• 제목/요약/키워드: revisit attention

검색결과 30건 처리시간 0.019초

Similar services, different perceptions: The gaps of satisfaction based on the level of recreation specialization

  • Hwang, Sun-Hwan;In, Sangwoo
    • International Journal of Contents
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    • 제9권1호
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    • pp.71-80
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    • 2013
  • The golf industry has become the center of attention for recreational activities in the participant sport market; however, there has been little effort made to understand golf consumer and their consumption behavior using the concept of 'recreational specialization' which segments the golfers based on level of specialization in golf. The purpose of this study was to explore the differences in the relationships among perceived service quality, price of playing golf, overall customer satisfaction with the course, and a player's intention to revisit the same golf course based on the magnitude of recreation specialization in golf. Four public and two private golf courses from the southeastern state of the United States were randomly chosen from a list in a golf magazine. The 365 surveys among 417 participants were ultimately analyzed. Multiple group analysis was conducted in order to investigate differences in relationships among service quality, price, customer satisfaction, and revisit intentions between groups based on the level of recreation specialization. The key findings were 1) for more specialized golfers, satisfaction with price did not affect overall customer satisfaction or revisit intention, however, service quality significantly influenced both overall customer satisfaction and revisit intention, 2) for less specialized golfers, satisfaction with price significantly influenced overall customer satisfaction but did not affect revisit intention. Knowledge about which the determinants of satisfaction are different between more and less specialized golfers could provide a better understanding of how different marketing strategies should be implemented for different specialized levels of golfers.

스쿠버다이빙 리조트의 서비스 품질이 고객만족 및 재방문 의도에 미치는 영향: 위험지각속성의 조절효과를 중심으로 (The Effect of Scuba Diving Resort Service Quality on Customer Satisfaction and Revisit Intention: Focusing on the Moderating Effect of Perceived Risk Attributes)

  • 성윤범;노용휘
    • 품질경영학회지
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    • 제51권4호
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    • pp.589-606
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    • 2023
  • Purpose: This study investigates the effects of scuba diving resort service quality on customer satisfaction and revisit intention, considering the moderating effects of perceived risk by scuba divers such as individual, social, and physical risks. Methods: This study surveyed scuba divers using scuba diving resorts in South Korea. The data were analyzed using multi-regression and hierarchical regression analysis. Results: The results of this study are as follows; all five service quality dimensions (tangibles, reliability, responsiveness, assurance, and empathy) significantly affected customer satisfaction and customer satisfaction also affected revisit intention. However, no moderating effect by perceived risk were observed between customer satisfaction and revisit intention. The cause of these results is believed to be the nature of scuba diving as a adventure sport. Conclusion: These results implies that scuba divers' purchase action can be different from the general service users from the perspective of perceived risk. Considering the uniqueness of adventure sports of scuba diving, the managers of scuba diving resorts need to act actively paying attention to all dimensions of service quality, and customer satisfaction.

어촌 어메니티와 어촌경제 활성화 - 전북 고군산군도를 중심으로 - (Blue Amenity and Economic Revitalization of Fishing Villages : Focusing on Islands of Go-Gunsan)

  • 김수관;정병곤;김민영
    • 수산경영론집
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    • 제39권2호
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    • pp.41-60
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    • 2008
  • This study is basically to investigate the possibility of revitalizing the fishing village economy by targeting on trip type, propensity, and awareness of visitors who visited Gogunsan in JeonBuk by applying Blue Amenity. As the result of survey, it showed that visitors in Gosunsan islands generally were satisfied with trip, and they had considerably higher intention of revisit. However, it showed that the improvement and publicity of various travel services including resources and facilities were demanded. In particular, it should pay attention to requirements depending on age and selection of main visitors with reference to revisit, and as the result, the factors having the most important influence on are traffic, and natural scenery, so it is considered that these factors must be maintained to increase the rate of revisit with full of concentration. Besides, it is confirmed that Visitors are unfamiliar with Blue Amenity applying fishing village's own historical cultural resources with reference to preferring islands trip, and they were much concerned about the establishment of tentatively named "regional(urban - fishing village) center" to revitalize the fishing village economy. Moreover it could grasp the tourist industry operated jointly by fishing villages, the pride of town to characterize, advantage in promoting the tourist industry as compared with other regions, and difficulties or recommendations in promoting the tourist industry. And comprehensive investigation of Blue Amenity resources in this region and the measures of improving life environment must be performed in future.

