• 제목/요약/키워드: sale strategies

검색결과 88건 처리시간 0.024초

서울 오피스 빌딩 매매가격 결정요인 분석 : 부분매매를 중심으로 (An Analysis on Determinants that Affect the Sale Price of an Office Building in Seoul after Focusing on Strata Property Sales)

  • 유명한;이창무
    • 부동산연구
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    • 제28권2호
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    • pp.7-20
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    • 2018
  • 본 연구는 오피스 매매가격에 영향을 주는 결정요인에 대한 연구를 진행하였다. 그 중에서도 특히 부분매매가 미치는 영향에 대해 초점을 맞춰서 헤도닉 가격모형을 활용하여 실증분석을 실시하였다. 본 연구에는 2000년부터 2017년까지 서울에서 거래된 오피스 사례 1,171건이 분석에 이용되었다. 오피스 매매가격에 영향을 주는 요인을 분석하기 위해 거시경제변수, 입지특성변수, 자산특성변수, 거래특성변수, 거래시점변수로 독립변수를 구성하였다. 본 연구에 있어서 주요 관심사항인 부분매매에 대해서 분석결과를 살펴보면, 부분매매는 전체매매보다 약 156만원 정도 평당 매매가격이 할인 효과가 있는 것으로 나타났다. 할인율 측면에서는 전체매매에 비해 부분매매가 12.6% 할인되는 것으로 나타나 부분매매가 오피스 매매가격에 적지 않은 영향을 미치고 있는 것으로 밝혀졌다. 이는 집합건물의 경우 소유자가 재산권에 대한 행사와 유지관리에 따른 비용 배분 등 측면에서 단독소유보다 어려움을 겪고 있기 때문이라고 볼 수 있다. 본 연구 결과를 통해 향후 오피스 거래 특히 부분매매의 경우 거래 투명성 확보 및 리스크 관리 측면에서 일정부분 기여를 할 수 있을 것으로 기대된다.

A Case Study on the Influence Factors of Financial Performance of Korean Automotive Parts Cooperation Companies through Research Hypothesis

  • AN, Ho-Jin;KIM, Wan-Ki
    • The Journal of Asian Finance, Economics and Business
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    • 제6권3호
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    • pp.327-337
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    • 2019
  • The aim of this research is to contribute to enhancing the competitiveness of automotive parts suppliers while departing from the dependent relationship structure, by developing and interpreting factors that affect sale, which are financial achievements, in a practical way. The research data covered 200 companies from 2013-2017. The study hypothesis was verified by dividing the hypothesis into Model1 with control variables only and Model2 with control variables in independent variables. As a result of hypothesis testing, regarding sales, only capital size showed to have an effect in Model1, while in Model2, asset size, number of employees and joint ventures with foreign companies did but the other remaining factors did not. In particular, the results showed that an increase in financial performance required 'Economies of scale', and that companies that concentrated on a small number of items, diversified products into four or more items, or owned two to four suppliers, reaped positive results in financial performance. Therefore, in addition to the selection and concentration of corporate management for production items and account management, applying strategies, like the inter-company M&A, consortiums and co-branded strategies to achieve 'Economy of scale', would highly enhance the financial performance of automotive parts suppliers.

전자저널의 도서관 상호이용 문제점과 대응 방안 연구 (Interlibrary use for e-journal: Current Issues and Suggestions)

  • 황옥경;이두영
    • 한국비블리아학회지
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    • 제15권1호
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    • pp.117-135
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    • 2004
  • 본 연구는 공정이용, 최초판매의 원칙을 중심으로 전자저널의 도서관 상호이용과 관련한 문제점을 고찰하고, 현행 전자저널 라이선스상의 관련 조항을 분석함으로써 향후 도서관상호이용과 관련한 도서관의 대응방안을 모색하고자 하였다. 전자저널에 대한 도서관 상호이용 형태 파악을 위해 국내 현행 라이선스 계약 조항과 국외의 대표적인 라이선스 계약모델의 관련 조항을 분석하였다.

