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남원 향토음식에 대한 관광객의 인지도 및 만족도 (Tourist Perception and Satisfaction with Native Local Foods of Namwon)

  • 김병숙;김연주;이영은
    • 한국식생활문화학회지
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    • 제24권4호
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    • pp.385-390
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    • 2009
  • This study was conducted to develop the unique native local foods of Namwon and to provide basic data needed to reinvigoratethe tourist industry and local economy. Perception and satisfaction with native local foods of Namwon were surveyed in 483 tourists (246 men and 237 women 53% visiting Namwon for the first time). Of the participants, 41.2% did not stay or eat in Namwon. Most tourists visited with other family members and spent approximately 20,000 won per capita on food. Of the foods sampled for the first time, preferred foods were (in order of preference and intention to order again) Chueo-tang, Hanjeongsik, wild edible greens-jeongsik, and black pork. The degree of food satisfaction was relatively favorable (3.54${\pm}$0.08 points on a 5-point satisfaction scale), with taste being the most important factor affecting the degree of satisfaction for 92.9% of the subjects. However, willingness to revisit Namwon on the basis of the local foods was not as high as the degree of satisfaction with the foods. Insufficient information and publicity concerning Namwon local foods were cited as impediments, and suggested improvements included taste, sanitation and food-based tourism. The degree of satisfaction was higher in men than in women. Age, residence, and occupation were not related to the degree of satisfaction. But, the willingness to revisit Namwon to sample local foods was related with gender (men more willing) and occupation (public service personnel, business owners, salaried employees, professionals, and housewives more willing, in order). Women in general and housewives in particular were most critical in food assessment.

국내 온천관광지 이미지 및 선호도 평가 (Evaluation of Spa Destinations' Image & Preference)

  • 김시중
    • 한국경제지리학회지
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    • 제13권2호
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    • pp.253-269
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    • 2010
  • 본 연구는 국내 10대 온천관광지(덕산, 부곡, 온양, 유성, 수안보, 보문, 동래, 아산, 도고, 해운대)를 대상으로 다차원 척도법에 의해 이미지 유사성, 속성 인식도 및 선호도를 분석하였으며, 결과는 다음과 같다. 첫째, 온천관광지의 이미지 유사성 분석결과, '해운대, 동래 및 보문', '도고, 온양 및 아산', '덕산, 수안보 및 부곡'은 각각 유사한 이미지 그룹을 형성하고 있으며, 유성은 이들 온천들과 다른 이미지를 갖고 있는 것으로 나타났다. 둘째, 온천관광지 속성인식도 분석결과, 덕산과 부곡은 '온천 부대시설' 속성이, 유성, 온양, 아산 및 도고는'온천접근성' 및 '관광여건' 속성이 그리고 보문은 '관광여건' 속성에서 경쟁력이 우수한 것으로 나타났다. 해운대, 동래 및 수안보는 '온천접근성' 속성에서 경쟁력이 가장 취약한 것으로 나타났다. 셋째, 직업별 온천관광지 선호도 분석결과, 사무직은 유성과 부곡, 전문직은 보문, 농 수 축산업과주부는 해운대 및 동래, 공무원, 연금생활자, 학생 및 생산직은 온양, 덕산, 아산 및 도고를 그리고 자영업은 수안보를 선호하는 것으로 나타났다. 넷째, 거주지별 온천관광지 선호도 분석결과, 서울, 인천 경기, 강원, 대전 충남 충북 및 전남 전북 거주자는 유성, 수안보, 온양, 덕산, 도고 및 아산 온천을 그리고 대구 경북 및 부산 울산 경남 거주자는 부곡, 보문, 동래 및 해운대 온천을 가장 선호하는 것으로 나타났다.

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도시 주부들의 웰빙에 대한 인식과 식생활유형에 대한 연구 (A Study on the Well-being Related Awareness and Dietary Life Pattern in Urban Housewives)

  • 박영심;명춘옥;이기완;남혜원
    • 한국식생활문화학회지
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    • 제20권5호
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    • pp.574-583
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    • 2005
  • To investigate the importance and practice of well-being related dietary life pattern such as purchasing food materials, food habits and eating out, a survey was conducted by questionnaire and 5-point Likert score in Seoul and Gyeonggi-Do, September, 2004 and April, 2005. The responses of 732 housewives who were over 40 years were analyzed by SPSS package program. The results were as follows. Most of them were 40-49 years(74.4%), graduated highschool (66.6%) and their family type was nuclear family type(81.4%). Almost half of them had full-time job (37.1%) and part time job (15.4%). The average importance score of 'food habits', 'purchasing food materials' and 'eating out' were $4.15{\pm}0.91,\;4.06{\pm}0.96\;and\;3.25{\pm}1.01$ respectively. But the average practice score of 'food habits' was greater($3.58{\pm}1.06$) than 'purchasing food materials ($3.19{\pm}1.19$)' and 'eating out($2.54{\pm}1.05$)'. Among 5 types of 'food habits', the type of 'cut down on eating fast food' had the greatest score of importances ($4.31{\pm}0.97$) but the difference between importance and practice was greatest(0.94). Also 'consume home-made food rather than processed or ready to food' showed great scores in importance ($4.28{\pm}0.87$) and practice($3.87{\pm}1.04$). 'Consume fruits and vegetables rather than meats' and 'avoid heavy use of oils' had the importance score of $4.04{\sim}4.19$. But the practice score of 'avoid heavy use of oils' was the lowest($3.39{\pm}0.97$). Among four types of purchasing of food materials, 'purchase domestic agricultural food' was greatest($4.37{\pm}0.78$) and 'don't purchase genetically modified food' 'purchase organic food' and 'purchase whole grain products' were also great ($3.92{\sim}3.99$). But the practice score of 'purchase organic/low chemical foods($2.77{\pm}0.98$)' and 'don't purchase genetically modified food($2.99{\pm}1.41$)' were lowest. 'Go to well being restaurant' in three types of 'eating out' showed greatest in importance($3.35{\pm}0.96$) but the practice score($2.47{\pm}0.10$) was lower than the importance score. Also 'choose menu with comparing calories' had the lower score in practice($2.45{\pm}1.06$) rather than importance score($3.22{\pm}1.03$). In regarding to 'food habits', the importance score were significantly affected by type of food expense (p<0.05) and health status (p<0.05). The importance score of 'purchase food materials' were significantly affected by the type of food expense (p<0.001), type of residence(p<0.05), and self assessment of weight(p<0.05). Monthly income, especially more 400 million won, was the commonly significant effector in practice score of 'purchase food materials' and 'eating out'.