• Asia Marketing Journal
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• v.9 no.2
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• pp.49-95
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• 2007

The "cause-related marketing (CRM)," generally defined as a mutually beneficial relationship between a company and a non-profit relationship or a social cause, which is perhaps the most progressive outgrowth of marketing trend. This paper contributes to, and looks at the practical issues of CRM and its effect on the brand attitude of the customer. To do so, following three broad research questions have been addressed. Which cause-related orientation is effective on customer's attitude of the brand? Which type of cause-related message provides crucial impact on customer's attitude of the brand? How product category acts upon and brings about different consequences on CRM? To address these questions, a causal model has been developed incorporating message type, product relevance, social significance, and brand attitude. The study model was tested with survey data collected from 400 career professionals and students in Seoul and statistically processed the 176 valid ones. The results of the study considerably supported the conceptual model. The analysis also revealed that the study population was not able to detect the differences in CRM strategies but tend to conceptualize them as a whole.

• Journal of the Korean Society of Safety
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• v.39 no.1
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• pp.9-15
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• 2024

Hydrogen-based electricity and transportation systems are widely recognized as sustainable power sources. However, the low ignition energy of hydrogen, only 1/10th that of conventional fossil fuels, poses a safety concern involving the risk of ignition due to electrostatic discharge from facility workers. Therefore, anti-static systems are imperative for hydrogen-based electricity facilities. To address this, we propose a reliable conductive rubber mat (CRM) to ensure the safety of these facilities. Unlike conventional anti-static floors that utilize conductive paint (CP), the CRM features a uniform distribution of conductive components in chemically and mechanically stable rubber. As a result, the CRM is unyielding to polar solvents (such as ethanol and hydrosulfuric acid) and non-polar solvents (like mineral oil) without increasing its resistance. Moreover, the CRM can withstand mechanical stress. Consequently, the human-body voltage of workers on the CRM would be sufficiently low enough to protect them from hydrogen explosions, thereby enhancing overall safety.

• Journal of Korea Multimedia Society
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• v.12 no.1
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• pp.85-96
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• 2009

Due to the bitter competition in markets and the need changes of consumers, customer relationship management(CRM) plays a key role in determining management strategies in companies. In addition, due to the advance of Ubiquitous environment, new applications are developed in the CRM arena. Since traditional data gathering methods can invade people's privacy and cause inaccurate data, new methods are required. In this paper, we propose an RFID-based automatic analytical information generation system for a ubiquitous CRM. Firstly, we develop an RFID middleware. And then, we store the data acquired from the middleware into a database. Finally, we analyze the data automatically and convert the data into meaningful information. By applying our system to an exhibition hall, automatically generated analytical information are given to companies and customers. The proposed system can make many companies meet their customers' needs in a ubiquitous way and can give them more accurate data by using clustering, associating, sequencing when they make a decision for their successful marketing.

• Journal of Information Technology Applications and Management
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• v.21 no.1
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• pp.17-34
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• 2014

As the numbers of Internet users have grown dramatically in recent years due to increased use of mobile devices, businesses using internet are also expanding rapidly. Internet marketing has the advantage of expanding business without any constraint of time and space using the global network which connects tens of thousands of world's computers and mobile devices. In a way of utilizing internet marketing, the present study examines the applicability of Customer Relationship Management (CRM) to the domestic professional baseball industry in Korea. The study focuses on the issue of whether the intangible value of customer satisfaction can create higher profits. We combine both inductive and conductive methods for this study. First, we carry out a random survey of baseball spectators and find that customers are willing to pay more when their satisfaction level is improved. Next, we recognize satisfaction factors that are considered as important by customers through literature survey. Then we use Decision Tree to find which satisfaction factors are most important to each clustered customer group. Finally we estimate how much they would pay more when the most important satisfaction factor improves by each customer group. Therefore, this study demonstrates that CRM implementation to one-to-one internet marketing can improve the profitability of baseball industry. The major contribution of the present study is to show that the introduction of CRM can be used as a profit-generating strategy in various industries for future internet marketing.

