• International Commerce and Information Review
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• v.1 no.1
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• pp.57-66
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• 2008

The best value proposition for the customers of satellite-DMB (hereinafter referred to as the "S-DMB") business in an environment of fierce competition shall be securing the best killer contents and distribute them in reasonable price as a mobile contents platform provider. In an era of merging the broadcasting with the communication, although many new players tapping into the market with state-of-the-art media such as digital convergence, the key to success in the market is dependent on whether the respective digital contents providers retain competitive digital contents which suit the taste of customers. Considering such market conditions, the purpose of this study is to look over the management examples of Korean S-DMB providers which is carrying out business in digital multi-media market and opening up the market, and to analyze the management strategies of domestic S-DMB companies to be the champion in the market.

• Journal of Broadcast Engineering
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• v.11 no.3 s.32
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• pp.302-310
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• 2006

ITU-R B.O. 1130-4 Digital System E adopted for Korean satellite DMB service is a multimedia broadcasting system based on DS-CDM-QPSK technique which broadcasts audio and video contents via the satellite or terrestrial gap-filler. However, Digital System E can not provide full loading services because the multi-channel interference (MCI) is increased due to the loss of orthogonality between signature waveforms in multipath fading channels. In this paper a chip equalizer using tap selection algorithm that enhances the receiving performance is proposed and compared to the conventional rake receiver for the satellite DMB system.

• Korean Management Science Review
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• v.23 no.3
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• pp.41-61
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• 2006

This study is to propose a sales forecasting framework for new products in the prelaunch phase where no saies data are available. For the purpose we first develop an extended Bass model with the dynamic market potential and then propose an estimation method based on the market survey and scenario methodology. The proposed parameter estimation method is different from previous studies in that most of them have only Proposed the management judgments or analogies. We also apply the proposed model to satellite DMB market in Korea to verify the model.

• Korean Management Science Review
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• v.22 no.1
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• pp.179-197
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• 2005

This study examines market acceptance for DMB service, one of the touted new business models in Korea's next-generation mobile communications service market, using adoption end diffusion of innovation as the theoretical framework. Market acceptance for DMB service was assessed by predicting the demand for the service using the Bass model, and the demand variability over time was then analyzed by integrating the innovation adoption model proposed by Rogers (2003). In our estimation of the Bass model, we derived the coefficient of innovation and coefficient of imitation, using actual diffusion data from the mobile telephone service market. The maximum number of subscribers was estimated based on the result of a survey on satellite DMB service. Furthermore, to test the difference in diffusion pattern between mobile phone service and satellite DMB service, we reorganized the demand data along the diffusion timeline according to Rogers' innovation adoption model, using the responses by survey subjects concerning their respective projected time of adoption. The comparison of the two demand prediction models revealed that diffusion for both took place forming a classical S-curve. Concerning variability in demand for DMB service, our findings, much in agreement with Rogers' view, indicated that demand was highly variable over time and depending on the adopter group. In distinguishing adopters into different groups by time of adoption of innovation, we found that income and lifestyle (opinion leadership, novelty seeking tendency and independent decision-making) were variables with measurable impact. Among the managerial variables, price of reception device, contents type, subscription fees were the variables resulting in statistically significant differences. This study, as an attempt to measure the market acceptance for satellite DMB service, a leading next-generation mobile communications service product, stands out from related studies in that it estimates the nature and level of acceptance for specific customer categories, using theories of innovation adoption and diffusion and based on the result of a survey conducted through one-to-one interviews. The authors of this paper believe that the theoretical framework elaborated in this study and its findings can be fruitfully reused in future attempts to predict demand for new mobile communications service products.

