• 제목/요약/키워드: satisfaction of desire

검색결과 319건 처리시간 0.025초

의복만족의 과정과 결정요인:20대 여성을 중심으로 (The Process and Determinants of Consumer Satisfaction in Clothing)

  • 최성주;임숙자
    • 한국의류학회지
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    • 제24권6호
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    • pp.928-939
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    • 2000
  • This thesis will study the determinants of consumer satisfaction based on the disconfirmation theory. The proposed questions are first, to find out if desire and expectation are conceptually distinct. Second, to study the effects of desire, expectation, perceived performance, desire congruency, and expectation congruency on clothing satisfaction. The data used in this thesis were obtained from a two stage longitudinal survey. SPSS WIN 8.0 was used for the analysis and the following method such as mean, correlation, t-test, hierarchical regression were applied. The results indicate that first, according to the correlation analysis and crosstab analysis, satisfaction and desire were perceived as two different concepts. Second, using the hierarchical regression analysis to compare the effects of determinants of consumer satisfaction, the model of desire, expectation, performance, desires congruency, expectations congruency best explain the clothing satisfaction. Among them, effects of performance had the strongest impact. Expectation did not influence satisfaction but desire did.

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소비자의 긍정적 감정과 부정적 감정에서 먹방이 대리만족과 욕구에 미치는 영향 (The Effect of Mukbang under Consumers' Positive and Negative Emotions on Their Vicarious Satisfaction and Desire to Eat)

  • 김현필;황금주
    • Journal of Information Technology Applications and Management
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    • 제29권1호
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    • pp.71-82
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    • 2022
  • Mukbang, which has established itself as a popular content, is now enjoying a sensational popularity not only in Korea but also around the world. This study investigated the effects of mukbang on consumers' vicarious satisfaction and desire increase in different emotional aspects. In addition, we analyzed how the positive and negative emotions of consumers affect the vicarious satisfaction and desire increase of mukbang. According to this purpose, 120 participants in their 20s and 30s who had experienced watching mukbang were encouraged to watch mukbang videos after inducing positive, negative, and neutral emotions, and the effects of vicarious satisfaction and increased desire depending on emotions were examined. As a result of the experiment, it was confirmed that vicarious satisfaction through mukbang was high in positive emotional states, and desire through mukbang was high in negative emotional states. This study has a theoretical contribution that empirically investigates the different effects of mukbang according to positive and negative emotions, and is expected to help derive marketing measures using consumer emotional states that have not been received enough attention in using mukbang as a marketing tool.

신중년 구직자의 사회적 지지가 삶의 만족도에 미치는 영향 - 재취업욕구의 매개효과 (The Effect of Social Support of the New-middle Aged Job Seekers on Life Satisfaction - Mediating Effect of Re-employment Desire)

  • 황주경;강순희
    • 융합정보논문지
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    • 제11권7호
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    • pp.145-154
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    • 2021
  • 본 연구는 신중년 구직자를 대상으로 사회적 지지와 삶의 만족도의 영향관계를 살펴보고 재취업욕구가 매개효과를 가지는지 검증하였다. 연구결과는 첫째, 사회적 지지와 삶의 만족도 관계는 유의미한 것으로 나타나 신중년의 삶의 만족도를 향상하기 위해서는 사회적 지지가 확대되어야 한다는 것을 확인할 수 있었고 둘째, 재취업욕구와 삶의 만족도의 관계에서 사회적지위 욕구, 자기실현 욕구, 여가선용 욕구가 유의미한 영향요인으로 나타났다. 일을 통해 삶의 만족도를 높이기 위해서는 자기실현 욕구가 충족되어야 하는 것을 알 수 있다. 셋째, 사회적 지지와 삶의 만족도 사이에서 자기실현, 사회적 지위, 여가선용이 부분 매개하는 것으로 확인되었다. 이와 같은 결과를 통해 신중년의 삶의 만족도 수준을 높이기 위해서는 재취업을 위한 경력설계 외에 지속적으로 정서적 지지를 위한 사회적 관계망을 구축하는 것이 중요하다는 것을 시사한다.

