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An Application of Fuzzy AHP and TOPSIS Methodology for Ranking the Factors Influencing FinTech Adoption Intention: A Comparative Study of China and Korea (FinTech 채택 의도에 영향을 미치는 요소의 순위 결정을 위한 Fuzzy AHP 및 TOPSIS 방법론의 적용 : 중국과 한국의 비교 연구)

  • Mu, Hong-Lei;Lee, Young-Chan
    • Journal of Service Research and Studies
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    • v.7 no.4
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    • pp.51-68
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    • 2017
  • Financial technology (FinTech) is an emerging financial service sector include innovations in financial literacy and investment, retail banking, education, and crypto-currencies like bitcoin. One of the crucial branch of financial technology-third-party payment (TPP) is undergoing rapid growth, with online/mobile systems replacing offline financial systems. System quality and user attitudes are key perceptions driving third-party payment usage, the importance of these perceptions, however, may be different with countries as users' thinking varies from country to country. Thus, the purpose of this study is to elaborate how factors differ from China to Korea by drawing on the unified theory of acceptance and use of technology (UTAUT2). Additionally, this study also aims to propose a multi-attribute evaluation of the third-party online payment system based on analytic hierarchy process (AHP), fuzzy sets and technique for order performance by similarity to ideal solution (TOPSIS), to examine the relative importance of the perceptions influencing new technology adoption intention. The results showed that the price value has the most significant influence on Chinese perceptions, while the perceived credibility has the most significant effect on Korean perceptions. Sub-criteria also performs different results to Chinese and Korean third-party online payment system.

The Moderating Effect of Service Type on the Customer Delight-Behavioral Intention Relationships (서비스 유형의 조절 효과에 따른 기업의 고객감동과 행동 의도의 관계)

  • Kim, MiJeong;Yoon, Ju Ok
    • Journal of Service Research and Studies
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    • v.9 no.4
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    • pp.81-95
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    • 2019
  • The concept of customer satisfaction is very important issue in the service firms. All service firms should delight theirs customers? Which service contexts creating customer delight results in better positive performance? This study is to examine the moderating effect of service type on the customer delight-behavioral intention relationship. Data from consumers across two distinct service contexts (retail banks and upscale restaurants) were obtained. Using the multiple moderating regression analysis, the proposed hypotheses in this study were tested. The results reveal that customer delight had a greater positive impact on both revisit and referral intention in the hedonic service than the utilitarian service. This study suggests specific service contexts where customer delight strategies generate better desirable results. The customer delight strategy is able to be applied in both hedonic and utilitarian services, but it is more effective to lead customer loyalty in the hedonic service than utilitarian services. Service firms need a strategic approach to customer satisfaction strategies. This study provide strategic implications for service firms to efficiently manage and allocate resources, and can help them in making decisions about establishing and implementing customer satisfaction strategies.

Supply Network Analysis of Second and Third Outsourcing Firms with E-Invoice at Automobile Parts Industry: Focused to Brake Manufacturing Firms (자동차 부품산업의 전자세금계산서 기반 2차·3차 공급망 분석: 브레이크 업계를 중심으로)

  • Kim, Tae Jin;Lee, Jae Hoo;Hong, Jung Sik
    • The Journal of Society for e-Business Studies
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    • v.21 no.3
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    • pp.79-99
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    • 2016
  • Supply network of automobile part is addressed with the e-invoices generated at real time. Automobile is composed of 8 modules. Firms which produce these modules are defined as the first outsourcing firm. Brake is the part of power control module and so, brake manufacturing firm is called the second outsourcing firm. In this paper, the third supply networks of brake manufacturing firms is analyzed with e-invoices and social network method. At the node-level, the third outsourcing firms are classified into 3 categories, interator, allocator and hub with respect to their role at the ego-network of each brake manufacturing firm. At the network level, A2, one of 3 brake manufacturing firms have more outsourcing firms and bigger centrality than the other brake manufacturing firms. Intre-firms trade patterns are, also, analyzed by using the degree of trade dedication with respect to the modes of business. It is shown that trade pattern of retail, commodity brokerage firm, rubber and plastic manufacturing firm are hierarchical trade because their degree of trade dedication is almost near to 1.