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가격, 인적서비스, 분위기, 메뉴품질이 고객의 재방문의도에 미치는 메뉴가치연구 (The Effects of Menu Price, Human Service, Amenity, Menu Quality on Menu Value and Revisit Intention)

  • 유영진;하동현
    • 한국식생활문화학회지
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    • 제21권3호
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    • pp.247-253
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    • 2006
  • The purpose of this study was to investigate how comparative menu price, human service, amenity, and menu quality affected menu value, and how menu value influenced revisit intention. The model was tested in a family restaurant setting using a sample of customers visiting and enjoying menu in Daegu metropolitan city. Empirical results confirmed that not only do human service, amenity and menu quality increase menu value but that comparative menu price reduces menu value. Menu value was also found to be a significant antecedent of revisit intention. The results obtained have major implications for family restaurant marketers as well as for future research. First, family restaurant marketers should pay attention to menu pricing, as menu price decreased menu value. Second, family restaurant marketers should try to increase menu value through training of human service. Third, family restaurant marketers should try to add menu value by way of recruiting high-skilled cook. Fourth, family restaurant marketers should make efforts to attract customers through interior design.

Museum Service Quality, Satisfaction, and Revisit Intention: Evidence from the Foreign Tourists at Bangkok National Museums in Thailand

  • Duantrakoonsil, Tattawan;Reid, Earl L.;Lee, Hae Young
    • 한국조리학회지
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    • 제23권6호
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    • pp.127-134
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    • 2017
  • Despite its importance to Thailand, museum tourism has not received sufficient attention from researchers and practitioners. Consequently, knowledge of museum tourist responses toward museum service quality is quite limited. Thus, the purpose of this study was to (1) examine the service quality of museums in Thailand and (2) revealed how tourists react positively namely through satisfaction and revisit intentions. This study further explored how the proposed relationships vary between Asian and European tourists. Based on Harrison and Shaw's (2004) museum experience model, facilities, staff services, and exhibition experience were proposed as three important service elements encountered during a service experience. Data were collected from foreign tourists who visited any of the 6 national museums in Bangkok. A total of 260 questionnaires were obtained over a 3-month period, all of which were retained and utilized for the analysis. Results found that exhibition experience and staff services were positively associated with tourist museum visit satisfaction, which in turn acted on revisit intention. In addition, exhibition experience was found to be the most important service element for Asian tourists, while staff services was most important for European tourists. Staff services and exhibition experience both played important roles in the tourist museum experience, while facilities did not have an effect on the evaluation of museum services. In response, museum managers need to implement a segmentation strategy that considers tourists' backgrounds such as region, culture, or nationality.

미용실 재방문과 미용 서비스 품질과의 상관관계 (The Correlation Between Revisiting of Beauty Shop and Quality of Beauty Service)

  • 지정훈;최근희
    • 한국패션뷰티학회지
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    • 제3권3호
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    • pp.11-23
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    • 2005
  • This never-ending changes and everlasting challenges under the industrial circumstances induce us to compete against survival or selection. We accordingly need to take steps in order to survive excessive competitions by the various differentiated strategies in Beauty and Cosmetology markets. The purpose of this study aims for making the best use of this actual proof which enables the effective customer management and managerial things of beauty shop through theoretical contemplation in all aspects of managerial beauty shop and the reason why the customers give the second visit(revisit) or choosing the shop again(coming again) by demographic characteristics. The method of this study was surveying 200 re-visited customers at the same beauty shop in GwangJu Metropolitan city for a whole year by questionnaire regarding the correlation between revisiting of the same beauty shop and demographic characteristics. After surveying, we coded these questionnaires finding out its distribution(range) by SPSS statistical package with Frequency Analysis in response to demographic characteristics and also performed ANOVA and Regression. In brief, there is big difference between men and women which explains the second visiting(revisit) originates in technical fact; hair protection. Most women have paid great attention to their hair protection while men mostly have ignored. However, men attached themselves to the hairdressers' appearances and the distance from their house to the beauty shop which did not mean a lot to women. Beside s, there were many differentiation in accordance with marital status, age, education and their business. With this study, we easily generalize the fact that customers revisit a beauty shop not because of beauty shop facilities but because of human interests.?Beautician's service has certain specialties which show the interaction between customer and beautician in the field. Now we can come to this conclusion that we need to endeavor to develop the service spirit and employees' welfare. Their attitudes towards job satisfaction go well with customer ' s satisfaction in this way.