• Journal of Satellite, Information and Communications
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• v.6 no.2
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• pp.15-19
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• 2011

The T-DMB(Terrestrial Digital Multimedia Broadcasting) which was developed by the convergence of digital broadcasting technology and communication technology provides us with very good quality of music like CD, and provides TV services in a super express train like the KTX whose velocity is over 300 Km per hour. The T-DMB is diffusing toward the world as a technology which is be able to provide the various convergent services of broadcasting and communication through mobile phone, PDA, dedicated terminal, and so on. A business model needed for the diffusion of the T-DMB toward the world was established and utilized to expand the T-DMB into Vietnam in the paper. In addition, this paper describes not only some predicting methods for the technological valuation of the T-DMB Total Solution, but also a case study on the marketing related to establishing the T-DMB system in order to provide the paid services in Vietnam. Finally, A couple of business models needed to globally expand the T-DMB have been provided.

• Journal of Satellite, Information and Communications
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• v.9 no.1
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• pp.28-32
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• 2014

In this paper, we analyzed performance of signal detection for terrestrial digital multimedia broadcasting (T-DMB) system in various channel environments that applied gaussian, Rayleigh and COST 207 environments that estimate response of real channel state. In order to detect the signal, a signal detection scheme based on energy detection is employed. We generated T-DMB signals so that estimate properly simulation result. For evaluating the signal detection performance, detection probability is derived. We consider two kinds of detection segment, which are three segments and five segments. And we compare the system performances in accordance with the detection segment. From simulation results, it is confirmed that the performance of signal detection is raised as increase the number of segments. The result of this paper can be applied to implement signal detection of broadcasting system.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.35 no.11B
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• pp.1618-1623
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• 2010

In this paper, we propose a new assisted global positioning system (A-GPS) using terrestrial digital multimedia broadcasting (T-DMB) data services. Because of the weak signal strength from GPS satellite and the signal blockage, it is difficult for the telematics terminal to determine the position in urban area. Proposed A-GPS system calculates pseudo range (PR) from timing information of GPS satellites and obtains the satellite information such as ephemeris from T-DMB station to determine the current position. Compared to conventional GPS system, the proposed system has better performance in terms of the fast time to first fix (TTFF), low horizontal dilution of precision (HDOP). Experimental results show that the proposed system is a feasible and robust solution.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.44 no.3 s.357
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• pp.85-91
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• 2007

Satellite Digital Multimedia Broadcasting (S-DMB) is the digital convergence service of broadcasting and communication for mobility and portability. Broadcasting service of S-DMB can be taken by the mobile phone or vehicle terminals anytime and anywhere. S-DMB system is currently providing 11 video channels and 26 audio channels. As the demand of multimedia service is recently increasing, S-DMB system needs high quality and new contents service. Therefore we need to make efficient S-DMB with more channel ability and high transmission quality. In this paper, we propose new S-DMB system that can be applied to powerful channel coding scheme and hierarchical 8-PSK(8-Phase Shift Keying) modulation with Backwards Compatibility modes that simultaneously can support both current and new system. And we analyze the performance of current S-DMB system and verify a possibility of advanced S-DMB through computer simulation.

• The Journal of the Korea institute of electronic communication sciences
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• v.4 no.2
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• pp.82-86
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• 2009

In this paper, we have studied on the microstrip antenna for satellite DMB from 2.63 to 2.65 GHz. Microstrip patch antenna was designed using HFSS simulation program and fabricated by FR4 substrate that has substrate thickness of 1.6mm, metal thickness of $17{\mu}m$, and dielectric constant of 4.4, respectively.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.5
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• pp.1279-1283
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• 2008

Satellite Digital Multimedia Broadcasting(SDMB) needs Gap Fillers(GFs) to cover the non-service areas. However, SDMB mobile phones which are not located in GFs service area receive signals directly from the satellite because it is impossible to cover all SDMB service with GFs. Therefore, there is a border between the GFs service coverage and the satellite service coverage and it causes a time delay in signals which are from the GFs or the satellite. The time delay is the reason why SDMB service deteriorates. In this paper, I show how to reduce the deterioration of SDMB service in the border area between the GFs and the satellite adding the time delay to the satellite signal and the GFs signal. I think that this method is helpful in reducing the deterioration, especially in the early stages of SDMB service, which the GFs are not spread all over the nation yet.