• Journal of Fashion Business
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• v.10 no.6
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• pp.79-90
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• 2006

In order to build strong brand equity in the current market circumstances, it is essential to understand the core dimensions of brand image, which is brand personality. The objectives of this study were to identify the brand personality dimensions of a casual brand, "BeanPole," and to investigate the effects of the brand personality on BeanPole buyers' brand preference, satisfaction and loyalty. The data were collected via a web survey. The sample consists of 500 people between the ages of 18-45 who are familiar with Bean Pole casual clothing brand (male- 40%; female-60%). Sixty-six percent of the sample indicated that they had purchased the Bean Pole clothing during the last three years. A total of five factors were extracted from the brand personality index scale: They were excitement/sophistication, competence, sincerity, ruggedness, and smoothness. Compared to the B/P non-buyers, B/P buyers tended to rate excitement/sophistication, competence, sincerity, and the smoothness brand personality dimensions higher. Multiple regression analysis revealed that excitement/sophistication, competence, sincerity and ruggedness brand personality were significant predictors of respondents' casual clothing brand preference, satisfaction, and brand loyalty. Among these significant predictors, competence was the best predictor of casual clothing brand preference, satisfaction and brand loyalty. Based on these findings, strategic implications are discussed.

• Journal of Convergence for Information Technology
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• v.11 no.5
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• pp.57-65
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• 2021

Purpose: To analyze students' attitudes toward English-Medium Instruction (EMI) classes for nursing students. Methods: From January 23 to January 30, 2020, a survey was conducted using a web-based survey program on student attitudes, satisfaction, and improvement measures for EMI classes. 216 responded to the survey, giving a response rate of 63.7%. Results: The item with the highest score on the attitude toward EMI lectures was 'EMI classes will be of great help to student's future'. The item 'I will try to speak English with my classmates outside of the EMI class if possible' showed the lowest score. Students answered that they need an appropriate educational environment for the smooth operation of EMI classes, fewer students per class and support for group studies

• International journal of advanced smart convergence
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• v.10 no.2
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• pp.168-174
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• 2021

Korea is ranked as the world's No. 1 country in its aging rate. While the interest and demand for health is rapidly increasing, the health status of the elderly is in the lowest among OECD members. Increased chronic diseases, the burden of medical costs and digital/untact changes of societies after COVID-19 have caused the direction of healthcare to be changed from treatment oriented to health care and prevention oriented, along with increased income levels and a desire for a healthy life. Amid this paradigm of change, the gap in health standards and health inequality for the elderly according to local structure and social conditions affects not only socio-economic but also the quality of life for individual senior citizen. Utilizing prior data of Aging Research Panel Survey, this study aims to compare and analyze health conditions and regional gaps which are significant influences on the satisfaction of the life of the elderly, and to suggest direction of studies for health care to provide solutions for health inequalities. The findings are intended to be a basic data for researching models of the New Normal Smart Healthcare System that bridge the health gap between the elderly and enhance life satisfaction with health care models suitable for regional characteristics in aging society.

• The Korean Journal of Emergency Medical Services
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• v.25 no.1
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• pp.177-191
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• 2021

Objectives: This study aimed to combine the satisfaction survey results and suggestion for continuing education of the emergency medical technicians through a systematic review of continuing education of the emergency medical technicians. Methods: This review focused on previous studies published until 2020 that were associated with the continuing education of emergency medical technicians. We followed the guidelines set for each phase of the study and selected the 26 studies that met the selection criteria for the analysis. Results: The level of satisfaction with continuing education for emergency medical technicians was low. The most frequently suggested method for continuing education was patient case presentation. The answers to the desired training subjects of the continuing education program varied. Finally, studies on continuing education have not been published continuously. Conclusion: To enhance the satisfaction and competence of continuing education, we need to provide various programs that reflect the needs of emergency medical technicians attending maintenance training. In addition, various methods should be considered to improve the attendance rate for continuing education, and further investigations and research should be actively conducted on continuing education in the future.

• The Korean Journal of Food & Health Convergence
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• v.8 no.3
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• pp.25-35
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• 2022

The purpose of this study was to investigate the factors that determine whether college graduates majoring in culinary arts are employed. To achieve this purpose, this study largely divided the factors affecting the status of employment into the personal background, college life, and employment preparation activities factors. And, the data of 164 graduates who graduated from culinary arts-related departments participating in the Graduate Occupational Mobility Survey (GOMS) were used. The analysis results are summarized as follows. First, it was found that the health status and experience of job-seeking activities of college graduates majoring in culinary arts decreased the employment probability. On the other hand, major satisfaction and certification acquisition were found to increase the employment probability. Second, the health status and experience of job-seeking activities of graduates who participated in 2018GOMS were found to decrease the employment probability, and major satisfaction and grade were found to increase the employment probability. Third, it was found that only the health status of graduates who participated in 2019GOMS affected the status of employment. Therefore, in order to increase the employment rate of culinary arts majors at the end of COVID 19, universities need to make efforts to increase their satisfaction with their majors and their grades while attending college.

