Abstract
We conducted a questionnaire survey of 481 Korean female college students and measured anthropometrically 2 girth of their bodies(bust, under bust girth) in order to understand the psychological needs about brassiere and the physical characteristics of consumers aged between 19 and 25(the 1924 generation). There were two major problems to be solved to improve the fit of brassiere in aspect of size. First, most brands for this age group aimed at product differentiation mainly on visual design not on brassiere size. According to the body measurements, the distribution of brassiere size had 6 sections '70AA, 70A, 70B, 75AA, 75A and 75B cups' showing a rate of 63.8% but most brands for this age group were producing '75A, 80A, 85A, 75B, 80B and 85B cups' showing a rate of 24.7%. Second, most subjects of this survey didn't know their own breast size and the sizing system of brassiere which are necessary in order to select the proper brassiere size. And most subjects were wearing a bigger size brassiere than their own body size even though one was in the range of '75A, 80A, 85A, 75B, 80B and 85B'. It might be possible that the dimensions of brassiere products in the market and the sizes indicated on the labels do not correspond. For increasing the consumer satisfaction it is necessary to adjust the production rate of brassiere sizes and to develop ergonomic brassiere products with proper dimensions and shapes for each brassiere size.
