Hashtag has emerged and become one of cultural trend. Given that more and more firms in the fashion industry are using hashtag on images based on SNS to provide information of their products and to communicate with their customers. Especially, hashtags through voluntary participation of users provides the perspective of how customers consume their products. Therefore, this study focused on the using motives of hashtag in image based SNS with customer social participation as mediator towards brand equity. The purpose of this study is (1) to investigate the usage motivation of hashtag of image contents based SNS, (2) to expose how each usage motive affects customer social participation and (3) to find out how customer social participation has an effect on brand equity. In order to achieve the objectives of this study, first we conducted an in-depth interview on 8 image based SNS heavy users to understand the using motives of hashtags. Furthermore, we conducted online surveys amongst people aged between 20s and 30s of image contents based SNS users. As a result of this study, followings were figured out. First, four of usage motivation of hashtag were examined through in-depth interview and previous studies; interest sharing, social interaction, ease of use and enjoyment. Second, usage motivation of hashtag has a significant effect on customer social participation. Third, customer-media participation and customer-customer participation impact positively on brand equity. Lastly, level of customer social participation has the moderating effect on the relationship between motivation of hashtag and customer social participation.
Ha, Jin-Woong;Myung, Ji-Ho;Suk, Jhin-Ik;Lee, An-Sung;Kim, Young-Cheol
Transactions of the Korean Society for Noise and Vibration Engineering
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v.21
no.8
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pp.752-760
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2011
In tilting pad bearing design process, the selection of the proper configuration type of either a load-between-pad(LBP) or load-on-pad(LOP) as well as preload and pivot offset conditions is to be carefully considered. Also the bearing needs to be designed in order to be suited for the rotor-bearing system and operating condition. In this paper, it is observed that the dynamic characteristics in a five pad tilting pad bearing for the LBP and the LOP configurations are influenced by the variation of preload and pivot offset. In this context, rotor dynamic analysis of the 5 MW industrial gas turbine supported by the tilting pad bearing at the front and roller bearing at the rear is carried out based on the dynamic coefficients of the tilting pad bearing investigated. The result shows that two rigid body critical modes experience various changes according to the influence of the tilting pad bearing uniquely applied to one side of this machine. Mainly, the second critical speed, the rigid body mode of conical shape with high whirling in the tilting pad bearing, is significantly changed by preload and pivot offset regardless of the LBP and LOP configurations. And, the first critical mode, the rigid body mode of conical shape with high whirling in the roller bearing, is sensitively affected by preload applied to the LOP configuration and by its asymmetric dynamic properties.
For the past decade, although there have been many studies which examined factors influencing the extent of EDI systems implementation, it is very hard to find out studies which directly investigated what the effectiveness of EDI systems are, and which factors contribute to the successful implementation of EDI systems. In this regard, this research aims to explore for the factors which constitute the effectiveness of EDI systems as perceived, based on a survey from 202 companies. The major steps of the current research are as follows. First, in order to identify important factors constituting the effectiveness of EDI systems, previous research related to the effectiveness of EDI systems was reviewed and analyzed. Second, individual items which can be considered as candidates to represent the effectiveness of EDI systems were derived from this previous research review, and a survey questionnaire was developed using those derived items. Based on the developed survey questionnaire, a pretest was administered at several domestic business firms with experiences of EDI systems. Third, survey questionnaires were distributed to and collected from the 202 companies which experienced EDI implementation. Accordingly, this research derived out five factors constituting the effectiveness of EDI systems from the result of a multivariate data analysis: strategic advantage, time reduction in business process, accuracy improvement, cost reduction, and improvement of business process quality. It was also interesting to find that the factors of EDI effectiveness are divided into three levels, similarly to three levels of the Anthony's hierarchical model of organization(Anthony, 1965): strategic, managerial, and operational levels. Furthermore, from the levels of derived factors, we developed a conceptual model which explains the possible causal relations of those factors in a hierarchical manner.
