• 한국콘텐츠학회논문지
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• 제15권1호
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• pp.388-398
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• 2015

본 연구는 감성지능이론, 사회적 관계이론에 기반을 두고, 의류매장에서 판매자의 감성지능, 사회 네트워크, 그리고 고객에 대한 신뢰가 영업성과에 미치는 영향을 계량적으로 탐색하는데 목적을 두고 있다. 본 연구의 분석 결과는 의류매장에서 판매원의 감성지능이 높을수록 고객에 대한 지식기반인 인지적 신뢰와 감정기반인 감성적 신뢰가 높아져, 고객에 대한 인지적 신뢰는 판매원의 영업성과를 향상시키고 있지만, 고객에 대한 감성적 신뢰는 영업성과에 영향을 미치지 못하는 것으로 나타났다. 또한 판매원의 감성지능이 높을수록 판매원과 고객 간 강한 사회 네트워크를 형성하고 있음을 알 수 있다. 의류매장의 판매원과 고객간 사회 네트워크는 인지적 신뢰와 감성적 신뢰에 긍정적 영향을 미칠 것으로 기대했지만, 인지적 신뢰에는 부정적 영향을 미치고, 감성적 신뢰에는 영향을 미치지 않는 것으로 나타났다. 본 연구는 분석결과를 기반으로 의류 영업매장 관리자에게 필요한 매장 판매원의 감성지능 향상을 위한 각종 교육 훈련이 필요함을 알 수 있다.

• 한국산업보건학회지
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• 제29권2호
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• pp.217-225
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• 2019

Objectives: The aim of this study is to evaluate the quality management systems of domestic asbestos survey and monitoring service providers and the relationships with the number of licenses or designations and sales performances. Methods: Data on quality management systems were collected by assessors who were assigned by the Korea Occupational Safety and Health Agency(KOSHA) during a pilot evaluation program for designated asbestos survey and monitoring service providers in 2016 using evaluation criteria developed by KOSHA. Basic characteristics, evaluated scores, and sales performance were gathered and statistically analyzed. Results: The median and arithmetic mean of the total scores were 0.64 and 0.66. Evaluation fields that scored highly with the highest percentages were sales performance, installation and availability of equipment, compliance with the mandatory minimum number of airborne samples, laboratory independence, and results of proficiency analytical testing, in that order. Evaluation fields that received low marks with the highest percentages were the training of personnel, blank field samples, calibration of flow rates, preliminary check and visual inspection of the work area prior to the clearance test, and review and approval of final reports, in that order. Comparison of normalized scores between service providers registered for asbestos and other tasks and those designated for only asbestos showed significant differences in their evaluated scores. Sales performance did not show a positive correlation with evaluated scores. Conclusions: The quality management systems of domestic asbestos survey and monitoring service providers were poor. High scores were recorded mostly in evaluation fields related to regulatory requirements. Low scores were recorded mostly in evaluation fields related to documentation and recordkeeping. Considering the low influence of quality on sales performance, the government needs to evaluate the quality management of asbestos survey and monitoring service providers and provide the results to public in order to address their low levels of quality management.

• 산경연구논집
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• 제10권7호
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• pp.7-16
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• 2019

Purpose - Economic globalization provides firms with a new channel to gain benefits from foreign countries. Therefore, using the real MNEs, this paper set China's firms as an example to explore the relationship between multinationality and performance. Research design, data, and methodology - Panel data from 2008 to 2017 was used and 390 multinational firms listed in China's A-share market was selected. Additionally, related econometric methods were employed to analyze the relationship between multinationality and performance in this study. The return on assets was treated as a dependent variable, and the sales of a firm, the firm age, the debt asset ratio of a firm, the ratio of foreign sales to total sales and the enterprise properties were treated as independent variables. All of these factors were used to conduct an empirical analysis. Results - The empirical findings in this study revealed that there is a linear relationship between multinationality and performance, as well as that non state-owned enterprises (non-SOEs) have a greater effect on the relationship between multinationality and performance than that of the state-owned enterprises (SOEs). Conclusions - On the basis of evidences this paper provided, China's government should take measures in the future to help China's firms when they fulfil international economic activities.

• 기술혁신연구
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• 제10권1호
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• pp.98-123
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• 2002

