• The Journal of the Korea Contents Association
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• v.10 no.9
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• pp.432-437
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• 2010

The purpose of this research is to find out how festival servicescape and human service impact the participant's emotional response and behavioral intention in terms of participants as consumers. The servicescape of festival indicated 4 common factors, named cleanliness, convenience, suitability and attravtiveness. As a result of analysis, it indicated that cleanliness and convenience from among the servicescape of festival variables are positively on positive emotion, negatively on negative emotion. And it was analyzed that all the variables of human service influence significantly on emotional response. Especially, it showed that expertise of human service variables influence on positive emotion the most, influence significantly on negative emotion. The result of relationship on behavioral intention indicated that the convenience factor of festival servicescape and expertise factor of human service influence significantly. Therefore, to operate successful festival, festival organizer should plan and manage the festival based on factors which comprises festival servicescape and human service.

• Journal of the Korean Society of Costume
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• v.64 no.2
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• pp.35-49
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• 2014

In cases of fashion businesses operating by consignment, base estimate on quantity of sales is the most essential part of merchandising. This study classified factors influential to sales into factors with systematic influence and factors with unsystematic influence. In order to find out influence of each factor on sales, non-linear regression was used with SPSS package on the basis of actual data on sales for 5 years for sport shoes brand. Major findings of this study are as follows. First, price level had significant negative(-) influence on sales. Second, price expectation effects had significant negative(-) influence on sales. Third, competitor's price effect showed significant negative(-) value. Fourth, day-of-the-week effect showed significant positive(+) effect. The theoretical marketing implications of this study are as follows. First, study on price leads to expansion of the researches from apparels to sport shoes. Field of study on price was enlarged through expansion of variable of study from price level and price expectation effect to promotion, day-of-the-week effect and rainfall effect. Second, quantitative scale of day-of-the-week effect was found and it could be confirmed that there was seasonal differences with day-of-the-week effect. Implications of above findings on marketing managers are as follows. First, it was found that an increase in competitiveness of brand power and a decline in absolute value of competitor's price effect can be realized when new product groups are developed to meet the unsatisfied needs in the market. Second, it was possible to find out the parameters scales of the price response function, making it possible to estimate sales for the next season, and in turn realize increase in rate of sales and profit rate. This research is based on the dynamic price response function, which is rare to find in the apparel business and it academic significance due to its expanding response model which was focused on price in conventional researches to non-systematic variables.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.11
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• pp.1322-1332
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• 2011

This study investigates the influence of social desirability to questionnaire response and data analysis in order to identify the need for social desirability control in clothing consumer research. A questionnaire measuring social desirability, social face sensitivity, clothing shopping behavior, and demographic characteristics was developed. Responses of 234 respondents were analyzed using factor analysis, simple regression analysis, hierarchical regression analysis, descriptive analysis, and Cronbach's alpha analysis. The results were as follow. First, respondents were influenced by social desirability when they responded to items measuring other-conscious social face. Second, the result of regression analysis (that the independent variable was social formality) was less influenced by social desirability control because the influence of social desirability to social formality was insignificant. Conversely, the result of regression analysis (that the independent variable was other-conscious social face) was more influenced by social desirability control because the influence of social desirability to other-conscious social face was significant. This study is an initial study that notices the need for social desirability control in clothing consumer research.

• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.14 no.6
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• pp.478-485
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• 2004

Vibration localization characteristics of mistuned repeated structures are investigated. The mistuning often creates significant response discrepancies among subcomponents of a repeated structure. As the result of the discrepancies, critical fatigue often occurs in a repeated structure. Therefore, it is of great importance to predict the vibration response of the mistuned repeated structures accurately. In this paper, a simplified model is employed and dimensionless parameters that influence the localization characteristics are identified. Through parameter study, two localization phenomena are investigated and compared.

• Biotechnology and Bioprocess Engineering:BBE
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• v.10 no.5
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• pp.444-450
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• 2005

Epidermal growth factor (EGF) activates many intracellular effector molecules, which subsequently influence the expression levels of many genes involved in cell growth, apoptosis and signal transduction, etc. In this study, the early response of gene expressions due to EGF treatment was monitored using oligonucleotide DNA microarrays in rat schwannoma cell lines. An immunoblotting experiment showed the successful activation of EGF receptors and an effector protein, STAT5, due to EGF treatment. The microarray study showed that 35 genes were significantly induced and 2 were repressed within 60 min after the treatment. The list of induced genes included early growth response 1, suppressor of cytokine signaling 3, c-fos, interferon regulatory factor 1 and early growth response 2, etc. According to the microarray data, six of these were induced by more than 10-fold, and showed at least two different induction patterns, indicating complicated regulatory mechanisms in the EGF signal transduction.

