• Title/Summary/Keyword: role and responsibility

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Cause-Related Marketing in the Fashion Industry: The Role of Consumer Identification

  • Lee, Ji Young;Kim, K.P. Johnson
    • Fashion & Textile Research Journal
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    • v.16 no.5
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    • pp.756-765
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    • 2014
  • Customer-company (C-C) identification is the perceived fit between the identities of a consumer and an organization. If a consumer identifies with a company that places a high priority on being socially responsible, a consumer who also values social responsibility may support and patronize that business because of the link between something that is important to both them and the company. Because C-C identification may explain the success of cause-related marketing (CRM) in the fashion industry, we investigated the effect of an image resulting from CRM on ratings of brand attributes (e.g., distinctiveness, credibility, attractiveness), identification with the brand, attitude toward the brand, and customer loyalty. Participants also responded to open-ended questions reflecting their rationale for their ratings of brand attributes. Data were collected from a convenience sample of undergraduates (n = 228) enrolled at Midwestern University in the U.S. Structural equation modeling revealed that as ratings of the social responsibility of the cause-related marketing effort increased so did perceptions of the brand's distinctiveness, credibility, and attractiveness. Participants identified with a brand when they rated the brand as attractive. Participants' identification with a brand had a significant impact on attitudes toward the brand and customer loyalty (e.g., purchase intention, willingness to spread positive word-of-mouth). Content analyses of open-ended responses supported the idea that brand images stemming from CRM exert an important influence on consumer's ratings of brand attributes. Fashion marketers interested in cause-related marketing will find success with efforts that increase customer identification.

Antecedents and Consequences of Multinational Service Ventures' Social Responsibility Engagement with Local Allies: A Focus on Propositional Development

  • Oh, Han-Mo;An, Sang-Bong
    • Asia-Pacific Journal of Business
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    • v.10 no.1
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    • pp.135-147
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    • 2019
  • Despite the importance of multinational service ventures' alliances with local firms for CSR engagement, research is little interested in this issue. Because many multinational service ventures have increasingly allied with local firms for their CSR performance, it is important to explain the role of the alliance between a multinational service venture and a local firm. Our study addressed an issue of multinational service ventures' CSR performance through alliances with local firms. Based prominently on the resource-based theory of the firm, the competence-based theory of the firm, and the resource-adavantage theory of competition, we attempted to predict how a multinational service venture can be successful in CSR engagement based on an alliance with a local firm. Our study posited that local firms' CSR knowledge and CSR orientation positively influence multinational service ventures's CSR capabilities. In addition, we posited the positive moderating roles of alliance competence in the relationships between local firms' CSR resources and multinational service ventures' CSR capability. Moreover, our study posited that multinational service ventures' CSR capability is a source of competitive advantage. Finally, we concluded this manuscript with a discussion of scholarly and managerial implications, limitations of the study, and directions for a further study.

Factors Related to the Commute Time of Dual-earner Couples: From a Family Developmental Perspective (맞벌이 부부의 통근시간 관련 요인: 첫 자녀의 연령에 따른 집단별 비교)

  • Kim, Soyoung
    • Human Ecology Research
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    • v.58 no.2
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    • pp.255-266
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    • 2020
  • This study observed and investigated the commute time of dual-earner couples from a family developmental perspective. It tested whether the household responsibility hypothesis was effective in explaining the gender gap in the commute time for these couples. I extracted 2,103 time diaries written by 1,266 matched couples from the 2014 Korean Time Use Survey data for this study. The sample was categorized by the age of the eldest child into four age groups of 0-6, 7-12, 13-18, and 19-29. Analytic results from ANOVA, Scheffé test, and OLS regression are as follows. First, husbands traveled longer hours to work than wives in all age groups, while the commute time of couples tended to increase along with the child' age. However, couples in the child group aged 7 to 12 had the shortest commute time. Second, domestic labor time of wives were negatively associated with the commute time, which appeared to support the household responsibility hypothesis. Third, in the child group aged 7 to 12, wives spent more time for work commute as their income increased; however, wives with traditional gender role attitudes had a shorter commute time in the child group aged 0 to 6. Forth, neither the wives' nor husbands' work characteristics were related to the wives' commute time; however, both wives' and husbands' work characteristics were related to the husbands' commute time. The findings suggest the possibility of spatial entrapment by working wives throughout the family life cycle due to household responsibilities, which provides implications for policy intervention in consideration of the gender gap in commute time for dual-earner couples.