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뮤지컬 광고커뮤니케이션이 관객의 관람태도, 관람의도 및 재관람의도에 미치는 영향 (The Effect of Musical Advertising Communication on Audience Attention, Intention and Revisit Intention)

  • 김설화;김태은
    • 한국엔터테인먼트산업학회논문지
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    • 제13권8호
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    • pp.281-290
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    • 2019
  • 본 연구는 뮤지컬 광고커뮤니케이션이 뮤지컬 관객의 관람태도와 관람의도 및 재 관람의도에 어떠한 영향을 미치는지 알아보고자 하였다. 연구 결과 첫째, 뮤지컬 광고커뮤니케이션의 뮤지컬 공연 관람태도에 대한 영향을 알아본 결과, 광고커뮤니케이션의 뮤지컬 공연 브랜드 친숙도와 광고 노블티는 뮤지컬 공연 관람태도에 정(+)의 영향을 미치는 것으로 나타났다. 반면 메시지 복잡성은 뮤지컬 공연 관람태도에 유의한 영향을 미치지 않는 것으로 나타났다. 둘째, 뮤지컬 공연 관람태도는 뮤지컬 공연 관람의도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 뮤지컬 공연 관람의도는 뮤지컬 공연 재 관람의도에 정(+)의 영향을 미치는 것으로 나타났다. 본 연구결과는 향후 뮤지컬 콘텐츠의 관객에 대한 커뮤니케이션 효과 제고를 위한 유용한 시사점과 함께 커뮤니케이션 방법과 전략을 제시할 수 있을 것으로 기대된다.

Y세대의 배달앱 선택속성과 결과 (Generation Y's Delivery Apps Choice Attributes and Their Consequences)

  • 이정원;김태완;이민종;이성훈
    • 한국프랜차이즈경영연구
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    • 제9권1호
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    • pp.27-39
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    • 2018
  • Purpose - Recently, the mobile application field has been receiving astronomical attention from the past few years due to the growing number of mobile app downloads and withal due to the revenues being engendered. Especially delivery apps by mobile service market is experiencing rapid growth and competition is intensifying. Therefore, delivery apps' choice attributes has become important as a strategy for survival of franchise firms. Based on previous studies, this research proposed the theoretical framework about the structural relationships among customer satisfaction, trust and revisit intention on delivery apps' choice attributes. Research design, data, and methodology - This study examines the structural relationship between choice attributes of using the delivery app, satisfaction, trust, and revisit intention. More specifically, this study has been examined from the perspective of Generation Y who is enjoying electronic commerce and shopping with mobile phone. In this model, choice attributes of delivery app consists of three sub-dimensions such as service quality, system quality, interaction quality. So as to test the purposes of this study, research model and hypotheses were developed. After excluding 24 invalid respondent questionnaires, 201 valid questionnaires were coded and analyzed using frequency, confirmatory factor analysis, correlations analysis, and structural equation modeling with SPSS 21 and SmartPLS 3.0. Result - The results of the study are as follows. First, service quality and interaction quality had positive effects on satisfaction, and interaction quality had positive effects on trust, but system quality did not have a significant effect on both satisfaction and trust. Second, satisfaction had positive effects on both trust and revisit intention. Third, trust had positive effects on revisit intention. Conclusions - The implications of this study are following as: From the theoretical perspective, this study confirms the effect of delivery apps' choice attributes on satisfaction, trust, and revisit intention. In addition, it is significant that we examined the influence of choice attributes of delivery apps on their attitudes and behaviors of Generation Y familiar with mobile environment. Through this study, we hypothesized that the attributes of service quality and interaction quality of delivery apps have a significant effect on customer satisfaction, and this can be expected to provide meaningful implications for the development of franchise restaurant industry. To encourage continuous repurchase through customer satisfaction, franchise companies need to establish various strategic alliances with delivery app companies and new growth engines by providing diverse and high-quality services to customers in the smart age.

