• 자원ㆍ환경경제연구
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• 제25권4호
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• pp.495-516
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• 2016

본 연구는 국제 원유가격의 변동에 따른 수송용 유류제품 가격의 비대칭성(rockets and feather)을 오차수정모형을 사용하여 분석한다. 회귀분석결과에 따르면, 모든 수송용 유류제품에서 비대칭성 현상이 일관성 있게 나타났으며, 특히 고급휘발유에서는 타 유종에 비해서 비용 상승기와 비용 하강기에 모두에서 비용의 변화의 충격에 민감하게 반응하는 것으로 추정되었다. 이는 비용상승기의 경우, 마진이 높은 고급휘발유의 특성상, 이를 빠르게 반영하는 것은 이윤극대화를 추구하는 기업의 합리적인 반응일 것으로 추정된다. 그러나 비용이 하락할 경우에 고급휘발유가 타 유종에 비해서 빠르게 하락하는 현상은, 고급휘발유 가격이 상승할 때, 일반휘발유로 이동했던 소비자들과 고급휘발유에 대한 잠재적 수요를 가진 일반 휘발유 소비자들을 고급휘발유 소비로 끌어들일 수 있는 유인이 존재하기 때문으로 판단된다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2011년도 춘계 종합학술대회 논문집
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• pp.127-128
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• 2011

기존에는 통신시장에 진출하려면 막대한 설비투자와 사업권의 획득이 필요했으나 이제는 망을 비롯한 주요 설비 없이도 사업을 할 수 있는 기회가 열렸다. 이러한 통신사업에 대한 신규진출 규제완화 움직임은 이동통신시장 경쟁구도의 변화뿐만 아니라 통신 산업 전반에 큰 영향을 미칠 것으로 기대되고 있다. 본 연구는 정부의 재판매(MVNO)제도의 도입과 관련하여 합리적인 도매대가 산정방안에 대한 고찰을 목적으로 다음과 같은 결론을 도출하였다. COST PLUS 모형과 RETAIL MINUS 모형에 각각 영업이익률과 원가 대비이익률을 적용하여 도매대가를 산출한 결과 원가대비이익률을 적용하여 RETAIL MINUS 모형으로 산출했을 때 가장 높은 도매대가가 산출되었다. 반면 도매대가가 가장 작은 모형은 영업이익률 적용 RETAIL MINUS 모형으로 나타났다. 이러한 결과는 도매대가산정 시 비용의 구분과 이익률의 산정이 중요한 요소로 작용하였으며, 이를 통해 보다 정교한 MVNO 도매대가산정을 할 수 있을 것으로 기대된다.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2005년도 춘계학술발표대회 논문집
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• pp.159-163
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• 2005

The purpose of this study was to analyze the relationship between the product characteristics and spatial configuration in a retail store. This study utilized the analytical method of Space Syntax, and the software package used for the analysis was New-wave and Pesh. The qualitative study focused on the showroom of 'H INTERIOR', a leading furniture company in Korea, and examined the accessibility of the space. The result showed that the main accessible route was well established in the retail store, and more trendy and fashionable products were likely to be displayed in more accessible places. Also, the products in the selected showroom were arranged according to the pricing information, so that products with lower price were displayed in more accessible places. This study suggested that it be important to adequately and appropriately display the products in relation to the characteristics of products, and implied that the method of Space Syntax was useful to strategically evaluate the display in retail spaces.

• 유통과학연구
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• 제17권9호
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• pp.25-33
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• 2019

Purpose - The purpose of the study was to seek to find out what factors having differences between paid membership customers (Costco membership) and general customers in retail industry. Since Costco operates differently from other conventional retailers, which is expected to have a substantial impact on consumers' preference of retail stores. Research design, data, and methodology - The survey conducted covered 1,000 adults in their 30s~50s living in Goyang and Gwangmyeong where Costco runs stores to determine the effects of Costco's local market-entry from consumer perspectives. 500 respondents were surveyed in each region and those working in the retail sector were excluded to ensure the objectivity of the answers. Results - Costco members in Goyang considered the price, bulk purchasing, and membership benefits as important criteria when choosing their retail store. On the other hand, as for Gwangmyeong, the non-member group's prominent characteristic was that they considered accessibility including travel distance and location and in-store amenities including food court services as important criteria for decision-making. Conclusion - Unique business model of Costco shows a statistically significant difference in terms of consumer awareness. the feature of Costco served as an critical criteria for consumers in their purchasing decision. Moreover, Bulk packaging purchases at Costco results in a strong supplementary relationship with neighborhood supermarkets.

