• Title/Summary/Keyword: sales and service

Search Result 903, Processing Time 0.027 seconds

Analysis of Service Quality Attributes in the CVS Premium Packed Meal Products Based on the Kano Model (Kano 모형을 이용한 편의점 프리미엄 도시락의 서비스품질 속성 분석)

  • Baek, Seung Hee;Lee, Bumjun
    • Journal of the Korean Society of Food Culture
    • /
    • v.34 no.3
    • /
    • pp.308-315
    • /
    • 2019
  • This study examined the service quality attributes of the CVS (Convenient Store) packed meal products by applying the Kano model. The main survey was conducted by a research company using an online survey in the form of a self-administered questionnaire. The 499 samples were limited to customers who had experienced CVS packed meal products within the last months. A total of 14 service quality attributes of the CVS premium packed meal products were categorized as four attractive qualities, one must-be quality, three one-dimensional qualities and six indifferent qualities. According to the Better and Worse quotient designed by Timko, 'coupon and sales promotion event', 'healthy menu configuration', and 'balanced nutrition' had higher levels of the Better coefficient. On the other hand, 'hygiene and cleanliness', 'the delicious food', and 'fresh ingredients' showed a higher Worse coefficient. The results also suggest that each service quality attribute is not a single dimension but a complex attribute. As a result, this research suggests that marketing practitioners should immediately identify consumer's changing perception of quality to attract new customers and prevent existing customers from leaving in the CVS premium packed meal products segment.

The Influence of Information Asymmetry of Telecommunication Service Websites on Intention for Continuous Usage (통신서비스 웹사이트 정보불균형이 지속이용의도에 미치는 영향)

  • Han, Moon Seung;Lee, John Hearn
    • Journal of Information Technology Services
    • /
    • v.14 no.3
    • /
    • pp.131-146
    • /
    • 2015
  • The communications market can be characterized for its overflow of users, oligopoly business structure, 24/7 open service, incomplete sales, and operation of core platform function. These characteristics have lead users to continuously make complaints and suffer inconveniences, and thus the concept of user protection has come to receive attention. This study aims to propose solutions through communication channeling between businesses and users, based on website construction from the viewpoint of user protection. In particular, a research model was developed to display how the information symmetry of websites can be influential on the satisfaction, reliability, and continuous intention for using communication services. Total of 14 hypotheses were set to measure a significant degree of variables corelation and eight hypotheses were accepted finally. The analysis results showed that information symmetry of telecommunication service websites had a positive effect on intention for continuous usage. Through the research results, it is expected that communication service businesses will be able to consider important factors when constructing websites. Furthermore, the results are expected to be utilized as for ensuring users' continued usage of their communication services.

Analysis of the Service Quality Provided by Foodserice Workers in Restaurants (외식업체의 직원이 제공하는 서비스 품질에 영향을 미치는 요인 분석)

  • 양일선;김성혜;김동훈
    • Korean Journal of Community Nutrition
    • /
    • v.4 no.3
    • /
    • pp.454-465
    • /
    • 1999
  • Consistently delivering good service quality is a complex and dynamic process. In this matter, service differs from tangible products and is highly dependent on the business and service provider. Therefore, efficiently managing the process of delivering service quality can contribute to profits for organization and satisfaction to customers. This study was performed to define service quality, and to investigate the personal and operational characteristics that impacts the service quality provided by foodservice provider. The responses from 278 foodservice providers and 427 customers in 82 fast-food and family restaurants were used in this analysis. Descriptive, Factor Analysis, T-test, ANOVA, and Correlation Analysis were used for statistical Analysis. The Results of this study were as follows : 1) The perception of foodservice provider was significantly higher than that of the customers in most of the 21 service quality attributes. 2) The 6 dimensions derived from Factor Analysis explained 56.8% for service quality. 3) Among the personal characteristics of the foodservice provider, the level of education and the position in the job led to a significant difference in some of the service qualities. 4) The type of restaurant played an important role in foodservice providers'perception of service quality. 5) Month since opening had a negative correlation with 'Atmosphere' and a positive correlation with 'Reputation', while the number of seats showed a positive correlation with 'Atmosphere' and a negative correlation with 'Food'and 'Convenience'. 6) In general, the characteristics of sales had a positive correlation with service quality. 7) The proportion of part-time employees showed a negative correlation with 'Atmosphere' and 'Food', and a positive correlation with 'Reputation'.

