• 제목/요약/키워드: satisfaction and loyalty

검색결과 988건 처리시간 0.028초

제조업 경쟁사 분석을 통한 품질 개선 전략 수립: 대시보드 카메라 시장에 적용 (Quality Improvement Strategy Development based on Competitor Analysis of Manufacturing Companies: Application to the Dashboard Camera Market)

  • 강창동;최일영;김재경;박재승
    • 한국IT서비스학회지
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    • 제21권2호
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    • pp.27-41
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    • 2022
  • In a fiercely competitive environment, quality is a key factor that enables dashboard camera makers to maintain their competitive advantage. Quality affects consumer satisfaction, brand loyalty, and firm performance. Therefore, to remain competitive, it is important that manufacturers maintain product quality that meets consumer expectations. To this end, it is necessary to investigate customer preferences and product performance in terms of product quality and to properly allocate resources to improve the quality level such that the firm can maintain a competitive advantage. In this paper, we proposed the various ways in which manufacturing firms can determine which quality dimensions need improvement in order to secure competitiveness. To this end, we analyzed a case study of Urive to develop a quality improvement strategy through importance performance competitor analysis (IPCA). Urive's IPCA results showed that 14 quality dimensions, namely performance, size, price, ease of use, country of origin, manufacturer, brand, product certificate, warranty, distribution channel, market share, reliability, durability, and conformance, were not absolutely competitive compared with those of Mando, Inavi, and Finevu. In terms of color, Urive had an absolute competitive advantage over Mando, but not Inavi and Finevu. Urive's appearance was more competitive than Mando's, but not Inavi's and Finevu's. In terms of advertisement and serviceability, Urive was absolutely less competitive than Mando and Inavi, but had a competitive advantage over Finevu. Therefore, it is necessary to put resources and time as the first priority for performance, reliability, and durability, which have a large performance difference in common among the three brands. The quality dimensions in which resources and time need to be put in second place are price and ease of use, which have a large performance difference in common among the two brands.

종합병원의 비용절감과 업무개선을 위한 중앙공급실의 활동 (Case Report on the Activities for Cost Reduction and Performance Improvement in the Central Supply Room in A University Hospital)

  • 송규남;송선옥;황운순;구본업;최혜숙;이상윤
    • 한국의료질향상학회지
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    • 제6권1_2호
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    • pp.150-160
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    • 1999
  • Background : Because hospitals had to faced with financial hardship, we have to have more effective hospital management. In this study, we tried to improve job performance and to reduce cost maintaining safety in fields of patients care. Methods : Central Supply Room(CSR) staffs taught strategy of material cost reduction to middle level managers and staffs 14 times. All staffs and voluntary service workers, working in 33 nursing units, participated in this activity. We developed questionnaire to check the degree of participate in cost reduction activity and job performance in CSR, and quality improvement in the wards. Two hundred questionnaires were distributed and 197 returned. Results : Because CSR staffs developed new items and every item was managed at each department, stocks of each department were reduced. Overall, by comparing before and after cost reduction activity, almost 1.2 billion won reduced for one year. Staffs' loyalty and spirits of cost reduction were improved by changing clothes and duty environment. Furthermore, these activity improved patients' satisfaction. Conclusion : We suggest that CSR activity in a university hospital contributes to improve job performance and to reduce cost without any problem in patient care.

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노인복지시설 종사자 재직기간에 따른 직무요인, 조직성과의 모형정립에 관한 연구 (A Study on the model found of the duty factor whom follows in old person welfare facility worker holding office duration and organized performance research)

  • 조우홍
    • 한국컴퓨터정보학회논문지
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    • 제15권11호
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    • pp.233-239
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    • 2010
  • 본 연구는 노인복지시설 종사자 재직기간에 따른 직무요인, 조직성과의 모형정립에 관해 연구하는 것을 목적으로 한다. 이론적 배경에서 노인복지시설에 관한 문헌 검토와 노인복지시설 종사자의 직무요인 및 조직성과에 대한 제이론을 검토하였다. 이론을 근거로 실증적 자료의 분석을 통하여 노인복지시설 종사자의 직무요인이 조직성과에 미치는 인과관계의 영향요인에 대한 재직기간의 조절효과를 검증하고자 한다. 노인복지시설 종사자의 직무요인인 보수, 승진, 조직풍토, 업무환경, 조직구조가 조직성과인 직무만족과 조직몰입 및 충성도에 개인특성요인인 재직기간에 따라 다르게 영향을 미칠 것으로 가정한다. 실증적 분석에서는 연구대상에 대한 인구통계학적 분석과 연구모형에 대한 적합도를 검증하며, 구조방정식모형을 통해 가설검증과 조절효과 분석을 실행하고자 한다.