간호사의 특성이 직무만족도에 미치는 영향 (A Study of the Degree of Duty Satisfaction According to the Nurses's Characteristics)

  • 이혜진;김숙녕;손인순;한상숙
    • 간호행정학회지
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    • 제6권1호
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    • pp.5-18
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    • 2000
  • This study was conducted to analyze the degree of department satisfaction and correlation accordng to nurses's clinical characteristics. Data fors tudy were selected August, 1999. The sample coisted of 512 nurses working in K university hosptal in Seoul. The collected materials have been alyzed by percentage, average, t-test, ANOVA, arson Correlation Coefficiency using SPSS window 8.0 program. The result were as the follows ; 1. Fifty-one percent answered to be satisfactory in current department of work, and nurses who had been experienced the transfer are fifty percent, and nurse specialist is eight point two percent. 2. The order of the degree of department duty satisfaction was mutual action, professinal position, autonomy, assignment desire, relation between the doctor and nurses, wage, administration. 3. The result of the degree of department duty satisfaction according to the age has shown significant differences in administration and assignment desire, and the result of the degree of department duty satisfaction according to the education and religion has shown significant differences in administration, and the result of the degree of department duty satisfaction according to marital status has shown significant differences in wage and administration. 4. The result of the degree of department duty satisfaction according La the position has shown significant differences in administration, assignment desire and the sum of duty satisfaction, and the result of the degree of department duty satisfaction according to the nurse specialist has shown no significant differences in total areas, and the result of the degree of department duty satisfaction according to the transfer has shown significant differences in relation between the doctor and nurses, administration, autonomy and the sum of duty satisfaction. 5. The result of the degree of department duty satisfaction according to the nursing career and present assignment career has shown no significant differences in total areas, and the result of degree of department duty satisfaction according to the present assignment has shown significant differences in relation between doctor and nurses, administration, assignment desire and the sum of duty satisfaction. 6. The result of the degree of department duty satisfaction according to the request and experiences of trasfer has shown significant differences in wage, administration, assignment desire and the sum of duty satisfaction 7. The result of the degree of department duty satisfaction according to the degree of satisfaction of present assignment has shown no significant difference in professional position 8. The result of relation of nurses'a clinical characteristics and the degree of department duty satisfaction and the sum of duty satisfaction has shown no significant differences in age, present assignment career, but the result of nursing career has shown significant differences in relation between doctor and nurse, administration, autonomy, assignment desire and the sum of duty satisfaction. and the satisfaction of present assignment which was very effective on duty satisfaction was as significant correlation with wage, professinal position, relation between doctor and nurses, administration, autonomy assignment desire, mutual action and the sum of duty satisfaction. The above result show us that the degree of wage is effected on marital status, experience of transfer, degree of satisfaction of present assignment, request of transfef and the relation between doctor and nurses is effected on experience of transfer, present assignment, degree of satisfaction of present assignment and the administration is effected on age, education, marital status position, experiences of transfer, request of transfer, degree of satisfaction of present assignment and the autonomy is effected on experience of transfer, degree of satisfaction of present assignment and the assignment desire is effected on position, pre sent assignment, degree of satisfaction of present assignment, request of transfer and the mutual action is effected on present assignment. and the sum of duty satisfaction is effected on marital status, position, experience of transfer, request of transfer, present assignment, degree of satisfaction of present assignment.

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신체만족도와 심리적 특성이 외모향상태도에 미치는 영향 (The Influence of Body Satisfaction and Psychological Characteristics on Appearance Elevation Attitude)

  • 전경란;이명희
    • 한국의류학회지
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    • 제27권6호
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    • pp.643-653
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    • 2003
  • The purpose of this study was to investigate the relation of desire for aesthetic surgery and clothing attitude of female with their body satisfaction, need, and self-esteem. Subjects were 813 females of 10's to 40's living in Daejeon Metropolitan City and Gongju City, Chungchungnamdo. Results from this research revealed that the correlation of desire for aesthetic surgery with body satisfaction was negative so that female satisfying one's body shape didn't want to have aesthetic surgery. However, aesthetics and sexual attractiveness of clothing had positive correlations with body satisfaction. It was also shown that the need and self-esteem of female affected directly on the desire for aesthetic surgery and the pursuit of clothing aesthetics. Women with higher need for exhibition and dominance were not only concerned about the elevation of their appearance through their clothing but also recognized the value of modifying their appearance through aesthetic surgery. Women with higher self-esteem were interested in the elevation of their appearance through clothing, but the other hand, they showed negative attitude toward modifying their appearance via aesthetic surgery. This result revealed the fact that women with higher self-esteem had a tendency to keep the traditional sense of value and as a result, showed negative attitude toward the aesthetic surgery.

