• Asia Marketing Journal
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• 제26권2호
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• pp.60-76
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• 2024

This paper aims to empirically analyze how competitive and cultural factors moderate the relationship between electronic word-of-mouth (eWOM) characteristics and sales in the US and Korean film industries. A conceptual model was developed based on the cue utilization theory (CUT) to analyze the role of cultural and competitive factors that moderate the relationship between three characteristics of eWOM (volume, valence, and variance) and movie sales. Data of 45 days of 163 films released in Korea and the US were collected and a total of 7,335 samples were analyzed by panel regression. As results, competitive factors enhanced the influence of the eWOM of a focal film and this moderating effect depended on the eWOM characteristics. It also revealed that the effect of eWOM had a greater effect on movie sales in Korea than in the US.

• Asian Journal of Business Environment
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• 제1권1호
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• pp.9-12
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• 2011

This study aimed to predict retail sales of local markets in Jinan city of China with the Huff model. Using the Huff Model, we examined whether the predicted retail sales of local markets may be different in Jinan, China, from the department stores, supermarkets, shopping centers/shopping malls, and home appliance stores. The probability that a customer shops at location depends upon the store size and the travel time factors calculated by the Huff Model. We found that the predictedretail sales of shopping malls have a greater value than others. People who live in a mid-sized city may have easier access to any stores within the city boundary than people in metropolitan areas. Therefore, people in a mid-sized city are more sensitive to store size, because a bigger store size means greater opportunities, incentivizing consumers to travel further to competing stores after passing by nearer, smaller stores. This study has some limitations. First, the data is somewhat restricted in that the subject stores do not represent all of the stores in Jinan. Second, we cannot compare the estimated market share of the stores and the actual sales data. It is further suggested in this study that more databases be developed throughout such East Asian countries as Korea and Japan and that a different parameter λ value in the Huff Model be utilized for mid-sized cities.

• 한국환경과학회지
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• 제25권12호
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• pp.1701-1715
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• 2016

This study is a basic investigation of the contents and services relevant to the domestic vacation house business. In which, the trade scale, types of housing, and environmental conditions of various property locations were analyzed. The characteristics of properties listed on the Japanese website that conducts the greatest volume of vacation house trade in Japan were examined, and the following results were obtained: Villa areas, villas, and resort condos (resort mansions) are the three basic types of properties handled in the vacation house trade. In this market, sales per unit in villa areas and per spaces in resort condos accounted for the highest volume of trade, followed by that of villas (individual houses). In terms of land area, floor area, and sales price per house type, the relatively cheaper small and medium-sized vacation houses are more frequently traded, than expensive large-scale villas. In particular, small multi-family type villas (such as in resort condos) are the most popular. Land and floor area, and sales prices all show considerable variation depending on the type of property considered. Therefore, a business initiative to provide a more detailed classification of properties is required. In terms of the environment of vacation properties, most are located on coasts, plateaus, or inland mountains, and are generally within three-hours' traveling distance of large cities.

• 한국조리학회지
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• 제2권
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• pp.25-46
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• 1996

The clients of hotel desire to be recognized as special persons who have their own personality and self-consciousness. The other hand, The hotel concentrates upon marketing strategy which acts a part of expanding sales. Namely, They find out the need of client, satisfy the desired need, ensure and manage the existing regular customers and make new clients regular customers. So they gain an advantage over competitive hotels. They make strategics of Telemarketing technique which is one of the developed-marketing techniques, can provide distinctive and familiar service and have an hight effect at the low cost. The attractions of Telemarketing strategy can be explained as follows. 1. It is the medium that have cost efficiency. 2. It possesses attractions to do time management. 3. It has control cash flow. 4. It can improve cash flow. 5. Market expansion can be accomplished. 6. It is a medium fit for prospecting over long-term period. 7. It can improve customer relations. 8. It fits seasonality (seasonal sales) 9. It brings greater order volume. 10. It benefits from lower personnel costs. 11. High volume productivity is realized. 12. It has attraction of versatility. 13. It has ease of start-up.