An Experiential Approach to the Determinants of Impulse Buying Based on Store Type (유통점포별 충동구매의 결정요인에 대한 경험적 접근)

  • Yoon, Sung-Joon;Lee, Dong-Hee
    • Journal of Distribution Research
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    • v.13 no.3
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    • pp.1-25
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    • 2008
  • This study, from a temporal standpoint, seeks to validate the relationship between prior shopping experience, a pre-experiential construct, and impulsive/planned purchase intentions, a post-experience construct, based on strategic experiential module advocated by Schmitt (1999) by focusing on three key variables--prior shopping experience, on-site experiences, and emotional response to store atmosphere. Also, from a spatial standpoint, the study aims to valiadate the relationship between emotional response to store atmosphere and impulsive purchase intentions across three retail store types--department store, discount store, and internet store. Specific research purposes and findings are as follows. First, it was found that regardless of the degree of prior shopping, discount store and internet shoppers preferred cognitive shopping experience to emotional experience. Second, emotional shopping experience significantly influenced impulsive purchase intention, whereas cognitive shopping experience influenced planned purchase intention. Third, for discount store shoppers only did the interior colour serve as a positive moderator between emotional shopping experience and impulsive buying intention, while merchandise display served as a negative moderator.

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Assessment of Quality Changes in Mackerel Scomber japonicus During Refrigerated Storage: Development of a Freshness Indicator (냉장 저장 중 고등어(Scomber japonicus)의 선도 지표 개발을 위한 품질 특성 평가)

  • Park, Sun-Hee;Kim, Min-Ju;Kim, Go-Un;Choi, Hyeun-Deok;Park, So-Yeong;Kim, Min-Ji;Kim, Koth-Bong-Woo-Ri;Kim, Young-Min;Nam, Taek-Jeong;Hong, Chang-Wook;Choi, Jae-Hyuk;Jang, Myung-Kee;Lee, Ju-Woon;Ahn, Dong-Hyun
    • Korean Journal of Fisheries and Aquatic Sciences
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    • v.49 no.6
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    • pp.731-736
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    • 2016
  • No freshness indicator for fish has yet been established. Thus, we investigated changes over time in mackerel quality in an effort to development useful indicators. Fresh whole mackerel Scomber japonicus were stored at $4^{\circ}C$ immediately after capture and quality changes were evaluated every 3 days for a total of 15 days. Whole fish were divided into ventral parts (VPs) and dorsal parts (DPs); we measured the trimethylamine (TMA) and volatile basic nitrogen (VBN) levels, pH values, and color values in/of these parts. The TMA and VBN levels tended to increase during storage and the TMA changes in VPs were higher than those in DPs. In particular, the VP TMA content attained a maximum of 3.68 mg/100 g at 6 days, and the VBN content attained a maximum of 20.88 mg/100 g at 9 days, suggestive of initial fish spoilage. The pH ranged from 5.99-6.17 over the first 3 days and from 6.17-6.38 from days 6-15. Surface color changes on VPs and DPs were explored. Significant decreases in both VP lightness and yellowness were evident after 3 days. The data suggest that both TMA level and lightness of the color are valuable indicators of freshness in the initial stage of mackerel retail.

Agglomeration Economies and Intra-metropolitan Location of Firms: A Spatial Analysis on Chicago and Seoul (집적경제와 도시내 기업입지에 대한 공간분선: 서울과 시카고를 대상으로)

  • Jungyul Sohn
    • Journal of the Korean Geographical Society
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    • v.36 no.5
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    • pp.561-577
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    • 2001
  • Urban spatial structure is closely related to the spatial distribution of urban economic activities. The spatial distribution pattern is no more than an aggregated expression of the location and/or relocation behavior of individual firms and establishments. In this respect, it is important to identify and examine the factors that affect the spatial behavior of individual firms for a more comprehensive understanding of urban space. Agglomeration economies are one of the most prominent urban economic phenomena in the modern metropolitan area. Most firms in an urban space seek external economies through the spatial clustering of their activities. Agglomeration economies feature prominently in the analysis of urban economic structure across urban areas. While the agglomeration economies between cities focus at the macro-scale of analysis, such economies within any given city focus more on the micro geographical scale. There have been a number of researches on agglomeration economies, among which there are relatively few approaches based on an intra-urban context. This proper explores the agglomeration economies at the micro scale and tries to reseal the spatial realization of the agglomeration economies within and between sectors. Three sectors are considered in the analysis; manufacturing, retail and service. The model is based on simultaneous equation systems combined with spatially weighted variables and estimated by the KRP estimators.

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A Study on Trend Forecasting of the Ethnic Theme-Concentrating on Los Angels Market in '97 F/W- (에스닉 테마를 주제로 한 유행경향 예측에 관한 연구-‘97 F/W 로스엔젤레스 시장을 중심으로-)

