• Title/Summary/Keyword: retail distribution

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Impulse Buying Behavior in Distribution Centers of Kathmandu

  • Bharat RAI;Rewan Kumar DAHAL;Bhupendra Jung SHAHI;Binod GHIMIRE
    • Journal of Distribution Science
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    • v.21 no.5
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    • pp.19-29
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    • 2023
  • Purpose: The study's primary objective was to pinpoint the variables impacting consumers' impulsive purchasing decisions in the distribution centers in Kathmandu, the capital city of Nepal. Research design, data, and methodology: The independent variables used to identify consumer impulse buying behavior were the in-store displays, store employee behavior, reference groups, and promotional activities. A 6-point Likert scale questionnaire was employed for collecting the primary data from customers at the retail center of Kathmandu. The study's sample size was 396, employing a convenient sampling method. Statistical Package for the Social Sciences (SPSS) and Analysis of a Moment Structures (AMOS) have been used to show the relationships between dependent and independent variables. Results: The outcome of the path analysis using structural equation modeling demonstrates that in-store displays, reference groups, and store employees' behavior significantly influence the customers' impulse buying decisions in the distribution center. Additionally, it has been discovered that promotional activities have no significant impact on consumers' impulsive purchasing decisions made at the retail center of Kathmandu. Conclusions and Implications: The study's findings indicate that the actions of store personnel, reference groups, and in-store displays significantly contribute to the acceleration of impulsive purchases. Such findings provide researchers and business executives with a road map for the future.

Small and Medium-Sized Stores′ Competitive Strategies, Marketing Capabilities, and Retail Performance: Competing against Mass Merchandisers (대형할인점에 대응하는 중소 소매점의 경쟁전략, 마케팅 역량 그리고 소매성과)

  • 전달영;채명수
    • Journal of Distribution Research
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    • v.8 no.1
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    • pp.91-116
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    • 2003
  • This study empirically analyzes the relationships among small and medium-sized stores' competitive strategies, marketing capabilities, and retail performance to cope with hostile environments like mass merchandisers' threats. To accomplish the proposed research objectives, data were collected from 325 small and medium-sized stores scattered nationwide. Three types of competitive strategies were significantly classified as follows cost leadership, merchandise differentiation, and service differentiation. Also, several strategic groups such as doing-nothing type, service differentiation type, cost leadership type, and merchandiser differentiation type were recognized through the cluster analysis. The test results show that the small and medium-sized stores perceiving hostile environments less importantly marked the high retail performance among clusters like cost leadership type, merchandise differentiation type, and even doing-nothing type. On the other hand, the moderating effects resulted from the interaction between strategic groups and environmental hostility did not have significant influence on retail performance. Additionally, merchandise differentiation cluster obtains and accumulates marketing capability most efficiently and the cluster like cost leadership, service differentiation, and doing-nothing follows next in order. Finally, merchandise differentiation cluster shows the most highest retail performance among the clusters while there was no difference between cost leadership and service differentiation cluster in terms of retail performance.

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Study on Differentiation Strategies of Private Brand Product in Convenience Store: Focused on BGF Retail (편의점 PB상품의 차별화 전략에 대한 연구: BGF 리테일을 중심으로)

  • Kim, So-Hyung
    • Journal of Distribution Science
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    • v.15 no.8
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    • pp.55-64
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    • 2017
  • Purpose - PB products at convenience stores take up about 20% of all products, and strategies for differentiation from other companies and brand image building are very important. This study would investigate the strategy for differentiating PB products and successful brand building strategy, focusing on BGF Retail that is operating 'CU', the leader in the convenience store industry in Korea. Research design, data, and methodology - This study would attempt to make an exploratory approach to PB products limited to those in convenience stores. As a research subject, this study chose BGF Retail, the operator of CU, which is the leader in the convenience store industry in Korea and chose the case study method in order to examine the strategy for differentiating PB products in convenience stores more in depth. For this purpose, this study collected materials such as papers, newspaper articles and various reports on convenience store-related PB products and conducted an in-depth study including more practical contents through an interview with CU workers. Results - CU pursued the diversity of PB products and has had the diversity of products, more than 120 kinds. It founded a product research institute and has been in charge of the differentiation strategy from planning products to launching them. Changing the target layer of consumers to those in middle age of the 40s-50s, it succeeded in the strategy expanding the consumer class. In the long run, despite it changed the name of the company, it has built a successful image, and both revenue and operating profit have continuously grown up. Conclusions - In results, CU has reset the changing main target population, and the product research institute succeeded in the innovation of products, reflecting new trends the customers want. Through this study, the practical implications could be provided for competitors.