Gender Differences in the Effects of Weight, Weight Perception, and Weight Satisfaction on Depression in Adolescents

  • Ra, Jin Suk;Kim, Hye Sun;Ryu, Jeong Lim
    • 지역사회간호학회지
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    • 제28권4호
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    • pp.359-365
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    • 2017
  • Purpose: This study aims to investigate gender differences in the association between depressive symptoms and weight, weight perception, and body satisfaction among Korean adolescents. Methods: A secondary data analysis was performed on data from 33,374 adolescents who participated in the 2015 Adolescent Health Behavior Online Survey. They were classified as underweight, normal weight, or overweight/obese; weight perception was classified into perception of being underweight, normal weight, or overweight/obese; and weight satisfaction into desire to gain weight, satisfied, and desire to lose weight. Results: Among boys, perception of being underweight (adjusted odds ratio [AOR]: 1.20, 95% confidence interval [CI]: 1.07~1.35) and desire to gain weight (AOR: 1.45, 95% CI: 1.30~1.62) were associated with depression. Among girls, perception of being overweight or obese (AOR: 1.18, 95% CI: 1.07~1.29) and a desire to lose weight (AOR: 1.30, 95% CI: 1.18~1.42) were associated with depression. Conclusion: Gender differences were observed in the association between weight perception and depression in adolescents. The perception of being underweight among boys and the perception of being overweight/overweight among girls were associated with depression. Thus, gender-specific intervention programs to correct weight perception and weight satisfaction are needed in order to relieve depressive symptoms in adolescents.

부인암 여성의 성 욕구, 성 흥분, 질분비, 절정감, 성 만족도, 성교 통증에 대한 심리사회적 예측요인 (Predictors of Sexual Desire, Arousal, Lubrication, Orgasm, Satisfaction, and Pain in Women with Gynecologic Cancer)

  • 전나미
    • 대한간호학회지
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    • 제40권1호
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    • pp.24-32
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    • 2010
  • Purpose: This study was done to identify psychosocial factors that might be predictive of sexual desire, arousal, lubrication, orgasm, satisfaction, and pain in women with gynecologic cancer. Methods: Two hundred and twelve women with cervical, ovarian, or endometrial cancer completed questionnaires on the Female Sexual Function Index including sexual desire, arousal, lubrication, orgasm, satisfaction, and pain, and data on their psychosocial factors including body image, sexual attitude, sexual information, depression, and marital intimacy. Stepwise multivariable regression analysis was performed to explore psychosocial predictors of women’s sexual function domains. Results: Predictors were identified as sexual attitude, depression, sexual information, and body image for sexual desire; sexual information, depression, and sexual attitude for sexual arousal; sexual information, marital intimacy, and depression for lubrication; sexual information, marital intimacy, depression, and body image for orgasm; marital intimacy, sexual information, sexual attitude, and depression for satisfaction; sexual information, depression, and marital intimacy for pain. Conclusion: The results indicate that women’s sexual function needs to be approached to domains of female sexual function psychosocially as well as to general sexual function. These factors should be considered in future interventions to positively promote sexual function in women with gynecologic cancer.

프로스포츠 관람만족 및 관람몰입이 재관람의사에 미치는 영향 (Effect of Satisfaction and Absorption of Spectating on Desire of Re-Spectating at the Professional Sporting Events)

  • 김홍설
    • 한국콘텐츠학회논문지
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    • 제8권7호
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    • pp.216-223
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    • 2008
  • 본 연구는 프로스포츠 관람만족 및 관람몰입이 재관람의사에 미치는 영향을 규명하는데 주된 목적이 있었다. 이와 같은 연구 목적을 달성하기 위하여 본 연구는 2007년 대전광역시에서 개최된 프로 축구 및 프로야구 경기 직접 관람자를 모집단으로 설정한 다음 유층집락무선표집법(stratified cluster random sampling method)을 이용하여 표본을 추출하였으며, 최종 605명의 자료가 분석에 이용되었다. 본 연구에서 사용된 조사도구는 설문지였으며, 설문문항에 대한 신뢰도 검증결과 관람만족의 경우 .889, 관람몰입의 경우 .901, 재관람의사의 경우 .870로 나타남으로써 비교적 양호한 것으로 나타났다. 본 연구에서 사용된 통계기법은 상관분석(correlation), 회귀분석(regression)이었다. 이와 같은 연구방법을 통해 얻어진 결과를 종합하여 도출시킨 결론은 다음과 같다. 첫째, 관람만족은 재관람의사에 영향을 미친다. 둘째, 관람몰입은 재관람의사에 영향을 미친다.