  • PDF

I. Product Research Group Technical Service Laboratory

  • Baxter, Albert-B.
    • Proceedings of the Korean Society of Tribologists and Lubrication Engineers Conference
    • /
    • 1986.06a
    • /
    • pp.1-9
    • /
    • 1986
  • Since my arrival on March 15, 1986 I can only give an overview of several topics which I think might stimulate ideas and questions from the members of this technical organization. These topics will include some thoughts about the Korean automotive industry, future needs regarding manpower and cooperation among manufacturers, the oil industry and the government. Korea is experiencing a tremendous growth not only in the export market but also in domestic sales of motor vehicles. This expansion will require trained manpower in many areas of expertise. This growth in technology and manpower will require a great degree of coordination and cooperation between companies and government to reduce duplication, minimize costs and reduce reliance on foreign technology.

  • PDF

Protection and Defence of Manufacturing Company for Production Liability Law (제조기업의 제조물책임(PL)법에 대한 준비 및 대처방안)

  • 이상복
    • Journal of Korean Society for Quality Management
    • /
    • v.25 no.4
    • /
    • pp.140-153
    • /
    • 1997
  • In this paper, we explain Production Liability(PL) law and research Protection and Deference of Manufacturing Company for Production Liability Law. As Protection of Manufacturing company for PL law, we suggest company wide strategy and check list of organization of PL, design, manufacturing field, explanatory note, warning and instruct passage, sales and after service etc as TQM(total quality management) strategic. TQM of protect management of PL, which are all systematic manage of company. We also suggest defence of PL law as inside of company and insure PL insurance as outside of company.

  • PDF

A Relative Importance Evaluation of Shipbroking Service by the AHP (AHP 분석을 이용한 해운중개 서비스의 상대적 중요도 평가)

  • Kim, Hwa Young;Kim, Un Soo
    • Journal of Korea Port Economic Association
    • /
    • v.29 no.4
    • /
    • pp.157-174
    • /
    • 2013
  • A shipbroking is maritime service business, which is consist of market of freight, shipbuilding, sales & purchase and demolition for intermediation between customer and supplier. In this way, a shipbroking business has strong relationship with shipping industry and is also knowledge service business for creation additional value based on shipping, shipbuilding, financial and law etc. However, the research on the evaluation items and a method for shipbroking company were not carried out in previous research. In this paper, We defined evaluation items with three high level, six middle level and sixteen low level for evaluation of shipbroking service by expert's brainstorming and AHP(analytic hierarchy process) method. And also carried out survey to employees of shipbroking company as supplier and shipping company as customer. As a result of survey, result of service in high level, convenient of middle level and credibility of low level are evaluated highly, and also business credit rating, profit of customer, achievement of customer's object are considered to more important than others items. In case of comparison between group, a method of contact with client, problem-solving ability, good relationship with clients of international and domestic evaluated importantly in common.

The Effect of Service Employees'Emotional Intelligence on Service-Oriented OCB through Deep Acting (서비스 직원의 감성지능이 서비스지향 조직시민행동에 미치는 영향: 내면연기의 매개효과성)

  • Yang, Yinyan;Ahn, Hee-Kyu;Shin, Ho-Chul
    • Journal of Korean Society for Quality Management
    • /
    • v.46 no.3
    • /
    • pp.659-676
    • /
    • 2018
  • Purpose: Although emotional intelligence(EI) is seemingly related to the service-oriented citizenship behaviors(OCB) of contact employees who are directly interacting with customers, there are only a few studies examining the relationship between the two. This study attempts to provide empirical evidence for a link between EI and service-oriented OCB. In addition, when EI affects service-oriented OCB, this present study identifies which emotional labor strategy between surface acting and deep acting is to be chosen. Methods: The data of EI, service-oriented OCB, surface acting, and deep acting were collected from 142 sales employees who provided services in four large domestic department stores. Hierarchical regression analyses were performed to verify empirically the main effects between EI and service-oriented OCB and mediating effects of emotional labor strategy. Results: The results show that EI is significantly related to service-oriented OCB in the current sample. Results also indicate that the deep acting rather than surface acting reveals a mediating effect in the process of EI affecting service-oriented OCB. Conclusion: The results of this study shows that EI which has a conceptual basis for OCB, can be extended to service-oriented OCB, The results also contribute to expanding the understanding of the relationship between EI and service-oriented OCB by testing the effect of EI on service-oriented OCB through deep acting. Theoretical and practical implications are reviewed, and limitations of the study and suggestions for future research are addressed.

