticity, in that order, have a significant impact on emotional values. However, constructive authenticity did not have a significant impact on emotional values. Third, in terms of functional values, constructive authenticity, existential authenticity, and objective authenticity, in that order, had a significant impact. Fourth, experience value, in the order of emotional values and functional values, had a significant impact on positive emotion and life satisfaction of subjective well-being. Therefore, it was confirmed that the authenticity of experiential fishing villages is important as a strategy to enhance experience value and subjective well-being. Especially, considering that the majority of visitors to experiential fishing villages are family-centered (86.5%), applying marketing management strategies to develop programs that enhance existential authenticity and improve emotional values could elevate the subjective well-being of experiential visitors.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.3
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• pp.49-61
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• 2016

This study investigates the relationship between fear of failure of potential entrepreneur's psychological characteristics and entrepreneurial intentions using the mediation variables of planned behavior model. There are many existing prior research related to the entrepreneurial intentions, but they were mostly focused only entrepreneurial success factors. So in this study we focused on fear of failure of potential entrepreneur. To know the influence of the fear of failure related to entrepreneurial intention, we using the scale of PFAI (Performances Failure Appraisal Inventory). The purpose of this study is to examine an impact of fear of failure on entrepreneurial intention and add to mediating factors - attitude toward the acts, subjective norm, perceived behavior control - on the relationship between fear of failure and entrepreneurial intention. Also we examined entrepreneurial education as moderating effect in order to offset the fear of failure. In order to test research model, we collected data from 321 undergraduate students. To test the research questions and hypotheses, we employed SPSS 21.0 anf AMOS 18.0 for validity, reliability, confirmatory factor analysis, and structural model analysis. The results were as follows. First, the fear of failure negatively related to attitude toward the behavior and subjective norm. Second, attitude toward the behavior and subjective norm positively related to entrepreneurial intention in consistent with previous studies. Third, attitude toward the acts and subjective norm in TPB variables have full-mediation effects between fear of failure and intrepreneurial intention. Fourth, The moderating effects of entrepreneurial effect was not significant. The negative relationship between fear of failure and attitude toward the acts and subjective norm was even slightly stronger who have taken the entrepreneurial class group. We discuss the theoretical and managerial implications, and provide suggestions for future research.

• Korean Journal of Child Education & Care
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• v.18 no.2
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• pp.103-115
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• 2018

Objective: The purpose of this study was to understand the formation of organizational relationship necessary to the correct operation of daycare centers through the relations between mulitpliership of daycare directors, and teachers cooperation and colleague support of childcare teachers. Methods: The subjects in this study were 234 childcare center teachers in Seoul and Gyoungi Province in South Korea. Two different inventories were utilized. Multipliership scale, teacher cooperation scale and colleague support scale were used. As for data analysis, the frequency analysis, exploratory factor analysis, reliability analysis, and correlation analysis were conducted through SPSS 20.0 program. Results: First, the sub-factors of multipliership of daycare center directors such as working joyfully, settling productive discussion, increasing unity of members, and establishing personal value culture in order were the preceding factors having positive effects on the teachers cooperation of childcare teachers. Second, the sub-factors of multipliership of daycare center directors such as settling productive discussion, establishing personal value culture, working joyfully, and increasing unity of members in order were the preceding factors having positive effects on the colleague support of childcare teachers. Conclusion/Implications: This study suggests researches improve the quality of childcare, and also researches on the development of programs enhancing multipliership.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.5
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• pp.119-129
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• 2018

