• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.3
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• pp.660-664
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• 2009

Over the past several years many researchers have attempted to explore the determinants of franchise restaurant success. This study is a research on the critical success factors of the franchise restaurant management which is expanding. The purpose of this study is to present right information to the managers of franchise restaurant fur their marketing and sales. The information is achieved from studying customers' intention. I also measured customers' satisfaction fur management of franchise restaurant and assessed maturation extent. In conclusion, The results show franchise restaurant's menu, atmosphere and accessibility are a considerable level in research results. However, franchise restaurant's brand, service, food, price and size are low level(determinants fact). Therefore, franchise managers have to complement a those factors. The result indicated that the points in time of forecast about the franchise restaurants CSFs are in 5 years mainly.

• Journal of Distribution Science
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• v.10 no.11
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• pp.31-37
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• 2012

Purpose - This study was conducted under the assumption that brand A, a store of company Z of Pangyo, with a new store at Pangyo station is targeting the Bundang-gu area of the newly developed city of Seongnam. Research design, data, methodology - As a result of demand forecasting using geometric series models, an extrapolation of past trends provided the coefficient estimates, without utilizing regression analysis on a constant increase in children's wear, for which the population size and estimated parameter were required. Results - Demand forecasting on the basis of past trends indicates the likelihood that sales of discount stores in the Bundang area, where brand A currently has a presence, would fetch a higher estimated value than that of the average discount store in the country during 2015. If past trends persist, future sales of operational stores are likely to increase. Conclusions - In evaluating location using the simple weighting model, Seohyun Lotte Mart obtained a high rating amongst new stores in Pangyo, on the basis of accessibility, demand class, and existing stores. Therefore, when opening a new counter at a relevant store, a positive effect can be predicted.

• Proceedings of the KSR Conference
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• 1998.05a
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• pp.23-30
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• 1998

The construction of the transportation history database system is to serve the scheduling and seat inventory controling. Recently, lots of countries have been faced with the advance era because of the new railway transportation system, like the high speed railway and/or magnetic levitation vehicle system. This can be reasonably translated as those of operators are willing to provide the more various and high quality schedule to the customer. Those operators' these ideas make possible to forecast that scheduling process is going to be complicated more and more The seat inventory control, so to speak Yield Management System(YMS), goes a long way to improve the total passenger revenue at the railway business. The YMS forecasts the number of the last reservation value(DCP# END) and recommends the optimal values on the seat sales. The history database system contains infra-data(ie, train, seat, sales) that will be the foundation of scheduling and seat inventory control application programs. The development of the application programs are reserved to the next step. The database system is installed on the pc platform(IBM compatible), using the DB2(RDBMS). And at next step, the platform and DBMS will be considered whether they can meet the users' requirement or not.

• Culinary science and hospitality research
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• v.15 no.2
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• pp.231-242
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• 2009

One of the most crucial information at the hotel banquet is revenue data. Revenue forecast enables cost reduction, increases staffing efficiency, and provides information that helps maximizing competitive advantages in unforeseen environment. This research forecasts the hotel banquet revenue by utilizing ARIMA Model which was assessed as the appropriate forecast model for international researches. The data used for this research was based on the monthly banquet revenue data of G hotel at Seoul. The analysis results showed that SARIMA(2, 1, 3)(0, 1, 1) was finally presumed. This research implied that the ARIMA model, which was assessed as the appropriate forecast model, was applied for analyzing the monthly hotel banquet revenue data. Additionally, the research provides beneficial information with which hotel banquet professionals can utilize as a reference.

• Journal of Cadastre & Land InformatiX
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• v.52 no.2
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• pp.121-135
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• 2022

The purpose of this study is to explore the convergence sector of the spatial information industry based on the business transaction data of spatial information companies and to predict the market size of the industry using the Seemingly Unrelated Regression(SUR) model. The convergence part of spatial information industry, which cannot be identified in the Spatial Data Industry Survey, was analyzed by exploring keywords related to spatial information using the business DB of Korea Enterprise Data (2010-2019). The convergence of spatial information businesses mainly appeared in the business relationship between the value chain between Seoul and Gyeonggi Province. The convergence business has the largest sales in the value chain 2 (utilization, service) & 3 (convergence), and also the convergence in the value chain 1 (production, construction) & 2, 2 & 3 stages has doubled in 2019 compared to 2010. In 2019, the total sales of the spatial information industry based on the Statistical Korea were announced at about 8 trillion won, but in this study, the total sales of the spatial information industry were estimated at 28 trillion won considering convergence activities. Finally, when scenario 1 (0.38% population growth, 2020-2024) and 0.07% (2026-2030) were applied using the SUR model to predict the expected market size of the industry, sales decreased by -0.37% to 0.069% in 2025 and 2030 by respectively. When scenario 2 (average wage growth 1.2%) was applied during the same period, sales in the industry increased by 2.326% to 12.185%. In other words, the sales in the spatial information industry depends on Labor, Total Factor Productivity, and Capital Productivity so it is necessary to additional research on policy development and alternatives of enhancing each productivity.

