• 복식
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• 제57권3호
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• pp.78-89
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• 2007

The objectives of this research were to investigate the relationships between purchase motives and post-purchase satisfaction of cosmetics at internet shopping malls, and to reveal how cosmetic purchase motives and demographic variables influence to the post-purchase satisfaction. Subjects were 202 females in Seoul who had experiences of cosmetic shopping at internet. Five dimensions of cosmetic purchase motives at internet shopping malls were derived by factor analysis: 'information provision', 'service/quality', 'time saver', 'use convenience', and 'economical efficiency'. Consumers showed relatively high cosmetic purchase motives at internet shopping malls because the prices of on-line shopping mall products were cheaper than those of off-line, and because it was easy to compare various products at internet shopping malls. The motive of 'information provision' had significant positive relationships with the satisfaction of price, quality, color, volume, and skin suitability of cosmetics. The motive of 'time saver' and 'use convenience' had positive relationships with the satisfaction of price and quality. The motives of 'service/quality' and 'use convenience' were higher in career women than in college women. The middle class consumers and the consumers who use internet more had a high 'information provision' motive in shopping cosmetics at internet. The post-purchase satisfaction of cosmetics was influenced most by the experience postscripts and next by economical efficiency, frequency of access to the internet cosmetic malls, and social class(-) in order.

• 한국IT서비스학회지
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• 제23권2호
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• pp.99-116
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• 2024

Recently, interest in ChatGPT has been increasing. This study investigated the factors influencing the satisfaction of users using ChatGPT service, a chatbot system based on artificial intelligence technology. This paper empirically analyzed causality between the four major factors of service quality, system quality, information quality, and security as independent variables and user satisfaction of ChatGPT as dependent variable. In addition, the mediating effect of reliability between the independent variables and user's satisfaction was analyzed. As a result of this research, except for information quality, among the quality factors, security and reliability had a positive causality with use satisfaction. Reliability played a mediating role between quality factors, security, and user satisfaction. However, among quality factors, the mediating effect of reliability between service quality and user's satisfaction was not significant. In conclusion, in order to increase user satisfaction with new technology-based services, it is important to create trust among users. The research results sought to emphasize the importance of user trust in establishing development and operation strategies for artificial intelligence systems, including ChatGPT.

• 디지털융복합연구
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• 제13권7호
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• pp.137-145
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• 2015

스마트폰의 건강 관리 및 진단 기능은 모바일 헬스라 불리며 가장 혁신적인 분야로 받아들여지고 있으며, 웨어러블 기기와의 결합은 향후 가장 유망한 산업으로 예측되고 있다. 그러나 기술의 발전 속도에 비해 소비자들의 수용 및 활용은 아직까지 미비한 수준이다. 본 연구는 건강 관련 앱에 대한 선행연구를 통해 앱과 연동되어 활용이 가능한 웨어러블 기기의 사용의도를 대학생을 대상으로 검증코자 했다. 특히 건강 관련 앱의 사용 효능감, 사용의도, 만족도가 웨어러블 기기의 사용 의도에 어떻게 영향을 미치는지 구조방정식 모델을 통해 분석하였다. 분석결과, 건강 관련 앱의 사용 효능감은 건강 관련 앱 만족도와 건강 관련 앱의 지속사용의도에 직접적인 영향을 미쳤고, 앱 만족도는 건강 관련 앱 지속사용의도와 웨어러블 기기의 사용의도에 유의미한 영향을 미쳤다. 건강 관련 앱 지속사용의도 또한 웨어러블 기기의 사용의도와 통계적으로 유의미한 관계가 있음이 밝혀졌다. 이 같은 결과는 건강 웨어러블 기기의 성공적 확산을 위해서는 선행 요소로 건강 관련 앱의 사용 효능감, 만족도, 앱의 지속사용의도가 중요하게 고려되어야 함을 시사한다.

• 한국IT서비스학회지
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• 제8권4호
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• pp.1-16
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• 2009

Although the Internet has been a important communication tool in modern societies, researchers did not pay attention to its' positive impacts on individual's psychological process. The Internet provides users with a unique environment such as visual isolation, non face-to-face communication, and easiness to escape from social influences. This environment enables people to take free action according to their personality and disclose themselves. The findings indicate that individuals' social use of the Internet may reflect their personality. To fill the research void like this, this study proposes a new research model in which well bing as well as perceived value are positively linked to satisfaction and continuance to use. The statistical results obtained by applying PLS to the valid 150 questionnaires showed that the well bing has stronger positive influence on satisfaction and continuance to use. Therefore, a practical implication is suggested that the web site need to be designed in a way of arousing users' well bing more strongly.

• 한국IT서비스학회지
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• 제8권1호
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• pp.11-27
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• 2009

Recently, IPTV attracts great attention along with the digital convergence of communication and media technologies. This study examined critical factors on the consumer's continued use of the IPTV service. Based on the expectation-confirmation theory and the innovation diffusion theory, we derived nine key factors in the research model-relative advantage, compatibility, ease of use, image, diversity of contents, interactivity, monetary value, social influence, and user satisfaction. Using the partial least square method, we found that content diversity and compatibility have a significant indirect effect on the continued use of the IPTV service via user satisfaction, and user satisfaction and social influence also have a significant direct impact on the IPTV use. These findings not only provide practical insights on the consumer acceptance of new technology-converging services, but also help managers to plan their marketing strategies better.