• Wind and Structures
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• v.38 no.6
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• pp.477-492
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• 2024

This study presents a comprehensive investigation of wind load characteristics and wind-induced responses associated with different wind incidence angles and terrains of the 1000kV UHV substation frame. High-frequency force balance (HFFB) force measurement wind tunnel tests are conducted on the overall and segment models to characterize wind loads characteristics such as the aerodynamic force coefficients and the shape factors. The most unfavorable wind incidence angles and terrains for aerodynamic characteristics are obtained. A finite element model of the substation frame is built to determine the wind-induced response characters based on the aerodynamic force coefficients and bottom forces of the segment models. The mean and root mean square (RMS) values of displacement responses at different heights of the frame structure are compared and analyzed. The influence of wind incidence angle and terrains on wind-induced responses is also examined. The displacement responses in terms of the crest factor method are subsequently transformed into dynamic response factors. The recommended values of dynamic response factors at four typical heights have been proposed to provide a reference for the wind resistance design of such structures.

• Proceedings of the Korea Concrete Institute Conference
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• 1998.04b
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• pp.433-438
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• 1998

Design lateral strength calculated by current seismic design code is prescribed to be much lower than the force level required for a structure to respond elastically during design level earthquake ground motion. Present procedures for calculating seismic design forces are based on the use of elastic spectra reduced by a strength reduction factor known as "response modification factor, R". This factor accounts for the inherent ductility, overstrength, redundancy, and damping of a structural system. This study considers ductility and overstrength of the wall-type structure for investigating R factor. This means that R factor is determined from the product of "ductility-based R factor($R_$\mu$$) and overstrength factor($R_s$). $R_$\mu$$ factor is calibrated to attain the targer ductility ratio (system ductility capacity) and produced in the from of $R_$\mu$$ spectra considering the influence of target ductility, natural period, and hysteretic model. On the other hand, $R_s$ is more difficult to quantify, since it depends on both material and system-dependent uncertain parameters. In this study Rs factor was determined from the result of push-over analysis.-over analysis.

• Proceedings of the Korean Geotechical Society Conference
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• 2007.09a
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• pp.305-316
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• 2007

Free field ground motion during earthquake is significantly affected by the local soil conditions and it is essential for the seismic design to perform the site specific ground response analysis. So, Round Robin Test (RRT) on ground response analysis was performed for three sites in Korea. A total of 12 teams presented the results of ground response analysis with used input soil properties based on own judgement. In this paper, the results of one dimensional equivalent linear analysis presented by 11 teams were compared to evaluate the effect of input soil properties on ground response analysis. Additionally, 4 influence factors on ground response analysis, that is shear wave velocity of soil layer, nonlinear dynamic deformational characteristics, bedrock depth and bedrock velocity were studied for assumed simple soil conditions.

• Management & Information Systems Review
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• v.33 no.2
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• pp.225-239
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• 2014

An effect of reward program related to promotional activity has the limitation of being concentrated on a short-term performance or of inducing temporary re-purchase. Accordingly, this study verified the influence of reward method upon consumers' response recovery centering on interactive effects of reward timing and reward intensity, in order to expand a research of dissatisfaction situation. As for the objective of this study, first, the aim is to verify the difference in the influence of economic, non-economic, and combined rewards, which are reward methods of dissatisfaction situation, upon consumers' cognitive response recovery and emotional response recovery. Second, the aim is to confirm a moderating role of reward timing and reward intensity in the effect of consumers' response recovery according to reward methods. To design a research, the perfect factor design between subjects in 3X2X2 was used. As a result of major research, first, there was a difference in the influence upon consumers' response recovery depending on reward methods. Second, the influence of reward method upon consumers' response recovery had a difference depending on reward timing. Third, the influence of reward method upon consumers' response recovery had a difference depending on reward intensity. Consumers' response recovery level was confirmed to have the greatest influence in the combined reward. This study has a significance in newly applying the reward timing, in the dissatisfaction situation which is addressed in the general reward program. Through this study, the aim was to support the empirically analytical results of prior researches and to expand its role in several angles.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.761-770
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• 2012

The purposes of the study is builded upon previous researches to investigate the relationship among store's physical environment, customers' emotional responses and behavior intention. For achieving study purposes, research model and hypotheses were set up after reviewing previous researches. The data were collected from a sample of 659 consumers of korea and china department stores, then used to conduct an empirical analysis. The results showed: First, the significant relationship were partially found among store's physical environment, emotional responses and behavior intention, design factor, social factor of store' physical environment both influence shoppers' positive emotions, indirectly influence shoppers' behavior intention through positive emotions, and social factor influence shoppers' negative emotions, indirectly influence shoppers' behavior intention through negative emotions. Second, the results also showed that they are different between korea and the china customer. Therefor, this study has provided a variety of theoretical and practical implications for global retailers to set up marketing strategies.