• 에너지공학
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• 제12권4호
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• pp.328-338
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• 2003

본 연구에서는 경인지역 도시가스회사들이 가스공사로부터 도매 매입한 도시가스의 양이 배관내재고 등의 기타 용도를 포함한 도시가스판매량과의 차이에 대해 검토하여 보고자 하였다. 1996년부터 2001년의 자료를 이용하여 가스공사로부터 매입한 물량, 배관길이, 판매자료, 손실, 자가소비, 기타의 항목으로 기존의 자료를 정리하였고, 이를 기초로 하여, 배관내 재고량 변화, 판매 자료에 기초한 추정 미검침 재고량과 그 이월분 등을 확인하였다. 또 이를 통해 우리의 관심의 대상이 되는 오차를 이해할 수 있는 틀을 제공하고, 사실관계의 확인을 실증적인 분석을 통해 제시하고자 하였다. 결과. 각 도시가스회사가 도매 매입한 물량이 미검침 재고량의 이월분, 배관내재고, 검침판매량, 손실, 자가소비, 기타를 합한 량보다 많다라는 통계적 가설을 기각함을 보인다.

• 유통과학연구
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• 제15권9호
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• pp.85-93
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• 2017

Purpose - The volume and valence of online word-of-mouth(eWOM) have become an important part of the retailer's market success for a wide range of products. This study aims to investigate how the growth of eWOM has generated the product's final financial outcomes in the introductory period influences. Research design, data, and methodology - This study uses weekly box office performance for 117 movies released in the South Korea from July 2015 to June 2016 using Korean Film Council(KOFIC) database. 292,371 posted online review messages were collected from NAVER movie review bulletin board. Using regression analysis, we test whether eWOM incurred during the opening week is valuable to explain the last of box office performance. Three major eWOM metrics were considered after controlling for the major distributional factors. Results - Results support that major eWOM variables play a significant role in box-office outcome prediction. Especially, the growth rate of the positive eWOM volume has a significant effect on the growth potential in sales. Conclusions - The findings highlight that the speed of eWOM growth has an informational value to understand the market reaction to a new product beyond valence and volume. Movie distributors need to take positive online eWOM growth into account to make optimal screen allocation decisions after release.

• 한국의류학회지
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• 제28권2호
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• pp.280-291
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• 2004

Apparel goods are classified by many criteria for ease of merchandising implementation. Fashion and basic goods are also an oucome oi classification. Previous studies pnvide some criteria by which apparel products can be classified into fushion and basic goods. Among those ciiteria, seasonality, fashionability, clothing types, complexity in pnduction, simplicity of style, pioducuon volume, degree of style change by season, could be listed. This study, first explored how apparel merchandisers and designers define fashion and basic goods in relation with those criteria. Definitions of fashion and basic goods were explored in terms of design elements (i.e., style, color, material), production volume, sales ratio, proportion in product assortment, and contribution to profit. The study adopted a qualitative approach by use of eighteen infepth interviews with menhandisers and designers. Six were from women＇s wear brand, Seven from men＇s wear brand, and 5 from casual wear brand. All the interviewees agreed that they are using the classification of basic vs. fashion goods. However, they are using diverse terms to indicate the basic and fashion goods. The interviewees defined each group based on its contribution to total sales or profit complexity in design, production volume, and style change by season. Basic goods had a higher level of production quantity, contribute more to profit simpler design, and less style change by season than fashion goods.

• 디지털융복합연구
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• 제19권1호
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• pp.67-75
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• 2021