• 대한안전경영과학회지
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• 제12권3호
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• pp.341-348
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• 2010

The research which sees for a support the government offices will be able to promote a disability firm manufactured product purchase in order with the petal of the disability firm, investigated the public purchase system use and a satisfaction of the disability firm. The plan which is concrete put the goal presents about disability firm manufactured product purchase promotion of the government offices.

• 한국콘텐츠학회논문지
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• 제19권6호
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• pp.632-643
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• 2019

본 연구는 피트니스센터의 경쟁요인이 고객만족과 재이용의사에 어떠한 영향을 미치는가를 분석하는 것이다. 이에 부산, 경남지역의 피트니스센터 이용고객을 대상으로 설문조사를 실시하여 총 422부의 설문지를 SPSS WIN 23.0과 AMOS WIN 23.0 프로그램을 이용하여 분석하였으며, 다음과 같은 결론을 도출하였다. 첫째, 입지특성의 접근성은 고객만족에 유의미한 영향을 미치는 것으로 나타났으나 가시성은 유의미한 영향을 미치지 않는 것으로 나타났다. 둘째, 시설특성의 공간성과 편리성은 고객만족에 모두 영향을 미치는 것으로 나타났다. 셋째, 서비스특성 요인의 반응성과 전문성은 고객만족에 유의미한 영향을 미치는 것으로 나타났으나, 신뢰성과 공감성은 고객만족에 영향을 미치지 않는 것으로 나타났다. 넷째, 고객만족은 재이용의사에 유의미한 영향을 미치는 것으로 나타났다. 본 연구를 통해서 피트니스센터의 경쟁요인과 고객만족 및 재이용의사는 밀접한 관계가 있다는 사실을 알 수 있었으며, 결국 고객들의 만족과 선호하는 이용패턴을 파악하여 피트니스센터 경영에 적극 반영될 수 있어야 할 것이다.

• International Journal of Advanced Culture Technology
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• 제9권4호
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• pp.145-153
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• 2021

The purpose of this study is to investigate the effect of health club users' perception of service quality on user satisfaction and loyalty. The purpose of this study is to investigate the effect of health club users' perception of service quality on user satisfaction and loyalty. In order to achieve this research purpose. In 2020, participants in health clubs over 20 years old residing in Gwangju Metropolitan City and Jeollanam-do were selected as the population and a total of 300 subjects (273 males and 127 females) were selected using a convenient sampling method. The data collected using this was statistically processed according to the purpose of analysis using SPSS 20.0 version. The results obtained through this research process are as follows. First, it was found that the health club users' perception of service quality had a partial effect on user satisfaction. Second, it was found that the service quality perception of health club users partially affected the loyalty. Third, it was found that health club users' satisfaction with use partially affected their loyalty.

• 대한가정학회지
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• 제44권11호
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• pp.43-50
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• 2006

The purpose of this study is to analyze the use and satisfaction on cosmetics of middle- and old-aged women with well-being pursuit disposition. A survey was conducted from January 20 to February 10 in 2006. The statistical analysis methods used to analyze the 393 middle- and old- aged female subjects were frequency analysis, reliability analysis, factor analysis, cluster analysis, crosstab, and multiple regression analysis. First, middle- and old-aged women were using functional cosmetics for wrinkle and whitening as well as skin lotion, moisture lotion and nutritive cream. They applied basic skin make-up only or partial make-up on the eyes and lips. Second, the well-being pursuit disposition factors were determined to be eco-friendly pursuit disposition, economical pursuit disposition, and health pursuit disposition. The well-being pursuit disposition factors had an effect on satisfaction of basic cosmetics. While the economical pursuit disposition factor had an effect on satisfaction of colored cosmetics. Third, the clusters from well-being pursuit disposition were determined to be wellbeing unconcerned group, eco-friendly concerned group, economical concerned group, and health concerned group. The proportion of subjects applying basic and colored cosmetics was high in health concerned group.

• 한국정보시스템학회지:정보시스템연구
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• 제17권3호
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• pp.175-204
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• 2008

Ubiquitous computing is enhancing computer use by making many computers available throughout the physical environment without being noticed to the users. To facilitate successful adoption and diffusion of ubiquitous systems, it is important to find out the factors affecting their uses. Although researches related to ubiquitous computing have been vigorously conducted from the aspect of system and service provider, there have been very few studies that focus on the user's perspective. This study attempts to find out major factors which are dedicated to the development of ubiquitous systems and services and the relationships between these factors and user satisfaction factors. This study derived the specific factors that characterize ubiquitous services, such as ubiquity, contextual offer, user affinity, privacy, reliability, responsiveness, assurance, and empathy. We also considered service quality factors of ubiquitous services. Then these factors were combined with the Expectation Confirmation Theory (ECT) model and the path analysis was applied to find out the factors affecting user satisfaction and the intention to use the systems. The research findings indicate that ubiquity, contextual offer, privacy, reliability, and responsiveness affect the perceived usefulness. The perceived ease of use and confirmation were found to affect the perceived usefulness. The perceived usefulness, perceived ease of use, and confirmation fumed out to influence the satisfaction. It turned out that the result of this study on the relationship between the perceived usefulness and user satisfaction was identical with the findings in previous related ECT researches. We think this study makes two significant contributions to the development of ubiquitous services. First, this study provides basic implications for better ubiquitous services by considering important characteristics of ubiquitous systems as services. Second, this study also suggests important factors that need to be considered when ubiquitous service providers develop new ubiquitous services to improve user satisfaction and the intention to use the services.