STATUS AND PROSPECTS OF AGRICULTURAL MECHANIZATION IN KOREA

  • Chung, Chang-Joo
    • Proceedings of the Korean Society for Agricultural Machinery Conference
    • /
    • 1996.06c
    • /
    • pp.1-20
    • /
    • 1996
  • This paper is to review the progress and the present status of mechanization in Korean agriculture and to introduce the development of the various sectors related to developing agricultural mechanization such as production, inspection , marketing , research and development , professional education , after-sales-service and adminstration. In addition, prospect of farm mechanization is also briefly discussed.

  • PDF

An Exploratory Study on the Organizational Capabilities Required for WiBro Service Provider (휴대인터넷 서비스 제공업체가 갖추어야 하는 역량에 관한 탐색적 연구)

  • Yoon, Jong-Soo;Kim, Yoo-Jung
    • Journal of the Korea Society of Computer and Information
    • /
    • v.11 no.6 s.44
    • /
    • pp.249-260
    • /
    • 2006
  • This study is to investigate how mobile internet service users recognize that Wibro service providers should be equipped with what type of organizational capabilities. Especially. this stud y, in exploratory point of view, examines the recognition is differed by characteristics of Wibro service users. This study also is to suggest a few of research propositions regarding the relations hips between organizational capabilities and characteristics of Wibro service users from various statistical analyses. To accomplish these research purposes, this study defined characteristics of Wibro service users (sender, age, job) and organizational capabilities of Wibro service provide rs ( accounting/finance capabilities, production/service capabilities, marketing/sales capabilities. research and development/technology capabilities) based on the review of past mobile interne t service related studies. And then, this study performed not only questionnaire survey on latent Wibro service users but also various statistical analyses.

  • PDF

Comparative Study of the Business Organization of Retailing in the Seoul and Taegu Metropolitan Areas (소매업 경영에서 본 수도권 지역과 대구권 지역의 비교)

  • 한주성
    • Journal of the Economic Geographical Society of Korea
    • /
    • v.1 no.2
    • /
    • pp.21-42
    • /
    • 1998
  • This paper aims at examining the regional comparison of the business organization of retailing in the Seoul and Taegu metropolitan areas, as an attempt to understand regional structure of retailing within metropolitan areas which represents the suburbanization. On the national level, retail sales have concentrated on larger metropolitan area, the Seoul metroplitan area, the first largest metropolitan area, having higher sales for population scale. While the Taegu metropolitan area, the third largest metropolitan area, appears to lower retail sales for population scale. In order to confirm such phenomenon, this paper is to analyze and to compare the industrial composition of retailing by industry in 1991 of Seoul with that of Taegu. And this paper is to analyze the regional comparison of business organization of retailing: the percents of establishments under four employees, of juridical establishments, of employees of ordinary times, the annual sales per establishment of retailing. And the characteristics of business organization of retailing by industry are analyzed by principal components analysis, and the explanation of the types with component in each district(city, county, ward) is analyzed by cluster analysis(Ward method). The data of 1991 were obtained from the statistics in the Report on Establishment Census(Vol.3 Wholesale and Retail Trade) published by the National Statistics Office. The results are as follows: 1. The composition of retailing by industry in Seoul metropolitan area by annual sales in 1991 is characterized as appeared very higher composition rates of retailing of textiles, clothing, footwear and apparel accessaries', ‘retailing of furniture, home furnishings and equipment’, retailing of jewellery and watches’, ‘retailing of printed matter and stationery’, ‘retailing of personal transport equipment and gasoline service stations’, and ‘general merchandise stores’. But in Taegu metropolitan area, ‘retailing of food, beverages and tobacco’, ‘retailing of drugs, cosmetics and other chemical goods’, 'retailing household fuel’, and ‘genernal retail trade, n.e.c.’appears very high. Therefore Seoul metropolitan area has larger business scale and retailing of shopping goods has developed than Taegu metropolitan area.

  • PDF