• Title/Summary/Keyword: retail distribution

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The Effects of the Marketing Communication and the Trust on Long-Term Relationship Orientation in the B2B Industrial Product Market (B2B 산업재 시장에서 마케팅 커뮤니케이션 요인과 신뢰가 장기거래지향성에 미치는 영향)

  • Oh, Sei-Kyung;Han, Kyung-Il
    • Journal of Digital Convergence
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    • v.10 no.8
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    • pp.81-90
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    • 2012
  • This study is to establish the effects on B2B(Business-to-Business) industrial product market of the Marketing Communication which used in B2C(Business-to-Customer) has influences on Trust and Trust has influences on Long-Term Orientation through survey targeting 177 wholesale and retail dealers of Air-Tool distribution. Accordance with these conclusions, The Trust that the customer felt for Supplier was a positive influence on Long-Term Orientation. Also advertising of marketing communication is useful for increasing the Trust. Thus, to increase Long-Term Orientation on B2B, supplier needs to increase Trust and to find another marketing communication factors increased Trust is needed.

Disparity of Access to Neighborhood Facilities for the Elderly in Rural Areas - Focusing on Community Facilities - (농촌 노인 생활인프라 접근성의 지역 간 격차 - 생활편익시설을 중심으로 -)

  • Kim, Hyun-Joong;Hwang, Jeong-Im;Choi, Yoon-Ji
    • Journal of Agricultural Extension & Community Development
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    • v.22 no.2
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    • pp.159-173
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    • 2015
  • The purpose of this study was to identify the conditions of neighborhood facilities for the elderly, paying special attention to the accelerated aging phenomenon in rural areas of Korea. We contrived a new index to measure spatial accessibility for people aged over 65 years, and we analyzed spatial accessibility by focusing on community facilities: public bath facilities, beauty shops, rural public facilities, markets, big stores, and large-scale retail shops. The most outstanding spatial accessibility among community facilities was found with the rural public facilities thanks to governmental installing adequate facilities in the past, followed by the beauty shops and the public bath facilities. In contrast, spatial accessibility of the markets was in the lowest. Spatial accessibility of community facilities for the elderly exhibited high variability among the rural areas. We confirmed significant inequality of spatial accessibility in all facilities we studied. The areas that had better spatial accessibility diverse combinations of the facilities. The areas that had worse spatial accessibility were, on the whole, consistent with traditional undeveloped regions. In the near future rational planning of facilities will be needed to supply adequate accessibility in targeted areas which currently had low accessibility. In order to improve the spatial accessibility of neighborhood facilities, the most essential factor is to take into account the geographical distribution patterns of rural settlements.

On Interfirm Power in the Department Store and Its' Women's Apparel Tenants in a Channel Distribution (백화점 입점 여성의류업체간 상호권력에 관한 연구)

  • Jung, Hyun-Ju
    • Journal of Global Scholars of Marketing Science
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    • v.7
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    • pp.375-390
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    • 2001
  • Currently the super power of department stores over their tenants has mentioned in Korean apparel newspapers very often. It may be the one that the government in fashion industry has not delved into the relationship between department stores and their tenants. The aim in here is to look at the conceptual framework of power based on the retail power oriented and to explain current issues with its theoretical backgrounds. Due to the inherent of retailer power oriented, this study involves not only in French and Raven's power sources but also in positioning power source that is the ability of allocating the location and adjusting size of the store. 235 samples are tested through Lisrel. The results of statistical analysis show that: The power of department store over that perceived by the tenant has negatively influenced countervailing power of the tenant upon department store. The coercive power sources of department store have positively influenced the power of department store over that perceived by the tenant while the non-coercive power sources have not significantly influenced on it. The countervailing power of the tenant has positively influenced the non-coercive power sources of department store perceived by the tenant. On the other hand, the countervailing power of the tenant has not significantly influenced the coercive power sources of department store perceived by the tenant. The implication of these results is that the retailer oriented power sources and its implements differs from the manufacturer oriented ones in the framework of power. A great deal more research is required in order that the relationship between department store and its tenants can be better understood.

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Web services Framework for Loyal Customer Management based on RFM Models in Internet Retailing (인터넷 소매유통업의 RFM 모델 기반 충성고객관리를 위한 웹서비스(WeLCM) 프레임웍)

  • 박광호
    • Journal of Intelligence and Information Systems
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    • v.8 no.1
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    • pp.39-62
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    • 2002
  • In retail industry, it has been a major focus of marketing to identify and manage loyal customers effectively. Being established as a mature distribution channel, Internet retailing has launched various one-to-one marketing efforts and enjoyed much more fruitful outcome because it is founded on digitally enabled infrastructure. As more complicated and crowded transactions are expected, Internet retailing is in need of electronically available customer management services. This research presents architectural design of Web services for loyal customer management in Internet retailing. The fundamental models of the services are based on traditional RFM analysis. The Web services provide various agents that automate complicated loyal customer management tasks. beadily available Web services are expected to easily integrate into existing applications of any electronic retailers.