Today, many organizations, including venture companies, are focusing on attention on securing and attracting talented people, and on the job satisfaction of their members. However, many organizations, including venture companies, lack understanding of work-family interaction. This study was conducted to investigate the interactions between work and family. Specifically, this study aims to verify the mediating effects of paternal involvement in child care, specifically effects on influences of autonomy at work over satisfaction at work for Dual-income married man living in Gyungbuk province, whose spouse is also working. In order to achieve the aim, I conducted survey from August 29 to September 22 in 2014, targeting married man living in Gyungbuk province, and collected data were analysed using SPSS 20.0. Characteristics of each factors were analysed through frequency and descriptive statistic analysis, and correlation, causal relation, and mediating effects of factors were analysed through correlation analysis and hierarchial analysis. The summary of this study is as follows. First, satisfaction at work for married man showed positive relations with all the sub factors of autonomy at work and paternal involvement, which are housekeeping activities, cognitive fulfillment counselling, life style counselling, and leisure activity participation. Second, satisfaction at work for married man appears to be affected by autonomy at work, life style counselling, leisure activity participation, monthly income, and occupation. Also, in relationship between autonomy at work and satisfaction at work, life style counselling and leisure activity participation, that are sub factors of paternal involvement, appeared to be partially mediating. Therefore, in order to improve the job satisfaction of men, it is necessary not only to increase job autonomy, but also to improve the job satisfaction by preparing ways to parenting involvement.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.12
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• pp.570-577
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• 2020

This study is aimed at figuring out the influence of early childhood teachers' playfulness and sensitivity on play teaching efficacy. The subjects of the study were 262 early childhood teachers working in kindergarten and day care centers located in J City. The instruments were the Adult Playfulness Scale, the Sensitivity Scale, and the Play Teaching Efficacy Scale. The collected data were analyzed by using SPSS. In order to find out the general background of the early childhood teachers, frequency and percentage were used. In addition, in order to assess the relationships among playfulness, sensitivity, and the play teaching efficacy of an early childhood teacher, Pearson's correlation analysis was carried out. Lastly, for examination of the effects and a relative explanation of the effects of playfulness and sensitivity on play teaching efficacy in early childhood teachers, a multiple regression analysis was conducted. The results of this study are as follows. First, there was positive correlation among playfulness, sensitivity, and play teaching efficacy in the early childhood teacher. Second, play teaching efficacy of early childhood teachers was influenced by their playfulness and sensitivity. In conclusion, the significance of this study is that there was a significant correlation among playfulness, sensitivity, and play teaching efficacy in early childhood teachers, and that both of the first two variables were factors influencing play teaching efficacy.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.7
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• pp.37-47
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• 2017

The purpose of this study is to investigate how flip learning based interdisciplinary fusion creativity promotion program using movie is effective for university students creativity and fusion talent literacy. To do this, we conducted a total of 15 sessions for a total of 89 students from 44 college students and 45 non - attendance college students who attended the "Creative Fusion Creative Encounters with Film" course at Busan Metropolitan City. The collected data were analyzed by independent sample t-test using SPSS 23.0 program. The results of this study are as follows. First, flip learning based interdisciplinary fusion creativity enhancement program using movie was significant in the order of patience / attachment, humor, self - confidence, imagination, openness, independence, and curiosity in the creativity sub - domain of college students. Second, flip learning - based interdisciplinary convergence creativity enhancement programs using movies were found to have a significant effect in the order of convergence, care, communication, and creativity in the sub - areas of university students' literacy achievement. The findings of the study proved the educational effects of the interdisciplinary creativity promotion program that was based on movie-assisted flipped learning, and this study is expected to suggest some of the right directions for education-based interdisciplinary research and to give some suggestions on that.

• Journal of Distribution Research
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• v.17 no.1
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• pp.87-115
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• 2012