Retail Brand Value Measurements and the Relationship with the Market Performance (소매점 브랜드 가치 구성요소와 선호도, 만족도, 재구매의도 간의 관계에 관한 연구)

  • Suh, Yong-Gu;Im, Seung-Hee
    • Journal of Distribution Research
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    • v.11 no.4
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    • pp.71-96
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    • 2006
  • A systematic brand value management starts from its measurement. Accordingly, a number of studies have proposed to measure the value of the brands. However, most of them deal with the brand value of the tangible products. Also, in many cases, such an effort did not bring long-lasting effects because either it ended up with an one-time measurement or it employed a different measurement method each time, thus hampering the comparability of the results and the accumulation of knowledge over time. So, this study has measured retail brand value index of the discount stores and the department stores of Korea every year between 2002 and 2004. And then it provides what they have found over that period. In addition this study examines the significant relationship between retail brand value components and the market performance.

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Price Competition in Korean Retail Gasoline Market: Focusing on Spatial Effects (국내 주유소 시장의 휘발유 가격경쟁 분석: 공간 효과를 중심으로)

  • Kim, Hyung-Gun
    • Journal of Distribution Science
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    • v.16 no.4
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    • pp.83-88
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    • 2018
  • Purpose - This study conducts an empirical analysis on gasoline pricing of Korean retail gas stations focusing on spatial effects. Unlike previous studies, the study uses an official land price for a proxy of the importance of location, and also allows the spatial effects from other competing gas stations as well. Research design, data, and methodology - In collection of data, we obtain more abundant data than those of previous studies. The gasoline prices used in the study are 909,084 observations as daily data from January 1 to July 31 of the year 2016. A proxy for the land price is collected by linking official public land price data with address information on each gas station. For the estimation, the study employs the Panel Spatial Dubin Model to make the best use of the collected location information. Results - As expected, spatial properties of gas stations have significant effects on the gasoline price. As the price per square meter increases by 100 thousands won, the price of gasoline rises 9 won per liter. Among other characteristics, the price increases by 16 won per liter if the station has a convenience store, and about 5 won if it has a car wash service. Gasoline price in Singapore accounted for 26% of variations in domestic gasoline prices. SK Energy and GS Caltex are the top brands in terms of price. The study also finds prices and other important properties of competing gas stations have significant effects on others' prices. Prices of competing gas station have a positive relationship with those of others. If a competing gas station raises the price, the gas station also raises the price, and lowering the price lower the price. Among brands, GS Caltex has the greatest downward pressure on nearby gas stations. Conclusions - The study confirms that location value of gas stations affect their gasoline prices, and the prices of the competing gas stations also have a significant effects on their prices. It suggests that the prices in the competing retail areas tend to be synchronized with each other.

Profiles of coagulase-positive and -negative staphylococci in retail pork: prevalence, antimicrobial resistance, enterotoxigenicity, and virulence factors

  • Lee, Gi Yong;Yang, Soo-Jin
    • Animal Bioscience
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    • v.34 no.4
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    • pp.734-742
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    • 2021
  • Objective: The present study aimed to investigate the occurrence and species of coagulase-positive staphylococci (CoPS) and coagulase-negative staphylococci (CoNS) in retail pork meat samples collected during nationwide monitoring. The staphylococcal isolates were characterized for antimicrobial and zinc chloride resistance and enterotoxigenic potential. Methods: A total of 260 pre-packaged pork meat samples were collected from 35 retail markets in 8 provinces in Korea for isolation of staphylococci. Antimicrobial and zinc chloride resistance phenotypes, and genes associated with the resistance phenotypes were determined on the isolates. Furthermore, the presence and distribution of 19 staphylococcal enterotoxin (SE) genes and enterotoxin-like genes among the pork-associated staphylococci were determined by multiplex polymerase chain reaction-based assays using the specific primer sets. Results: A total of 29 staphylococcal strains (29/260, 11.1%) were isolated from samples of retail pork meat, 24 (83%) of which were CoNS. The four CoNS species identified were S. saprophyticus (n = 16, 55%), S. sciuri (n = 3, 10%), S. warneri (n = 3, 10%), and S. epidermidis (n = 2, 7%). Among the 29 isolates, four methicillin-resistant CoNS (MR-CoNS; three S. sciuri and one S. epidermidis) and one methicillin-resistant CoPS (MR-CoPS; one S. aureus) were identified. In addition, a relatively high level of tetracycline (TET) resistance (52%) was confirmed in CoNS, along with a predominant distribution of tet(K). The most prevalent SEs were sep (45%), and sen (28%), which were carried by 81% of S. saprophyticus. Conclusion: These findings suggest that CoNS, especially S. saprophyticus strains, in raw pork meat could be a potential risk factor for staphylococcal food poisoning (SFP), and therefore, requires further investigation to elucidate the role of SEls in SFP and virulence of the pathogen. Our results also suggest that CoNS from raw pork meat may act as a source for transmission of antimicrobial resistance genes such as staphylococcal cassette chromosome mec and tet(K).

