• Journal of the Korean Home Economics Association
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• v.36 no.11
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• pp.141-156
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• 1998

The purpose of this study was to investigate current QR technology usages and merchandisers' roles and information activities in the Korean apparel industry. Data were collected by interview and questionnaire with merchandisers in apparel companies, manufacturing apparels for both men and women. Statistical analyses were t-test, ANOVA, frequency with SAS program. The results of the study were as follows: 1. The usage of QR technology was generally low. But POS, bar-coding, logistics and small lot order were highly used compared to other technologies. CAD, automated sewing operation, unit product system, logistics, and small lot order were more used in domestic national brand than in import license brand. POS applications were more used in product planning division than in others. 2. Merchandisers played important roles in making major decisions on cost price, sales price, manufacturing request, delivery data, production quantity, produce mix, budget planning, market timing and delivery channels. Products planning was conducted mostly on a monthly basis. Price was determined mainly according to cost price, while the production quantity depended on the last year's sales. Usually sales were analyzed on a daily basis. 3. Merchandisers got more information on fashion them and color trend from foreign information sources than from domestic, while more information on fabrication from domestic sources. For fashion design information they used the equal amount from domestic and foreign sources. Over all degree of utilization in each field of fashion information was fugured rather high.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.6
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• pp.654-664
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• 2003

The purpose of this study was to segment consumers based on sales promotion orientation and examine the differences between the consumer segments on shopping styles and demographics. A total of 462 responses collected from a questionnaire survey to subjects aged over 20 were analyzed. Cluster analysis on sales promotion orientation identified four groups including rational group(21%), active group(28%), insensitive group(22.1%), and interest group(28.9%) of sales promotion. MANOVA, ANOVA and $\chi$$^2$-test revealed significant differences among the four groups on shopping styles(high-quality prone, value prone, price prone. brand prone, fashion prone, hedonic shopping prone, and loyalty) and 4 demographic characteristics(i.e., age, marital status. occupation, and education). The rational group showed lower brand proneness than did other groups while the active group showed higher price and brand proneness. The interest group showed high value, brand, and hedonic shopping proneness while the insensitive group was the least engaged in shopping styles. The study developed a profile of each segment and provided marketing implications.

• Journal of Convergence for Information Technology
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• v.11 no.1
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• pp.28-33
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• 2021

Since the stock price is a measure of the future value of the company, when analyzing the stock price, the company's growth potential, such as sales and profits, is considered and invested in stocks. In order to set the criteria for selecting stocks, institutional investors look at current industry trends and macroeconomic indicators, first select relevant fields that can grow, then select related companies, analyze them, set a target price, then buy, and sell when the target price is reached. Stock trading is carried out in the same way. However, general individual investors do not have any knowledge of investment, and invest in items recommended by experts or acquaintances without analysis of financial statements or growth potential of the company, which is lower in terms of return than institutional investors and foreign investors. Therefore, in this study, we propose a research method to select undervalued stocks by analyzing ROE, an indicator that considers the growth potential of a company, such as sales and profits, and predict the stock price flow of the selected stock through deep learning algorithms. This study is conducted to help with investment.

• The Journal of Industrial Distribution & Business
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• v.12 no.2
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• pp.29-40
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• 2021

Purpose: In this study, with the transaction amount of foreign direct Purchase and foreign direct sales increasing, South Korea is in a situation where foreign direct sales are focused on China. We looked at the impact of consumer innovation and site characteristics on repurchase ability among the characteristics of overseas direct purchase consumers as a way to make direct overseas sales to various overseas countries. Research design, data and methodology: Consumer innovativeness consists of four variables: functional, hedonistic, social, and cognitive, and the site characteristics consisted of four variables: product price, product assortment, convenience, and service. The study was conducted on consumers with foreign direct purchase experience, and was finally used in 252 additional analyses. Results: The main findings of this study were first, that the impact on the degree of re-purchase among consumer innovativeness of foreign direct purchase consumers had a significant impact in the order of cognitive innovativeness, hedonistic innovativeness, and functional innovativeness. Social innovativeness did not affect the degree of re-purchase. Second, site characteristics have been found to have a significant impact on the degree of re-purchase in order of product assortment, commodity price, and service. Convenience did not affect the degree of re-purchase. Conclusions Taken together these results can be called the biggest characteristic of the cognitive innovativeness of the consumer's inclination to use the overseas direct purchase, the price or quick response of the goods sold on the site is a factor that affects the re-purchase, above all it is important to have a variety of products. We will present this element as a way to make direct sales abroad to various countries. In addition, foreign direct purchase is a lot of transactions in China, the United States, EU, but the share of China is high in foreign direct sales, and the U.S. and EU have a very low performance, it is important to consider the reasons why they prefer Korean products in China to study the social and cultural characteristics of U.S. and European consumers in the future, and to support and active marketing that companies and sellers can increase sales.