  • Kim, Hye-Young
    • The Journal of Natural Sciences
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    • v.10 no.1
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    • pp.199-208
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    • 1998
  • This study forecasts the trend of ethnic theme through market survey, concentrating on Los Angeles market. First, the background of ethnic theme was examined, and the present situation of shops, department sores, and headquarter was also surveyed. After that, fashion trend suitable for market was suggested by analyzing the life style of consumers through zip code. The results of the study are as follows. The conspicuous trend of '97 F/W retail stores is ethnic. This reaction to complicated modern life, and symbolizes the desirable evaluation on the simpleness of basic life and nature. The model of ethnic design is identified in natural clothing, primitive arts, ethnic culture and African theme. In short, this ethnic fashion is expressed as simpleness, naturalism convenience and freedom. On the other hand, the standard of general department stores such as Broadway and Robinson May which are the headquarter of this trend is to satisfy various consumers with various styles. Ethnic goods from Broadway has not arrived at the top for its introducing step. To elevate sales of these goods, promotion through VMD and suggesting various ethnic goods should be done. Besides, when analyzing the consumers of Beverly center Broadway, the target of these goods are mostly professional young people in their 25-34 and 35-44. The life style of these people emphasizes sophisticated life in aspects such as job-oriented activities, and up-to-date fashion. Especially, image is very important. They want individuality different from others. These images are diversified from simpleness, naiveness to sexy character. Accordingly, suggesting fashion trend satisfying the demand of consumers through market survey will make fashion market create infinite possibilities.

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The Evaluation of Effectiveness on RFID system based Logistics process (RFID 시스템 기반 물류프로세스 유효성 평가)

  • Choi, Yong-Jung;Han, Dae-Hee;Jeong, Hae-June;Han, Woo-Chul;Kim, Hyun-Soo
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.6
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    • pp.111-120
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    • 2010
  • Looking at the application examples related to RFID systems around the world, it is easy to find that RFID systems are introduced in various industries, such as retail and consumer goods sectors, financial and security sectors, automotive and transport sector, leisure and sports sector, logistics, and health-related fields. This is because they can get their operational efficiency and competitiveness by means of product's visibility and transparency of information through RFID systems. However, it is required that evaluation of effectiveness on introducing RFID systems should be performed to strengthen construction willingness of RFID systems before actual introduction of the RFID systems in the process. This activity affects to introduction of RFID systems in industry-wide and then, will be able to create a synergy effect such as national industrial competitiveness improvement. The purpose of this study is to offer rational method on effectiveness analysis before and after RFID based process. Accordingly, the proposed Choquet fuzzy integral-based model will be allowed rational analysis by integrating quantitative and qualitative analysis. Through the effectiveness analysis of C company's RFID based process using the proposed evaluation model, we could identify that RFID-based logistics process was more effective than existing process.

A Comparative Assessment Between ACSS of Canada and FedACH of America as a Electronic Payment System (전자결제시스템으로서 캐나다의 ACSS와 미국의 FedACH의 비교연구)

  • Lee, Byeong-Ryul
    • International Commerce and Information Review
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    • v.18 no.1
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    • pp.55-78
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    • 2016
  • This paper discusses on Electronic Payment System between U.S.A. and Canada. In particular, I focused on ACSS compare with FedACH(Fed Automated Clearing House) to advance a research effects. Because both of them is a low-value, high-volume retail payment system which their countries represent. The ACSS(Automated Clearing Settlement System) is the system through which the vast majority of CPA payment items are cleared, through various payment streams. In 2014, ACSS system cleared approximately 6.8billion payments worth a total value of $ 44.9 trillion. While, The FedACH Network are the center of America Commerce, moving more than $40 trillion each year. That's made up of almost 23 billion electronic financial transaction, including direct deposit via ACH, social security and government benefits, electronic bill payments such as utility and mortgage payments. Thus in this article, first of all, I considered features of payment system and the types of payment items between ACSS and FedAch. Second, I analyzed the status of central bank and legal background. Third, I focused on the operational policy and risk aversion policy. Lastly, I suggested that their payment and banking system have to assume, with good reason, more efficiently accurately and securely operation to protect their customer from credit risk and financial fraud.

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A Study on Food Shopping User Experience Design of Omni-channel (옴니채널에서 식품쇼핑의 사용자 경험 디자인 연구)

  • Kim, Ji-Hea;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.14 no.7
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    • pp.403-409
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    • 2016
  • This study is a food shopping experience of omni-channel. Food threats and healthy living concerns bring different channels in led to increase reasonable way such as various demand. Omni-channels should be premised on understanding customer behavior as well as empirical user types in which considerations including the value of experience and understanding consumer behavior. Online survey result showed that, (1)offline food shopping, major retail store with quality, buy fresh food directly 2~3 times a month (2)online food shopping, e-commerce site with costs, buy fruits & nuts 2~3 times a month. After in-depth interview with eight high quality participants, I analyzed needs for food shopping experience in regard to the four steps food purchasing journey then derived a persona with integral value 'health' and 'diet'. It is classified into two types. One is the primary persona, family and health oriented, considering household money 'saving', and other is secondary persona, work and personal oriented, looking forward to 'automatic supply'. The result of this study provided an insight that help us explore ways to resolve function and services in the context of a healthy and balanced diet for improving food shopping experience of omni-channel.