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기업간 상생협력 기반 한국형 제조혁신 전략 (Innovation Strategy for Manufacturing in Korea based on Collaboration)

  • 이석우;류광열;남성호;홍원표;최헌종
    • 대한기계학회:학술대회논문집
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    • 대한기계학회 2007년도 춘계학술대회A
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    • pp.1328-1333
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    • 2007
  • Unpredictable customer demands make manufacturers to make quality products with cheaper price and shorter delivery. To survive in the global market, the manufacturing industry needs to equip with advanced technologies including IT. Under this situation, "collaboration"is the best solution for manufacturers to survive and to grow their company instead of competition. With this strategy, we have conducted a project(e-Manufacturing). The companies participate to the project attained the amazing results by utilizing collaboration systems such as delivery shortened and increase in sale/profit. Since the strategy of the project is assessed to be very useful to increase competition power of manufacturers, the project will be enlarged to cover wider application domains with a new project name called "i-Manufacturing". In this paper, therefore, we introduce the specific output from the e-Manufacturing project and the specific strategies/plans of i-Manufacturing project.

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친환경농산물의 생산실태 몇 소비확대에 관한 연구 -광주 ${\cdot}$ 전남지역을 중심으로 - (A Study on Production and Demand Expansion for Environmental-Friendly Farming Products - In Kwangju and Jeonnam Province -)

  • 김병무;송경환
    • 한국유기농업학회지
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    • 제12권3호
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    • pp.265-278
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    • 2004
  • With the development of national economy and increase of income, consumers' demand for quality and safe agricultural products have increased and perception on environmental-friendly Farming products has been sharply changing. In other words, consumers increasingly show the tendency to prefer environmental-friendly farming products for considering health and environment protection, despite higher price. The environmental-friendly farming products in Jeonnam Province is still at its early stage, accounting for 1% or so of the total products. Considerable part of environment-friendly farming products, nevertheless, difficult problem to End consumers, thus sold at relatively high prices. To the questionnaire asking their most severe difficulty is about 30.5% for sale. This suggests that strategies for consumption expansion of environment-friendly farming products, including of consumers, confidence, publicity of consumers, should be established to increase the income of environmental-friendly farmers in Jeonnam Province.

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OLAP 기반의 CRM 개발전략 및 효과에 관한 연구 유통산업의 사례를 중심으로 (Analysis of OLAP-based CRM Development Strategies and Effects)

  • 조남재;이용범;정창미
    • 한국데이타베이스학회:학술대회논문집
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    • 한국데이타베이스학회 2001년도 춘계 Conference: CRM과 DB응용 기술을 통한 e-Business혁신
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    • pp.251-260
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    • 2001
  • For a continuous revenue increase, a new scheme to increase sale volume is a necessity. This new scheme is based on a revaluation of the customer value for the sake of the future of a company. The concept and use of CRM and OLAP(On-Line Analytical Processing) are introduced in this report. The effectiveness of OLAP-based CRM is demonstrated through a case study of a typical retail company. The research suggests the need for the establishment of a marketing strategy to build a long-term relationship with individual customers. The needs for a scientific and systematic analysis of the industry, competitors and customers are elaborated.

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시뮬레이션 기법을 이용한 전자상거래 도입에 따른 경제적 효과분석 (The Economic Impact of Electronic Commerce Using Simulation Approach)

  • 손영우;황규승
    • Asia pacific journal of information systems
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    • 제13권3호
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    • pp.23-39
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    • 2003
  • Recently, many organizations in various industries have introduced e-business for the purpose of adding value to their business. But, the e-business model has not existed before and so, it is difficult to analyze clear effectiveness. It frequently does not live up to an organization's expectations. It is due to an absence of environmental changes analysis in the new model, not by a new model itself. System Dynamics(SD) may provide effective results as a tool of analysis for the new model. This research shows the analysis of the effects of a simulated e channel model, which was expanded from existing channel modeling with actual data in basic materials industries. The results show average prices increasing by auction process on the e-market and an increase in sales. So, by increasing the speed of sale revolution stock expenses are reduced. Additionally, we applied a possible scenario to the developed simulation model and investigated strategic issues to draw desirable strategies with market changes.

