• Title/Summary/Keyword: reward function

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Meaning and Delightful Effect of Rewards in Online Shopping Malls -A Hand-written Letter and a Free Gift- (온라인 쇼핑몰에서 보상의 의미와 감동 효과 -손편지와 사은품-)

  • Park, Kyungae
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.5
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    • pp.867-878
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    • 2016
  • This study examined the effects on customer delight, satisfaction, and repurchase intention for two reward types by online shopping malls, a hand-written letter and a free gift. Two scenarios to manipulate the rewards provided by online shopping malls were developed. Study 1 revealed that the effects of a hand-written letter on delight and satisfaction were higher than those of a free gift; in addition, delight was more important than satisfaction for repurchase intention. Study 2 examined product quality that is the core function of online purchases by developing 4 scenarios that considered product quality and rewards. The result showed that high product quality caused delight and satisfaction while rewards did not. When product quality was considered, satisfaction influenced repurchase intention more than delight. The study implies that the core function of product quality is more important than rewards for customer delight, satisfaction, and repurchase in online shopping malls.

An empirical study on factors for effective BPMS implementaion focusing on resistance against monitoring function (BPMS의 전사적 구축 성공 요인에 대한 실증 연구 - 모니터링 기능에 대한 저항을 중심으로)

  • Chae, Myeong-Sin;Park, Jin-Seok;Lee, Byeong-Tae
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.11a
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    • pp.211-231
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    • 2006
  • This study integrated the factors for enterprise-wide IS implementation and BPMS-specific factors to examine factors for effective BPMS implementation. We interviewed IT-consultants and CIOs who conducted BPMS projects. As a result, monitoring function has been agreed as a main BPMS-specific factor. We reviewed literature on BPMS implementation and Computer-based monitoring and integrated the factors from the literature with TAM. We used structural equation modeling to test hypotheses and found some organizational factors such as reward management, boss' fairness were significant.

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Determination of Cost Function in Disparity Space Image (변이공간영상에서의 비용 함수의 결정)

  • Park, Jun-Hee;Lee, Byung-Uk
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.32 no.5C
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    • pp.530-535
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    • 2007
  • Disparity space image (DSI) technique is a method of establishing correspondence between a pair of images. It has a merit of generating a dense disparity map for each pixel. DSI has a cost function to be minimized, and it needs empirical weighting factors for occlusion penalty and match reward. This paper provides theoretical basis for the weighting factors, which depend on image noise and contrast between an object and background.

Seamless Mobility of Heterogeneous Networks Based on Markov Decision Process

  • Preethi, G.A.;Chandrasekar, C.
    • Journal of Information Processing Systems
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    • v.11 no.4
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    • pp.616-629
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    • 2015
  • A mobile terminal will expect a number of handoffs within its call duration. In the event of a mobile call, when a mobile node moves from one cell to another, it should connect to another access point within its range. In case there is a lack of support of its own network, it must changeover to another base station. In the event of moving on to another network, quality of service parameters need to be considered. In our study we have used the Markov decision process approach for a seamless handoff as it gives the optimum results for selecting a network when compared to other multiple attribute decision making processes. We have used the network cost function for selecting the network for handoff and the connection reward function, which is based on the values of the quality of service parameters. We have also examined the constant bit rate and transmission control protocol packet delivery ratio. We used the policy iteration algorithm for determining the optimal policy. Our enhanced handoff algorithm outperforms other previous multiple attribute decision making methods.

Effect of Methylphenidate on Learning in Normal Population (정상인에서 메칠페니데이트가 학습에 미치는 영향)

  • Na, Kyoung-Sae;Lee, So-Young Irene
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.23 no.2
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    • pp.49-56
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    • 2012
  • Methylphenidate is a widely used stimulant for treatment of attention-deficit hyperactivity disorder (ADHD). In addition to core symptoms of attention and behavioral symptoms, methylphenidate is even effective for executive functions. However, abuse and misuse of stimulants, including methylphenidate, for the purpose of cognitive enhancement is an issue of concern worldwide. Some prejudices and misunderstandings against methylphenidate are popular ; however, little attention has been given to the neuropsychiatric evidence of methylphenidate for enhancement of cognitive function among healthy populations. In this article, our aim was to conduct a review of previous studies investigating the effect of methylphenidate in healthy populations. Findings from several recent studies have demonstrated the effectiveness of methylphenidate for enhancement of cognitive function in healthy populations. The mechanisms of cognitive enhancement are thought to be associated with motivation and the reward circuit in the brain. However, when considering the risk to benefit, an official discussion of the use of methylphenidate among healthy members of the population would be premature. Instead, investigation of epidemiological studies of the prevalence of misuse of stimulants among healthy members of the population, particularly adolescents and college students, is needed. In addition, based on achievements reported in previous studies, investigation of the effect of an approach using non-pharmacological enhancing motivation, which will in turn result in increased cognitive function would be helpful.