국내 수입차량 판매 증가에도 불구하고 부품 물류센터의 판매 예측에 관한 연구는 매우 부족한 현실이다. 이러한 측면에서 본 연구는 부품 물류센터의 상위 판매 상품에 대한 판매 예측을 수행 하는 것을 연구의 목적으로 한다. 연구는 판매 예측에 대한 동적특성과 영향을 주는 변수의 인과관계 및 피드백 루프를 고려할 수 있는 시스템 다이내믹스 방법론을 도입하였다. 연구결과 'Oil'의 경우 시간이 지날수록 소모품 판매 수량이 증가하는 패턴을 보이고, MAPE을 실시한 결과 31.3%의 합리적 예측모델로 평가되었다. 상품 'Battery'의 경우 실제 데이터와 예측 데이터 모두 매년 10월을 기점으로 판매가 증가하여 12월에서 가장 높은 판매를 보이고 다음해 2월부터 감소하는 계절성 판매패턴을 보였다. 본 연구는 기존 연구에는 존재하지 않았던 특정 수입 자동차 부품 물류센터의 실제 데이터를 확보하고, 시스템 다이내믹스를 통하여 미래 판매 물동량 예측을 정량적으로 분석하여 제시하였다는 점에서 학문적 시사점을 갖는다.

• 대한수의학회지
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• 제54권2호
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• pp.81-86
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• 2014

In this study, trends in the sales of antimicrobials for use in livestock facilities and fisheries from 2003 to 2012 were investigated with regard to antimicrobial group, antimicrobial usage, and animal species. The overall amount of antimicrobials sold each year from 2003 to 2007 was 1,500 tons, after which they decreased, with the lowest sales being 936 tons in 2012. The total volume of antimicrobials used for feed additives decreased markedly by 94% from 2003 to 2012, which was mainly attributed to banning of feed additives. However, antimicrobial consumption through self prescription by farmers for disease prevention and treatment increased by 25% from 2003 to 2012. The largest volume of antimicrobials sold was for use in pigs (48~57%), followed by poultry (18~24%), fisheries (11~25%), and cattle (5~8%). Tetracycline was the highest selling antimicrobial, followed by penicillins and sulfonamides, although the overall sale of all three antimicrobials gradually decreased over the study period. This study demonstrated that the total consumption of antimicrobials has gradually decreased since 2008. Nevertheless, usage by nonprofessionals increased, which can ultimately cause emergence and spread of antimicrobial resistance. Thus, early establishment of veterinary prescription guidelines for prudent use of antimicrobials is urgently needed in Korea.

• 무역상무연구
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• 제37권
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• pp.161-185
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• 2008

In 2006, the share of fisheries distribution in Busan amounted to 1.9 million ton, which was 41 percent of the whole country. In details, coastal fishery 334 thousand ton(14% of the whole country), deep sea fishery 452 thousand ton(82%), import fishery 964 thousand ton(70%), export fishery 157 thousand ton(43%) were distributed in Busan region, respectively. According to distribution share, import(50%), deep sea fishery(24%), coastal fishery(18%), export(8%) are main category of fisheries distribution in Busan. After the institutional changes in 1997, that is, from monopoly to the competitive systems are implemented, the share of sales volume through a home trust market decreased gradually since 2000. Especially, the share of direct sales in farming fisheries sector amounted to 73.8 percent of total production volume, 80.7 percent of production value in 2005. Furthermore, the share of fisheries sale through e-commerce is increasing owing to the growth of IT and competitive price of its products. and the sale share of large discount store is also on the 10% more increase. Hereafter these structure changes of fisheries distribution in Busan will be more intensified. Therefore, after reflecting the change in distribution policy of Busan Fisheries, the directions of distribution policy should be established, as follows. $\cdot$ Distribution policy to prepare for increasing of non-trust market sales $\cdot$ Fisheries distribution policy to prepare for increasing of direct transaction like e-commerce $\cdot$ Distribution policy to prepare for increasing of sales ratio in large discount store $\cdot$ Distribution policy for making up sound purchasing circumstance of Fisheries $\cdot$ Distribution policy for reducing the fisheries distribution cost $\cdot$ Distribution policy to prepare for increasing of direct carrying the deep sea fisheries and import fisheries to Seoul and $Inch'{\breve{o}}n$ section $\cdot$ Distribution policy for implementing the information system for managing fisheries transaction $\cdot$ Distribution policy for advancing the export & import management of fisheries $\cdot$ Distribution policy for establishing transaction principle reflecting the peculiarity in fishery distribution(to enacting independent fishery law)