• 한국정보시스템학회지:정보시스템연구
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• 제27권3호
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• pp.141-160
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• 2018

Purpose The purpose of this study is to verify mobile game users' perceived utilities about real (price) and virtual (Ruby) currencies, which are the major factors of in-app purchase (IAP) widely used as a business model in a mobile game industry. Design/methodology/approach By using sales volume and sales frequency data for products sold in an 'S' mobile game from the 'D' mobile game company, we conducted a conjoint analysis according to the procedure recommended by Bicheno (2009). Findings The results of this study indicate that (1) mobile game users have greater utility for a virtual currency (Ruby) than for a real currency (price), (2) mobile game users' utility for virtual (Ruby) and real (price) currencies varies depending on sales volume and sales frequency, as well as (3) mobile markets (e.g., Google Play Store vs. Apple App Store), and (4) mobile game users have greater utility for a virtual currency (Ruby) which can be used readily than later.

• 한국컴퓨터정보학회논문지
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• 제23권4호
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• pp.155-165
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• 2018

In this paper, We conducted to find out what factors may affect the development of franchise businesses by reviewing the success factors of the domestic franchise business. The research was conducted by the CEOs of Gwangju and Jeonnam Franchise Business and a total of 137 items were used in the empirical analysis. Factors influencing success of the franchise business were designed in five areas : ability of the franchise CEO, franchise system, brand management, capacity of the parent store, and product differentiation. We conducted multiple regression analysis and simple regression analysis for the research assumptions, Validation of the relationship between variables revealed that the ability of the franchise CEOs, franchise systems, brand management, and product differentiation did not significantly affect the increase in member sales, so the ability of the shareholders to increase their sales was important. However, the impact on revenue growth at franchise headquarters has all been significant, The increase in sales of franchises has a significant influence on the increase in profits of franchise headquarters, the report said. It was also found that an increase in the sales of franchises has a significant influence on the success of franchises. Finally, it was revealed that increasing profits at franchise headquarters significantly affects the success of the franchise business.

• 4차산업연구
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• 제1권2호
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• pp.9-16
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• 2021

Purpose - O2O (online to off-line) is a new economic concept being emerged in the 4^th industrial age. Automobile distribution is also undergoing a change to the O2O system. In overseas, vehicles are already being sold through various online platforms. The purpose of this study is to analyze the domestic and foreign automobile distribution structure and intends to suggest the desirable direction of automobile sales in the 4th industrial age. Research design, data, and methodology - Through the investigation of previous studies and the actual cases, the advantages and disadvantages and trends of different types of automobile distribution structures. Result - It can be seen that domestic and foreign automobile brands have quite diverse distribution structures such as direct managed system, agency system, dealer system, direct sales system, online system and online/offline parallel system. Each type has its own characteristics. Conclusion - The distribution structure of automobiles is very diverse, and in particular, it is rapidly changing to an online sales system thanks to the development of information and communication technology and Internet technology and the popularization of smartphones. Through the online system, consumers can quickly and conveniently obtain vehicle information. Although the online sales system has many advantages, it requires continuous management

• 4차산업연구
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• 제2권1호
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• pp.1-8
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• 2022

Purpose - O2O (online to off-line) is a new economic concept being emerged in the 4^th industrial age. Automobile distribution is also undergoing a change to the O2O system. In overseas, vehicles are already being sold through various online platforms. The purpose of this study is to analyze the domestic and foreign automobile distribution structure and intends to suggest the desirable direction of automobile sales in the 4th industrial age. Research design, data and methodology - Through the investigation of previous studies and the actual cases, the advantages and disadvantages and trends of different types of automobile distribution structures. Result - It can be seen that domestic and foreign automobile brands have quite diverse distribution structures such as direct managed system, agency system, dealer system, direct sales system, online system and online/offline parallel system. Each type has its own characteristics. Conclusion - The distribution structure of automobiles is very diverse, and in particular, it is rapidly changing to an online sales system thanks to the development of information and communication technology and Internet technology and the popularization of smartphones. Through the online system, consumers can quickly and conveniently obtain vehicle information. Although the online sales system has many advantages, it requires continuous management.