This study develops a Korean R&D Scoreboard which has originated from the R&D Scoreboard in United Kingdom. The Scoreboard contains details of the R&D investment, sales, growth, profits and employee numbers for Korean companies which are extracted from company annual reports and key ratios calculated, with some movements over time. Companies are classified by the Korea Standard Industrial Classification. The Scoreboard contains 190 companies which consist of 100 largest companies and 30 middle-or small-sized firms listed in Korea Stock Exchange (KSE), and 30 ventures and 30 other firms listed in KOSDAQ. The overall company R&D intensity (R&D as a percentage of sales) is 2.1% compared to the international average of 4.2%. Korea has an unusually large R&D percentage of sales in IT hardware (4.9%) and telecommunication (3.7%). R&D intensity is positively correlated with company performance measures such as profitability, sales growth, productivity and market value. For largest companies listed in KSE and ventures listed in KOSDAQ, the ratio of operating profit to sales is greater for high R&D intensity companies. Sales growth is in proportion to R&D intensity for all companies. Plots of value added per employee or sales per employee vs R&D per employee rise together for the sectors studied, especially for the chemical sectors and automobile sectors, demonstrating a correlation with productivity. The average market value of high R&D companies in the KSE has risen more than 1.6 times that of the KOSPI 200 index. Given the correlation between R&D intensity and company performance and given that R&D is a smaller percentage of surplus (profits plus R&D) than international level (both overall and in several sectors), the challenges facing Korean companies are to maintain the leading position in IT hardware and telecommunication, and to increase the intensity of R&D in many medium-intensive R&D sectors where Korea has an average intensity well below international or US levels.

• 지능정보연구
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• 제23권1호
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• pp.1-22
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• 2017

사업타당성 분석이나 기업 기술가치평가 등 미래의 사업에 대한 진입이나 투자 타당성을 분석하기 위해서는 새로운 사업과 관련한 시장을 추정하고 그 안에서 확보 가능한 매출을 객관적으로 추정하는 과정이 필수 불가결하다. 이런 신규 매출이나 시장규모의 추정 방법은 다양한 방법으로 구분이 가능한데 크게 정량적인 방법과 정성적인 방법으로 구분할 수 있다. 그러나 두 가지 방법 모두 많은 자원과 시간을 필요로 한다. 그래서 우리는 신규 사업의 평가지원을 위한 데이터 기반의 지능형 매출 예측 시스템을 제안하고자 한다. 본 연구는 사업타당성 분석이나 기술가치평가를 위한 신규 사업의 매출 추정 시스템을 개발하는데, 알고리즘 기반으로 전통적인 정량 예측방법 중 하나인 유추방법에 주목했다. 동일한 국내 산업에서 최근 창업한 기업의 매출 실적을 국내 신규 사업의 매출액을 추정하는 유추 대상 변수로 활용할 수 있는지 검토한다. 여기서 유추예측 대상은 최초 매출액과 초기 성장률이며, 주요 비교 차원은 산업분류, 창업시기 등이 고려된다. 특히 본 연구는 우리나라 창업 기업이 가지는 매출 성장률의 평균회귀 현상을 활용하는 지능형 정보 지원 시스템을 제안하다. 본 연구에서는 신규 매출 추정을 위해서 역사적 자료인 창업 매출 실적을 활용하는 방법이 적절한지 판단하기 위해서 잠재성장모형 등을 활용해 산업분류에 따른 신규 사업의 초기 매출액과 연도별 성장률이 산업분류별로 차이가 있는지 분석한다. 기존 기업의 창업 후 4년간 매출 성과의 종단자료를 잠재성장모형으로 분석하는데, 특정 산업분류에서 차이를 보여주는지 분석해 산업분류가 유추 예측에서 고려해야할 유의미한 변수인지 분석하는 것이다. 본 연구의 결과는 신속하고 객관적인 신규 사업 매출 추정을 가능하게 하는 지능형 정보시스템을 개발하게 해서 사업성타당성 분석이나 기술가치평가 과정의 효율성을 개선시켜 줄 것으로 기대된다.

• 농촌지도와개발
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• 제27권2호
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• pp.65-74
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• 2020

The study aims to identify the factors affecting business performance of rural tourism operators. For this study, 1,004 questionnaires were collected by field survey of rural tourism operators. The linear multiple regression analysis were used to identify factors affecting performance of rural tourism business. The result indicate that the factors influencing the sales of rural tourism business were in order of owning sales facilities, perception of multi-functional value of agriculture and rural, group promotion, number of rooms, and gender. In the case of gender, it was found that females had a high probability of positively affecting sales. The factors influencing the satisfaction of the rural tourism business were in the order of management strategy, number of days of operation, perception of multi-functional value of agriculture and rural, and business career. In the case of management strategy, it was found that the differentiation strategy have a positively affecting the satisfaction of the rural tourism business. As for the business career, the shorter the career, the higher the probability of positively affecting the satisfaction of the rural tourism business. The results of this study would be useful for establishing strategies to improve the management performance of the rural tourism business.

• 동아시아경상학회지
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• 제12권1호
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• pp.1-11
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• 2024

Purpose: This study empirically examines the relations among corporate performance, technology, and corporate capabilities for service companies to find factors that could affect the competitiveness of the service industry. Most study on technology in the service industry have been conducted in developed countries, and yet there exist not sufficient empirical reviews. Research design, data and methodology: This paper, using rare empirical data, examines Korea's service industry and aims to make an academic and managerial contribution to the understanding of the relation between corporate competence and performance. This study analyzes 567 Korean Domestic Companies in Non-manufacturing and Service Industry, using the 2020 Detailed Survey of Venture Businesses (2500) data. Frequency analysis, correlation analysis, and regression analysis are performed. Results: Results show, Hypothesis 1 that internal competence has positive influence on technological strength, is supported. However, Hypothesis 2 that technological strength mediates between internal competence and business performance, Hypothesis 3 that external competence has positive influence on technological strength and Hypothesis 4 that technological strength mediates between external competence and business performance are all partially supported/rejected. Conclusions: This study suggests that technological strength is an important factor that affects both market share and sales. And mediating effect of technology strength emphasized in market share. However, in managing sales, more cautious approach and a more detailed analysis are needed..