• International Commerce and Information Review
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• v.10 no.3
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• pp.391-406
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• 2008

Recently, U.S. beef completely is opened and a point of present time, beef import market is increased, the high branding and high quality of Korea's beef cattle is urgent for a brand-name of Korea's Meat got competitive superiority in world market. Also, for that situation, Producers and Distributors request successful marketing strategy establishment and in the concrete, I present a counterplan strategy based on 4P(price, product differentiation, sales promotion, distribution) strategy.

• Journal of information and communication convergence engineering
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• v.17 no.4
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• pp.267-273
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• 2019

South Korea has allowed parallel importation since 1995. Parallel importation causes competition among importers in the logistics process allowing, consumers to purchase foreign brand products at low prices. Most parallel importers base product pricing on subjective judgements. Fashion products in particular, have different sales rates depending on trends and seasons, so sales performance varies greatly depending on selling price timing and policy. The merchandiser (MD) set the price on parallel importation products by aggregating information on imported products and pricing goods. However, this customized process is very time consuming for the MD. This is because the logistics process of parallel importation's customs clearance procedures and repair works is complicated and takes a significant amount of time. In this paper, we propose an improved parallel importation logistics process based on big data, which automatically sets the price of parallel importation products.

• Journal of the Korean Society of Costume
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• v.51 no.7
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• pp.49-62
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• 2001

The purposes of this study were to find out the catalogue and online-order apparel shoppers' impulsive purchase orientation and impulsive purchase stimuli. Self-administered questionnaires were distributed to women over than 20 years, and collected from middle to the end of November in 2000. Frequencies, percentages, and mean were calculated. One-way ANOVA, chi-square test, factor analysis, and cluster analysis were used, and Duncan's Multiple Range test was followed. 1. Factors of impulsive purchase orientation were relax from negative moods, design property, inducement from neighbors, taste congruence, price property of apparel, positive moods, and loose-control, and were segmented into the low impulsive purchaser, the reasonable purchaser, the fulfilled with positive moods, and the high impulsive purchaser. The factors of impulsive purchase stimuli were apparel property, consumer service, sales promotion on the point of sales, and low price. 2. The low impulsive Purchaser was affected little by impulsive purchase stimuli, spent a little money on apparel, and the married with high education level were the most. The reasonable purchaser was affected by sales promotion on the point of sales or low price, spent a little money on apparel, and students or house-wives were the most The fulfilled with positive moods was affected by low price, and students or career women with high education level were the most, but spent less money on apparel. The high impulsive purchaser was affected by various impulsive purchase stimuli, the young unmarried with high education level were the most, and spent more money on apparel. 3. The younger, the unmarried, students or career women, and shoppers with higher income or apparel expenditure showed a higher impulsive purchase tendency for relax from negative mood, design property, for inducement from neighbor, taste congruence, and positive moods. 4. The older, the married, house wives, and shoppers with higher apparel expenditure were stimulated by apparel property or consumer services.