• Asia Marketing Journal
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• 제15권2호
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• pp.99-116
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• 2013

This study examines whether product promotions are influenced by the market standing of promoted products, using social comparison theory (upward versus downward comparisons). It is hypothesized that people in possession of a product that is inferior to the one on promotion express less discomfort about the promotion and use the information more than do people in possession of a superior product. People in possession of an inferior product may also exhibit more positive attitudes toward the product on promotion, but may show poorer attitudes toward their own possessed product than do people with a superior product. This is because people in an inferior socioeconomic position show a strong motivation to improve themselves through upward social comparison, whereas people in a superior socioeconomic position maintain a strong sense of superiority in downward social comparison, which suggests strong endowment effects. The findings mainly support the hypotheses, and suggest that sales promotions are more effective for people who currently own an inferior product, but not for people with a superior product, who have a strong motivation to maintain their sense of superiority. The findings also imply that, in order to attract consumers in the superior market, managers for inferior products need to turn to methods other than sales promotions, which may include introducing a new brand or sub-brand, or emphasizing luxury and modern features. In contrast, managers for superior products may emphasize product functions and attributes of superior products in their promotions, as people with inferior products may consider such information as benefits of the superior products.

• 통상정보연구
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• 제10권3호
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• pp.391-406
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• 2008

Recently, U.S. beef completely is opened and a point of present time, beef import market is increased, the high branding and high quality of Korea's beef cattle is urgent for a brand-name of Korea's Meat got competitive superiority in world market. Also, for that situation, Producers and Distributors request successful marketing strategy establishment and in the concrete, I present a counterplan strategy based on 4P(price, product differentiation, sales promotion, distribution) strategy.

• 한국정보과학회:학술대회논문집
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• 한국정보과학회 2003년도 봄 학술발표논문집 Vol.30 No.1 (A)
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• pp.785-787
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• 2003

오늘날 기업의 판매형태는 Channel Partner를 통한 간접판매가 50%이상을 점유하고 점차 증가 추세에 있다. 이러한 판매형태를 지원하고 기업의 이익 극대화를 위해 Internet 기술을 이용한 가망 수요정보의 효율적 관리가 중요한 이슈로서 대두되고 있다. 본 논문은 Web을 통해 포착된 Sales Leads를 Channel Partner들을 통해 실제 판매로 연결시켜주는 기능을 담당하는 Lead Management 시스템 (LM)의 기능을 Rule기반으로 구축하여 Dynamic Market에 신속하게 대응함으로써 Vendor 와 Partner간의 상호 Win-Win 결과를 얻을 수 있는 방안을 제공하고자 한다.

• The Journal of Asian Finance, Economics and Business
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• 제9권1호
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• pp.35-42
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• 2022

The paper aims to examine the impact of exports on the growth of Vietnamese manufacturing small and medium-sized enterprises (SMEs) by exploring the information of 36,053 enterprises across 24 manufacturing sectors from the Vietnam Annual Enterprise Survey (VAES) in the period 2014-2019. To deal with the problem of variable variance, autocorrelation, and endogeneity of the model, the paper uses the OLS regression method with a strong standard error method and system GMM. Export participation by SMEs is positively associated with business growth in terms of sales and total assets, according to the findings. The GMM estimate shows that the rate of sales growth among exporters is 36.5 percent greater than that of non-exporting enterprises in the case of the sales growth measure. Exporters' average total asset growth rate is 19% greater than the rate estimated for non-exporting businesses. The study's findings indicate the need of adopting policies that promote SMEs in transition economies like Vietnam to engage in exporting activities. Furthermore, the findings show that financial assistance and suitable ownership would enable SMEs to take advantage of export opportunities to increase sales and total assets.

• 경영과정보연구
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• 제12권
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• pp.181-201
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• 2003

An employee employment of Enterprise must consider efficiency, balance attribute and effectiveness as important variable. but Our country's Enterprise reduce the personnel without basic guide line about employee employment. because Our country's Enterprise thinks of personnel expenses or sales amount decrease as important variable. Therefore, Research background sets out that there is no basic guideline for employment management one of the most important elements in Enterprise administration. and I examined employment control's concept and concept about softness of labor market in theoretical background setting. Also, was abreast of employment control effect, case study and literature research about employment control's basis. Finally, In fluctuation change of Enterprise's employee number, I examined which relation is formed in comparison with sales amount, net profit and the employee number of individual Enterprise using investment analysis material of Stock Company focused on Enterprise that stock is listed on the stock exchange.

• 한국산업정보학회논문지
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• 제7권5호
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• pp.91-95
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• 2002

이미 수십억 개의 온라인 판매를 하고 있는 인터넷 전자상거래는 향후 몇 년간 급성장할 것으로 예측된다. 많은 회사들이 이 새로운 판매 통로를 이용하고 있으며, 소수의 소매상들은 주요한 온라인 판매 사이트를 구축하였다. 비즈니스 대 비즈니스, 틈새시장에서 몇 가지 성공사례가 있다. 이 논문은 온라인 카탈로그와 온라인 구매률을 포함한 전자상거래 시스템의 기본적인 것을 정리하였다. 전자상거래 시스템은 저작도군 웹 어플리케이션 전자지불기술, 그리고 보안과 트랜잭션처리로 구성된다.