The Impacts of Corporate CEO Transformational Leadership on Green Innovation: Focusing on the Mediating Effects of Corporate Social Responsibility (기업 CEO의 변혁적 리더십이 녹색혁신성과 미치는 영향: 기업의 사회적 책임의 매개효과를 중심으로)

  • Shen, Jianchao;Jin, Chunhua;Lyu, Yang
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.157-163
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    • 2022
  • This research emphasized that the importance of transformational leadership such as charisma, inspiration motivation, individual consideration, and intellectual stimulation. Moreover, it focused on verifying the effects of these four elements on green innovation through corporate environmental responsibility. In addition, the mediating role of CSR was clearly identified as a key variable that can lead to green innovation. To verify this, an empirical study was conducted on employees of companies in the Chinese service companies. Empirical studies have shown that all four elements of this trait are positively correlated with green innovation. CSR also has a positive impact on green innovation performance. CSR played a partial mediating role in the relationship between the four elements of transformational leadership and green innovation. Finally, based on this research, the useful meaning of human resource management is presented to Chinese entrepreneurs and employees, and the future research direction was discussed.

Predictors of Intention to Report Child Abuse among Nurses (간호사의 아동학대 신고의도 영향요인)

  • Kim, Jin-Sun;Park, Gyeong-Sook
    • Child Health Nursing Research
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    • v.11 no.2
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    • pp.211-220
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    • 2005
  • Purposes: The purposes of this study were to examine knowledge related to child abuse, attitudes toward child abuse, and intention to report child abuse and to identify the predictors of nurses' intention to report child abuse. Method: A descriptive-correlational study was conducted. Participants were 171 nurses who worked in the pediatric or emergency rooms in G city. Self-administered questionnaire was used for data collection. Descriptive statistics, t-test or ANOVA, Pearson correlation, and stepwise multiple regression analysis were used for data analysis. Results: Nurses had a limited knowledge related to child abuse. Nurses had negative attitudes toward child discipline, were inclined to punish the abuser, and had positive attitudes about professional responsibility for reporting child abuse. Nurses perceived difficulty in the actual behavior of reporting child abuse. Nurses' intention to report child abuse was predicted by nurses' attitudes to professional responsibility for reporting child abuse. Conclusions: Based on the findings of this study, educational programs need to be developed, implemented, and evaluated. The conclusion of this study is that supplementary education is needed for multidisciplinary decision making concerning the role of the nurses within the context of child abuse. Implications for nursing practice, education and research are discussed.

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A Study on the Fashion Type of Design Activism for Social Roles (사회적 역할을 위한 디자인 액티비즘(Design Activism)의 패션유형연구)

  • Noh, Youn-a;Lee, Young-Jae
    • Journal of Fashion Business
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    • v.21 no.5
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    • pp.1-14
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    • 2017
  • As the design of the day focuses more on human-centered design, this shift creates value for society and also fulfills on a sense of social responsibility. In the area of fashion, the design activity is used as a type of fashion design to realize the social value of design in a changed society; this concept was defined as Fashion Design Activism. The objective of this study is to empirically research design activity as a practical value of the day when the social contributions of fashion design are rising in the overall society through the research on the practice of Fashion Design Activity which is adapting to changes in the fashion design paradigm. Regarding the study method, the literature research and case study were combined. We examined the meaning of social design by reviewing the literature related to this social paradigm, and we analyzed cases in which the effects of fashion design on society were realized through practical activities. Also, we defined the role of fashion design based on an analysis of design types based on previous research. This study divided the roles of fashion design in a pattern based on the social roles that design inhabited, in terms of how 'fashion design fulfilled on social responsibility', 'anthropocentric fashion design putting emphasis on users', and 'fashion design aiming for eco-efficient changes'. This study aimed to seek measures to develop fashion design that could promote changes focusing on society, humans, and the environment.

Legal nature on industrial disasters of students to participate in Co-op program (현장실습 참여학생에 대한 산재시 법적인 성격)

  • Lee, Mooseong
    • Journal of the Korea Safety Management & Science
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    • v.17 no.2
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    • pp.177-182
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    • 2015
  • Many students can experience, such as for credit and social activities through field trips and participate in field trips. For on-site field training exercise participants currently in Gwangju University They take part in field trip 1, 2, 3 and 4 as the type.. Field Practice 1 type in summer and 2 in winter of 4-week period during vacation holidays with 3 credits, field trips 3 type of 8-week period during vacational holidays with 6 credits recognized for \400,000 in job training fee is also payable by the Leaders in INdustry-university Cooperation Agency. 4 types of job training are fourth grade (Architecture Grade 5) can be employed in conjunction for more than 15 weeks and admitted to the second semester of 15 credits by participating in job training. For most schools, but to pay a fee-job training at the University of Hanyang University, Kyungpook National University has a student assistance in the field training participating companies. This establishment does not have a clear idea of the legal entities responsible in the event of industrial accidents. Academic research is also nonexistent state for them. In this paper, we distinguish the personality for it via the existing labor precedents with respect to the legal responsibility of an industrial accident. This aims at putting the means to establish the role of the University of job training support.