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QUICK DETERMINATION OF MEAT COLOR, METMYOGLOBIN FORMATION AND LIPID OXIDATION IN BEEF, PORK AND CHICKEN BY NEAR-INFRARED SPECTROSCOPY

  • Mitsumoto, Mitsuru;Sasaki, Keisuke;Murakami, Hitoshi
    • Proceedings of the Korean Society of Near Infrared Spectroscopy Conference
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    • 2001.06a
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    • pp.1259-1259
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    • 2001
  • Meat becomes brown and rancid during storage in the refrigerator and display in the case. Color changes, metmyoglobin formation and lipid oxidation are the important problems in the transportation / distribution of meat and retail display. The freshness of meat is determined by the sense of vision and smell. Since conventional method determining lipid oxidation is time consuming and destructive (it needs to homogenize meat with reagents, filtrate, time for reaction and read optical density using spectroscopy), more rapid and nondestructive technical tools are desired. The objective of this work was to evaluate near-infrared spectroscopy as an analytical tool for determining meat color, metmyoglobin formation and lipid oxidation. in beef, pork and chicken. Semitendinosus and longissimus thoracis muscles from six beef steers, biceps femoris and longissimus thoracis muscles from twelve LWD crossbred pigs, and superficial pectoral muscles from twenty-four broilers were used. About a 5-cm diameter and 1-cm thick sample (20.0g) was cut from the muscle and placed on plastic foam, over-wrapped with PVC film, and displayed under flourescent lights at 4 degrees C. during 10 days for beef and pork or 4 days for chicken. The spectra was measured by NIR systems Model 5500 Spectrophotometer using fiber optic scan at range of 400 - 1100 nm. Data were recorded at 2 nm intervals and 10 scans / 10 sec were averaged for every sample. Data obtained were saved as log 1/Re, where Re is the reflectance energy, and then mathematically transformed to second derivatives to reduce effects of differences in particle size. $L^{*}$, $a^{*}$ and $b^{*}$, and metmyoglobin formation were determined by conventional spectrophotometer using the integrating sphere unit. 2-Thiobarbituric acid reactive substances (TBARS) were measured for lipid oxidation. A multiple linear regression was used to find the equation which would best fit the data. The number of wavelengths used in the equation was selected based on the fewer number compared to the increasing multiple correlation and Decreasing standard error. (omitted)

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A Study on the Consumers' Perceptions and Behavioral Characteristics toward Fashion Products in Omni-channel Retailing (옴니채널 리테일링에서 패션 제품 소비자의 인식 및 행동 특성 탐구)

  • Kim, Yunjeong;Lee, Yuri
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.1
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    • pp.170-183
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    • 2017
  • The rapid growth of digital consumption has significantly changed the shopping behavior of consumers. The consumption paradigm is changing; subsequently, an omni-channel has been introduced that empowers consumers to interact with firms through a myriad of touch points in multiple channels. This study is to understand the perceptions and behavioral characteristics of consumers in the purchase process (e.g., information search and purchase phase). A qualitative method was adopted for this study and data were collected through semi-structured in-depth interviews with 15 omni-channel consumers. The results of this study were as follows. At the information search stage, consistency was the most important consideration for consumers who also wanted to retain channel-specific benefits. Consumers also searched for differentiated information among distribution channels. At the purchase stage, participants choose a shopping channel according to shopping values. They utilized newly introduced services (e.g., "online purchase, offline pick-up", FinTech) that combine retail channels. Our findings provide significance in managing omni-channel services. First, it is recommended that fashion retailers provide seamlessly integrated experience to consumer and adopt a consumer-centered channel choice strategy. Second, fashion retailers must maintain a constant attitude toward shopping experience to fashion, such as shopping enjoyment and exclusiveness.

The Analysis of Economic Effects of the Kimchi Industry (김치산업의 경제적 파급효과 분석)

  • Park, Jin-Hee;Kim, Soon-Ja;Bae, Ki-Hyung
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.358-368
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    • 2016
  • The kimchi industry is a high value-added industry, boosts the self-esteem of the people as a measure of a country's culture industry, and is one of the strategic industries to be fostered. However, the kimchi industry is struggling due to the lack of national consensus on the importance and value of the kimchi industry. Therefore, the purpose of this study was to analyze how much the kimchi industry contributes to the national economy by measuring economic effects of the kimchi industry on national economy. To achieve this purpose, the study used the kimchi industry Input-Output Table of year 2013 of korea. The results shows that kimchi industry induce 510,013 billion won of national production, especially the retail trade distribution industry shows that production inducement coefficient is 1.8418(row), 1.1760(column), Index of the power of dispersion is 0.9611, index of the sensitivity of dispersion is 0.6136, income inducement coefficient is 0.1820, tax inducement coefficient is 0.0084 and employment inducement coefficient is 0.003. With the help of information technology.

