• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.4
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• pp.501-514
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• 1994

The purpose of this study was to identify the constructing factors of impression formation on man's body revealing casual clothes by university students, and to investigate the effect of revealing clothing styles and perceiver's gender on each factors of impression. The stimuli consisted of 12 color photogrphs including various styles of body revealing casual tops and bottoms; subject consisted of 310 male and female university student; subject observed 2 photographs each, ramdomly chosen from a pool of 12 and answered 37 semantic differention questions. Statistics applied for analysis were Factor Analysis, ANOVA and post hoc test. Results were; 1. Important factors constructing the impresstion of a male dressed in body revealing casual clothes were modesty, sexual stimulation and individuality 2. The styles of the body exposure and perceiver's gender had partial significant influence on impression formation.

• International Journal of Human Ecology
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• v.14 no.1
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• pp.57-69
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• 2013

This study investigates Korean high school student's perception of sexual harassment and relative effects of victim's clothing, dating behavior and respondent's gender on perceptions of alleged sexual harassment cases. A quasi-experimental method was applied using a $2{\times}2{\times}2$ between-subjects factorial design that manipulated three variables (clothing exposure, dating behavior, and gender). Questionnaires were distributed to a convenience sample of 540 high school students and 530 questionnaires were used for the data analysis. The results indicate that the victim's clothing and dating behavior had a significant main effect on the responsibility for sexual harassment. The respondent put less responsibility on the assailant when the victim wore revealing clothing and when her dating behavior was provocative. The significant interaction effect between the respondents' gender and the victim's dating behavior indicated that when the victim's behavior was provocative, female respondents held more responsible to victim than male respondents did. The results also indicate that victim's clothing, dating behavior, and respondent's gender had significant main effect on the justification of sexual harassment. The respondents indicated that assailant's behavior is unjustifiable; however, when victim more revealing clothing, they indicated that the behavior is more justifiable.

• The Research Journal of the Costume Culture
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• v.16 no.1
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• pp.166-180
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• 2008

These days, sexual harassment in the workplace or at school is being socially visualized. In this study, the desirable direction for clothing behavior is suggested by discussing the relationship between sexual desire and clothing. The relationship between sexual impulse and clothing is provided by studying college student's general opinion about sexual desire, also different ideas from females and males about the clothes that cause sexual impulses were studied, moreover, the desirable direction for clothing behavior is suggested by comparing the perceptions of college students about overly revealing clothing. This study performed the self description method and in-depth interview method on male and female college students at 3 University for 3 weeks from May, 28, 2007 to June, 23, 2007. After which 564 survey papers were distributed. The program SPSS WIN 12.0 was used to statistically analyze the data Frequency analysis, cross analysis, T-test, and a reliability test were performed on the study subject. According to the study results, sexual impulses are affected not only by internal factors but also external factors such as clothing and it is an important point. Women should not only pursue an attractive external appearance but also consider how other people think and respond to the message, and they should protect themselves from sexual harassment, or sexual violence, which are anti-social behaviors, by wearing clothes that are less stimulating.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.2
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• pp.243-254
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• 2019

This study investigates the yoga clothing market for women over 50 years old. The study found that the target demographic felt that many brands were participating in the Yoga Wear market, but most targeted 20-30 year old women. They felt it was difficult to find brands for women over 50 years old. One common complaint by the target demographic was that they experienced discomfort when wearing Yoga Wear currently available in the market. They attributed this to the fact that even the largest sizes available were not appropriate for their body size. They also noted that there is a large variety of designs presently available in the market; however, most are too colorful and revealing for their tastes. Females in their 50s or older preferred less colorful and less revealing clothes. They noted that they reacted sensitively to fat in the forearms due to changes in body shape as they grew older and wanted looser clothes. Elasticity and hygroscopicity of material are therefore very important buying criteria for the target demographic. These criteria were used to propose a prototype yoga suit designed for women over 50 years old.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.1 s.41
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• pp.3-21
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• 1992

The main objective of this study was to find out the relationship between life style types and clothing evaluatie criteriria. Social wear was selected according to the defined time, place, and occasion's. The questionnaire was administered to 640 housewives during the fall of 1988. The research problems were as follows: 1. To segment the target according to their life styles, and to profile the characteristics of the categorized life style types. 2. To determine the differences in the clothing evaluatie criteria among the various life style types. The result were as follows: 1. Five life style types were defined. They were the Achievement oriented type, the Active- leisure type, the Material oriented type, Conservative-frugal type, and the Passive-stagnant type. 2. The differences in consumer preferences at the element level evaluative criteria including color, fiber content, fabric construction, fabric design, and classes of clothes among the five life style types were also analyzed revealing partial significance.