Proceedings of the Korean Society of Medical Physics Conference
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2002.09a
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pp.68-73
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2002
In standard teletherapy, a treatment plan is generated with the aid of a treatment planning system, but it is common to perform an independent monitor unit verification calculation (MUVC). In exact analogy, we propose and demonstrate that a simple and accurate MUVC in Intensity Modulated Radiotherapy (IMRT) is possible. We introduce a concept of Modified Clarkson Integration (MCI). In MCI, we exploit the rotational symmetry of scattering to simplify the dose calculation. For dose calculation along a central axis (CAX), we first replace the incident IMRT fluence by an azimuthally averaged fluence. Second, the Clarkson Integration is carried over annular sectors instead of over pie sectors. We wrote a computer code, implementing the MCI technique, in order to perform a MUVC for IMRT purposes. We applied the code to IMRT plans generated by CORVUS. The input to the code consists of CORVUS plan data (e.g., DMLC files, jaw settings, MU for each IMRT field, depth to isocenter for each IMRT field), and the output is dose contribution by individual IMRT field to the isocenter. The code uses measured beam data for Sc, Sp, TPR, (D/Mu)$\_$ref/ and includes effects from MLC transmission, and radiation field offset. On a 266 MHZ desktop computer, the code takes less than 15 sec to calculate a dose. The doses calculated with MCI algorithm agreed within +/- 3% with the doses calculated by CORVUS, which uses a 1cm x 1cm pencil beam in dose calculation. In the present version of MCI, skin contour variations and inhomogeneities were neglected.
Laminated composite shells are commonly used in various engineering applications including aerospace and marine structures. In this paper, using semi-analytical finite strip method, the buckling behavior of laminated composite deep as well as thick shells of revolution under follower forces which remain normal to the shell is investigated. The stiffness caused by pressure is calculated for the follower forces subjected to external fibers in thick shells. The shell is divided into several closed strips with alignment of their nodal lines in the circumferential direction. The governing equations are derived based on first-order shear deformation theory which accounts for through thickness-shear flexibility. Displacements and rotations in the middle surface of shell are approximated by combining polynomial functions in the meridional direction as well as truncated Fourier series with an appropriate number of harmonic terms in the circumferential direction. The load stiffness matrix which accounts for variation of loads direction will be derived for each strip of the shell. Assembling of these matrices results in global load stiffness matrix which may be un-symmetric. Upon forming linear elastic stiffness matrix called constitutive stiffness matrix, geometric stiffness matrix and load stiffness matrix, the required elements for the second step analysis which is an eigenvalue problem are provided. In this study, different parameter effects are investigated including shell geometry, material properties, and different boundary conditions. Afterwards, the outcomes are compared with other researches. By considering the results of this article, it can be concluded that the deformation-dependent pressure assumption can entail to decrease the calculated buckling load in shells. This characteristic is studied for different examples.
Background: Human papillomavirus (HPV) infection is the main cause of cervical cancer. Limited epidemiologic data of HPV prevalence are available for women attending hospitals in southern China. This study aimed to evaluate the profiles of HPV infection and cytology status in gynecological outpatients in Chaozhou City. Methods: A total of 2833 eligible women were enrolled. The HPV GenoArray test was used for HPV detection and genotyping. Nearly one half of the HPV positive women received liquid-based cytology test. Logistic regression analysis was performed to assess the predictable effects of age and genotype for categories of abnormal cytology. Results: The prevalence of overall, high-risk, and low-risk HPV infection were 24.5%, 19.5% and 8.4%, respectively. A U-shaped age-specific prevalence curve was observed in overall HPV and high-risk HPV, but not in low-risk HPV, which declined with age increasing. The 6 most common high-risk HPV type in descending order, were types 52, 16, 58, 18, 68, and 33. Age and HPV genotype were both important determinants of abnormal cytology incidence, the older women (>45 years) and those infected with HPV type 16 and/or 18 having the highest risk for abnormal cytology. Conclusion: Our findings support the hypothesis that second-generation HPV prophylactic vaccines including HPV-52 and -58 may offer higher protection for women residing in Chaozhou and neighboring cities in Guangdong.
