• 유통과학연구
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• 제18권7호
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• pp.5-17
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• 2020

Purpose: The purpose of this study is to examine the influence of resilience and work engagement on performance of managers in the automotive sector in Morocco. It analyses the mediating effect of work engagement between resilience and manager performance. Though earlier studies have focused on the effect of resilience on employee performance and work engagement. none has looked at the mediating role of work engagement in this context. Thus, the present paper attempts to fill this literature gap. Research design, data and methodology: A confirmatory survey was conducted among a sample of 196 employees of automobile companies in Tangier-Morocco. A structural equation analysis using SmartPLS was performed while Preacher and Hayes (2008) method was used to analyze the mediation effect. Results: a) Manager resilience has a positive influence on work engagement, which further influences their performance; b) there is a statistically insignificant relationship between resilience and manager performance; c) Structural equation modelling analysis shows that work engagement partially mediates the relationship between resilience and manager performance. Conclusion: Theoretical contributions, practical implications, and future research directions are discussed.

• Journal of information and communication convergence engineering
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• 제18권4호
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• pp.239-244
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• 2020

This study analyzed the influencing factors of learning engagement and teaching presence in online programming practice classes. The subjects of this study were students enrolled in an industrial specialized high school, who practiced creating Arduino circuits and programming using a web-based virtual practice tool called Tinkercad. This research adopted a tool that can measure task value, learning flow, learning engagement, and teaching presence. Based on this analysis, learning flow had a mediating effect between task value and online learning engagement, as well as between task value and teaching presence. Increasing learning engagement in online classes requires sensitizing the learners about task value, using hands-on platforms available online, and expanding interaction with instructors to increase learning flow of students. Furthermore, using virtual hands-on tools in online programming classes is relevant in increasing learning engagement. Future research tasks include: confirming the effectiveness of online learning engagement and teaching presence through pre- and post-tests, and conducting research on various practical subjects.

• 동아시아경상학회지
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• 제10권3호
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• pp.27-40
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• 2022

Purpose - The purpose of this study is to test the impact of job crafting on in/extra-role performance in Chinese context. In addition, it intends to verify the mediating effect of work engagement on the relationship between job crafting and in/extra-role performance. Research design, data, and methodology - Survey data were collected from employees of the companies in Hebei, China, for about two months, from early January 2022 to early March 2022. A total of 300 copies were distributed, and 240 copies were collected (80%), of which 222 copies were used for the final analysis. Data were analyzed for statistical tests of the measurement model and hypotheses using IBM SPSS Statistics 25 and Amos 25. Result - The analysis results are as follows. First, job crafting has a direct effect on work engagement. Second, work engagement increased employees' in/extra-role performance. Third, the mediating effect of work engagement was verified in the relationship between job crafting and employees' in/extra-role performance. Conclusion - This study expands the job demand-resource model by revealing the effect of job crafting, which changes the job given to oneself, on in/extra-role performance. In addition, this study investigated the impact of work engagement on the relationship between job crafting and in/extra-role performance.

• 유통과학연구
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• 제21권4호
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• pp.81-89
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• 2023

Purpose: This study aims to analyze the effects of job satisfaction regarding the franchisee's continuous operation intention. In addition, it intends to investigate the mediating effect of work engagement in the relationship between job satisfaction and sustainable performance of the franchisee. Research design, data and methodology: 361 survey data were collected and analyzed using SPSS 24 and AMOS 24. To assess the model for goodness of fit, indexes such as TLI, CFI, RMSEA were used. Moreover, SEM method and bootstrapping were used for hypotheses testing. Results: The results of this study are as follows. First, the relationship between job satisfaction and the employee's continuous operation intention was significant. Second, it confirms that indeed job satisfaction positively affects work engagement. Third, it was found that work engagement had positive (+) effects on the franchisees' financial performance along with its continuous operation intention. Fourth, work engagement was found to mediate the relationship between job satisfaction and continuous operation intention of the franchisee. Conclusion: We found that job satisfaction of the franchisee is related with continuous operation intention through work engagement and financial performance. Hence, by demonstrating the empirical evidence which has been insufficient so far, this study contributes to the theory accumulation regarding the franchisee's continuous operation intention.

• 아태비즈니스연구
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• 제14권1호
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• pp.195-214
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• 2023

Purpose - This study aims to investigate the factors (experience value, social capital, cultural capital) affecting users' engagement in UGC platform, and to examine their effect on relationship commitment. The study further attempted to confirm the moderating effect of the need for self-expression. Design/methodology/approach - Data was collected from 230 UGC users through a survey, and the study performed a structural equation model analysis to validate the conceptual model which contains five research hypotheses. Findings - The study found that only service value, one of experiential values, has a significant positive (+) effect on customer engagement and that social capital and cultural capital also have a significant positive (+) effect on customer engagement In addition, customer engagement in the UGC platform was found to have a significant positive (+) effect on the relationship commitment. However, the need for self-expression did not moderate the relationship between customer engagement and relationship commitment. Research implications or Originality - Marketing strategies that can strengthen UGC users' engagement factors can lead up to follow-up research, which finds ways to improve not only users' engagement but also sustained relationship with the UGC platforms.

• Asia pacific journal of information systems
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• 제30권2호
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• pp.284-307
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• 2020

Customer engagement has been the main objective of brand companies in their marketing through social networking sites (SNS). Facebook is the most popular platform for SNS marketing, especially for companies that try to engage with their customers by providing various values through their brand pages (i.e., brand communities). The management of brand pages, therefore, becomes "the means" by which to achieve the result ("the end") of SNS marketing, and visitors to the brand pages (i.e., brand communities) then come to have a favorable attitude toward the brand. Based on a "means-ends" framework, this study examines the development of engagement between customers and brands in terms of brand page engagement as the means objective and brand attitude as the ends objective in the context of Facebook. This study further examines the antecedents and consequences of brand page engagement based on the customer value theory with two-stage data collection. This study contributes to the literature by explaining the roles and effects of brand page engagement in SNS marketing. This study further provides guidance to SNS providers and practitioners on SNS marketing strategies.

