• 한국의류학회지
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• 제35권10호
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• pp.1175-1187
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• 2011

This study investigates the wearing conditions and satisfaction level of middle school boys' uniforms. The subjects for the survey were 626 male students from 9 middle schools in Seoul. Data were analyzed using the SPSS 14.0 program. The results of this study are as follows; 1) When purchasing school uniforms, students considered the comfort and the fit important. Student considered importantly the shoulder width of jacket, the shirt length and the sleeve length of shirt, and the pant length and the pant width of pants. 2) Most of students purchased one size bigger school uniforms because they need to wear school uniforms for three years. About 80% of students had difficulties in understanding the meaning of size label, and this made it difficult to select the right size of school uniforms even if they knew their body size exactly. 3) About 10% of students repurchased school uniforms because their school uniforms did not fit any more. The periods of repurchase were the 1st grade 2nd semester and the 2nd grade 1st semester. 4) The waist circumference of pants and the pant width were evaluated larger and the pant length was evaluated to be longer (36.6% of students evaluated that the pant length was longer). Compared to 2nd grade and 3rd grade, the freshman felt that school uniforms were bigger. 5) 44.9% of students had the experience of repairing their school uniforms. The most frequent reason for repair was that the size of school uniforms did not fit well. 202 students repaired the pant length and 86.1% of them reduced their pant length.

• 한국의류학회지
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• 제30권9_10호
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• pp.1378-1388
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• 2006

We conducted a questionnaire survey of 481 Korean female college students and measured anthropometrically 2 girth of their bodies(bust, under bust girth) in order to understand the psychological needs about brassiere and the physical characteristics of consumers aged between 19 and 25(the 1924 generation). There were two major problems to be solved to improve the fit of brassiere in aspect of size. First, most brands for this age group aimed at product differentiation mainly on visual design not on brassiere size. According to the body measurements, the distribution of brassiere size had 6 sections '70AA, 70A, 70B, 75AA, 75A and 75B cups' showing a rate of 63.8% but most brands for this age group were producing '75A, 80A, 85A, 75B, 80B and 85B cups' showing a rate of 24.7%. Second, most subjects of this survey didn't know their own breast size and the sizing system of brassiere which are necessary in order to select the proper brassiere size. And most subjects were wearing a bigger size brassiere than their own body size even though one was in the range of '75A, 80A, 85A, 75B, 80B and 85B'. It might be possible that the dimensions of brassiere products in the market and the sizes indicated on the labels do not correspond. For increasing the consumer satisfaction it is necessary to adjust the production rate of brassiere sizes and to develop ergonomic brassiere products with proper dimensions and shapes for each brassiere size.

• 복식
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• 제35권
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• pp.167-180
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• 1997

The purpose of this study was to find out some of the problems consumers have with ready to wear garments sizing and clothing satisfaction the following women's garments; sweaters T-shirts blouses jackets pants skirts one-piece jumpers and burberry(coats). For this study questionnaires were administered to female students in community college. Employing a sample of 166 students data were analyzed by Frequencies X2-test t-test ANOVA Factor Analysis and Regression. Major results of this study were summerized as follows: 1) Purchasing clothing subjects considered mainly bust circumference for T-shirts and blouse shoulder width for jackets and jumpers hip circumference for pants and skirts and length for sweaters(knit) one-piece and burberry(coats) as a reference of fitting sites. 2) In relation with dissatisfaction with apparel fit hip circumference of pants including jeans was found as the most unsatisfactory site. Besides subjects were dissatisfied with skirts sweaters one-piece jackets blouses burberry(coats) jumpers T-shirts in order. In relateion with height and body type were most dissatisfied with pants(jeans) 3) Factors related to clothing deprivation of ready-to-wear garment were identified as aethetics elements practical elements economic elements and fittness elements. Fittness elements were most dissatisfied factors with all items of garments except for skirts.

