• Journal of Distribution Science
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• v.14 no.5
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• pp.59-70
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• 2016

Purpose - The objectives of this study are described as following. First, the study will establish the concept of Brand Values of Environmentally-friendly agricultural product through theoretical discussion. Second, it shows the effects of Environmentally-Friendly Agricultural Products brand value on Brand Satisfaction, Brand Trust and Brand Loyalty by empirical investigation. Third, in order to provide the methodology of brand development, literature regarding and questionnaire survey were used such as Environmentally-Friendly Agricultural Products Brand Value, Brand Satisfaction, Brand Trust and Brand Loyalty. Based up on the results, the research estimates consumers' relative priorities of Environmentally-Friendly Agricultural Products Brand Value factors in purchase. This research also suggests the consumer oriented new brand development and the progressive direction for the successful launching of Korean Environmentally-Friendly Agricultural Products Brand. Research design, data, and methodology - Because the relative literatures reviewed regarding not only each factor but also the relationships among them, Brand Value was categorized into 4 dimensions: Emotional, Social, Functional, and Epistemic Value. Then, Brand Loyalty was added as an outcome variable and Brand Satisfaction, Brand Trust were also added as mediators. The proposed research model and 13 hypotheses were created and 23 measurement items were developed. A face-to-face questionnaire survey with items concerning the Brand Value of Environmentally-Friendly Agricultural Products is conducted to housewives in metropolitan area in May 2016. Respondent answered about Brand Value, Brand Satisfaction, Brand Trust and Brand Loyalty in preferred Environmentally-Friendly Agricultural Products. 333 copies of the questionnaire were collected and analyzed using SPSS 21.0 and AMOS 20.0 to determine the reliability and validity of the measurements. Results - From the confirmatory factor analysis and a structural equation modeling, the outcomes of these studies were as follows; (1) Three Brand value dimensions, i.e. Emotional Value, Social Value, and Epistemic Value had a significant and positive impact on Brand Satisfaction, but Functional Value did not. (2) Social Value also had an impact on Brand Trust, (3) Brand Satisfaction significantly affected Brand Trust, and Brand Trust influenced on Brand Loyalty, and (4) Brand Satisfaction were perfectly effective in mediation between Emotional Value, Epistemic Value and Brand Trust, and it also partially mediated between Social Value and Brand Trust. Conclusions - According to the result of consumer research on Environmentally-Friendly Agricultural Product brand, 3 dimensions of brand value affected brand satisfaction, and especially Social Value was a significant positive dimension. So, marketers should concern about value proposition of Environmentally-Friendly Agricultural Product to consumers by using premium package design, store identity, and distinctive product. Consumers wanted to get self-esteem, self-regard, and high social position by purchasing it. This study has academic and practical significance, so the findings can be applied to a wide range of brand management strategies. However, there are some limitations; 1) limitation about development of new brand value dimensions, 2) limitation about gender in the area of respondents. Future research should be done with wide range of respondents.

• Journal of Distribution Science
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• v.11 no.6
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• pp.51-58
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• 2013

Purpose - Nowadays, more than ever before, fierce competition, deep market segmentation, short product life cycles, and intensifying customer needs are putting increasing pressure on franchise's organizations to satisfy their customers by creating market-oriented relationships with and enhancing their market knowledge of them. One way that this might be achieved is by establishing deep ties (i.e., job commitment and job satisfaction) with their employees. Therefore, the purpose of this study is to examine how two important constructs of franchises' strategic efforts, LO (learning orientation) and RMO (relationship marketing orientation), affect job satisfaction, given the mediating role of job commitment. A franchise system comprises a set of contractual arrangements by which mutual obligations are performed. An organizational learning goal motivates employees to improve their abilities and master the tasks they perform. Relationship marketing, in addition, is to identify, establish, maintain, and enhance relationships with customers and other stakeholders to ensure that the objectives of all parties are met and this is done through the mutual exchange of promises. In a relationship marketing orientation, then, a firm creates, maintains, and enhances a strong relationship with its customers by sustaining long-term ties. This study was designed to examine the evolution of various theoretical approaches to franchise systems in order to determine whether theories about firms have significantly affected the franchise system. To this end, the authors developed a structural model consisting of several constructs. Previous studies have suggested that franchises' learning and relationship marketing orientations are important occupational immersion dimensions driving job satisfaction. Research design, data, methodology - We empirically tested a process of how the learning orientation and the relationship marketing orientation influence job commitment and job satisfaction using survey data drawn from 150 responding franchisees who were interviewed about their individual tendencies. Results - The results of this study provide empirical evidence that learning orientation, relationship marketing orientation, and job commitment all influence franchisees' job satisfaction. The results of this study indicate that, first, learning orientation had a significant effect on job satisfaction; second, relationship marketing orientation was positively related to job commitment; third, job commitment had a significant effect on job satisfaction. We also found that relationship marketing orientation and job satisfaction were mediated by job commitment. Conclusions - The findings of this study confirm the importance of learning orientation and relationship marketing orientation in maintaining a positive marketing relationship between franchiser and franchisee from to the perspective of the market. This indicates that franchiser support such as educational programs provided by the franchiser will help franchisees attain higher business management achievement and satisfaction. Moreover, a positive relationship between franchisees and consumers can be maintained through tie effects. Our findings also suggest that learning orientation plays a critical role in job satisfaction within the franchise system.