• Korea Trade Review
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• v.43 no.1
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• pp.131-152
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• 2018

This study evaluates the potential by Chines region for entry of Korean logistics companies and retailers. The variables affecting e-commerce business and retail sales concerning the Chinese omni-channel market were extracted from a thorough literature review. Empirical analyses for variables based on 31 regions in China were performed. Results show that e-commerce is affected by disposable income and internet traffic and that retail sales are affected by urban and rural population, GRDP and urbanization. In addition, we performed variance decomposition analysis in order to estimate responses of logistics GDP(transport, storage and communication) and the number of Chinese mobile users. Exogenous shocks to logistics GDP and the number of mobile phone users play a strong role in explaining the forecast error of express service variance over time. Based on our results, we suggest 7 potential regions(Guangdong, Jiangsu, Zhejiang, Beijing, Shanghai, Liaoning and Shandong) as well as managerial implications for entry into China for logistics companies and retailers.

• Journal of Korea Port Economic Association
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• v.20 no.1
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• pp.21-42
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• 2004

This paper addresses the operation, problems, and development policy of Gwangyang Port, Korea. This paper aims to analyze the operation condition and problems of Gwangyang Port and suggest long-term policies for developing Gwangyang Port as a logistic hub in northeast period. It is made up of three main sections: the operation, problems, and forecast of freight volumes; analysis of operational results of Gwangyang Port; development strategies of Gwangyang Port as a Logistics Hub. This paper was mainly based on a review of current papers/reports, an analysis of secondary data, and questionnaire survey. The major development strategies identified consisted of expansion regular service sea-route, formation of inter-modal transportation system, strengthening of port sales for Gwangyang port's recognition, securing operation-profits by fixed cargo volume, and promotion of free tread zone.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.05a
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• pp.143-146
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• 2004

With the rapid growth of e-commerce, marketers are able to observe not only purchasing behavior on what and when customers purchased, but also the individual Web usage behavior that affect purchasing. The richness of this information has the potential to provide marketers with an in-depth understanding of customer. Using commonly available Web log data, this paper examines Web usage behaviors at the individual level. By decomposing the buying process into a pattern of visits and purchase conversion at each visit, we can better understand the relationship between Web usage behavior and purchase decision. This allows us to more accurately forecast a shopper's future purchase decision at the site and hence determine the value of individual customers to the siteAccording to our research, not only information seeking behavior but also visiting duration of a customer and participative behavior such as participation in event should be considered as important predicators of purchase decision of customer in a cosmetic internet shopping mall.

• IE interfaces
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• v.16 no.4
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• pp.400-410
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• 2003

Most of the demand forecasting which have been studied is about long-term time series over 15 years demand forecasting. In this paper, we set up the most optimal ARIMA model for the short-term time series demand forecasting and suggest demand forecasting system for short-term time series by appraising suitability and predictability. We are going to use the univariate ARIMA model in parallel with the bivariate transfer function model to improve the accuracy of forecasting. We also analyze the effect of advertisement cost, scale of branch stores, and number of clerk on the establishment of marketing policy by applying statistical methods. After then we are going to show you customer's needs, which are number of buying products. We have applied this method to forecast the annual sales of refrigerator in four branch stores of A company.

• Korean Management Science Review
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• v.21 no.3
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• pp.71-84
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• 2004

CRS, which was initially developed to support airline reservation is now the main part of e-business of airlines, and it decides the degree of prompt and accurate itinerary for travelers due to the remarkable difference in availability inquiry and seats reservation information according to CRS joining level CRS joining level also decides the exactness of reservation, ticketing and traffic data collection and plays the most important role in the exactness of advanced forecast of demand, appropriate seats allocation, and overbooking. Therefore, it provides front end function like seats reservation, schedule display, fare inquiry on-line linked with CRS and back office function like sales result of travel agents, accounting administration. stock administration and customer administration and decides the level of an airline's e-business.