• 가정과삶의질연구
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• 제28권5호
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• pp.151-166
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• 2010

The purpose of this study was to investigate the perceptions on youth's family role salience. The participants in this research were 526 university students(male 200, female 326). All respondents submitted their answers on a self-report questionnaire. The measurement instruments were Family Role Salience Scale(Hong, 2001), Self-esteem Scale(Rosenberg, 1979), and Gender Role Attitudes Scale(Kang, 2000). The data were analyzed with descriptive statistics, t-tests, and multiple regressions. The major results of this study were twofold. (a) The young male exhibited higher levels of family role salience (marital role salience, parental role salience, and homecare role salience) perceptions than the young female did. (b) Self-esteem showed a significant influence on the perceptions of youth's family role salience, whereas family socioeconomic status was a non-significant factor. However, gender role attitudes, parental relationship satisfaction, and religion showed different influences on the perceptions of family role salience for young male and female. Implications for educators and directions for future research are discussed.

• 가정과삶의질연구
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• 제19권3호
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• pp.119-134
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• 2001

This study was based on a recognition that the married mens role of performing multiple roles should be redefined. Family and work roles were composed of four domains, such as marital, parental, homecare, and occupational roles. The data of this study had been collected from the married men, who had his spouse and his first child younger than twelve years old, and held a job in Seoul. The main findings of this study were as follows: First, as for family and work role salience perceptions, it showed that men relatively higher perceived four role saliences: marital role salience, parental role salience, homecare role salience, and occupational role salience. Second, among four salience perceptions of family and work roles, married men highest perceived homecare role salience while they lowest perceived occupational role salience. Third, regarding the married mens family and work role performances, the parental and homecare roles were equally performed and higher than the marital and occupational roles. In general, the degree of family and work role salience perceptions of the married men in Korean society was higher than that of family and work role performances.

• Asia Marketing Journal
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• 제25권2호
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• pp.84-98
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• 2023

A salient identity influences individuals' judgment on products. The current research investigates why identity salience sometimes produces asymmetric effects on an individual's judgment such that a salient identity often influences judgment on identity-congruent products only or identity-incongruent products only. Across two experiments, this research proposes and shows that the valence of identity-incongruent and identity-congruent attributes determines the direction of the asymmetric identity salience effects. Specifically, when an attribute of an identity-incongruent product is positively- (negatively-) valenced, identity salience influences judgment through a decreased (increased) preference for the identity-incongruent (identity-congruent) product.

• 유통과학연구
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• 제11권6호
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• pp.41-50
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• 2013

Purpose - Inducing consumers' behavioral intent to use an outlet shopping center is a critical issue for managers since it can be used as a guide for developing marketing strategies. Low prices could lead to a growth in retail purchases, but there might also be a positive relationship between prices and customer perceptions of product quality. The extent to which consumers use price as a predictor of quality may differ according to the availability of important alternative cues such as brand, store name, and identity salience triggered by the store. Consumers can obtain non-economic benefits from marketing exchanges that go beyond basic economic achievement. We argue that identity salience can play a crucial mediating role when consumers, acting as exchange partners, seek to obtain social benefits. This study shows that identity salience could mediate the relationship between identity salience-inducing factors such as multi-finality, prestige and role performance, and consumers' behavioral intent to use an outlet shopping center. Research design, data and methodology - The survey was conducted on college students enrolled in marketing classes. A total of 200 questionnaires were distributed, of which only 194 were returned. After five incomplete questionnaires were excluded, a final sample of 189 was used for empirical analysis. Using a covariance structural analysis in Amos17, we confirmed the fit of the research model and estimated its parameters by using the maximum likelihood method. Results - The results of the hypotheses testing are as follows. First, both identity salience and economic benefits have positive effects on the behavioral intent to use an outlet shopping center. Second, role performance, prestige, and multi-finality have positive effects on identity salience. Finally, the additive analysis of the direct effects of identity salience-inducing factors shows that the role performance, prestige, and multi-finality factors have no direct effects on the behavioral intent to use an outlet shopping center, suggesting that identity salience plays a positive mediating role. Conclusions - This study informs marketers that not only price but shoppers' identity salience directly affects their intent to visit an outlet shopping center. To strengthen shoppers' identity salience, marketers should find ways to help shoppers fulfill their multiple social roles, realize their multiple goals, and achieve prestige. In other words, outlet shopping centers must improve their personal service environment in order to enhance their employees' service quality and assist the execution of multi-finality by minimizing the perceived costs (e.g., travel time, effort) associated with shopping trips, thus making it easier for consumers to combine visits to multiple stores in outlet shopping centers and buy the items required for their consumption goals. Outlet shopping centers must also offer assortments with both breadth and depth in order to help consumers play the social roles their social networks have given them.