항공기 리스사 자금조달 구조에 따른 사업모델 분석 (An Analysis of Aircraft Lessor Business Model Based on Financing Structure)

  • 박지용;송운경
    • 한국항공운항학회지
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    • 제31권4호
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    • pp.28-44
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    • 2023
  • This study investigates aircraft lessor business models by studying cases and interviewing experts to analyze investors and business strategies of aircraft lessor. The results confirm that there is a wide range of investors including institutional investors, financial institutions, insurance companies, corporations, and wealthy individuals for aircraft lessor. Aircraft lessors can be categorized based on its required rate of return (cost of capital) into bank-investing core, institutional investor-investing value-added, and hedge fund-investing opportunistic. Aircraft lessor decides leasing rate by aircraft purchasing price and lessee's credit rating. Core aircraft lessors invest in new aircrafts for new placement or sale-and-leaseback strategy requiring little technical risk in aircraft, value-added lessors invest in middle-aged aircrafts for re-leasing, opportunistic lessors invest in old aircrafts for freighter conversion or part-out strategy requiring high level of expertise. This study provides insights for future Korean aircraft lessor establishment and investment.

의류 상품에 인터넷 쇼핑몰 성공 제품에 관한 조사 연구 -F/W 상품을 중심으로- (The Research about Successful Apparel Products in Internet Shopping-mall -Focusing on F/W products-)

  • 김선숙
    • 한국의류학회지
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    • 제29권9_10호
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    • pp.1349-1358
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    • 2005
  • Generally apparel products were recognized as an incongruent product type which direct search was needed for. But nowadays apparel products were ranked as a second product type next to electronics in sale amount of internet shopping mall. Therefore more detailed study on which attributes of fashion products are more successful and suitable in internet shopping mall is necessary. This study was executed to analyze common attributes of successful apparel in internet shopping mall on the basis of real sale data, and then to help internet apparel marketer plan marketing strategies more efficiently. Common attributes of successful apparel products in internet shopping-mall in terms of product, price and promotion attributes were identified. 240 products which were loaded in bestseller section of internet shopping-mall for 8 weeks from November to December, 2004 were analyzed. The results are as follows. First, products ratio for women ($76.7\%$) were higher than for men($18.3\%$). And the amount of each apparel product types purchased by consumers were ranked in the order of leather/fur coat, woven coat, inner wear, jacket, T-shirts, pants, training wear, suit, knit wear etc. and basic style dominated in $74.2\%$. General brands ($69.2\%$) that had price competitiveness were preferred to famous designer brand, national brand and PB brand. Preferred level of price was ten thousand to fifty thousand won. For promotion skill, in order of just one product, product adding promotion product and package set were preferred. Regular price, less than $50\%$ off and more than $50\%$ off price showed no difference in preference. Product planning strategy for internet apparel marketer was followed on the basis of these results.

서울지역에서 유통 중인 쇠고기와 돼지고기로부터 분리된 대장균과 장구균의 분리율 및 항생제 내성 (Isolation frequency and antimicrobial resistance of Escherichia coli & Enterococcus spp. isolated from beef & pork on sale in Seoul, Korea)

  • 김주영;박미애;김지은;채희선;박연재;손장원;양윤모;최태석;이주형
    • 한국동물위생학회지
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    • 제36권2호
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    • pp.111-119
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    • 2013
  • The aim of this study was to investigate the isolation frequency and antimicrobial resistance of Escherichia coli (E. coli) and Enterococcus spp. from domestic beef and pork on sale in Seoul, Korea. A total of 106 (10.4%) E. coli and 114 (11.2%) Enterococcus spp. from 635 domestic beef and 381 pork samples were isolated and examined for susceptibility to 15 and 11 antimicrobial agents, respectively. The most frequent antimicrobial resistance observed in E. coli isolates was to ampicillin (38.6%), followed by streptocmycin (34.9%) and tetracycline (32.0%). The most frequent antimicrobial resistance in E. faecium isolates was to erythromycin (53.8%) and rifampin (46.1%), and in E. faecalis isolates was to tetracycline (55.7%) and rifampin (55.0%). Among the isolates, multi-drug resistant (MDR) E. coli and Enterococcus spp. strains showing resistances to more than two antimicrobial agents tested were 10.4% and 11.2%, respectively. As a result, appropriate protocols for antimicrobial agents and strategies to reduce antimicrobial resistance will be needed in future.