• Convergence Security Journal
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• v.8 no.3
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• pp.83-92
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• 2008

In respect complication of group and period, the sales of retail trade is composed of various factors. This paper studies focus on estimating the determinants of the sales of retail trade. The volume of analysis consist of 7 groups. Analyzing period be formed over a 36 point(2005. 1$\sim$2007. 12). In this paper dependent variable setting up sales of retail trade, explanatory(independent) variables composed of composite stock price index, the number of the consumer's online buying behavior company, the coincident composite index, the index of trading price of APT, employment rate, an average of the rate of operation(the manufacturing industry), the consumer price index. The result of estimating the determinants of sales of retail trade provides empirical evidences of significance positive relationships between the coincident composite index, the index of trading price of APT, employment rate, an average of the rate of operation(the manufacturing industry). However this study provides empirical evidences of significance negative relationships between the consumer price index. The explanatory variables, that is, composite stock price and the number of the consumer's online buying behavior company, are non-significance variables. Implication of these findings are discussed for content research and practices.

• Journal of Distribution Science
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• v.11 no.10
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• pp.37-45
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• 2013

Purpose - Appropriate response to the fast changing economic environment determines SMEs' competiveness in the era of globalization and open market and, therefore, government policies to strengthen SME's competitiveness will be very important in the future. It is time to investigate the element of strategic orientation that is necessary for strengthening the competitiveness of SMEs, and its effect on the success of a business start-up. This study analyzes the network orientation in addition to existing strategic orientation, and focuses on price and quality management capability as mediators for strategic orientation and outcomes of business start-ups. Research design/data/methodology - The orientations of technology-based business founders were classified into market, technology, network, and entrepreneurial orientation. We then investigated the effect of these orientations on product price and quality management capability, as well as the influence of price and quality management capability on the outcome of a business start-up. This study is based on the nation-wide survey of the founders and members of technology-based business establishments. The survey was administered to 300 selected companies via email for a period of one month, at the end of which 175 companies replied with valid answers. Further, for effective and objective research, we used SPSS 14.0 and Amos 7.0 for structural equation modeling assumptions and hypothesis verification. Results - Except for entrepreneurial orientation, the other three orientations, namely, technology, market, and network orientations, affect the price management capability according to our results. The price management capability relates significantly with the sales and customer satisfaction. Especially, technology orientation is the core competency of start-ups that affects price and quality management capabilities. However, technology and entrepreneurial orientation do not influence the outcome of business start-ups, but affect their quality management capabilities. Conclusions - This study confirms that the strategic orientation affects product price as well as quality management capabilities, to introduce new products and achieve successful outcomes. In conclusion, new business founders face the dilemma of trade-off between price and quality in the planning stage of new product development. In particular, price management capability directly affects the outcome. Therefore, price management is more important for a successful start-up than quality management. Especially, during the initial stages of starting up a new business, price management capability entails following the market-leading company, or price penetration strategy. In this stage, price management is dependent on the information from outside rather than on the founder's decision, and it directly affects sales performance and customer satisfaction. In contrast, quality management capability is directly related to the technology capability and market experience of founders. In this case, subjective and proactive decision making is required for differentiation and development of demand in the niche market, which does not directly influence the sales performance and customer satisfaction.

• The Research Journal of the Costume Culture
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• v.20 no.2
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• pp.169-183
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• 2012

This study was aimed at finding out the preferences and satisfaction levels regarding the type of fashion retailer's sales promotion based on consumers' empirical characteristics. A total of 223 questionnaires were used for the survey of this study. The methods of this study were descriptive analysis, factor analysis, reliability tests, one-way ANOVA, $t$-tests and ${\chi}^2$-test. The consumer groups were divided by habitual experience and self-evaluated knowledge relate to apparel product. The results of this study showed that consumers have different preferences and post-utilization satisfaction regarding the type of sales promotion offered by fashion retailers. Consumers with more experiences in apparel product and with higher self-evaluated knowledge were more active in utilizing the benefits offered through the value-added type of sales promotions, such as the gift certificate or coupon. Consumers with more experience in apparel product also showed higher satisfaction with both the utilitarian and hedonic types of sales promotions, such as gift certificate offer, special price, price discount event, and coupon or courtesy card offer. Furthermore, consumers with higher self-evaluated knowledge showed higher satisfaction with the utilitarian types of sales promotion, such as gift certificate offer and regular sale. Therefore, by identifying the accurate understanding of consumers'empirical characteristics, an enterprise might be able to satisfy consumer by offering more appropriate and subdivided types of sales promotion.