잡 크래프팅(Job Crafting)이 경력만족 및 직무만족에 미치는 영향 - 개인-직무 적합성의 매개효과 - (The Effect of Job Crafting on Career Satisfaction and Job Satisfaction - Mediating Effect of Person-Job fit -)

  • 안혜련;곽선화
    • Journal of East Asia Management
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    • 제4권2호
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    • pp.63-92
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    • 2023
  • This study analyzes the effect of job crafting behavior on career satisfaction and job satisfaction that allows active participants to perform their jobs in a work environment where autonomy and delegation are emphasized, and how the degree of person-job fit plays a role in the relationship between the three variables. The results of an empirical analysis of 360 employees of domestic companies are as follows. First, job crafting was found to have a positive (+) effect on career satisfaction and job satisfaction, respectively, confirming the importance of job crafting in a situation where the work environment changes rapidly. Second, job crafting was found to have a positive (+) effect on desire-supply fit and ability-demand fit, respectively, which are components of person-job fit. This means that person-job fit can be improved through task, cognitive, and relationship crafting. Third, it was found that desire-supply fit and ability-demand fit had a positive (+) effect on career satisfaction and job satisfaction. This means that the higher the person-job fit the more satisfied the career and job. Finally, desire-supply fit has a partial mediating effect in the relationship between job crafting, career satisfaction, and job satisfaction and ability-demand fit has a partial mediating effect in the relationship between job crafting, job satisfaction. In summarizing the above research results, this study suggested in a changing organizational environment that it is necessary to provide individual active work performance (job crafting) opportunities for career satisfaction and job satisfaction, and that it is important to create an organization's support environment to enhance person-job fit.

음악공연의 관람가치, 만족도 및 재관람의도 간의 관계 (Relationships Among Worth to Watch, Satisfaction and Desire of Respectating of Music Performance)

  • 박명숙
    • 한국콘텐츠학회논문지
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    • 제14권7호
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    • pp.115-124
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    • 2014
  • 최근 많은 음악공연 관련 기관에서는 음악예술의 저변 확대를 위해서 예술 창작자 위주의 공연에서 일반소비자를 위한 공연으로 기획의 의도를 변화시키고 있다. 음악공연에 대한 소비자의 다양한 욕구를 충족시키기 위해서 기획자는 관객이 음악공연예술에서 어떤 가치를 중요하게 생각하고 있는지 파악할 필요가 있다. 본 연구의 주된 목적은 음악공연을 관람하는 관객이 지각하는 관람가치, 공연의 만족도, 재관람의도에 어떠한 영향이 있는지 실증적으로 검증하는 것이다. 이를 위하여 2014년 3월과 4월에 과거에 한번이라도 음악공연을 관람해 본 경험이 있는 인원을 대상으로 하여 총 182부의 설문지를 회수하였고, 그 중 불성실한 응답 11부를 제외한 171개의 설문자료를 분석에 사용하였다. 연구결과 음악공연의 관람가치가 관람만족도와 재 관람의도에 정(+)의 영향을 미치는 것으로 나타났고, 특히, 관람만족도에는 정서적 가치와 경제적 가치가 큰 영향을 주는 요인으로, 재 관람의도에는 경제적 가치와 사회적 가치가 보다 많은 영향을 주는 요인으로 나타났다. 그리고 관람만족도는 재 관람의도 유의한 영향관계에 있다고 나타났다. 연구의 결과에 따른 시사점으로, 첫째, 음악공연 기획자나 연주자는 관객의 관람만족도를 높이기 위해서 관객의 정서적 가치를 고취시킬 필요가 있으며 경제적 가치의 부분도 고려하여 공연을 기획할 필요가 있다. 둘째, 재 관람의도를 제고시키기 위해서는 관객의 경제적 가치와 사회적 가치를 높여줄 수 있는 방안이 무엇인지 분석하여 전략을 계획할 필요가 있다.