Introduction: In these days, a loyalty program is one of the most common marketing mechanisms (Lacey & Sneath, 2006; Nues & Dreze, 2006; Uncles et al., 20003). In recent years, Coalition Loyalty Program is more noticeable as one of progressed forms. In the past, loyalty program was operating independently by single product brand or single retail channel brand. Now, companies using Coalition Loyalty Program share their programs as one single service and companies to participate to this program continue to have benefits from their existing program as well as positive spillover effect from the other participating network companies. Instead of consumers to earn or spend points from single retail channel or brand, consumers will have more opportunities to utilize their points and be able to purchase other participating companies products. Issues that are related to form of loyalty programs are essentially connected with consumers' perceived view on convenience of using its program. This can be a problem for distribution companies' strategic marketing plan. Although Coalition Loyalty Program is popular corporate marketing strategy to most companies, only few researches have been published. However, compared to independent loyalty program, coalition loyalty program operated by third parties of partnership has following conditions: Companies cannot autonomously modify structures of program for individual companies' benefits, and there is no guarantee to operate and to participate its program continuously by signing a contract. Thus, it is important to conduct the study on how coalition loyalty program affects companies' success and its process as much as conducting the study on effects of independent program. This study will complement the lack of coalition loyalty program study. The purpose of this study is to find out how consumer loyalty affects affiliated brands, its cause and mechanism. The past study about loyalty program only provided the variation of performance analysis, but this study will specifically focus on causes of results. In order to do these, this study is designed and to verify three primary objects as following; First, based on opinions of Switching Barriers (Fornell, 1992; Ping, 1993; Jones, et at., 2000) about causes of loyalty of coalition brand, 'brand attractiveness' and 'brand switching cost' are antecedents and causes of change in 'brand loyalty' will be investigated. Second, influence of consumers' perception and attitude prior to joining coalition loyalty program, influence of program in retail brands, brand attractiveness and spillover effect of switching cost after joining coalition program will be verified. Finally, the study will apply 'prior brand preference' as a variable and will provide a relationship between effects of coalition loyalty program and prior preference level. Hypothesis Hypothesis 1. After joining coalition loyalty program, more preferred brand (compared to less preferred brand) will increase influence on brand attractiveness to brand loyalty. Hypothesis 2. After joining coalition loyalty program, less preferred brand (compared to more preferred brand) will increase influence on brand switching cost to brand loyalty. Hypothesis 3. (1)Brand attractiveness and (2)brand switching cost of more preferred brand (before joining the coalition loyalty program) will influence more positive effects from (1)program attractiveness and (2)program switching cost of coalition loyalty program (after joining) than less preferred brand. Hypothesis 4. After joining coalition loyalty program, (1)brand attractiveness and (2)brand switching cost of more preferred brand will receive more positive impacts from (1)program attractiveness and (2)program switching cost of coalition loyalty program than less preferred brand. Hypothesis 5. After joining coalition loyalty program, (1)brand attractiveness and (2)brand switching cost of more preferred brand will receive less impacts from (1)brand attractiveness and (2)brand switching cost of different brands (having different preference level), which joined simultaneously, than less preferred brand. Method : In order to validate hypotheses, this study will apply experimental method throughout virtual scenario of coalition loyalty program if consumers have used or available for the actual brands. The experiment is conducted twice to participants. In a first experiment, the study will provide six coalition brands which are already selected based on prior research. The survey asked each brand attractiveness, switching cost, and loyalty after they choose high preference brand and low preference brand. One hour break was provided prior to the second experiment. In a second experiment, virtual coalition loyalty program "SaveBag" was introduced to participants. Participants were informed that "SaveBag" will be new alliance with six coalition brands from the first experiment. Brand attractiveness and switching cost about coalition program were measured and brand attractiveness and switching cost of high preference brand and low preference brand were measured as same method of first experiment. Limitation and future research This study shows limitations of effects of coalition loyalty program by using virtual scenario instead of actual research. Thus, future study should compare and analyze CLP panel data to provide more in-depth information. In addition, this study only proved the effectiveness of coalition loyalty program. However, there are two types of loyalty program, which are Single and Coalition, and success of coalition loyalty program will be dependent on market brand power and prior customer attitude. Therefore, it will be interesting to compare effects of two programs in the future.

• Management & Information Systems Review
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• v.31 no.1
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• pp.23-44
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• 2012

This study is about self-leadership, which is leadership that we exercise over ourselves. In this study, I analyzed the effects of self-leadership on students' focusing on their goal commitments and self-efficacy's role as link between self-leadership and students' focusing on their goal commitments. In order to accomplish research purposes, I conducted a survey of 300 University students in Busan and carry out empirical study of 276 University students. As a result of analysis, I draw conclusions as follows. First, Hypothesis1 is adopted because the research results show that self-leadership has positive effects on students' focusing their goal commitments. Second, Hypothesis2 is adopted because the research results show that self-leadership has positive effects on students' self-efficacy. Third, Hypothesis3 is adopted because the research results show that self-efficacy has positive effects on student's focusing on their goal commitments. Forth, I conducted Mediating regression to see if self-efficacy plays a mediator role between self-leadership and student's focusing on their commitments. And the results show that behavior-focused strategies, constructive thought pattern strategies and natural reward strategies have perfect mediating effects. This study shows the importance of building self-leadership for young generations to be effective leaders of themselves.