• Journal of the Korean Society of Clothing and Textiles
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• v.15 no.3 s.39
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• pp.239-250
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• 1991

The purpose of this study was primarily aimed at the revealing changes in the aspects of women's clothing derivationed with the women's self-consciousness, liberation movement, women's suffrage and social participation from the mid-l9th century to the mid-20th century. According to the study, the main change of western women's costumes were eradication of corset, emergence of troussers and tailored suit, and transformation of sportwear. So that, women's liberation movement has an deep effect on leading up to a change tendency the functionalization and masculinization of women's costume.

• Journal of the Korean Society of Costume
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• v.54 no.3
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• pp.43-51
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• 2004

The purpose of this study was to compare ideal clothing and actual clothing behavior between Korean and Japanese college students. 185 Korean students and 91 Japanese students were used into data analysis from October to December. 2000. The age range was 18 to 28 years. The results were as followed. 1) Japanese students wanted to wear fitted clothing styles with revealing the body, while Koreans wanted to wear not only fitted styles but also relaxed and coved body styles. 2) Korean students wore more loose styles and fitted upper styles and pants than Japanese students. On the other hand, Japanese students wore fitted clothing styles and skirt. 3) Japanese students showed higher correlation between ideal clothing styles and actual clothing styles than Koreans. This means that although Koreans want to wear ideal styles, they don't wear those styles much. 4) Overweight students tended to avoid wearing fitted and revealed body styles, pursuing more loose and coved body styles. This tendency showed stronger to Koreans than Japanese students.

• Journal of Fashion Business
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• v.26 no.6
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• pp.47-63
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• 2022

This study aimed to examine the changes in women's fashion, focusing on the repercussions that bicycles had on women's life and fashion, centered on France in the 19th century, and then it examines the significance of the period to women's cycling clothing and its contribution to fashion. The research is based on literature and visual materials extracted from 19th century French newspapers, magazines, and posters. As a result of this study, the appearance of bicycles in the 19th century contributed to fashion as follows. First, the need for clothing suitable for outdoor activities promoted development of new designs with practical and functional features. Second, the clothing worn by female cyclists contributed to the introduction and propagation of new clothing, and pioneering wearing trousers. Third, the boom of bicycles in the 1890s led to the expansion of ready-to-wear items in department. The significance of the period to women's cycling clothing in the 19th century France is as follows. First, the era challenged customs and attitudes towards women's bicycle clothing and led to modernization. Second, a new and reasonable clothing design was presented that required a compromise to be accepted by the public. Third, although the clothing reform movement was not active in France, bloomer-style bicycle clothing was popular among fashionable women in Paris, revealing only its visual status as the capital of fashion in the 19th century.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.4
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• pp.795-805
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• 1997

The purpose of this study is to clearly understand the Korean consumer's socially responsible consumption attitude and disposition behavior through revealing by use Fishbein's Multi-Attributes Model as a conceptual frame, the relationship between the socially responsible clothing consumption attitude factors and disposition behavior pattern, and relations of demographic variables. Data were collected from the adult females residing in Seoul. Judgment Sampling were. performed twice during March of 1996 and total 549 sets of answers were used for final analysis. The result are following. First, by looking at the relationship between intrinsic side of socially responsible consumption attitude and disposition behavior, the attitude shows more economical disposition when consumers are in considerate about preservation of natural resources and clothing consumption and when consumers favor purchasing a second hand product, On the other hand, consumers' behavior shows more altruistic disposition, when they favor recycling and acquisition of second hand clothing and when not favor fashion. The result of analysis of relationship between the socially responsible clothing consumption attitude and demographic variables shows that income, age and education level relates to some intrinsic side of socially responsible clothing consumption attitude. On the other side, the analysis result shows that consumers with relatively lower education normally practice economical dispotion, while consumers with higher education level do altruistic disposition. Also, elder and married consumers tend to do more altruistic disposition.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.5
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• pp.848-867
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• 2022

As an emerging market with rapid economic growth, while being a key region of the K-culture expansion, Vietnam draws increasing scientific attention. This study focuses on the MZ generation, Vietnam's leading consumer group, revealing their consumption value structure. An online survey was used for data collection purposes, investigating 368 Vietnamese consumers between 18-37 years of age. Six value dimensions were derived as results of the present analysis: functional, emotional, social, ethical, self-expression, and autonomy-oriented value. Among them, functional value includes two sub-dimensions of utility and price, while emotional value entails three sub-dimensions, namely hedonism, novelty, and aesthetics. 'Self-expression value' and 'autonomy-oriented value', reflecting the characteristics of the MZ generation, who actively express themselves and respect proactive decision-making, are becoming important standards of the consumption attitude of young Vietnamese. Moreover, the pursuit of 'novelty' was derived as a factor reflecting emotional values, revealing an association between hedonic consumption, and seeking for newness and difference. Furthermore, the relationships between each consumption value dimension, respective demographic characteristics, and global consumption propensity were investigated. The present findings aim to provide insights into young Vietnamese consumers' attitudes and intend to serve as a foundation for future research.