• Journal of the Korean Society of Costume
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• v.43
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• pp.169-186
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• 1999

The objectives of the present study were to investigate the relationship between self-concept and clothing buying pattern in accordence with their self-concept. The method employed to conduct this study was normative-descriptive survey using questionnaires. Subjects were 438 high school girls in Seoul and the survery was implemented from the begining of May 1998 to the end of June 1998. The questionnaires were completed by students during class. Mean Standard Deviation Chi-Squeare and t-test were employed to analize the data gathered. The results are summarzed as follows: (1) The group who has the higher score in total positive self, self identity self satisfacton self behavior physcial self moral ethical self personal self and family self cares more about economical efficiency of clothing than the group who has the lower score. (2) The group who has the higher score in total positive self, self satisfaction personal self and family self attachs greater importance to the practical use of clothing than those who scored lower with in said categories of self concept. (3) The group who has the higher total positive self score cares originality more than the group who has the lower score when they purchase outdoor garment. (4) The group who has the lower social self score cares modesty and ostentation more than the group who scored higher in social self. (5) The group who has the higher score in positive self behavior personal self and family self cares about convenence in care and maintenance of the clothing than the group has the lower score. (6) Friends buying and use experiences of herself and the observation of other's attire are the main source of fashion information for the present Korean high school girls. The group who has the higher score in total positive self personal self family self, self identity self satisfactio self behavior used their own experiences more often as a source of fashion information than those who scored lower with in said categories of self concept. The group who has the higher score of total positive self personal self family self, self identity self satisfaction self behavior uses family members more often as a source of fashion information than those who scored lower with in said categories of self concept. The group who has the higher score in self identity and self behavior uses store displays more often than the group who scored lower. (7) Bonded processing goods stores or fancy goods shops(haberdashery) located in trendy shopping district discount stores and outlet stores of the famous manufactures are main places where Korean high school girls buy their outdoor garments. The group who has the higher score in social self, self identity and personal self uses department stores more often and rerely shops at bonded processing goods stores of fancy goods shops located in thendy shopping district compared to those who scored lower with in said categories of self concept.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.615-625
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• 2021

The purpose of this study were to examine the effects of neighborhood and mass media experience on the prosocial behavior of children and to verify the mediating effect of empathy. For this purpose, 419 5th and 6th elementary students living in Chungbuk area were included in this study. The data were analysed using SPSS and the main results of this study are as follows: First, the levels of positive mass media experience, empathy, and prosocial behavior were significantly higher in girls than boys and children who perceive their economic status as high showed higher satisfaction on their community environment, empathy, and prosocial behavior than the others. Also, neighborhood and mass media experience had significant effects on the empathy and prosocial behavior of children. Especially positive mass media experience was the most powerful predictor of empathy and prosocial behavior. Finally, the satisfaction of their community and the positive mass media experience had direct effects on the prosocial behavior of children and had indirect effects through empathy. That is, the partial mediating effects of empathy were verified. Based on the results, several practical intervention strategies for improving empathy and prosocial behavior of children were presented.