• The Mathematical Education
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• v.31 no.2
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• pp.93-107
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• 1992

The purpose of this study is to make out teaching-learning method for developing mathematical abilities of the 1st grade children in elementary school by investigating cognitive effects which mathematical pre-experiences given intentionally by teachers have on children's learning mathematics. The research questions for this purpose are as follows: In learning effects through mathematical pre-experiences given intentionally by teachers. 1) is there any differences between children with pre-experiences and children without them in Mathematics Achievement Test\ulcorner 2) is there any differences between children with pre-experiences and children without them in Transfer Test for learning effects\ulcorner For this study, a class with 41 children in H elementary school located in a Myon near Chong-ju was selected as an experimental group and a class with 43 children in G elementary school in the same Myon was selected as a control group. Nonequivalent Control Group Design of Quasi-Experimental Design was applied to this study. To give pre-experiences to the children in experimental group, their classroom was equipped with materials for pre-experiences, so children could always observe the materials and play with them. The materials were a round-clock on the wall, two pairs of scales, fifty dice, some small pebbles, two pairs of weight scales, two rulers on the wall, and various cards for playing games. Pre-experiences were given to the children repeatedly through games and observations during free time in the morning (00:20-09:00) and intervals between periods. There was a pretest for homogeneity of mathematics achievement between the two groups and were Mathematics Achievement Test (30 items) and Transfer Test (25 items) for learning effects as post-tests. The data were collected from the pretest on April 8 (control group), on April 11 (experimental group) and from the Mathematics Achievement Test and Transfer Test on July 15 (experimental group) and on July 16 (control group). T-test was used to analyze if there were any differences in the results of the test. The results of the analysis were as follows: (1) As the result of pretest, there was not a significance difference between the experimental group (M=17.10. SD=7.465) and the control group (M=16.31, SD=6.974) at p<.05 (p=0.632). (2) For the question 1. in the Mathematics Achievement Test, there was a significant difference between the experimental group (M=26.08, SD=4.827) and the control group (M=22.28. SD=5.913) at p<.01 (p=.003). (3) For the question 2. in the Transfer Test for learning effects. there was a significant difference between the experimental group (M=16.41, SD=5.800) and the control group (M=11.84, SD=4.815) at p<001, (p=.000). From the results of the analyses obtained in this study. the following conclusions can be drawn: First, mathematical pre-experiences given by teachers are effective in increasing mathematical achievement and transfer in learning mathematics. Second, games. observations, and experiments given intentionally by teachers can make children's mathematical experiences rich and various, and are effective in adjusting individual differences for the mathematical experiences obtained before they entered elementary schools. Third, it is necessary for teachers to give mathematical pre-experiences with close attention in order to stimulate children's mathematical interests and intellectual curiosity.

• Journal of the Korea Convergence Society
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• v.10 no.6
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• pp.317-324
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• 2019

The purpose of this study was to investigate the effects of sports massage in the recovery period after maximal exercise on heart rate(HR), oxygen uptake(OU), and blood lactate(BL) of ssireum players. The participants of this study were consisted of 24 ssireum players in university team(UT) and business team(BT). The first experiment had a rest recovery period for 20 minutes after the maximal exercise, and the second experiment gave a sports massage was performed the order of abdominal, waist and lower legs in a prone position for 20 minutes. The interaction effects of massage treatment and recovery period in HR showed a higher recovery ability in both the UT and BT when the massage treatment was given 10 minutes after recovery than when it was not given. The main effects of recovery period showed in all variables of HR, OU, and BL. The main effects of BL on massage treatment was significant low in both the UT and BT when the massage was given. And, the main effects of OU was significantly lower only in the BT. In conclusion, compared sports massage treatment on ssireum players after maximal exercise positively affected the recovery mechanism of HR, OU, and BL than the rest recovery method.