• Korea Information Processing Society Review
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• v.8 no.6
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• pp.67-73
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• 2001

• Spatial Information Research
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• v.11 no.1
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• pp.61-72
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• 2003

LBS has attracted considerable attention with the spread of high performance mobile devices and the expansion of mobile business. Our study starts from the recognition of the problems associated with the current mobile Sales Force Automation(SFA) which is one of the application domain of LBS: they lack the capabilities such as an efficient sharing of information. This paper presents a technical framework in which the location information on the move and the mobile P2P service are utilized for the realization of truly mobile SF A platforms. Major contributions of our study include feasible prototyping of gCRM middleware via which the location-based services on the move are enabled, and a agent module involving the P2P service for mobile clients.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.21 no.3
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• pp.27-40
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• 2013

Rotorcraft operating in the domestic aviation safety techniques are applied CRM training is conducted but, aircraft accidents caused by human factors has not shown a declining trend. Thus, knowledge of aviation safety and human factors for the spread of awareness of improved rotorcraft flight operations department managers to understand the complexity of nature and culture, and to perform high-risk mission helicopter pilot study of local activation and enhance safety awareness research was conducted in order to. In this study, the development direction of CRM training studies in order to identify the leading NOTECHS (Non-Technical Skills; non-technical pilot skills) of the four categories as the independent variable and the dependent variable corresponding to the resulting effect on the key variables awareness of the differences were studied. In addition, the direction and strength of the relationship were analyzed to determine the relationship of each independent variable to assess the impact on the dependent variable regression analysis was performed. Pilot training and evaluation of non-technical skills related to the teaching reflected in the CRM training and assessment must be carried out with 5 star rating scale was preferred. Therefore, to meet our country rotorcraft operating environment 'NOTECHS' aviation safety by developing training programs reflected in the educational process, implementation, and periodic training and assessment is done in future research on this analysis and feedback is done to reflect the specific performance expect.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.4
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• pp.506-520
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• 2019

This study first investigates relationships among fashion consumer's positive emotion toward social value seeking activities (SVSA), enterprise image (EI), enterprise-perceived quality (EPQ), and purchase intention. Additionally, it demonstrates if the confirmed relationships are different in similar SVSA between social enterprise and cause-related marketing (CRM). An online experiment using a 2 (the implementation organization of social values: social enterprise vs CRM) ${\times}2$ (SVSA: support of vulnerable group vs environmental protection) factorial design was conducted to test the established hypotheses. Participants were randomly assigned to one of four conditions, and the collected data were analyzed using a partial least squares structure equation modeling (PLS-SEM) and partial least squares multi-group analysis (PLS-MGA). The results revealed that positive emotion toward SVSA directly influenced EI and purchase intention. EI and EPQ were identified as sequential mediators linking positive emotion toward SVSA and purchase intention. A finding for similarity in consumer response paths between social enterprises and CRM highlights that social enterprises need to develop a marketing strategy distinguished from CRM.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.6 no.11
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• pp.2813-2826
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• 2012

Various stakeholders are involved in the creation of software projects. In general, the higher the number of stakeholders involved during the requirements elicitation phase, the better are the chances of success for the project. However, it is rather difficult to consider the opinion of all the stakeholders owing to constraints on time and resources. Furthermore, conflicts between stakeholders can become inevitable when the number of stakeholders increases. Thus, the identification of key stakeholders is an important factor in ensuring the success of a project. In this paper, a methodical stakeholder conflict resolution model (s-CRM) is proposed by considering an actual industrial case study. The proposed model uses information gain based on entropy when measuring the impurity of information. We believe that the proposed s-CRM is effective in identifying the key stakeholders and in intuitively indicating those stakeholders whose elicited requirements need to be weighted. In addition, the model provides a solution for conflicts among stakeholders during requirements engineering.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.367-373
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• 2007

최근 소프트웨어 유통방식은 웹(Web) 2.0 시대의 도래와 더불어 SOA(Service Oriented Architecture) 웹 서비스(Web Service), 온 디멘드(On Demand), 컴퍼넌트(Component) 등의 개념 및 기술의 발전으로 ASP(Application Service Provider) 방식에서 SaaS(Soft as a Service) 방식으로 빠르게 진화하고 있다. 새롭게 등장하고 있는 SaaS 비즈니스 모델의 시장 경쟁력 결정 요인 분석은 SaaS 비즈니스 모델 중에서도 국내 가장 대표적인 그룹웨어, CRM, ERP 를 중심으로 전략경영이론을 도입하여 기업의 내부 및 외부 경쟁력 결정요인을 마이클포터, 동인분석, 주요 성공요인 분석, SWOT 를 중심으로 접근하고자 한다. 설문조사를 통한 주요 SaaS 비즈니스 모델별 시장 경쟁력 결정 요인에 대한 시론적인 분석 결과는 SaaS 시장 진출 신규 기업 및 정부의 SaaS 시장 육성 방향 설정 그리고 후속적인 연구의 방향을 결정하는데 중요한 벤치마킹 자료로 활용될 수 있을 것으로 기대된다.