• 디지털융복합연구
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• 제18권11호
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• pp.123-127
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• 2020

본 논문의 목적은 중학생 개인변인과 환경변인이 학생들의 학업열의와 학업소진에 미치는 영향을 살펴봄으로써 중학생의 학업문제에 대한 이해를 높이고, 청소년 학업관련 문제를 위한 다양한 해결방안을 모색하는데 기초적 자료를 제공하는 것이다. 중학생 388명을 대상으로 중학생들의 학업열의와 학업소진에 있어 환경변인인 부모관계, 친구관계, 교사관계, 개인변인인 삶의 만족도, 행복감, 자아존중감, 자율성, 주의집중, 끈기, 우울의 영향력 정도를 확인하고자 위계적 회귀분석을 실시하였다. 분석 결과는 첫째, 학업열의에 영향을 미치는 요인은, 주의집중, 교사관계, 끈기, 자아존중감, 삶의 만족도, 부모관계, 우울, 행복감순으로 나타났다. 둘째, 학업소진에 영향을 미치는 요인은 우울, 교사관계, 친구관계, 부모관계, 끈기, 자아존중감, 주의집중 순으로 나타났다. 학업열의는 환경변인보다 개인변인이 더 많은 영향을 미치는 요인들로 나타났고, 학업소진은 개인변인보다 환경변인이 더 많은 영향을 미치는 것으로 나타났다. 이후 이러한 연구결과가 우리나라 중학생의 학업소진을 예방하고 학업열의를 일으키기 위한 방향과 시사점을 제안하였다.

• 산경연구논집
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• 제15권2호
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• pp.19-30
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• 2024

Purpose: This paper provides both quantitative and qualitative literature review on employee engagement in State Owned Enterprises (SOEs) as portrayed in literature and offers more insight into the concept on how it can be optimised. Research design, data and methodology: The study adopted a desktop research methodology. A review and analysis of both theoretical and empirical research and articles which are relevant to employee engagement in SOEs was conducted. Only secondary information gathered through those articles and research was used to analyse and build literature review on employee engagement in SOEs. Results: A literature review of both qualitative and quantitative research on employee engagement in organisations generally and in SOEs particularly was done, and it indicated the positive relationship between employee engagement and organisational performance. From the study, it is evident that employee engagement is not optimal around the world, therefore it is an area which needs more attention. Hence, this study proffered strategies for enhancing employee engagement in SOEs. Conclusions: This study proffers strategies for optimising employee engagement in SOEs. These are brand image, work environment, management and leadership characteristics, training and development opportunities, performance management, work life balance, effective communication and Kahn's three factors of meaningfulness, safety and availability. These strategies are essential in optimising employee engagement as portrayed in the reviewed literature.

• Asia pacific journal of information systems
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• 제32권3호
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• pp.580-600
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• 2022

The purpose of this study is to investigates the effect of SMEs' digital transformation efforts in O2O platforms on customer engagement. This study focuses on digitalization, which is a practically viable phase for SMEs using O2O platforms among the three digital transformation stages (digitization, digitalization, and digital transformation). This study specifically categorizes digital transformation efforts into three categories: information diversity, responsiveness to customers, and the degree of functional use. To analyze the impact of these efforts on customer engagement, we conducted a zero-inflated negative binomial regression using the dataset provided by Naver SmartPlace, a representative O2O platform in South Korea. The results present that the positive relationship between these aforementioned factors and customer engagement. Thus, this study demonstrates that utilizing O2O platforms can be an effective strategy for SMEs that lack the resources to achieve a successful digital transformation.

• 벤처창업연구
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• 제16권6호
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• pp.229-239
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• 2021

본 연구는 종업원의 직무만족에 대한 윤리적 리더십의 영향과 이 두 변수 간의 관계에 대한 종업원 참여(직무참여, 조직참여)의 매개역할에 대해 분석하였다. 분석자료는 한국 기업에서 일하는 218명의 종업원으로부터 수집되었다. 본 연구의 결과는 다음과 같다. 첫째, 윤리적 리더십은 직무참여와 조직참여 둘 다에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 윤리적 리더십은 또한 직무만족에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 직무참여와 조직참여는 윤리적인 리더십과 직무만족 간의 관계를 부분적으로 매개하는 것으로 밝혀졌다. 본 연구는 윤리적 리더십과 직무만족 간의 관계에 관한 기존의 연구를 확장하였다는 점에서 이론적 기여를 한다. 본 연구는 윤리적 리더십과 조직만족 간의 관계에 있어서 윤리적 리더십이 직무만족에 직접적인 영향을 미치지만, 종업원 참여의 하위 차원인 직무참여와 조직참여 각각을 통해 간접적으로 긍정적인 영향을 미친다는 메커니즘을 밝혀냈다는 점에서 이론적 시사점이 있다. 또한, 본 연구결과는 CEO들이 조직의 관리자들이 윤리적 리더십을 발휘할 수 있도록 힘써야 한다는 실무적 시사점을 제시한다. 한편으로, 본 연구결과는 경영자 및 인적자원개발 전문가들은 조직 내 종업원들의 참여 수준을 높이는 방안을 모색할 필요가 있다는 실무적 시사점을 제시한다. 마지막으로, 본 연구는 향후 연구에서 수정 및 보완되어야 할 한계점과 향후 연구방향을 제시하였다.