Ketene-forming elimination from 2-X-4-nitrophenyl furylacetates (1a-d) promoted by $R_2NH-R_2NH_2{^+}$ in 70 mol % MeCN(aq) has been studied kinetically. When X = Cl and $NO_2$, the reactions exhibited second-order kinetics as well as Br$\ddot{o}$nsted ${\beta}$ = 0.37-0.54 and $|{\beta}_{lg}|$ = 0.31-0.45. The Br$\ddot{o}$nsted ${\beta}$ decreased with a poorer leaving group and $|{\beta}_{lg}|$ increased with a weaker base. The results are consistent with an E2 mechanism. When the leaving group was changed to a poorer one [X= H (1a) and $OCH_3$ (1b)], the reaction mechanism changed to the competing E2 and E1cb mechanisms. A further change to the E1cb mechanism was realized for the reaction of 1a with $i-Pr_2NH/i-Pr_2NH_2{^+}$ in 70 mol % MeCN-30 mol % $D_2O$. By comparing the kinetic results in this study with the existing data for $ArCH_2C(O)OC_6H_3-2-X-4-NO_2$, the effect of the ${\beta}$-aryl group on the ketene-forming elimination was assessed.
Journal of the Society of Naval Architects of Korea
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v.38
no.1
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pp.1-8
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2001
The computations of the turbulent flow around the ship models with the free-surface effects were carried out. Incompressible Reynolds-Averaged Navier-Stokes equations were solved by using an explicit finite-difference method with the nonstaggered grid system. The method employed second-order finite differences for the spatial discretization and a four-stage Runge-Kutta scheme for the temporal integration. For the turbulence closure, a modified Baldwin-Lomax model was exploited. The location of the free surface was determined by solving the equation of the kinematic free-surface condition using the Lax-Wendroff scheme and a free-surface conforming grid was generated at each time step so that one of the grid boundary surfaces always coincides with the free surface. An inviscid approximation of the dynamic free-surface boundary condition was applied as the boundary conditions for the velocity and pressure on the free surface. To validate the computational method developed in the present study, the computations were carried out for beth Wigley and Series 60 $C_B=0.6$ ship model and the computational results showed good agreements with the experimental data.
The purpose of this study was to establish objectives for ninth grade studies of heredity and evolution in middle school in an attempt to foster students' consciousness of bioethics, and it's additionally intended to develop and apply lesson plans handling different points at issue and to determine the effects of the lesson plans on the bioethics of middle school students. The subjects in this study were 152 ninth graders in a middle school, whose science scores were similar. An experimental group and a control group were made up of 76 students respectively, and a pretest was conducted with test paper developed by this researcher to assess their awareness of bioethics. The experimental group took lessons by using the teaching plans prepared in this study, and the control group received typical education according to the curriculum. And then a posttest was implemented with test paper developed in this study to compare the two groups. In addition their science grades were compared as well. The findings of the study were as follows: First, seven learning objectives were selected from three units related to bioethics in the third-year 8th category of heredity and evolution of middle school. Second, in order to attain the selected learning objectives, four session lesson plans were prepared. Third, the experimental group that studied using by the lesson plans made better progress in bioethics awareness and the gap between the two was statistically significant(t=6.61, p<.001). The former were ahead of the latter in consciousness about species equity(t=7.71, p<.001), the dignity of life (t=3.78, p<.001), human rights(t=2.99, p<.01) and equity among generations(t=2.66, p<.01), but not in awareness of the diversity of species. Fourth, there was no significant gap in science scores between the students studied according to the curriculum and those who received instructions by using the lesson plans developed in the study.
The fabrication of precision optical components by deterministic CNC grinding is an area of great current interest. Replacement of the traditional, craftsman driven, optical fabrication process is essential to reduce costs and increase process flexibility and reliability. Moreover, CNC grinding is well suited to the fabrication of complex shapes such as aspheres, making it possible to design optical systems with fewer components and reduced weight. Current technology is capable of producing surfaces with less than 2 microns peak to valley error, 50 nm rms surface roughness, and less than 1 micron subsurface damage. Bound abrasive tools, in which the abrasive particles are fixed in a second (matrix) material, play an important part in achieving this performance. In this paper, the factors affecting the ultra-fine surface roughness and profile accuracy of machined surfaces of aspheric parts has been analyzed experimentally and theoretically and on ultra-precision aspheric grinding system and precise adjusting mechanism have been designed and manufactured. In the paper we report the results of experiments and modeling performed to examine the effects of machinability, occurring during grinding of optical surfaces, on the tool surface profile. Profiles of machined surface were measured by using SEM. In order to optimize grinding conditions of aspheric lens processing, we performed experiments by design of experiments.
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