Development of Stochastic Decision Model for Estimation of Optimal In-depth Inspection Period of Harbor Structures (항만 구조물의 최적 정밀점검 시기 추정을 위한 추계학적 결정모형의 개발)

  • Lee, Cheol-Eung
    • Journal of Korean Society of Coastal and Ocean Engineers
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    • v.28 no.2
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    • pp.63-72
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    • 2016
  • An expected-discounted cost model based on RRP(Renewal Reward Process), referred to as a stochastic decision model, has been developed to estimate the optimal period of in-depth inspection which is one of critical issues in the life-cycle maintenance management of harbor structures such as rubble-mound breakwaters. A mathematical model, which is a function of the probability distribution of the service-life, has been formulated by simultaneously adopting PIM(Periodic Inspection and Maintenance) and CBIM(Condition-Based Inspection and Maintenance) policies so as to resolve limitations of other models, also all the costs in the model associated with monitoring and repair have been discounted with time. From both an analytical solution derived in this paper under the condition in which a failure rate function is a constant and the sensitivity analyses for the variety of different distribution functions and conditions, it has been confirmed that the present solution is more versatile than the existing solution suggested in a very simplified setting. Additionally, even in that case which the probability distribution of the service-life is estimated through the stochastic process, the present model is of course also well suited to interpret the nonlinearity of deterioration process. In particular, a MCS(Monte-Carlo Simulation)-based sample path method has been used to evaluate the parameters of a damage intensity function in stochastic process. Finally, the present stochastic decision model can satisfactorily be applied to armor units of rubble mound breakwaters. The optimal periods of in-depth inspection of rubble-mound breakwaters can be determined by minimizing the expected total cost rate with respect to the behavioral feature of damage process, the level of serviceability limit, and the consequence of that structure.

Gene Expression Profiling of the Rewarding Effect Caused by Methamphetamine in the Mesolimbic Dopamine System

  • Yang, Moon Hee;Jung, Min-Suk;Lee, Min Joo;Yoo, Kyung Hyun;Yook, Yeon Joo;Park, Eun Young;Choi, Seo Hee;Suh, Young Ju;Kim, Kee-Won;Park, Jong Hoon
    • Molecules and Cells
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    • v.26 no.2
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    • pp.121-130
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    • 2008
  • Methamphetamine, a commonly used addictive drug, is a powerful addictive stimulant that dramatically affects the CNS. Repeated METH administration leads to a rewarding effect in a state of addiction that includes sensitization, dependence, and other phenomena. It is well known that susceptibility to the development of addiction is influenced by sources of reinforcement, variable neuroadaptive mechanisms, and neurochemical changes that together lead to altered homeostasis of the brain reward system. These behavioral abnormalities reflect neuroadaptive changes in signal transduction function and cellular gene expression produced by repeated drug exposure. To provide a better understanding of addiction and the mechanism of the rewarding effect, it is important to identify related genes. In the present study, we performed gene expression profiling using microarray analysis in a reward effect animal model. We also investigated gene expression in four important regions of the brain, the nucleus accumbens, striatum, hippocampus, and cingulated cortex, and analyzed the data by two clustering methods. Genes related to signaling pathways including G-protein-coupled receptor-related pathways predominated among the identified genes. The genes identified in our study may contribute to the development of a gene modeling network for methamphetamine addiction.