경험 메타버스 서비스에 있어 사용자의 선호도를 고려한 아바타 활용 방안 모색 (Searching for Ways to Utilize Avatars in Consideration of User Preferences in the Experience Metaverse Service)

  • 박성숙;조일현
    • Journal of Information Technology Applications and Management
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    • 제30권2호
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    • pp.45-57
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    • 2023
  • Efforts to build metaverse platform services and expand profit structure are developing in a more realistic direction. The metaverse, which has been centered on 'creation and economy' and 'discovery', will evolve into an 'experience' metaverse, creating tangible business effects where satisfaction with the user experience leads directly to purchase. In this paper, the condition of the avatar used as a medium of economic activity between the metaverse platformer and the user and the business utilization plan were sought. In addition, a new 'metaverse business model' was proposed based on 'experience, discovery, creation and economy', and in particular, it was intended to lay the foundation for the experience metaverse to further develop in the form of 'business experience'. In addition, a survey was conducted on the 'application of metaverse service and avatar' targeting the MZ generation, the main customer base of the current metaverse service. In order to provide a service that satisfies the user, it was concluded that the appearance of the avatar needs to be changed according to the purpose and function. Accordingly, we propose an 'selective switch mode' that can change the avatar's appearance at the desired timing according to the 'experience' and 'purchase purpose' of each metaverse service area. In addition, by strategically utilizing the 'Digilog' psychology, we believe that it will be possible to promote the influx of new users while increasing the loyalty of existing users to the platform. Through the establishment of 'avatar purchase system' by 'selective switch mode' and 'avatar decorating system' by 'digilog' strategy, the experience metaverse, which has been focused on 'digital twin experience' so far, is As it develops into 'business experience', it is expected that the user experience can be further satisfied.

A Study on Service Quality Evaluation Model and Priority of Quality Factors in Customer Center

  • Park, Deuk
    • 한국컴퓨터정보학회논문지
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    • 제25권1호
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    • pp.159-165
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    • 2020
  • 고객센터 서비스품질에 대한 다양한 연구에도 불구하고, 평가모형에 대한 연구보다는 고객만족과 충성도와의 관계를 살펴본 논문들이 주를 이루고 있다. 이에 본 연구에서는 기존 연구들에서 다루어진 고객센터 서비스품질 요인들을 고찰하고, Brady and Cronin(2001)의 모형에 기초하여 고객센터 서비스품질을 측정하기 위한 위계적 모형을 개발하였다. 제1계층은 상호작용(과정)품질, 물리적환경(시스템)품질, 결과품질로 구성하였고, 제2계층은 친절성, 적극성, 전문성, 체계성, 편리성, 접근성, 정확성, 신속성, 신뢰성으로 구성하였다. 또한 개발된 위계적 모형을 바탕으로 고객센터 이용자들이 중요시하는 각 요인들의 우선순위를 AHP 기법을 적용하여 파악해 보았다. 연구결과 제1계층에서는 상호작용품질이 제2계층에서는 전문성, 친절성, 정확성이 우선순위에서 중요하게 나타났다. 이러한 연구는 고객센터 서비스품질에 대한 평가기준의 설정이나 실무에서 좀 더 중요하게 관리해야 되는 것이 무엇인지에 대한 지침이 될 수 있다.

지식경영과 e러닝 통합의 성공요인에 대한 연구 - LG전자 사례를 중심으로 - (Critical Success Factors for Integration of Knowledge Management and e-Learning from LG Electronics Company's Experiences)

  • 김효근;정미숙;안동윤
    • 지식경영연구
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    • 제6권1호
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    • pp.105-122
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    • 2005
  • The LG Electronics case shows the process whereby an organization evolves as a learning organization through the integration of e-learning and knowledge management. In other words, it shows the process whereby e-learning is recognized as an important means of solving a problem concerning actual worksite operations, as it became one of the daily activities in the organization. In terms of organizational learning, this process points to the fact that e-learning is emerging as the fastest and most effective means of transferring the internally shared value of a company. Recently, advanced corporations and organizations have been endeavoring to boost their internal and external customer satisfaction and customer loyalty, paving the way for changes in their organizational cultures, and establishing learning organizations through e-learning. Therefore, from an advanced viewpoint, e-learning within a company is not a simple system of transferring educational contents, but is a knowledge portal concept connected with knowledge management. To achieve this end, the organization is required to undergo changes that is, it should make the acquisition of learning possible through e-learning and a knowledge management system (KMS) in order to improve corporate performance. Since LG Electronics is utilizing e-learning as a strategic means to change the paradigm of corporate education, and, in particular, is attempting to integrate this with knowledge management, insights that will facilitate the understanding of the core success factors in and challenges to the integration of knowledge management and e-learning can be obtained through this case.

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서비스업체 근로자의 직무요구와 직무 스트레스 회복경험이 직무착근도에 미치는 영향 (Effects of Job Demand and Recovery Experience from Job Stress on Job Embeddedness among Workers in the Service Industry)

  • 전소연;이연향;최은경
    • 지역사회간호학회지
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    • 제29권2호
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    • pp.143-154
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    • 2018
  • Purpose: The purpose of this study is to identify the effects of job demand and recovery experience from job stress on job embeddedness among workers in the service industry. Methods: The participants were 223 workers from the service industry in P and Y Cities with the help of a structured self-report questionnaire, administered between July 10 and August 20, 2017. The data were analyzed using descriptive statistics, t-test, ANOVA, $Scheff{\acute{e}}$ test, Pearson correlation coefficients and stepwise multiple regression. Results: There were significant differences in job embeddedness in terms of satisfaction with salary, continuous service, perceived stress level and the perceived health status of the subjects. There were significant positive correlations between role clarification in job demands (r=.55), recovery experience from job stress (r=.27) and job embeddedness. From the multiple regression analysis, the most significant factors affecting job embeddedness were found to be role clarification in job demands (${\beta}=.47$), recovery experience from job stress (${\beta}=.23$), and perceived stress level (${\beta}=.18$). These variables explain 34.0 % of the total variance in job embeddedness. Conclusion: In order to increase job embeddedness among workers in the service industry, it is necessary to prepare measures to increase recovery experience from job stress and to decrease role clarificationin job demand, and perceived stress level.