A Difference of Social Awareness between Northern and Southern Vietnam for Corporate Social Responsibility Activities (베트남 내 기업 CSR활동에 대한 사회인식 지역비교 : 북부 하노이와 남부 호치민을 중심으로)

  • JUNG, Hye young;TRAN, Thi thuy
    • The Southeast Asian review
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    • v.28 no.3
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    • pp.159-212
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    • 2018
  • This paper is focused on analyzing the social environment of a rapidly changing on Vietnamese company. The key analysis of this study is on the change of perception in Vietnam and the regional difference of CSR acception. The social acceptance research of CSR is centered on the comparative analysis of Korean, Japanese and Chinese companies Social Activities in Vietnam. In addition, This paper seek to way of contribute to the sustainable development of Korean companies, and its harmonious cooperation with Vietnamese society through reviewing the CSR activities and direction of their CSR expectation. In the paper, linkage analysis was conducted with the results of the study on CSR value development process in Vietnam society and analysis of social responsibility values obtained from empirical studies. Through this, finally, we trying to search the value of social responsibility in Vietnam and its future directions. When we understand Vietnam's CSR, based on 'locality' of Vietnam, Northern and Southern can be understand on its different backgrounds. And it can be analyzed by their CSR characteristics of acception. As the result of this research, In the North, Foreign companies' CSR is understanded to be viewed from the corporate economic income and distribution. In the South, there is a strong tendency to understand CSR activities of foreign companies as marketing activities. On the whole, In northern Hanoi, there was a strong expectation in terms of 'employment improvement' and 'workers' working conditions'. In the South, there was a greater interest in improving the 'quality of life of residents' and 'consumer protection'. This is due to the influence of the economic system experienced during the process of different colonization, modernization and communization between the two regions. Since the Reform and Opening of Vietnam, Social Awareness of CSR seems that the regional differences were formed by the pace of economic development and the economic environment has played a role. In particular, the social acceptance of CSR values showed a slight difference in recognition between the North and South regions, but as both regions showed common hope for 'intervention in the role of government'. Therefore, Social Awareness of Vietnam's CSR is based on relation of 'government-society' formed from the 'Communitarianism'. As foreign investment flows more, CSR awareness and expectations in Vietnam's society will increase further. And the CSR expectations of local governments and stakeholder will be more complicated. It is time to check the needs of Vietnamese society in relation to locality of the social responsibility activities.

The Influence of Agile Management on the Competence of the Personnel of the Socio-Economic System in the Digital Economy

  • Larysa Lutay;Olena Chornenka;Mariia Markiv;Igor Grybyk;Natalia Fedynets
    • International Journal of Computer Science & Network Security
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    • v.23 no.12
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    • pp.123-128
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    • 2023
  • The main purpose of the study is to analyze the features of the influence of Agile management on the competence of the personnel of the socio-economic system in the digital economy. The research methodology implies the use of modern methods of analysis. Improving the business processes of an organization is associated with improving activities, the formation of effective management systems and processes, especially the organization's policy in the field of quality, rational use of resources, increasing the responsibility of management, social responsibility of the organization, etc. The modern knowledge economy places high demands on the effectiveness of behavioral models of employees of the organization. The role of the human factor in the production system is becoming more and more obvious. Therefore, it is important to study the competence of the personnel of any socio-economic system. Based on the results of the study, the key features of the influence of Agile management on the competence of the personnel of the socio-economic system in the digital economy were identified.

The Influence of Agile Management on the Competence of the Personnel of the Socio-Economic System in the Digital Economy

  • Larysa Lutay;Olena Chornenka;Mariia Markiv;Igor Grybyk;Natalia Fedynets
    • International Journal of Computer Science & Network Security
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    • v.23 no.12
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    • pp.161-166
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    • 2023
  • The main purpose of the study is to analyze the features of the influence of Agile management on the competence of the personnel of the socio-economic system in the digital economy. The research methodology implies the use of modern methods of analysis. Improving the business processes of an organization is associated with improving activities, the formation of effective management systems and processes, especially the organization's policy in the field of quality, rational use of resources, increasing the responsibility of management, social responsibility of the organization, etc. The modern knowledge economy places high demands on the effectiveness of behavioral models of employees of the organization. The role of the human factor in the production system is becoming more and more obvious. Therefore, it is important to study the competence of the personnel of any socio-economic system. Based on the results of the study, the key features of the influence of Agile management on the competence of the personnel of the socio-economic system in the digital economy were identified.