• 한국의류학회지
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• 제34권9호
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• pp.1479-1490
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• 2010

This study provides basic data for the development of jacket patterns which reflect designs corresponding to the body shape features and preferences of obese women in their 20s and 30s by understanding problems they may encounter in wearing a ready-made jacket by researching the reality of ready-made tailored jacket wearing and their design preferences. A survey was conducted by sampling 82 obese women (over $25kg/m^2$ BMI) between the ages of 20 to 39. The details of the survey consists of general information, interest rate and importance rate on clothes, reality of wearing and purchasing jackets, measurement fits per each part, and preferred designs. SPSS 14.0 was used to analyze the data. The results showed that 76.8% of obese women wore their jackets less than 5 times a month. Those in the 20s wore the jackets more frequently than those in the 30s. The reasons for not wearing jackets frequently included uncomfortableness in activities and unavailability of the correct size. A total of 55% of the total preferred the fitting to be relatively smaller than the body size or tightly fitting. Although in the past, there was a tendency to wear a loose fit to cover the body shape, currently even obese body shapes avoided the loose fit as the tight fit is the trend. In terms of the satisfaction rate for the measurements per each part of jackets, there was a low satisfaction rate for most of the items. For the circumference items such as waist length and chest size, people responded that they were too small and for the length of items such as the length of jacket and sleeve length, people responded that they were too long. This was because the readymade clothes brands increase the length of items and circumference items in uniform in the same intervals when producing large sizes. Both those in the 20s and the 30s preferred a tight fit. In terms of preferred fabric, a wool/spandex mix was most popular and then cotton/spandex. This shows that they prefer those fabrics which allow an excellent activity while maintaining the exterior well. In addition, they preferred black color with no patterns because they wanted their body size to look reduced and did not want to receive any attention.

• 복식문화연구
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• 제23권4호
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• pp.569-580
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• 2015

The recent fashion market failed to satisfy the needs of female customers in their 30s who are demanding a slim jacket that makes the wearer look young and slim. Accordingly, the slim-fit jackets of domestic brands targeting the women in their 30s were collected to conduct look and movement fitting evaluations based on the standard somatotype, and a slim-fit tailored jacket prototype was developed based on the present findings. This research aims to increase the satisfaction level of the slim-fit jacket customers reflecting a variety of somatotypes of women in their 30s. The research process was developing jacket patterns fully reflecting the properties in terms of extra space and design lines for different somatotypes of women in their 30s based on the jacket pattern formulated through the advanced research, and then suggesting pattern design methods for the different somatotypes. In this sense, this research attempted to identify the problems concerning the slim-fit tailored jacket fitting for different somatotypes of women in their 30s. The main aim was to suggest ways to improve the customers' satisfaction level regarding the fit, and enable the manufacturers to produce a well-fitting jacket reflecting the peculiarities of each somatotype.

• 한국의류산업학회지
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• 제16권5호
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• pp.766-775
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• 2014

This study is aimed to research the actual wearing condition of ballet dancewear of girls aged between 2 and 6 years on its design, size and fit. Survey data were collected from 171 mothers who have a girl learning ballet dance. The questionnaire was composed with ballet education, ballet dancewear purchasing, preference on design, size selection, and fitting. The collected data were analyzed with frequencies statistics, ${\chi}^2$-test, ANOVA using the SPSS WIN 20.0. The results are as follows; High rate of respondents said that the purpose of ballet education was for good body balance, leisure activity, and height growth. The main method of purchase was online shopping. The design, price, size and fit were identified as important ballet dancewear attributes for girls. The most preferred style of ballet dancewear were 'short sleeve skirted leotard' and 'camisole skirted leotard' which look like dress. The respondents reported slight satisfaction with size and fit, price, convenience in action, sewing and durability. The most preferred sizing system was code by height but any ballet dancewear makers don't use code by height. Therefore it is difficult for consumers to select size. Retailers and manufacturers could potentially use the results of this study to improve the sizing system and fit for children's ballet dancewear.

• 복식
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• 제63권1호
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• pp.97-107
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• 2013

To give satisfaction with the fit to a wearer, the wearer's body size and body types should be considered first, this study conducted the descriptive statistical analysis on the upper body measurements of women in their 20s because their body shape has reached the completion stage of adult female's physical development. Also, the analysis classified their upper body types into groups to secure basic data for (maximum satisfaction with the fit of ready-to-wear clothing. The factor analysis was conducted using 49 items of measurement. The main factor analysis was used as a factor extraction method. After extracting the factors with Eigenevalues over 1, the factor loadings were drawn using the Varimax rotation. As a result, 6 factors were extracted. To secure internal consistency, factors that could lower the reliability of the experiment were taken out, so only 36 of the 49 items were used for the analysis. After selecting the items to recognize the main features of each body type, they were used for the final factor analysis. The entire R square of the 6 factors was 84.06%. To classify the upper body types of women in their 20s and to recognize the main features of each body shape type, the researcher conducted the cluster analysis with the items generated from the factor analysis. Through the cluster analysis, the upper body type of women in their 20s were classified into 3 body types. Also, since there are some restrictions on this research objects in terms of local and numbers of measured objects, the results of the this research should only be used as basic data.