• The Journal of Industrial Distribution & Business
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• v.10 no.9
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• pp.25-36
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• 2019

Purpose - Consumers have memories of their past time that they have not experienced. So consumers want to experience the past time and get pleasure through historical contents such as movies or dramas. This is because the re-created the past time sets the identity of the consumers who live today, and in the process, it give consumers emotional comfort. Consumers do not remember and sympathize with all of their historical time. In general, consumers remember the time that their communities are proud of. As s result, historical content is seen as a hero, and through that, consumers can check their identity. Also consumers experience positive emotions such as self-esteem, gratitude and pride through identification with heroes. That is, through historical contents, consumers can identify themselves and replace the current negative emotions with positive ones. Therefore, this study presents narrative identity and historical nostalgia that can affect positive evaluation of historical contents and suggest the factors the can induce such effects. This study was conducted to explain what the consumption effect of historical content is from a marketing perspective and what constitutes a component of historical content as a factor driving this effect. Research design, data, and methodology - This study has developed a questionnaire with 8 Hypotheses. The Films ('Masquerade(2012)', 'Roaring Current(2014)', 'Assassination(2015)', 'The Age of Shadow(2016)') and dramas('Six Flying Dragon(2015-2016)', 'Mr. Sunshine(2018-2019)') were used as experimental contents. 268 college students participated in this empirical study, and structural equation model was used to verify hypotheses. Results - Frist, narrative identity affects positive evaluation of historical contents. Nostalgia affect positive evaluation of historical contents. and narrative identity affects positive response of historical nostalgia. Second, character act relevance, circumstance similarity, and character attractiveness have positive influence upon response of narrative identity. Lastly, empathy for story and vividness of representation have also positive influence upon response of historical nostalgia. Conclusion - This study contributes to the theoretical and managemental development of historical contents. This study shows that narrative identity and historical nostalgia are important for success of historical contents. In order for historical content to be successful, it must manage elements of character act relevance, circumstance similarity, and character attractiveness, empathy for story and vividness of representation.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.677-684
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• 2017

This study verifies effects of the distribution of fire fighting equipment on the satisfaction of fire fight equipment among fire officers and the mediating effect of the reliability of fire fighting equipment on the relationship between the two variables in order to provide preliminary data on the development of fire fighting equipments. Fire officers from the seven fire stations located in Gyeonggi-do province were selected and surveyed to achieve the purposes of the study. Using AMOS 18.0, structural equation modeling were applied to analyze the data. Major findings are as follows. First, the propriety of the amount of distribution of fire fighting equipment and the timeliness of distribution have positive effects on the reliability of fire fighting equipment. Second, the reliability of fire fighting equipment has a positive effect on the satisfaction of fire fighting equipment. Third, the propriety of the amount of distribution of fire fighting equipment has a positive effect on the satisfaction of fire fighting equipment. It was found that the reliability of fire fighting equipment has a partial mediating effect on the relationship between the propriety of the amount of distribution of fire fighting equipment and the satisfaction of fire fighting equipment.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.5
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• pp.236-243
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• 2018

The purpose of this study was to investigate the mediating effects of parental attachment and ego resiliency in the tendency toward social networking site (SNS) addiction in college students. For this purpose, 382 college students in the Jeju area were surveyed and their responses analyzed. To analyze the collected data, structural equations were implemented using SPSS Statistics version 18.0. According to the results of the study, there is a significant negative correlation between attachment formation and SNS intoxication in college students, and a negative correlation between ego resiliency and SNS addiction. Also, there is a significant positive correlation between formation of parental attachment and ego resiliency in college students, indicating that parental attachment and ego resiliency are significant factors in lowering SNS addiction. Second, in order to examine the mediating effects of ego resiliency in the relationship between the formation of parental attachment and SNS addiction in college students, a research model and a competition model were established and verified. As a result, the relationship between parent attachment and SNS addiction was mediated completely, and the research model is more appropriate. These findings suggest that ego resiliency is of practical significance in seeking ways to improve the problem of SNS addiction in the future. In other words, overuse of SNSs by university students can lead to addiction, but strengthening ego resiliency enables sound SNS use.

• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.104-116
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• 2017

This study was conducted in order to test a model in relation to active coping strategy, academic resilience, and subjective happiness in college students. Also, sought to test the mediating effects of academic resilience in the relationship between active coping strategy and subjective happiness. Data was collected through a self-report questionnaire which was administered to 400 college students. Correlational analysis and structure equation modeling analysis were conducted to test the research models. The results were as follows: First, as the level of active coping strategy increased, the level of academic resilience and subjective happiness increased. Second, as the level of academic resilience increased, the level of subjective happiness increased. Third, the model with active coping strategy as a prophetic variable, academic resilience as a mediating variable, and subjective happiness as a result variable showed a full mediating effect. Thus, although active coping strategy has no direct influence on subjective happiness, it has an indirect effect on subjective happiness by enhancing academic resilience. The results of this study are expected to provide basic data on research and education for the improvement of happiness in college students and to help them develop educational counseling and training programs for improving their happiness and adapting to college life.

• Journal of the Korean Applied Science and Technology
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• v.36 no.4
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• pp.1460-1471
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• 2019

This study applied the PBL class to the 'Nursing Process and Critical Thinking' courses in the second semester of 2018, and is a primitive research that utilized a single-group, pretest-posttest experimental design in order to examine the effects of the class on Critical Thinking Disposition, Problem Solving Ability, and Professional Self-Concept. Self-report questionnaires were administered to 59 nursing college students in G province. The PBL class consisted of 8 weeks of traditional lectures and 4 weeks of PBL classes. The SPSS/WIN 23.0 program was used for data analysis. Frequency and percentage were used to analyze the general characteristics, and mean, standard deviation and paired t-test were used to analyze the difference between the two groups. As a result, the Critical thinking Disposition of nursing college students was significantly increased(t=4.39, p<.001) after PBL class(3.71±.36) than before PBL class(3.41±.40). The Problem Solving Ability was notably improved(t=3.97, p<.001) after PBL class(3.70±.59) than before PBL class(3.36±.38). The Professional Self-Concept was considerably increased(t=4.84, p<.001) after PBL class(3.22±.50) compared to before PBL class(2.92±.28). Therefore, applying Problem-Based Learning in nursing education to a greater extent is estimated to be effective in increasing the core competencies of nursing college students.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.448-460
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• 2020

The purpose of this study is to examine the effects of negative experiences on social capital in order to see if the adverse functions of social media could be a barrier to the promotion of social capital through the use of social media. The study verified the moderating effect of perceived performance from social media and negative experiences(victim experience and offender experience) on social capital. The online survey was conducted in November 2019, and a total of 846 responses were used for the final analysis. As a result of the two-step regression analysis using the mean-centering technique first, it was found that the victim experience had no significant effect on the bridge social capital, but the perceived performance and the victim experience had negative moderating effect on the bridge social capital. Second, the victim experience showed a significant positive effect on the binding social capital, but showed a negative moderating effect with the perceived performance indicating positive influence on the binding social capital of the perceived performance could reduce through victim experience. Accordingly it is necessary to educate social media users on the cyber ethics, and regulation is required to mitigate risk factors for trust.

• Korean Security Journal
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• no.34
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• pp.209-232
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• 2013

As time goes by, the diversity of crime has become a serious social problem in modern society, and the policing is increasing the role of private security guards in order to fill the policing. But Private guards stressful experience to perform the actual work is exposed to various crisis situations. Then, private security guards should be management because of private security impact on job burnout. This study aims to determine the empirical work experience in the field of private security guards to cope with stress according to the degree of job burnout. The results are as follows: First, it was the negative effects of the stress coping strategies of private security guards on physical and psychological burnout, and the statistic effects of the wishes coping strategies of private security guards on physical and psychological burnout. Second, stress coping strategies of private security guards, were not found to affect the dehumanization of job burnout. Third, the center of the problem of private security guards of the ways to cope with stress coping was lacking in a static(+) affecting the accomplishment of the job burnout. Therefore, the different types of stress that may arise private security guards physically exhausted, psychologically exhausted, lack of accomplishment in the course of the private security business perform. Finally, Managers of the private security guards, job burnout occurs should be focused on the factors pre-management and co-ordination.

• Journal of The Korean Association of Information Education
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• v.20 no.4
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• pp.341-356
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• 2016

The purpose of this study is to investigate the effects of academic emotion regulation and group cohesiveness on learning satisfaction and learning interest in the flipped learning at the university. In order to examine the purpose, this study applied a problem-solving classroom model to the flipped learning. 33 university students participated in the flipped learning activities for 9 weeks, and the data from them were used for multiple regression analysis. The results indicated that learners' academic emotion regulation did not affect learning satisfaction, and subjects' group cohesiveness influenced on learning satisfaction. Second, learners' academic emotion regulation did not affect learning interest, but their group cohesiveness had an impact on learning interest. This research has several implications with regard to suggesting the guidelines and conditions for the design and implementation of the flipped classroom at the university.