• 마케팅과학연구
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• 제20권2호
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• pp.149-163
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• 2010

以前的研究已经表明零售价格促销改变消费者的购买行为以及零售商频繁的使用价格促销. 为了持续的从消费者身上获得利益, 零售商会采用几种价格促销方式. 例如, 零售商采用绝 对的降低价格($,€), 百分比价格, 或两种方法的结合(Della Bitta et al. 1981). 采用不同的价格促销类似于购买决定的形成(Monroe 1990). 框架效应是指一个问题两种在逻辑意义上相似的说法却导致了不同的决策判断(Frisch 1993). 因此, 如何陈述促销会影响消费者的交易评价并提高销售量. 事实上, 大量的营销研究已经证实了价格陈述对交易感知的影响(Lichtenstein and Bearden 1989; Urbany et al. 1988; Yadav and Monroe 1993). 从这个意义上说, 很多的营销研究已经论证了交易感知同样由消费者准确的计算折扣和最终价格的水平决定的(Estelami 2003a; Morwitz et al. 1998). 所以营销者能够通过提高计算的准确性来提高消费者对折扣的反应. 最后, 由于整体的计算误差导致低估了折扣(Kim and Kramer 2006), 消费者更容易在深度分析价格信息之后领会打折的报价,使他们能更准确地评估价格折扣. 本研究的目的是测试不同的折扣价格对消费者价格感知的影响. 更准确的来说, 本研究的目的是探索如何不同的执行相同的价格促销(语义和视觉凸显), 从而影响消费者对促销的感知和他们的购买决定. 我们的分析聚焦于价格陈述对评估, 购买意图和储蓄感知的影响. 为了验证提出的假设, 本文用实验性分析来分析几个折扣陈述. 从这个意义上来说, 我们采用一个2(数值显著陈述: 绝对和相对)x 2(语言显著陈述: 新颖的和传统的)x 2(视觉显著: 红色和蓝色)的设计来探索折扣陈述对三个因变量的影响: 评估, 购买意图和储蓄感知. 我们向受访者提供一个假设的广告, 受访者被告知报价的情况并需要对此评估. 一旦样本完成对广告的评估, 他们需要回答一份与价格显著和依赖纬度的问卷. 然后, 进行操作来确保受访者记得他们被对待的情况. 接着, 我们用一个2x2x2的多变量方差分析和随访单变量的测试来证实研究假设并检测单因子(价格显著)对评估, 购买意图和储蓄感知的影响. 结果表明, 语义和视觉显著的陈述对评估, 购买意图和储蓄感知有显著的主要影响和相互作用. 数值显著的作用显著影响评估和购买意图. 另外, 语言显著主要影响储蓄并作用与评估和购买意图. 最后, 视觉显著的相互作用对评估有显著影响. 本研究的结果的实践启示包括公司在计划基于用折扣来吸引消费者主义的促销时需要考虑. 因为价格陈述对消费者感知有重要的影响, 所以零售商应该考虑那种影响是想要的从而设计有效的折扣陈述. 特别是, 零售商应该用一种使得最终价格计算容易的传统方式来陈述折扣. 这是如此重要的调查方式使得营销者可以提高消费者心算的准确性来提高消费者对价格折扣的反应. 这个有关价格陈述对消费者反之和购买意图的影响的初步研究为未来的研究开启了方向.

• 한국의류학회지
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• 제40권3호
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• pp.539-553
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• 2016

This study investigated the influence of consumers' self-construal and self-monitoring on brand product preference by moderating brand visibility. Brand visibility consisted of product typicality and brand salience. The study results showed that respondents preferred products with high product typicality and low brand salience. Respondents with interdependent self-construal and high self-monitoring also showed a higher preference for high product typicality and low brand salience versus respondents with independent self-construal and low self-monitoring. Respondents preferred a product when they recognized a brand name, but brand visibility should be exposed naturally. Based on these results, this study has practical implications for the importance of maintaining brand identity and the appropriacy of brand logo size.