• 한국인터넷방송통신학회논문지
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• 제24권1호
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• pp.17-22
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• 2024

본 논문은 딥러닝을 기반으로 한 가상 피팅 기능을 갖춘 중고 의류 거래 시스템의 구현을 소개한다. 제안된 시스템은 사용자가 중고 의류를 온라인으로 시각적으로 착용하고 핏을 확인할 수 있는 기능을 제공한다. 이를 위해, 합성곱(CNN) 알고리즘을 사용하여 사용자의 신체 형상과 의류의 디자인을 고려한 가상 착용 모습을 생성한다. 이를 통해 구매자는 온라인에서 실제로 의류를 입기 전에 핏을 미리 확인할 수 있으며, 이는 구매 결정에 도움을 준다. 또한, 판매자는 시스템을 통해 정확한 의류 사이즈와 핏을 제시할 수 있어 구매자의 만족도를 높일 수 있다. 본 논문은 CNN 모델의 학습 절차, 시스템의 구현 방법, 사용자 피드백 등을 자세히 다루고, 실험 결과를 통해 제안된 시스템의 유효성을 입증한다.

• 복식문화연구
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• 제23권2호
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• pp.161-175
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• 2015

The purpose of this study is to examine the impact of perceived sustainability management fit of SPA brands on consumer purchase intention. A survey was conducted targeting women in their 20s and 30s from April 27th to May 6th 2013, and a total of 350 questionnaires were used in the final analysis. Frequency analysis, reliability analysis, factor analysis, ANOVA, simple regression analysis and multiple regression analysis were carried out using SPSS ver 21.0. The results of this study are as follows. First, fit of all three areas- economic, ecological and social-of sustainability management activities have a significant impact on consumer perception on sustainability activities. Second, perceived sustainability activities by SPA brands are found to have a positive effect on brand attitude, brand trust and consumer satisfaction. Third, brand attitude and consumer satisfaction forged by perceived sustainability activities by SPA brands have a positive impact on consumers' purchase intention. Based on the result of this study, the following marketing implications can be suggested. First, SPA brands need to be more active in all three area of sustainability activities while coming up with measures for differentiated social sustainability activities. Second, SPA brands need to meet their primary obligation by providing consumers with quality products at a reasonable price. Third, SPA brands need to recognize the potential value of sustainability activities as a driver of a longstanding relationship with consumers as well as long-term profit and value creation, leading to a great financial performance.

• 복식
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• 제63권3호
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• pp.95-109
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• 2013

This thesis was conducted with the purpose of proposing a systematic and comprehensive system for women's upper garment sizes so that the satisfaction level of women purchasing the upper garment products in Internet shopping malls is enhanced. To achieve this, this study first conducted a survey of women from the ages of 18 to 39 and attempted to discover consumer satisfaction levels and preferences of the clothing product sizing system of Internet shopping malls. While keeping track of the global distribution environment, an optimal clothing sizing system for Korean women that fit recent changes in their body shapes was proposed. The results of this study are as follows. First, A result of studying the satisfaction levels and preferences of consumer's purchase experience and the sizing system showed that 48.6% of the total respondents were dissatisfied with the current sizing system. Second, based on the research of the size classification system of domestic and foreign upper garment for women, unlike domestic Internet shopping malls, overseas generally offer several size classifications. Third, results of studies 1 and 2 was used to propose an optimal clothing products sizing system method. Also, the body and product sizes and the measurement methods should be offered together. In summary of all these results, by establishing globally compatible sizing system, consumers are able to recognize their sizes on their own and by doing this, it will lower perceived risk of the consumers at the time of a Internet shopping mall purchase, and this will raise their level of satisfaction while making purchases.