• 한국의류학회지
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• 제42권3호
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• pp.411-427
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• 2018

This study is to understand the inner psychological state of consumers who pursue a retail therapy effect through fashion product shopping. Qualitative research on the whole process from the point of time of occurrence of shopping motivation to the end of shopping motivation was performed. The researcher became a virtual shopping partner during shopping and conducted a natural conversation interview using a mobile instant messenger program (Kakao Talk). After shopping, participants were asked to write a diary on that day. Collected data were analyzed by applying the grounded theory approach suggested by Strauss and Corbin (1998). Casual Condition, represented everyday stress and Contextual Condition indicated the self-healing consumption trend. Main Phenomena showed a mood change during the fashion shopping process. The sense of emancipation from the place, the satisfaction from the maintenance of social relations, and the sense of accomplishment through purchases were revealed. Intervening Condition showed the consideration in the process of shopping for fashion products, such as providing a try-on experience, price promotion, and involvement of a companion. Action Interaction Strategy was the shopping behavior for the positive emotion increase and negative emotion decrease. Consequence represented a retail therapy in shopping for fashion products.

• 유통과학연구
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• 제19권9호
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• pp.5-17
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• 2021

Purpose: As mobile devices are commonly used and contact-free services are widespread due to the COVID-19 pandemic in the recent distribution environment, this study suggests retail strategies for consumers using high-speed railways. To this end, we analyzed how consumer perception on technologies necessary for use of mobile apps is related to the attitude that drives consumers to continue using the app services. Research design, data and methodology: Based on the extended unified theory of technology acceptance and use of technology model by Venkatesh, Morris, Davis and Davis (2003), we added variables proposed by existing theories that studied the technology acceptance model from multiple perspectives and empirically analyzed the relationship between user satisfaction and use intention with structural equation modeling. Results: As expected, factors necessary for the use of app services such as performance expectancy, social influence, price value, facilitating conditions, security, and aesthetics had positive effects on user satisfaction, whereas the effect of effort expectancy on user satisfaction was rejected. And user satisfaction was found to have a significant effect on intention to use. Conclusions: The results provide implications that strategic retail management of the above factors can motivate passengers to continuously use high-speed railways.

• 자원ㆍ환경경제연구
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• 제17권4호
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• pp.813-843
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• 2008

본 논문은 1997년 1월부터 2008년 7월까지의 주별 휘발유가격에 장기적 단기적 가격비대칭성이 존재하는지를 연구한다. 어떤 형태의 가격비대칭이 어느 단계에서 발생하는지 파악하기 위해 생산에서 소비에 이르는 과정을 도매단계와 소매단계로 분리해서 분석한다. TAR와 M-TAR 공적분모형과 거기에 대응하는 비대칭적 오차수정모형에 근거한 분석방법을 이용한다. 도매가격에 있어서는 원유가격 및 환율과 연관된 비대칭성이 두 형태의 오차수정모형에서 장기와 단기에 모두 발견된다. 단기적인 가격비대칭성을 설명하는데는 환율이 원유가격보다 더 중요한 역할을 하는 것으로 나타난다. '로켓과 깃털'에서 예상되는 대폭의 즉각적인 조정과는 달리 원유가격이나 환율의 상승은 도매가격의 인상 후 2주가 되어서야 통계적으로 유의한 주된 영향을 미친다. 그리고 특이하게도 비대칭적으로 원유가격이나 환율의 하락은 같은 기에 도매가격에 통계적으로 유의한 효과를 전혀 미치지 못한다. 소매가격에 있어서는 도매가격과 관련된 비대칭성이 오직 장기에서만 드러난다. 단기적으로는 대칭적으로 가격조정이 이루어진다고 할 수 있다. 도매단계에서 발견된 장기적 비대칭성과는 대조적으로 균형으로부터의 음(-)의 이탈이 양(+)의 이탈보다 장기적 균형 수준을 향해서 더 빠르게 조정되는데 이는 소비자에게는 불리한 현상으로 보인다. 국내 주별 휘발유가격 분석에서 TAR 과정 및 M-TAR 과정으로 나타낸 장기적 가격비대칭이 존재하는 것을 추정된 threshold를 이용해 확언한 것 그리고 장기 및 단기의 가격비대칭을 같은 모형에서 분석한 것은 본 연구가 처음으로 시도했다는 의미를 가진다.