음식점 콘셉트와 스토리텔링에 의한 고객의 재방문에 관한 연구 (A Study on Open Innovation and Performance of New Product Development)

  • 박지수
    • 한국산학기술학회논문지
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    • 제17권7호
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    • pp.481-491
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    • 2016
  • 본 연구는 고객들에게 매력적인 관심을 끌 수 있는 고객 재방문의 요소를 알아보고 성공할 수 있는 음식점 콘셉트와 스토리텔링에 의한 고객의 재방문에 관한 연구에 대해 알아보고자 한다. 음식점 콘셉트나 광고, 음식점 인테리어도 이제는 음식점의 메뉴/서비스의 특징이나 다른 음식점과의 비교우위를 강조하던 전략에서 벗어나 이야기를 들려주는 방식으로 표현 콘셉트를 변화해야 할 것이다. 논문의 연구결과를 살펴보면, 멤버십 카드나 레스토랑을 이용하는 편리성과 같은 금전적 또는 비금전적 '전환비용'이 일시적 고객만족의 실패로 인한 레스토랑 고객들의 부정적 감정이나 낮은 만족수준을 보완해주고 레스토랑을 재방문하도록 만드는 효과가 있다고 한다. 따라서 이러한 전환비용이 고객유지에 미치는 영향을 충분히 고려한다면 효과적인 수단으로 사용할 수 있을 것이다. 레스토랑과 같은 고급 음식점에서는 음식의 맛, 고객 서비스, 음식점 분위기 등의 수준향상을 통해 방문고객의 긍정적 소비감정을 느끼게 되면 고객만족과 재방문 의도를 강화시키는 것이며, 점포 콘셉트, 물리적 환경과 같은 경험적 요소, 조명을 이용한 시각적 식감의 수준향상을 꾀하는 것도 중요하다. 또한, 긍정적 소비감정을 유발하려면 점포 콘셉트, 물리적 환경, 경험적 요소를 활용한다. 즉, 멤버십 카드, 마일리지 포인트, 고객과의 친분 등 다양한 금전적, 비금전적 마케팅 수단을 평상시 제공한다면 고객의 재방문에 긍정적인 영향을 미칠 것이다.

건강검진 수검자의 의료기관내 검진센터 선택요인과 만족도 (Determination Factors and Satisfaction of Health Screening Center by Health Examination at Hospital)

  • 임복희;최희성
    • 디지털융복합연구
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    • 제12권12호
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    • pp.457-467
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    • 2014
  • 본 연구는 의료기관 내 검진센터의 선택요인, 만족도, 재이용의사를 파악하여 이용자의 선호도를 이해하고 검진센터 이용자의 지속적인 검진센터 유도방안을 모색하기 위하여 2013년 2월 22일부터 2013년 4월 5일 까지 부산시 의료기관 내 검진센터를 운영하고 있는 10개소를 선정하여 구조화된 설문지를 이용하여 검진센터를 방문한 수검자들을 대상으로 하여 892부의 설문지를 이용하여 빈도, 비율, 평균의 차이분석, 로지스틱 회귀분석을 실시한 결과, 연구대상자들의 인구사회학적 특성은 여성, 50대 연령, 대졸 이상의 학력, 사무 전문직, 월평균 소득 200만원 미만, 직장인 일반 신검자, 신검센터의 방문이 처음이 아닌 사람, 질병이 없고, 건강하다고 생각하는 사람에서 높은 분포를 보였다. 검진센터 선택요인은 접근성, 직장과의 제휴, 주변권유 순의 결과를 보였다. 검진센터에 대한 만족도는 접근성(3.59), 검진내용(3.59), 브랜드인지도(3.58)시설 환경(3.50), 비용경제성(3.40) 순의 결과를 보였다. 질병이 없는 40~50대 연령층에서 검진센터를 재방문 할 의향이 높게 나타났다. 그러므로 이들 집단에 대한 적극적인 관리방안의 모색이 필요하다. 그리고 검진센터의 검진 종류 및 검진 항목을 다양화하여 이용자의 특성에 적합한 건강 검진이 이루어져야 할 것이다.