• Journal of Korean Clinical Nursing Research
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• v.15 no.1
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• pp.93-106
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• 2009

Purpose: The purpose of this study was to develop a valid and reliable instrument to explore and measure job satisfaction as perceived by perioperative nurses, specifically from the perspective of contemporary perioperative nursing in Korea. Method: Items (69) were developed from the responses to two open-ended questions by 168 perioperative nurses in one teaching hospital; (a) reasons that make work enjoyable, (b) reasons that make work unpleasant. Finally 55 items were selected, excluding items with lower correlation with the total scale. The instrument was completed by 885 perioperative nurses from 89 different hospitals nationwide who were attending the annual conference of the Korean Association Operating Room Nurses (KAORN), yielding a response rate of 95.6%. Results: Ten factors were extracted by factor analysis, which explained 60.0% of the total variance; Reliability and internal consistency were established (Cronbach's alpha=.95). A smaller sample of 39 perioperative nurses completed the instrument on two occasions, with a 2-week interval between. Mean scores were computed and two sets of scores were analyzed by Weighted Kappa (W-Kappa=0.680, p=.029). Conclusion: This instrument is a concise, highly practical and flexible tool, which can be used for the perioperative nurse in a wide range of hospital settings.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.1
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• pp.259-271
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• 2022

The role of Islamic spirituality in the relationship between organizational justice (OJ) and job satisfaction is investigated in this study (JS). The three components of OJ in this study are distributive, procedural, and interactional justice. Islamic spirituality (IS) is founded on piety values, and IS was used as a moderating factor in this study to alter the link between OJ and JS among Malaysian employees of small and medium enterprises (SMEs). Four hundred sets of the questionnaire were issued using a simple random selection procedure, yielding 276 completed responses, suggesting a 69 percent response rate. Multiple Linear Regression Analysis (MLRA) was used to test the proposed relationships. The findings of the study demonstrate that the three OJ aspects have a considerable impact on employee JS, indicating the significance of these elements in ensuring that employees are satisfied with their jobs. IS, on the other hand, had no effect on the link between the OJ dimensions and JS. This research has added to the existing body of knowledge by giving further empirical evidence on the impact of OJ aspects on employee JS in SMEs, notably in Malaysia.

• Journal of the Korean Society of Food Culture
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• v.21 no.4
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• pp.396-405
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• 2006

The purpose of this study was to analyze the effect of the consumer-brand relationship quality on revisit intent and recommendation intent in the family restaurant. The questionnaires were distributed to 320 students in the K University located in Masan, who were sampled by convenience-sampling method. The surveys were conducted from November,10 to 24,2005. The 287 questionnaires were responded, and 15 unusable questionnaires were excluded, then 272 were used for the final analysis(response rate: 85.0%). The result of this study showed that 3 constructs(self-connective attachment, satisfaction and intimacy) of consumer-brand relationship quality have significant effects on the revisit intent(p<.01) and 2 constructs(satisfaction and intimacy) of consumer-brand relationship quality had significant positive effects on the recommendation intent in the family restaurant(p<.01) It meant that as consumer-brand relationship quality became stronger, the customer's revisit intent and recommendation intent became greater. As a conclusion, the foodservice manager in the family restaurant should focus on the marketing strategy to strengthen the quality of consumer-brand relationship especially emphasizing on satisfaction and intimacy in order to increase the revisit intent and recommendation intent of customers.

• Smart Media Journal
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• v.13 no.3
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• pp.62-73
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• 2024

This research, conducted over a three-year period starting from 2020, was a collaborative project between practitioners in the field of VE design and the Korea Expressway Corporation, aimed at innovating the design VE project to construct an intelligent ICT-based smart highway and enhancing highway driving performance and customer satisfaction. The research included R&D support for payment and management systems integrated with IOT technology, the application of the developed prototype at highway sites, and analysis of user performance evaluation. Based on the Innovation Work Roadmap of the Korea Expressway Corporation, the research process involved collaboration between a public participation group and an expert group, considering the technical feasibility of data-based ICT technology through the National Idea VE Contest. The final VE design results were implemented at the Seongnam tollgate site with budget support from relevant departments, followed by a satisfaction survey. It is expected that the continuous contributions to achieving an ESG society, such as the increase in the number of customers using the tolling zone equipped with smart upgrades, along with their satisfaction rate, and the reduction in carbon emissions and total settlement time of highway users, will be sustained.

• Journal of the Korean Society for Library and Information Science
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• v.46 no.1
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• pp.183-200
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• 2012

The purpose of this study was to assess the activities and satisfaction of school library parent volunteers. The questionnaire survey, which consisted of questions regarding personal background, volunteering experience, training, interpersonal relation, and satisfaction, was administered for two weeks in November 2011 to volunteers in 34 elementary schools in Anyang and Gwacheon area. Data collected from 524 volunteers (response rate was 60.6%) were analyzed by descriptive statistics, t-test, ANOVA, and correlation analysis. Most of the volunteers were female, 36-40 in age, and with college education. The biggest group had seven to 12 months volunteering experience, less than six hours, and frequencies for the last six months. Seventy-four percent had training before the volunteer service and 50.9% had continuing education experience. The mean score of satisfaction was 3.64 on a five-point Likert scale. There were significant statistical differences in satisfaction, depending on sex, education, level of volunteering experience, and continuing education. There was a positive correlation between interpersonal relationship and satisfaction. Based on the results, recommendations for systematic volunteer management were suggested to improve effectiveness and satisfaction.