세무공무원이 지각하는 조직신뢰, 상사신뢰, 동료신뢰가 팀몰입과 직무생산성에 미치는 영향 (Team Commitment and Job Productivity Influential from Organizational Trust, Trust in Superior and Trust to Colleague Perceived by Revenue Officers)

  • 홍순복
    • 한국콘텐츠학회논문지
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    • 제10권4호
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    • pp.274-281
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    • 2010
  • 본 연구는 세무공무원들을 대상으로 신뢰와 직무생산성의 인과관계를 팀몰입을 매개변수로 사용하여 실증적으로 분석하여 직무생산성 향상을 위한 효과적인 관리방안을 제시하는데 그 목적이 있었다. 분석결과, 세무공무원들이 인식하는 조직신뢰, 상사신뢰, 동료신뢰는 팀몰입에 긍정적인 영향을 미치며, 팀에 대한 몰입정도가 높을수록 직무생산성은 높아져 세무행정업무수행의 효율성을 높일 수 있고 납세자들의 세무서비스만족도를 높이는데 효과가 있음을 확인할 수 있었다. 따라서 세무조직관리자들은 조직구성원들이 조직목표나 가치에 대한 강렬한 동일의식이나 애착심을 가질 수 있도록 조직의 주요의사결정 과정에 폭넓게 참여할 수 있도록 여건을 조성해 주어야 할 것으로 판단된다. 또한 조직에 대한 강한 충성심과 자긍심을 가질 수 있도록 인사정책과 조직관리정책을 전략적 차원에서 구체적으로 설계하여 이를 지속적으로 실천하도록 해야 할 것이다.

핵심역량에 기초한 A 통신사의 선발시스템 사례연구 (Telecommunication Company A's Selection System Case Based on the Core Competencies)

  • 구정호;이광희;이병진
    • 산업경영시스템학회지
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    • 제37권1호
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    • pp.9-25
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    • 2014
  • It is very important to select the best employees who are suitable for their jobs and duties as considering the efficiency and productivity of the firms' performance. As a result, many kinds of selection methodologies and systems have been developed. Among them is the selection system based on the core competencies which is known as the superior selection systems that can increase the predictive validity who is the right people, compared to the traditional selection system based on the job analysis. Hence, the former has been focused in the complex business situation in recent years. In this case study, we examine the selection system case based on the core competencies of OSS team in Company A, which is one of the largest telecommunication firms and we suggest the implications. According to the results of this case study, defining the core competencies of the job and selecting the right people who had the related competencies not only decreased the turnover rate of OSS team in Company A, but also increased the employees' loyalty and satisfaction for the organizations. This study will be a benchmark to other departments that don't use competency selection system of Company A as well as the firms that want to adapt the selection system based on the core competencies. Also, this case study has a contribution that shows us an alternative model how can the firms identify and select the best right employees.

방한 대중문화 관광객의 관광행동에 대한 탐색적 연구 (An Exploratory Study on Tourism-related Behavior of Popular Cultural Tourists Visiting Korea)

  • 백운지
    • 디지털융복합연구
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    • 제19권7호
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    • pp.87-94
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    • 2021
  • 본 연구의 목적은 관광동기로 작용하는 한국의 대중문화에 따라 관광객을 유형화하고 그 특성과 의사결정과정에서의 관광행동 차이를 탐색하는 것이다. 2018 외래관광객 실태조사 자료를 활용하여 12,914명의 여가관광객 표본에 대해 다항로짓(MNL)분석 및 일원분산분석(ANOVA)을 실시하였다. 분석 결과, 음식, 패션, 팝으로 구분된 대중문화 관광객 집단은 그 외 여가관광객 집단과 비교하여 인구통계학적 특성과 관광행동에서 유의미한 차이가 발견되었다. 대중문화 관광객은 다른 여가관광객에 비하여 여성의 비율과 소셜미디어의 활용, 한국과 지리적으로 가까운 국가에서 방문하는 비중이 높았다. 특히 K-pop 관광객은 목적지로서 한국을 선택함에 가장 주저함이 없었고, 한국 방문빈도가 가장 높았다. 또한 관광만족도와 재방문의도, 타인추천의도가 가장 높게 나타나 충성도와 성장 잠재력을 보였다. 본 연구는 세계적 영향력을 넓혀가는 한국 대중문화와 관광의 상호작용에 대한 이해 확장에 의의가 있다.