The characteristics of types and annual trends of pop-up fashion stores - Focused on domestic cases - (패션 팝업 스토어의 연도별 변화 추이 및 유형 특성 - 국내 사례를 중심으로 -)

  • Yu, Jihun;Choi, Doree
    • The Research Journal of the Costume Culture
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    • v.23 no.5
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    • pp.822-834
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    • 2015
  • Contemporary fashion companies have been planning marketing strategies that can promote brands and products more effectively for satisfying consumers' increasingly diversified needs. For this reason, retail spaces have continued to evolve and the modern concept of pop-up stores appeared through this process. Therefore, the object of this study was to research domestic pop-up fashion store cases by collecting article data. These data are from Internet fashion-specialty sites and analyze the types and characteristics of pop-up fashion stores by providing basic information that will be useful in the pop-up fashion stores of companies when they establish their marketing strategies. This study utilized the content analysis method and derived the results by using SPSS Statistics. As a result of this study, the type of "pop-up fashion stores opening in distribution enterprises" comprised the highest percentage of the whole store types and the pop-up fashion stores' management purposes were focused on product introduction, promotion, and market testing. As time passed, not only did pop-up fashion stores' growth rate increased, but also the types of pop-up fashion stores have become more diverse. In other words, contemporary fashion companies are utilizing more pop-up fashion stores as a marketing strategy than before. However, due to the short history of domestic pop-up fashion stores, the variety of research is still insufficient, so more extensive research on pop-up fashion stores is required.

Preparation and characterization of inexpensive submicron range inorganic microfiltration membranes

  • Nandi, B.K.;Das, B.;Uppaluri, R.;Purkait, M.K.
    • Membrane and Water Treatment
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    • v.1 no.2
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    • pp.121-137
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    • 2010
  • This work presents inexpensive inorganic precursor formulations to yield submicron range symmetric ceramic microfiltration (MF) membranes whose average pore sizes were between 0.1 and $0.4{\mu}m$. Incidentally, the sintering temperature used in this work was about 800 to $950^{\circ}C$ instead of higher sintering temperatures ($1100^{\circ}C$) that are usually deployed for membrane fabrication. Thermogravimetric (TGA) and X-Ray diffraction (XRD) analysis were carried out to evaluate the effect of temperature on various phase transformations during sintering process. The effect of sintering temperature on structural integrity of the membrane as well as pore size distribution and average pore size were evaluated using scanning electron microscopy (SEM) analysis. The average pore sizes of the membranes were increased from 0.185 to $0.332{\mu}m$ with an increase in sintering temperature from 800 to $950^{\circ}C$. However, a subsequent reduction in membrane porosity (from 34.4 to 19.6%) was observed for these membranes. Permeation experiments with both water and air were carried out to evaluate various membrane morphological parameters such as hydraulic pore diameter, hydraulic permeability, air permeance and effective porosity. Later, the membrane prepared with a sintering temperature of $950^{\circ}C$ was tested for the treatment of synthetic oily waste water to verify its real time applicability. The membrane exhibited 98.8% oil rejection efficiency and $5.36{\times}10^{-6}\;m^3/m^2.s$ permeate flux after 60 minutes of experimental run at 68.95 kPa trans-membrane pressure and 250 mg/L oil concentration. Based on retail and bulk prices of the inorganic precursors, the membrane cost was estimated to be $220 /$m^2$ and $1.53 /$m^2$, respectively.

Building up the foundation for the elderly apparel industry through the development on shirt sloper of elderly obese males - Applying CLO 3D program - (노년 비만남성의 셔츠원형 개발을 통한 실버 의류산업 활성화 기반 구축 - CLO 3D 가상착의 시스템 활용 -)

  • Seong, Ok jin;Kim, Sook jin
    • The Research Journal of the Costume Culture
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    • v.28 no.3
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    • pp.299-312
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    • 2020
  • The purpose of this study is to create a shirt sloper suitable for an elderly male body shape by producing virtual models using a 3D-virtualization program, making a torso prototype using the Yuka CAD system, and employing 3D simulation to virtualize and calibrate the model. First, the following three types of obese dummies are implemented through the CLO 3D program: Type 1 exhibits body fat in the lower body; Type 2 exhibits an obese abdomen; and Type 3 displays a balanced form of obesity. Second, for the design of the shirt pattern, the waist back length (measured value+1), back armhole depth (C/10+12+3+0.5~1.5), front armhole depth (back armhole depth 0~1), front interscye (2C/10-1+0.5-0.5), armscye depth (C/10+2+3.5+ 0.5), back interscye (2C/10-1+1), front chest C (C/4+2.5+1), back chest C (C/4+2.5-1), front hem C (C/4+2.5+1(+2)), back hem C (C/4+2.5-1(+2)), cap height (AH/3-5), and biceps width (Front AH-1, Back AH-1) are calculated. Third, the virtual attachment of the shirt pattern is resolved by increasing the front and back armhole depths, and the front and rear wrinkles are improved by adding a back armhole dart. The front hem lift and lateral pull caused by the protrusion of the abdomen are amended by increasing the margin of the chest, waist C, and hip C, with the appearance improved by balanced margin distribution in the front, back, and side panels. The improved retail pattern with an increase in the front armholes C was balanced on the torso plate.