• 한국의상디자인학회지
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• 제18권3호
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• pp.1-19
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• 2016

This study tried to find out implementation factors of internal marketing for a cosmetic retailer, and to look into their effects on Salesperson's job satisfaction, organization commitment, customer orientation and sales performance. For this, this study inquired into the concepts and relationships of internal marketing, job satisfaction, organization commitment, customer orientation and sales performance through literature review; and tested the relationships between the variables by setting up a research model and hypotheses. The findings of this study may be summarized as follows: First, it was found that the better the education & training, the supervisor support and the compensation system among internal marketing factors of a cosmetic retailer were, the higher a door-to-door salesperson's job satisfaction was. Second, it was found that the better internal communication and the education & training among internal marketing factors of a cosmetic retailer were, the higher a door-to-door salesperson's organization commitment was. Third, the higher the job satisfaction of a door-to-door salesperson in a cosmetic retailer was, the higher the organization commitment was. Fourth, it was found that the higher the organization commitment of a door-to-door salesperson in a cosmetic retailer was, the higher the customer orientation was. Fifth, it was found that the higher the organization commitment and customer orientation of a door-to-door salesperson in a cosmetic retailer were, the higher the sales performance was. In conclusion, the internal marketing increases door-to-door Salesperson's job satisfaction, and enhances the sense of belonging to their cosmetic retailer. Further, they come to have a customer-oriented attitude in serving customers, which is directly connected to sales performance, and thus the retailer can create profits through internal marketing. Therefore, a cosmetic retailer will need to strengthen internal communication activities through diverse methods, expand and activate employees' professional education, and develop fair and just compensation system; and supervisors will need to give support to employees, trusting their judgment.

• 복식문화연구
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• 제29권6호
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• pp.865-880
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• 2021

The purpose of this study was to examine job competencies for sales training program development to maximize profits in fashion retailing. An empirical online survey was conducted from September to December 2019, and data was collected from 200 salespeople and store managers working in fashion stores. Results were analyzed using frequency analysis, factor analysis, variance analysis, and regression analysis with SPSS 25.0. The major findings of this study were as follows. First, the most important job competencies identified by fashion store managers were: sales sense know-how, customer service skills, and sales person's fashion style sense, product knowledge, fashion marketing and customer management. The job competency factors for sales training programs included empathy with the customer, product knowledge, communications and networking, basic job requirement, and sales skills. These five factors positively influenced the employment intentions and expectations of work performance of graduates. These factors also had a positive influence on the need of sales training program and intention to participate in retraining. Store managers in fashion retail thought the most appropriate period for on-the-job training was either 2-4 days or more than 1 week. The results of this study can be used as a base to develop training programs for job efficiency for salespeople in fashion retailing.

• 디지털융복합연구
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• 제16권7호
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• pp.71-78
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• 2018

본 연구는 한국경제의 불공정 해소 방안으로 주목받고 있는 기업의 동반성장 활동이 기업의 경영성과에 미치는 영향을 실증적으로 분석함으로써 동반성장 활동이 기업 경영에 미치는 영향을 검증하고자 하였다. 연구기간은 2011년부터 2015년까지이며, 가설을 검증함에 있어 동반성장 활동기업의 표본구성의 특성을 고려하여 전체 상장기업을 대상으로 한 연구표본과 동반성장 활동기업만을 대상으로 한 연구표본으로 각각 구분하여 다중회귀분석을 통해 연구가설을 검증하였다. 분석결과, 기업의 동반성장 활동수준(W-W Index_N)과 경영성과(ROA, ROE, 매출액영업이익률)는 5% 유의수준에서 음(-)의 관련성을 나타냈다. 또한, 기업의 동반성장 활동수준(W-W Index_N)과 경영성과(매출액순이익률)는 10% 유의수준에서 음(-)의 관련성을 나타냈다. 이는 기업의 동반성장 활동이 기업의 비용 증가로 이어져 경영성과에는 부정적인 영향을 미치는 것으로 해석할 수 있다. 따라서 본 연구에 따르면 동반성장 활동의 촉진 및 장려를 위한 국가당국의 정책적 고려가 필요할 것으로 판단된다. 한편, 본 연구는 동반성장 활동의 초기 실증연구로, 향후 동반성장 활동이 더욱 활발해짐에 따라 이에 따른 추세변화 후속연구도 필요할 것으로 기대된다.