• 음성과학
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• 제9권4호
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• pp.131-142
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• 2002

Place assimilation in Korean has been argued to reflect the consonantal strength hierarchy in which velar is stronger than labial which is in turn stronger than coronal. The strength relationship has been manifested in two ways in literature. One is through phonological representation as shown in Iverson and Lee (1994). The other is through perceptual salience ranking as suggested by Jun (1995). The goal of this study is to examine the perceptual salience of placed consonants through an identification experiment. The experiment conducted in this study reveals four facts. First, place identification of a prevocalic consonant is higher than that of a postvocalic one. Second, place identification of a stop in coda is more confusable than that of a nasal counterpart in Korean contrary to other previous studies. Third, velar is most confusable in place identification in contrast to Jun (1995) and Hume et al. (1999). Finally, place perception of consonants can vary depending on adjacent vocalic context. These results suggest that perceptual salience is one of the possibly several factors affecting a phonological process.

• 한국식품조리과학회지
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• 제19권3호
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• pp.363-373
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• 2003

The purpose of this study was to identify university students' attitude to the foodservice attributes in their contribution to the selection or a fast food restaurant. Among 300 subjects, 214 were used in the analysis. The frequencies, Descriptives, ANOVA and t-test were used for the statistical analyses in this study. The findings from this study were as follows: firstly, there were no significant differences in the importance (or salience) of the foodservice attributes between the three different types of fast food restaurant. Secondly, there were no significant differences in the foodservice attributes between the means of the importance and salience for each of the selected fast food restaurants. Thirdly, there were no significant differences in the foodservice attributes in determining between the three types of fast food restaurant. Fourthly, there were no significant differences for the foodservice attributes between the mean importance (or salience) and universal mean for each of the selected fast food restaurants. Finally, the results of this study could provide some insight into the type of marketing strategies that may be successfully used by marketers who manage fast food restaurants.

• 복식문화연구
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• 제15권2호
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• pp.193-202
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• 2007

The purpose of this study was to find out effects of textile motifs and the application methods on wearer's image perception. A survey was conducted to total of 255 male and female university students who are residing in Daejeon and Chungnam province. The stimuli were composed of 2 level tones(dark and light), 3 level complexity(simple, medial and complex), 3 patterns(polka dot, stripe and check) and the 2 way of stimuli application methods(fabric and garment). The instrument for measuring preference of stimuli consisted of 4 items, encouraging, preference, purchasing and popularity. The instrument for measuring image of stimuli consisted 24 pair items. Factor analysis for the adjective pair images(24 inquiries) about the textile patterns which were used in this study was performed. It resulted as three factors which are attraction, salience, and potential. Attraction, salience, and potency dimensions showed the most significant interaction effects of application methods and patterns. And tone and application method effected attraction and salience, tones and patterns effected attraction, tones and complex effected salience. Application methods and patterns effected potential and patterns and complex effected salience. The preferences toward stimuli, it resulted only interaction of tones and patterns affected the preferences('total preference' and 'purchasing'). Pearson's product-moment correlation analysis carried out to find out the relation of images of clothing and preferences. As a result, salience was significant relation with attraction and potency. In correlation between image of textile pattern and preference, attraction is most significant relation with the preference. The results of the study could be used for the marketing strategies of the motif in fashion product.

• 한국컴퓨터정보학회논문지
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• 제12권3호
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• pp.105-113
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• 2007

본 논문에서는 경계 중요도 맵과 영역 병합에 의한 영상 분할 방법을 제안한다. 경계 중요도 맵은 텍스쳐 경계 강도와 칼라 경계 강도의 조합에 의해 생성한다. 텍스쳐 경계 강도는 가버 필터 뱅크를 사용하여 다중 스케일과 방향에 따른 필터링 결과를 병합하여 생성하며 칼라 경계 강도는 HSI 칼라 모델의 H 성분에 대해 계산한다. 경계 중요 맵 영상에 대해서는 Watershed 변환을 통해 사전 영상 분할을 수행한다. Watershed 변환에 의한 영상 분할은 영역들이 과잉 분할되는 현상이 나타나므로 이를 개선하여 최종 영상 분할 결과를 생성한다. 이를 위해 우선 모폴로지 연산을 사용하여 경계 중요도 맵 영상에 대한 컨트라스트 향상과 마커 영역을 생성한다. 모폴로지 연산으로 과잉 분할 영역은 줄어들지만 여전히 상당수 존재하게 되므로 이를 극복하기 위해 영역 병합 과정을 수행한다. 영역 병합 단계에서는 영역 내부의 평균 칼라 및 가버 텍스쳐 벡터를 함께 사용함으로써 효과적으로 과잉 분할된 영역을 병합할 수 있도록 하였다. 제안한 방법은 다양한 자연 영상에 대해 실험하였으며 기존 방법과 결과를 비교하여 성능의 우수성을 확인하였다.