• 한국의류학회지
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• 제32권1호
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• pp.45-54
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• 2008

The purposes of this study are to examine consumer's perception about salesperson services of fashion stores, and how salesperson services influence on consumer's satisfaction, repeat purchase intention by price perception. The data was obtained from a survey of 420 fashion product consumers in their 20's living in Gwangju city in 2006. It was analyzed by factor analyses, reliability, frequency, T-test, regression. The results of the survey were: 1) Salesperson service dimensions perceived by fashion product consumers were 4 dimensions: Customer service orientation,. Relationship orientation, Reliability & sales ability, Salesperson's appearance. 2) Salesperson services influenced on satisfaction of high price perception group and low price perception group. 3) Satisfaction and salesperson service importance influenced on repeat purchase intention of high price perception group and low price perception group. 4) The difference of salesperson services perceptions by store types were examined. The findings of this study are expected to help fashion stores make successful relationship strategy according to price strategy and keep the relationship with their customers for a long time in fashion retail setting.

• 한국유통학회지:유통연구
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• 제4권1호
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• pp.205-216
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• 1999

The aim of this study is to analyze the consumers perception of price and the economic benefit of shopping at the various discount-stores. We found that there is a significant difference between the real price level of discount-stores and the firms purporting discount level of their commodities. We also, found that there is a bias between the consumers perception of their monetary profit and the actual economic benefit. It's recommended that consumers should give objective judgement on price level of discount-stores and appreciate rationally the exact profit for them to take the advantage in their everyday life. To increase consumer welfare, it's desirable to improve labeling system on retail prices and regulations on distribution industry as well as the consumers perception of price and their profit level as mentioned above. Additionally, it should be followed that the business side build the consumer-oriented management system.

• Industrial Engineering and Management Systems
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• 제13권3호
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• pp.304-318
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• 2014

It is necessary for a retailer to improve responsiveness to uncertain customer demand in product sales. In order to solve this problem, this paper discusses an optimal operation for a 2-stage-ordering-production system consisting of a retailer and a manufacturer. First, based on the demand information estimated at first order time $t_1$, the retailer determines the optimal initial order quantity $Q^*_1$, the optimal advertising cost $a^*_1$ and the optimal retail price $p^*_1$ of a single product at $t_1$, and then the manufacturer produces $Q^*_1$. Next, the retailer updates the demand information at second order time $t_2$. If the retailer finds that $Q^*_1$ dissatisfies the demand indicated by the demand information updated at $t_2$, the retailer determines the optimal second order quantity $Q^*_2$ under $Q^*_1$ and adjusts optimally the advertising cost and the retail price to $a^*_2$ and $p^*_2$ at $t_2$. Here, decision-making approaches for two situations are made-a decentralized supply chain (DSC) whose objective is to maximize the retailer's profit and an integrated supply chain (ISC) whose objective is to maximize the whole system's profit. In the numerical analysis, the results of the optimal decisions under DSC are compared with those under ISC. In addition, supply chain coordination is discussed to adjust the unit wholesale price at each order time as Nash Bargaining solutions.