A study on the modern architectural design competition of Europe and America (근대이후(近代以後) 구미(歐美)의 건축설계경기(建築設計競技)에 대한 연구(硏究))

  • Choi, Young-Bae;Lim, Young-Bai
    • Journal of architectural history
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    • v.3 no.2 s.6
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    • pp.142-156
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    • 1994
  • This paper aims to study on the periodical competition, the program, the jury organization, the reward, and copyright applied to the buildings which were constructed with architectural design competition performed in European and American region between 19c and 20c. The results of this study are as follows; 1. Befor 1900 Period, the type of buildings added to the competition program; between 1900 period and 1950 period, the works of strong nationality and rich local color were preferred; After 1950 period, the design drawings of high symbol and function were chosen 2. There are three types of design competitions: the open design competition, the invited and limited design competition, and the idea design competition. The open design competition has been most often made. 3. The juries were, most of all, composed of professional architects over 30 percent. 4. The program was written about building scale and appointments, described what form drawings, brief notes and air perspective wood have to be submitted. For instance, the use of colour was not permitted in the drawings, as this might possibly mislead the jurors. 5. The reward was given to the winners; the copyright was given to the first prize winner. 6. The standard of entry's qualification was mostly architect 7, Entry term was from a minimum month to a maximum year after annoncement of competition, it was approximetly 63% between 4 months and 8 months. I am convinced that architect gets freedom of pure creation and joy of society service through competition, architect justifies his profession and keep his useful and creative effort to society constantly, as long as the competition exists.

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A Study on the Performance of the Human Service Organizations : An Analysis from the Perspective of Quality of Output (사회복지서비스 기관의 조직성과에 관한 연구 : 서울시 지역사회복지관의 질 산출(quality output)을 중심으로)

  • Kang, Chul-Hee;Chung, Moo-Sung
    • Korean Journal of Social Welfare
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    • v.49
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    • pp.343-378
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    • 2002
  • This study examines the organizational performance of human service organizations from the quality output perspective. Using the 2001 evaluation data about 89 community welfare centers in Seoul, this study attempts to identify the levels of the performance of human service organizations in Korea. This study also attempts to identify the factors that predict performance of human service organizations measured in terms of client satisfaction and experts' evaluation about the functioning of each center. Results are as follows: (1) when pooling 866 clients' satisfaction level into satisfaction score about each center, the average of client satisfaction about the centers is 3.42 at 4 points scale. (2) 41.6% of the community welfare centers is evaluated as "highly qualified" in its overall operation and functioning by the professional evaluation team, (3) the employee reward system(+), practice based on the program guideline manual(+), the portion of the government support grant in its budget(-), the overall employee salary level(-), the level of acquirement of program grants from external sources (-) are the predictors in explaining clients' satisfaction level, and (4) the level of professional expertise of the executive director(+), the level of professional supervision of middle managers(+), the employee reward system(+), the program need assessment(+), the level of client information system(+), the portion of government support grant(-), the overall employee salary level(-) are the predictors for "being highly qualified" in its overall operation and function of each center. Through the empirical analysis, this study provides valuable knowledge about organizational performance of community welfare centers from the quality output perspective. Finally, this study discusses implications for more effective and efficient organizational performance of community welfare centers in Korea.

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How Partisan Voters Dispense Reward and Punishment for Government Performance: The Influence of Partisan Blame Attribution on Trust in Government (당파적 유권자는 정부의 국정 운영에 대해 어떻게 문책하는가?: 정부의 국정 운영 평가와 정부 신뢰, 그리고 당파적 책임 귀속)

  • Sung, Yaejin;Gil, Jung-ah
    • Korean Journal of Legislative Studies
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    • v.27 no.1
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    • pp.79-115
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    • 2021
  • Voters' negative evaluations of government performance lower their trust in government, which functions as the reward and punishment for the government. Trust in government thus serves to promote political accountability of the representative government. However, voters build their confidence toward the party government where the ruling party is responsible for the performance. Considering this partisan nature, we empirically examine that the influence of voters' performance evaluations on governmental trust is conditional on their party identifications. While higher perceptions of political/social conflict and increasing negative evaluations of government policies and economic performance are associated with the lower level of confidence in government, the relationship is contrasted between different party identifiers. For supporters of the ruling party in 2020, the negative evaluations of government performance are not likely to reduce trust in government a lot. On the contrary, those who identify with the main opposition party show the most prominent effect of negative evaluations on their distrust in government. This study demonstrates that trust in government is affected by voters' partisan preferences, not entirely by evaluations of government performance. Such a distortion of the reward and sanction function of governmental trust might lead to the weakening of the accountability mechanism in representative democracy.