Unattended Trends and Retail Locations: Focusing on Unmanned Convenience and Discount Stores in Seoul (점포의 무인화와 소매점 입지: 서울시 무인 편의점과 무인 할인판매점을 대상으로)

  • Park, Sohyun;Lee, Keumsook
    • Journal of the Economic Geographical Society of Korea
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    • v.24 no.4
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    • pp.411-424
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    • 2021
  • The purpose of this study is to analyze the location characteristics of convenience stores, a consumption industry that forms a new retail environment and implements unattended, and reveals the geographic factors that affect its location. For this purpose, we first examine the growth and regional distribution of manned convenience stores and then construct a gamma generalized linear regression model that explains the distribution of the unmanned convenience stores as well as the manned and unmanned combined convenience stores. As the result, it was observed that the unmanned convenience stores and the unmanned discount stores are located close to public transportation facilities and they have relatively little movement of the population but they are distributed in areas with a higher density of young residential population and densely distributed retail stores and restaurants. The effects of demographic factors on the location of the unmanned convenience stores and the unmanned discount stores differed according to the scope and characteristics of their sales items. Our findings provide an empirical basis for subsequent academic research as an initial study that identified geographic factors influencing the selection of opening locations for unmanned stores.

Application of the L-index to the Delineation of Market Areas of Retail Businesses

  • Lee, Sang-Kyeong;Lee, Byoungkil
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.32 no.3
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    • pp.245-251
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    • 2014
  • As delineating market areas of retail businesses has become an interesting topic in marketing field, Lee and Lee recently suggested a noteworthy method, which applied the hydrological analysis of geographical information system (GIS), based on Christaller's central place theory. They used a digital elevation model (DEM) which inverted the kernel density of retail businesses, which was measured by using bandwidths of pre-determined 500, 1000 and 5000 m, respectively. In fact, their method is not a fully data-based approach in that they used pre-determined kernel bandwidths, however, this paper has been planned to improve Lee and Lee's method by using a kind of data-based approach of the L-index that describes clustering level of point feature distribution. The case study is implemented to automobile-related retail businesses in Seoul, Korea with selected Kernel bandwidths, 1211.5, 2120.2 and 7067.2 m from L-index analysis. Subsequently, the kernel density is measured, the density DEM is created by inverting it, and boundaries of market areas are extracted. Following the study, analysis results are summarized as follows. Firstly, the L-index can be a useful tool to complement the Lee and Lee's market area analysis method. At next, the kernel bandwidths, pre-determined by Lee and Lee, cannot be uniformly applied to all kinds of retail businesses. Lastly, the L-index method can be useful for analyzing the space structure of market areas of retail businesses, based on Christaller's central place theory.

Evolution of Automatic Ordering System in Retail Market : Analyzing Inventory Data

  • Paik, SiHyun;Frazier, DeWayne P.;Mark, Isenhoff
    • International Journal of Advanced Culture Technology
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    • v.3 no.2
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    • pp.1-14
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    • 2015
  • The purpose of this paper is to reveal two problems in the existing inventory systems in retail market, and to suggest a Two-Bin System under Automatic Ordering System considering only base-stock. Large retailers already have a sophisticated inventory system based on an automatic ordering principle. However, why does the out-of-stock (OOS) happen in large discount stores in spite of having a good inventory system? This paper suggests two systems after finding the root causes concerning the previous question. For evaluating the performance of each system, the random 200 data set in each sample group was generated from MINITAB 16 and obeyed the Poisson distribution. The existing inventory system in retail market cannot help generating OOS due to indwelling contradiction in itself. The reasons are the ordering deadline and the relationship between ordering quantity and base stock. This paper also demonstrates that these previous studies on inventory fall into the closed loop. Also the paper shows that the performance of the replenishment policy was better than traditional methods dealing with ordering quantity and base stock.

Using Huff Model for Predicting the Potential Chiness Retail Market

  • Su, Shuai;Youn, Myoung-Kil
    • Asian Journal of Business Environment
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    • v.1 no.1
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    • pp.9-12
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    • 2011
  • This study aimed to predict retail sales of local markets in Jinan city of China with the Huff model. Using the Huff Model, we examined whether the predicted retail sales of local markets may be different in Jinan, China, from the department stores, supermarkets, shopping centers/shopping malls, and home appliance stores. The probability that a customer shops at location depends upon the store size and the travel time factors calculated by the Huff Model. We found that the predictedretail sales of shopping malls have a greater value than others. People who live in a mid-sized city may have easier access to any stores within the city boundary than people in metropolitan areas. Therefore, people in a mid-sized city are more sensitive to store size, because a bigger store size means greater opportunities, incentivizing consumers to travel further to competing stores after passing by nearer, smaller stores. This study has some limitations. First, the data is somewhat restricted in that the subject stores do not represent all of the stores in Jinan. Second, we cannot compare the estimated market share of the stores and the actual sales data. It is further suggested in this study that more databases be developed throughout such East Asian countries as Korea and Japan and that a different parameter λ value in the Huff Model be utilized for mid-sized cities.

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